Chapter 239: If I Can't Sell It, I'll Eat It
Someone suddenly asked loudly: "Mr. Wang, when will the mobile phone be launched?" ”
"yes, when will we be able to buy this phone?"
"Such a good mobile phone, hurry up and go on the market, I'm waiting to buy three ......."
Seeing the high atmosphere of the scene, Wang Zhang glanced at Ye Fan this time, and then bought a pass and said: "The release date of the Meizhu M8, the following is the marketing consultant of the Meizhu mobile phone, the only partner of the global Internet marketing channel of the Meizhu mobile phone, Mr. Ye of Fanmeng E-commerce, to reveal the secret to everyone, come, applause, please!" ”
Mr. Wang's big words, just like those awards parties, the host said a lot of things that went around and around, but he just didn't say the result.
But this did leave a suspense and whetted the audience's appetite, and everyone looked forward to it, looking at Ye Fan who was walking on stage.
After a burst of thunderous applause, Ye Fan walked up to the stage, picked up the microphone, and said with a smile: "Hello everyone, I'm Ye Fan." ”
Ye Fan said hello, and then clicked on the first page of PPT, which said Ye Fan's title and profile: Ye Fan, general manager of Fanmeng e-commerce, founder of Pintuan.com, the only partner of Meizhu mobile Internet marketing channel, etc.
Seeing that Ye Fan is so young, but has such a big title, many people are puzzled, and many media people are speculating, which second generation is this? There are not many wealthy families in sex leaves, which family is this?
Some of the female college students who came to act as the atmosphere group even quietly moved some thoughts.
Ye Fan didn't emphasize his identity too much, but continued: "After watching Mr. Wang's display, I believe everyone is full of expectations for Meizhu M8, I know, what everyone is most curious about now is when will the mobile phone be listed?" ”
"Yes, yes, say it......," someone shouted.
Ye Fan didn't sell off this time, and soon, he clicked on the second page of PPT, and he revealed the official launch time of the mobile phone: March 1, 2009, Meizhu M8, online and offline omni-channel simultaneous sale!
Ye Fan said loudly: "The time is very clear, just half a month later, Meizhu M8 will be sold online and offline through all channels." ”
Someone raised his hand and asked: "Mr. Ye, we usually buy mobile phones in physical stores, is this Internet online marketing redundant?" ”
Ye Fan nodded: "That's a good question, in the past, mobile phones were basically sold in physical stores, but this time, we will pay more attention to online and offline linkage marketing."
In addition to buying at Meizhu stores and authorized physical stores, you can also buy at the official flagship stores, specialty stores, and Pintuan.com of Dibao.com, giving you more purchase options. ”
After Ye Fan finished speaking, out of politeness, there was a burst of applause at the scene, everyone just felt that multiple purchase channels seemed to be good.
Ye Fan can also see that the response on the scene is not great, because they haven't realized that the charm M8 is in demand after it is listed.
In the original history, on February 13, 2009, the first domestic large-screen full-touch screen smart machine Meizhu M8 was launched.
The listing result is just two words: bursting.
On the day of the release of the M8, there were thousands of people queuing up in many Meizhu stores, and many fans drove to big cities hundreds of miles away to buy, and even scalpers went to thousands of miles to stock up and sell at high prices.
You must know that in the original history, because Meizhu did not find investment, it did not carry out any traditional advertising promotion, let alone develop a development project, that is, it was promoted on the Internet.
And Meizhu used to do MP3, he has never produced and sold mobile phones, but with the quality reputation accumulated by Meizhu in the MP3 era, as well as the name of "the first domestic machine", just two months after the listing, Meizhu M8 sales reached 100,000 units, 5 months later, sales exceeded 500 million yuan.
And this time, because of Ye Fan's promotion, Wenlan invested 50 million yuan in Meizhu a year ago, and Wang Zhang's hands were a lot looser, so he invited the media to come over and held a new product launch conference.
