Chapter 35: New Store Openings
Bidding farewell to the two cousins in western Guangdong Province, Ye Fan returned to the school dormitory, and it was already eight o'clock in the evening.
He turned on the computer, logged in to the store, and saw that although there were seven products on the shelves today, the new store was opened, and it was indeed very new, with almost no popularity, and no sales at all.
Ye Fan knew that he was going to consider online store promotion, and in his previous life, he had been from an operations assistant to an operations director, and in this regard, Ye Fan was of course professional.
He thought to himself that if he wants to promote the operation of the store, the most important thing is nothing more than drainage and conversion.
If you have to find a way to drain traffic, you will be popular.
When someone comes, you have to be able to keep people, and that's transformation.
A new store that has just opened, of course, there will not be much traffic on the Digbao website at once, and the advertising drainage in the station is too expensive, so Ye Fan wants to do it outside the station first.
In 08, it was still the PC Internet era, and it was also the norm to place orders from various web portals to shopping sites.
Unlike the mobile Internet era, mobile phones are all independent APP, and APPs also find excuses to shield each other, fire prevention, theft prevention and drainage.
In 08, in addition to penguins, the most trafficked was forums and blogs.
In 08, there were only 250 million netizens, and the users of Dibao.com were less than 100 million, but there were 100 million forum users, and there were tens of millions of users in the blog, and the quality of his users was relatively high.
Ye Fan immediately opened the most popular Tianya forum, Sina and NetEase Blog, and registered a female account ID: I eat Sydney.
Ye Fan is obviously a tough guy, but he registered a female account, of course, because he sells women's clothes, but why did he have a screen name like "I eat Sydney".
Don't ask, asking is the characteristic of the times.
Because Ye Fan saw the most popular Internet celebrity ID now, she called her "Love Little Pepper".
Love to eat little pepper in the forum posted a dressing post, each of which has more than one million hits, she has thousands of comments on the NetEase blog, and now the number of hits is still relatively real, which is enough to show her popularity.
But "Love to eat Little Pepper" is not a person, they are actually a pair of twin sisters, and at this time they are also called by many netizens: It is better than Twi
s is more beautiful and the most beautiful twins, their ability to carry goods in 08 years is equivalent to V Ya and Jiaqi ten years later.
Every online store begs for the patronage of Eater Pepper, because as long as you hang the photos of the Eater Pepper blog on the store, it will become popular in an instant.
It's a pity that Ye Fan doesn't know these two sisters, and now he can't afford to invite them, otherwise it would be very simple to attract traffic from the online store.
Ye Fan originally wanted to copy the photos of the little pepper sisters to start a blog, and even copied their names, and then posted fake photos to let simple female netizens be fooled and buy the clothes they were selling.
But Ye Fan probably browsed and saw that there were already many seniors who had done this, and he had to sigh, sure enough, there was no shortage of smart people who took shortcuts at any time.
And there are also several batches of "love to eat little pepper" true love fans on the Internet, some of them are busy fake the sisters, and some are specially searching for things that "love to eat little pepper" bought in the online store, not only buying them themselves, but also reprinting them to the forum blog to mobilize everyone to follow the purchase.
Since this is the case, Ye Fan thought about it, and simply turned into a true love fan, after all, "love to eat little peppers" is the current top Internet celebrity, and Ye Fan is also full of confidence in becoming the top of the e-commerce industry.
Everyone is top-notch, so maybe they will cooperate in the future, if the black history is discovered when they cooperate, won't it be embarrassing?
Seeing that the hottest comments under the post of "Love to eat little peppers" were mostly a bunch of scolding battles, Ye Fan suddenly thought of a way to quickly create popularity.
So Ye Fan first selected a few photos of his store and posted them to his forums and blogs, and then went to the forums and blogs where he loves to eat peppers, and participated in the scolding war of hot posts and comments.
Ye Fan is not idle and bored, why should he participate in the scolding war, of course, because he has gradually accumulated popularity by posting according to the schedule, so no one will see it until the Year of the Monkey.
