Tommy and Sofia walked out of Tampa International Airport and boarded the van that took them to St. Petersburg, Florida.

"In St. Petersburg, every tourist should be greeted like a Soviet spy?" Tommy asked, as the other man looked at him for the fifth time.

The driver grinned at Tommy in the rearview mirror: "No, it's just that outside of February and November, there are very few tourists who choose to come to St. Petersburg for a holiday like the two of you, and they prefer to go to Miami." ”

Then the driver focused on driving and stopped talking, and Sophia looked at Tommy next to her: "I think you should think about it again?" California-native advertising is clearly a better option. ”

"My gut told me that Florida was the better choice." Tommy looked out the window at the scenery and said.

The two of them flew from California on the West Coast to St. Petersburg, Florida on the East Coast, certainly not for a vacation, although the magazine said that Florida had some of the purest waters and some of the most stunning scenery in the United States.

They're talking about TV commercials, ads that sell computer software on TV.

Throughout the United States, there may have been advertisements on television for the sale of computers, but software advertisements have never appeared on television, and it seems that from the day software was born, people in the software industry believed that the people who bought their software absolutely did not need to know the name of the software on television.

The business car passed through the clear water bay with white sand and blue sea, and the large village and town of St. Petersburg were presented in front of the two of them.

Wearing tank tops and shorts, straw hats, pipes, and fishing gear or farm implements, Tommy and Sophia intuitively realized that they had gone from California, the most populous and wealthy in the United States, to Florida, a poverty-stricken state full of blacks and Cuban or Central American smugglers.

Tommy's family TV shopping club is located in St. Petersburg, which doesn't look much different from Warwick.

Holly, Jason and even Sophia don't know why Tommy chose to go far, Holly even regretted providing Tommy with the company's information, running a training school in California, and coming to faraway Florida to advertise, and the main problem is that this company's TV shopping program, Californians can't see it at all, and the signal only covers Florida itself.

In the middle of a burger joint and a car wash on St. Petersburg's Central Boulevard, Tommy finally sees the advertising sign of the Family TV Shopping Club.

Pushing open the door and walking in, there was only a hall about the size of two garages, seven or eight people were sitting in different positions at this time, making hot phone calls, if it weren't for a string of wind chimes hanging on the door, no one might have noticed Tommy and Sophia walking in.

Although the air conditioner was whirring, the hall still felt like a heat wave.

"Toilet paper organizer with radio function? Friend, I don't know what happened to your brain to develop such a product, but it is very difficult to sell, that's right, the people who watch our show are poor people who want to reap the benefits, not idiots who have nowhere to spend a lot of money, we have to rack our brains to think of all kinds of advertising words, play three times a day, a single time is fifteen minutes, and the price is 5,000 yuan a week, which is already very cheap! We have to convince the people who are watching the ad, why just go to the toilet and turn on the radio? Do you rely on the radio to teach them how to go to the toilet? Before the radio signal was searched, it might have been finished. ”

"We're a family TV shopping channel, not an adult pay channel, and even if you go to bed with me, you won't be able to advertise on call! We don't want to close our doors yet, but you can leave your phone number and I might call you after hours on payday......"

"Is it possible to sell a tape recorder with a camera function? Got a patent? Who would buy a five-kilogram tape recorder and carry it to take a picture of someone! Of course, if you are willing to pay a high price, it is not impossible, and we can always find all kinds of fools who are willing to pay......"

Sophia stared at the hall of chaos, swear words and strong tobacco smells, and said to Tommy, "It's completely different from the TV advertising agencies you see in California, are you sure it's here?" ”

"It's certainly different from California, it's more direct, it's not hypocritical." Tommy said, looking around the hall.

Finally, a middle-aged man hung up the phone and walked over to the two, looked at the two and said, "We don't need interns here, unless you don't need pay, only our letters of recommendation." ”

"See no, that's what I said, no hypocrisy." Tommy first smiled at Sophia, and then explained to the other party:

"I called, Actor Software, from California, who wanted to do a TV commercial here, and I had assigned your partner, Bob Costa, to help us sell on the show."

