"Dreams need to be practiced step by step, so our first step is to open a new Digbao Mall store, the flagship store of Hallyu Yishe!

Then, we will wind up the three series of products of Yasong, the wind series, priced at about 100 yuan, focusing on young fashion groups.

The Ya series, priced at about 200 yuan, is positioned for the middle and high-end crowds.

The Song series, priced at more than 300 yuan, is aimed at the group of people with high customer unit price.

However, at this stage, we are focusing on the wind series. ”

As the director of the commodity department in charge of selection, Wen Lan, who came to the meeting for the first time, asked: "Brother Fan, why is the main promotion of the wind series?" What about those big fashion brands that mainly promote high prices? ”

Seeing that many people nodded in approval, Ye Fan thought to himself, have you really been fooled, now we are still a second-class dealer who sells goods online, what kind of big brand are you talking about.

Ye Fan smiled slightly and explained: "First of all, the wind series is in line with our current customer base.

In addition, our ideal of making the "Fan Meng" brand is to hope that in the future, every girl will have a "Fan Meng" dress in her wardrobe.

The salary of ordinary people is two or three thousand, and of course we have to promote the wind series of about 100 yuan. ”

Most of the people at the scene were from ordinary families, and when they heard Ye Fan say this, they all nodded in approval, especially when they heard Ye Fan say the great dream, which made them worship.

In fact, Ye Fan knows that in 08, Dibao.com is still synonymous with cheap and fake, at this time, everyone buys online to be cheap, and high-income people rarely buy things online, so he must find a reasonable positioning.

Fanke, which was only established in 07, was founded because it found a high-quality and low-cost positioning, and opened up the pattern by selling T-shirts for 29 yuan, and became the TOP1 of its own clothing brand in 09.

By 2010, the number of users of the Fanke website exceeded 80 million, and the revenue exceeded 2 billion, becoming the leader of the vertical e-commerce of clothing in 10 years, selling more than 30 million pieces of clothing.

The valuation of Fanke in the capital market was once as high as 3 billion, US dollars!

It's just that because of market changes, coupled with the blind expansion of Fanke's management, the price increase is not improved, and it will soon end up in a mess.

Vipshop, which was founded in Yangcheng in 08, also rose rapidly because it found the positioning of brand sales, and it was valued at tens of billions of dollars after a few years, and it was successfully listed.

As a reborn person with insight into the future, Ye Fan knows that the Internet economy is the next outlet, and of course he also wants to become a pig standing on the outlet.

Trying to build his own clothing vertical website, or building a brand sale website like Vipshop, is a development direction that Ye Fan has considered.

After the successful conclusion of the brainwashing meeting, everyone was full of chicken blood and enthusiasm, and Ye Fan also started the first step of making an original clothing brand, building a clothing design board room and recruiting original clothing designers.

But it's easy to talk about ideals (bragging), but the reality is very skinny.

With the support of Principal Wan, E103 was rented, but it took time to build a prefabricated house, and the recruitment of designers was not smooth.

Ordinary fashion designers, Ye Fan looks down on them, awesome fashion designers, people don't look down on the three-acre land of Fanmeng e-commerce, either the sky-high price of random opening, or the design concept does not match.

For several days, Ye Fan interviewed more than a dozen fashion designers every day, and the design assistant was quickly recruited, but he couldn't recruit a very suitable chief designer.

Ye Fan finally had to compromise and reluctantly recruited two of the designers.

However, one of them is a very big name, she saw that Fanmeng E-commerce was a bunch of young people who had not dried up, and she didn't look down on it at all, and she automatically left her job after not working for half a day.

The other one insisted on working for several days, but the clothing design drawings she drew were basically copied from the models on the market, which of course couldn't be hidden from Ye Fan.

Not to mention being an original brand, women's clothing wants to seize the market and sell goods, and it is also very important to pay attention to the rapid update and iteration of styles.