From ancient times to the present, there is no faster way to attract traffic than a scolding war.
In the era of forum blogs, I eat little peppers, Sister Furong, Sister Feng, and Principal Wang in the era of Weibo, which is not the popularity of scolding.
Arbitrarily eternal: "This outfit post has only been sent out for less than half an hour, and there are more than 100,000 clicks. ”
I'm a little fairy: "What kind of T-shirt is Xiao Pepper wearing, it's too ordinary, whoever follows the trend is stupid." ”
Juliet: "This sundress is so revealing, it's too spicy, and the world is going down." ”
Discerning eyes: "Isn't it just a hip skirt, there are so many praises, are you all blind....."
Ye Fan saw that under the latest outfit post posted by Eat Little Pepper, there were a bunch of replies in an instant, he picked these most popular scolding comments, replied one by one, and scolded and drained.
But Ye Fan felt that he was not scolding and draining, he was simply not used to these Internet trolls, as a true love fan, he must be righteous and strict to protect the master.
Ye Fan first found a reason for himself to be crowned, and then quickly replied below.
I eat Sydney: Our little pepper grows so beautiful, how can you be cheating, I think you are the leader of the water army, I bah!
I eat Sydney: I think I love to eat chili peppers and I look good in them, so I want to buy them.
I eat Sydney: People take photos of their outfits and eat with their skills, what does it matter to you?
I eat Sydney: You don't think it looks good, you have the ability, send a photo of your outfit to take a look?
......
After sending a wave of scolding, of course, there will be no immediate traffic coming in.
Ye Fan can't just wait for the traffic to come in, the next step, he has to start the layout to do the transformation and paving work, otherwise it will cause waste after the traffic comes in.
And if you want to improve conversion, you must first create sales and evaluations, which is the so-called swiping orders, because Chinese people are conformist, and no one wants to be the first to eat crabs.
In fact, Ye Fan doesn't like to cheat, but there is no way, brushing orders is a necessary stage for a new store.
When Penguin was first established, the boss Shenzhen Ma Du had to open a trumpet, play a little girl, and flirt with men in person.
When Dibao.com was first founded in 03, it was still an e-commerce brother, and Hangzhou Ma also had to go out in person to "do business", and even let employees trade with each other.
Ye Fan was ruthless, and first registered several accounts on the treasure network, and he himself created a wave of sales evaluation for himself.
As an old driver, Ye Fan certainly knows that in 08, Dibao.com is still in its infancy, the rules are not perfect, and the platform also needs popularity, so you can open a small account and play casually.
In another two years, the platform will gradually improve, and you will have to find professional brushers, and many professional brushing studios and platforms will develop rapidly after two or three years.
"Squad leader, has a new store opened?"
Ye Fan was taken aback, he was secretly "creating popularity", and he didn't notice that Zhao Dahao was staring at his computer.
Zhao Dahao is an ordinary family in the countryside, he is also relatively provincial, he plans to wait for the National Day promotion to buy a computer, so now in the E202 dormitory, he has not bought a computer, he often rubs other people's computers to read.
"Brother Fan, the opening of the new store is a big event, let's celebrate it!" Sun Jiaqi joined in the fun.
Seeing that other people were also attracted and looked over, Ye Fan smiled casually and said, "The new store opens, so should you give a congratulatory red envelope?" ”
Sun Jiaqi smiled and said, "Okay, Brother Fan, why don't you call the whole class for supper tonight?" Let's celebrate? ”
Isn't it just to open an online store, of course Ye Fan won't engage in such a fight, he shook his head: "You don't mean to be a drunkard, it's not in Wenlan." ”
Li Weixue suddenly asked curiously: "Class leader, why don't you sell men's clothes?" ”
Ye Fan immediately shook his head and replied seriously: "I'd rather be in the dog business than a man's business." ”
Hearing Ye Fan's words, Li Weixue was stunned, he was a little puzzled, and he was also a little angry and said, "Class leader, how can you discriminate against boys?"