"Bob! There are fans of you! After listening to Tommy's words, the middle-aged man turned around and yelled hard into the hall.

Soon, a brown-haired white man of about twenty-four or five years of age came from the corner, looked at Tommy and his companion in confusion, and then looked at his companion with an inquiring gaze.

The middle-aged man said to him: "They are going to put up an advertisement, saying that they have called before, they are from California, and they want to designate you to help ......"

"Tommy, Tommy Hawke, right?" Hearing the other party's words, the young man named Bob Costa smiled, took the initiative to reach out to Tommy, and said with a smile: "I'm Bob, we used to talk on the phone. ”

"This is my legal counsel, Sophia." Tommy introduced, then looked around at the noisy voice, "Can we talk somewhere else?" Or would you like us to have a loudspeaker and talk face-to-face. ”

……

Under the parasol next to an RV, Tommy and Sophia sat on a recliner, Bob took out a few cans of Coke from the RV fridge, put them on the table next to them, and sat down by himself after doing all this, and said with a smile:

"I guess it's clean enough, it's a nice place."

Tommy took the Coke and took a sip: "That's good, let's make a long story short, because I want to spend three hours talking about the commercial, then go to the airport and fly back to California." ”

"I've thought about it, ......Mr. Hawke," said Bob Costa, with his hands crossed, leaning forward, and talking to Tommy in close proximity.

Tommy interrupted him, smiling and reminding the host of the advertising program, who is known as the originator of the world's delivery anchors and earning a billion dollars by bringing goods, "Just call me Tommy, Bob." ”

The reason why he came to Florida was to see the information that Holly gave him about the Florida Family Shopping Club TV advertising company, and found the photo and name of Bob Costa, a company that was founded last year, but Bob Costa was a well-known business figure who had spoken at the business school in his last life.

This guy graduated from high school and became a talk show actor, telling all kinds of jokes in bars for a living, and almost starved to death, and then went to the radio station as a talk show host, since he hosted a late-night talk show, taxi collisions have been nearly 10 percent higher than before, because the driver was sleepy listening to his jokes.

Because he was constantly humiliated by the audience, saying that listening to his oral advertisements was funnier than telling jokes, so he simply tried to be a TV commercial program host, and it turned out that this guy was born to be a TV salesman, using various jokes to introduce goods, easy to understand, 70% of the housewives in the United States have bought the goods he promoted in TV commercials, and later even created the rule of no advertising fees and direct sharing, that is, to promote goods in his advertising programs, no advertising fees, but every time he sells, A certain commission will be charged.

"Okay, Tommy, I've probably sold more than 70 kinds of goods on TV sales shows, as long as the other party pays, we sell everything, including the Rubik's Cube that can cheat, because many parents here can't play with their children, so it sells very well, and parents buy it back and use it to maintain their dignity in parent-child games, and trick men into wearing corsets that can grow chest muscles without exercising, in fact, they are also sold to women, and some small sizes will be sold to women, telling them that they can enlarge their breasts if they wear it...... But to be honest, I think your software is the most difficult, because the people who watch TV are not very earned, most of them are housewives who want to buy something practical and cheap, and I can guarantee that 80% of the viewers don't have a computer at home. Bob Costa said to Tommy:

"Of course I'm willing to do your business, but I'm afraid that you will complain about unsatisfactory sales afterwards, so I will make it clear to you first, I know that software is very expensive, and the price is about the same as buying a computer, do you think those women will buy it?"