If it is a copy, Ye Fan might as well go directly to the market to choose a model and buy a version, the shipping speed is faster, why recruit her?

So Ye Fan simply fired her.

has not been able to recruit satisfactory fashion designers, which made Ye Fan, who has been smooth sailing on the road to entrepreneurship, feel a headache for the first time.

Sure enough, it is not so easy to be an original brand, Ye Fan almost wants to indulge in simple online sales, and now it is still a big outlet for e-commerce, as long as the goods in the wholesale market are selected and transported online, it is still easy to make a few years of quick money.

But Ye Fan knows that being a second-class dealer will not last long after all, and he will not be able to make a lot of money, and he will retreat from engaging in original brands, so how can he talk about making a clothing vertical category website in the future?

Thinking of Wen Lan, who has a deep background, Mo Yinuo, who is arrogant, and the simple Lan Mengmeng, Ye Fan understands that he needs strong strength as the foundation for cultivating feelings to strengthen the hull of the ship.

Thinking of making a clothing vertical category website, Ye Fan remembered that a month ago, he asked the dead party constitution Dawei to pay attention to the construction of the website, and immediately called to ask.

Zhang Dawei replied: "Xiaofan, I have a senior brother who said that he can take over your project, mirror the construction of a website like Fanke, they can complete it within a month, including building a website, renting a server, and operating and maintaining it for a year, which will require you to invest about one million." ”

"You give me his contact information, and I'll see when I talk to them."

Ye Fan thought about it, and the other party said that he would invest 1 million yuan, and he would definitely be cheaper, and he could accept this cost.

It's mid-December now, and there is still more than half a month to go before the winter vacation, Ye Fan is hesitating, whether to wait until next year to start doing it, it is easy to simply build an e-commerce website, but the follow-up products on the shelves, drainage, and let people continue to buy...... This series of work is the most difficult, and it is not urgent.

Zhang Dawei said a little embarrassed: "Xiaofan, in fact, I think I can do it, and you don't need to invest so much,"

"Fatty, you can do it too?"

Although Ye Fan was an e-commerce company in his previous life, what he was good at was grasping the direction, and he didn't know how to build a website.

Zhang Dawei hesitated for a moment, and said uncertainly: "I think, I can do it, it's not difficult technically, but I haven't done it, if I do it, I guess it will be slower." ”

Knowing that the dead friend is a technical nerd and an honest man, since he dares to say this, he is somewhat sure, Ye Fan asked: "Fatty, if I give it to you, how much will it cost?" How long will it take to complete? ”

"At least you can save half of the money, mirror copy to build a website, it is not difficult technically, but the workload is quite large, I am not very familiar with it, the time is not easy to say, it may take three months to half a year."

Ye Fan knew that the dead friend quoted him the cost price, which means that his senior brother was planning to make half of the money, which was normal.

Thinking that he was not so anxious, Ye Fan said: "In this way, fat man, then you can do it, I will give you a salary of 10,000 yuan a month, what money is needed in the process of building a website, I will come out here." ”

Zhang Dawei refused and said: "No, Xiaofan, what is the relationship between the two of us, I can help you do it, and you don't have to give me money, you just invite me to a meal." ”

Hearing the sensational words of the dead party, Ye Fan smiled slightly at the corner of his mouth: "Brother, settle the account, you can really help me make the website, it will be worth 10,000 yuan a month, if you don't do it, I will spend 1 million to ask someone else to do it." ”

After hearing this, Zhang Dawei said: "I can do it...... But I still have classes, and if you're in a hurry, I may not be able to finish it in time. ”

Ye Fan continued: "Then you can ask a few classmates to help, give two or three thousand yuan a month, I think a lot of people are willing to do it, ask for people's wages from my side, you strive to complete it within two months." ”

The dead party said so, Zhang Dawei was not polite, he promised: "Okay, if you ask two or three more classmates to help, it should not be completed in 2 months, then the website you want to make is a complete mirror copy of the sailor website?" ”