In order to open up the situation of the group, Ye Fan will also make efforts to promote and contribute to the situation in the future.
Therefore, this time the listing of the Meizhu M8, Ye Fan expects that it will be more popular, and when they can't buy it in the physical store, they will naturally think of the Internet channel.
After the applause ended, Yun Xiaoduo, who temporarily acted as a support, stood up and asked: "Mr. Ye, what kind of website are you talking about?" ”
Ye Fan nodded, opened the next chapter of PPT, and explained: "Pintuan.com is an emerging Internet shopping website, which used to sell men's and women's clothing, and today it has just been put on the shelves for pre-sale Meizhu M8, this website is a strategic partner of Meizhu online marketing, and the biggest feature is high quality and low price. ”
"You see,Meizhu M8 basic version is 1999 yuan for a separate purchase,But 2 people spell a single order,You can get a discount of 10 yuan,In addition, invite newcomers to register on the website,The platform will also subsidize 10 yuan coupons,The more people you pull,The more the platform subsidizes......."
Yun Xiaoduo smiled and said, "That looks quite discounted, I'll sign up when I go back." ”
"Looks interesting, I'm signed up too."
"It's also very convenient to shop online, but I'm afraid of buying fakes, as long as the quality is guaranteed, that's fine."
"Then I'll take a look at ...... when I go back," there are also many Tuo and true love fans who began to echo.
After introducing the group.com, Ye Fan picked up the Meizhu M8, and then said: "I can be sure that the large-screen touch screen smart phone is the trend and mainstream of mobile phones in the future, why?
You can imagine that one day, you will take a 3-inch, 4-inch, or even five- or six-inch large-screen mobile phone, go out to travel and take pictures, and go home to watch TV, watch videos, and play games with your mobile phone......
What a noble lifestyle this is, the fashion and convenience of touch screen smart phones, it is destined that he will inevitably replace the traditional button mobile phone. ”
When Ye Fan said this, there seemed to be some sense of picture in front of everyone's eyes, which was indeed easier to resonate.
Seeing that everyone's hearts were moved, Ye Fan suddenly had a flash of inspiration and said: "Next, I want to do a survey, how many people on the scene are willing to change their mobile phones, and consider buying the charm M8?" ”
After a while, more than eighty percent of the people at the scene raised their hands, pushing the atmosphere of the scene up again.
After seeing the results, many people were surprised, people were conformist, and some people were still hesitant before, and they all began to be moved.
Ye Fan's survey, although more than eight adults raised their hands to buy the charm M8, in fact, the scope of the investigation is very one-sided, just like the Spring Festival, some reporters did the same random survey in the train station, they were surprised to find that this year's Spring Festival, everyone can buy train tickets.
Ye Fan motioned for everyone to put down their hands, and said with a smile: "Very good, more than eight adults at the scene have raised their hands, from your enthusiasm, I can have a hunch that this time the charm M8 is selling well." ”
On June 29, 2007, the first fruit phone went on sale, and three months later, 1.4 million units were sold!
As the first large-screen touch screen mobile phone in China, how many units do you think can be sold? 1 million? 500,000 units? Or is it more? “
"Support domestic products, surpass fruits, and sell 1.5 million units!"
A young man in the audience suddenly shouted, Ye Fan didn't know if it was a true love fan or a trust, after all, it was not arranged by himself.
Ye Fan smiled, and then said: "I think the Meizhu M8 will sell out as soon as it is listed, so as early as a month ago, I booked 100,000 mobile phones with Mr. Wang for sale through Internet channels."
In order to deepen everyone's memory, Ye Fan once again used PPT to show the Internet purchase channels, including: Dibao.com flagship store, resale store, and also used red fonts to mark the group.
Ye Fan also deliberately emphasized: "These 100,000 units are only the first batch, I am confident that I will sell them within five months, if I can't sell them, I will eat them myself!" ”