"The price is 49.99, we promise, after the purchase, you only need to study carefully for eight days to become proficient, and then you can go to the newspaper to look through the high-paying advertisements of those big companies recruiting clerks, by the way, there is also free training, we cooperate with many university student organizations, held free training courses, of course there are also here in Florida, so you only need to buy the software, you don't even need to buy your own computer, we provide computers for free training, and then there is a job with a minimum salary of two hundred weeks waiting for you, Florida is full of travel agencies, those travel agencies need clerks to help enter passenger information, let them understand, look at how much the person who helps the travel agency enter the information earns every week, buy our software, and she has a decent income just like those people. Tommy took out his cigarette, lit one, and said to Bob.

Bob's eyes widened: "49.99 pieces? Our company bought a second-hand computer for 300 yuan, and we also wanted to make some spreadsheets and the like to make ourselves look more upscale, but when we heard that we were a company, the other party directly quoted a price of 1295, which was enough for us to buy four computers. I mean, if it's really 49.99? Unlimited? Won't it lie? And is there really free training? ”

"Of course." Tommy nodded affirmatively: "We won't lie, we are college students, and we just want to do some public welfare activities to help women and earn a small profit to ensure expenses." ”

"If it's at this price, I think we can try it, because many women here can only do some part-time jobs and stay at home most of the time, otherwise they won't watch this kind of advertising program every day to pass the time." Bob was a little moved, his biggest concern before was that the price of software was too high, so that a group of housewives would spend hundreds of dollars to buy software, so they wouldn't take out the money, but now it only costs less than fifty dollars to buy software, and the most important thing is that to buy a stable and high-paying job, which should make many people excited.

Tommy looked at Bob and asked suspiciously, "Just giving it a try?" ”

"That's right, because I haven't sold it, I'll just try ......," Bob explained to Tommy.

Tommy abruptly changed the subject: "How many pieces of the corset that lied to people that could automatically grow pectoral muscles?" ”

"There are more than 90,000 pieces, but it is very cheap, the price is only 9.9, even if it does not grow chest muscles, it is just worn as an ordinary vest, and the audience can accept it." Bob thought for a moment and said to Tommy.

"How much money can you make if I put it on for four weeks?"

"If you buy the best time, you need about 20,000 yuan a month, and I personally only have 10% of the shares in this company, so about 2,000 yuan?"

"We can work together in a different way."

"In what way?"

"I'll pay for the ads, but I'm going to pay after the broadcast, and I can sign a private sales agreement with you, and as for how you explain to your company partner, that's your business, and the agreement is that for every software you sell, I'll pay you $14.99."

"......" Bob's eyes widened as he looked at Tommy.

Not only him, but even Sophia next to him was instantly petrified!

She has seen Tommy Hawke's stinginess, saying that she was paid a part-time weekly salary of eighty yuan a week, but she has not seen it until now, and now she has taken the initiative to give so many benefits to this TV salesman named Bob?

This guy is a, right? In the face of a beauty like herself, she will only be squeezed again and again, but in the face of a man, she will take the initiative to raise the price?

Tommy stared into Bob's eyes: "I don't need you to sell 90,000 pieces, but if you can help me sell 10,000 units in Florida, which has a permanent population of 9.7 million, you can get 149,900 yuan." ”

"Sell a set and I'll get fifteen? Fifteen pieces? Bob took a few deep breaths before he asked Tommy uncertainly.

Tommy said affirmatively: "That's right, so I want you to carefully design your advertising slogan, in addition to fooling them into taking out the money, but also add that the original intention of the Actor company is to help the poor change their fate, promote women's employment, etc., to win the favor of women and the poor, and the Actor company is under great pressure to do this right thing, because some software companies don't want to see the poor get the same knowledge as them, and the specific information will be handed over to you after signing the contract." ”

"I don't have to look at the stuff to believe in the Actor's intentions." Bob calmed his excitement and spoke.

Tommy asked with a smile. "Why?"

Bob also laughed: "Because first of all, you are willing to give me a high price, first help me, a poor man, change his fate, this is the closest I have ever been to earning 100,000 yuan since I was born." ”

"Then take this opportunity."

The second more

(End of chapter)