Chapter 39: Live TV Advertising
St. Petersburg, Florida.
"I also want to be on live TV, even if it's just commercials." Jason looked at the messy dressing room, where the makeup artist was smearing some makeup on his face, and at the same time quickly looked at Tommy and Susan, who were quickly looking at the line prompt paper, and said in an envious tone.
Mark leaned over slowly next to him and whispered, "I didn't tell you that I could make you appear ...... movie"
"Fuck off, Mark! Stay away from the, a little farther away! Jason glared at Mark and said, "I'm definitely not going to be an actor!" Especially the kind of actor you're talking about! ”
Holly crossed her arms in the aisle and looked into the live broadcast hall in the distance, where Bob Costa was sitting in the host's seat, promoting a cola drink that was said to be good for weight loss after long-term drinking.
In addition to Tommy and Susan, who were invited to be guests on a live commercial designed by Bob, the other three people of Actor chose to come to Florida in their busy schedules, for which Jason and Holly even used leave slips, naturally because they didn't want to miss the data from the first TV sale of their software.
There are two forms of TV shopping, one is to arrange scripts and record TV commercial programs, which are very appreciative and can basically be seen as short films, which is the case with advertising agencies in California.
The other is Bob Costa's live broadcast method at this time, the whole live broadcast room is like a TV talk show, with dozens of live audiences sitting below, and the host recommends and sells various products on the stage like a talk show, and can also invite guests like a talk show.
Tommy and Susan, it was Bob who specially called to invite them to participate in the first sales live broadcast, in order to sell 10,000 sets and earn the first 150,000 in his life, Bob designed several versions of sales jokes in a row, and finally always felt that the jokes of other goods that use funny to attract the audience are not eye-catching enough, and finally he chose the entry point of conspiracy theories, low-income people believe in various conspiracy theories, and like to hear people tell them the truth of the so-called conspiracy.
And considering that he was not convincing on stage alone, he thought of the colleague named Susan that Tommy had mentioned to him.
"It's our turn." Seeing that the Coke in the live broadcast room had been moved away by the live broadcast assistant, Holly said with some excitement: "The United States knows the first step of Actor. ”
At this time, in the live broadcast hall, Bob had already picked up two product advertisements and said to the audience and the camera: "This is the list of two products that the other party gave me on the way back from going to the taxi association yesterday, passing by the computer store...... Why go to the Taxi Association? Because the taxi association needed me to give an explanation why my talk show was so boring and caused multiple collisions among their members, I explained to them why I didn't go to the companies that made the cars, I should blame them, why not develop a feature that could help the driver drive when he was dozing, instead of making it difficult for me, after all, my talk show has always been boring, which is probably the only advantage I can show off......"
"Guess what they said to me, he said that the big companies are really developing this kind of feature, but even if it is developed, it will only be sold to the rich first, and it will never be sold to taxi drivers, and it is said that President Reagan ordered one, so that in the event of an assassination when the driver is shot, he can rely on this feature to quickly escape, and he doesn't have to be as brainy as President Kennedy."
"Kennedy, Reagan, the two presidents that our poor people love, one was assassinated, the other was almost assassinated, if it weren't for us who love them to pursue the truth, maybe those behind the scenes would even announce that both of them died by suicide~~ We live in a country where all kinds of bizarre suicide methods are endless."
"Speaking of these two product introductions, two product introductions in the computer store, this is the first one, a list of games, which is printed with an obvious uniform price, 9.9 yuan, some of you will say, I understand this list, I bought a second-hand computer for my child, he happily used the money earned by his part-time job to go to the computer store to buy back a lot of games, each game only needs 9.9, buy more than a dozen games, children can have a happy and unforgettable childhood."
"Now I'm going to tell you, it's a complete conspiracy of rich people and big corporations, and you always say that my talk show is superficial, well, now here comes the sharp topic, a huge, conspiracy against us ordinary people, and I, Bob Costa, am the first to expose this huge conspiracy to you."
"Look at the second software list in my hand, I guess your children must not have paid attention to it when they bought the game, there are seventy software names and prices printed on it, the cheapest one of them costs fifty yuan, the name is "Microsoft Flight Simulator 1.00", Microsoft Flight Simulator, it is a game, you will wonder what is the difference between this thing and those 9.9 games that my children play? Why is it so expensive? Marven, why do you think it's so expensive? ”
"Uh...... Maybe a little more fun than those 9.9 ones? A member of the audience who was named by Bob said hesitantly.
"Wrong! I'm going to tell you, because it's not a game, it's a simulation software, and if you play this software, you will find that it seems that flying a small plane is no longer a difficult thing for you, because you will understand all kinds of dashboards, operation buttons, gears on small planes, and that's why it's expensive, so you can gain knowledge. ”
"Rich people don't want us to acquire knowledge easily, they just want us to be happy poor people, they are worried that if we get knowledge at a low price, we will become as rich as them, and seeing others rich will make them more uncomfortable than killing those rich people, imagine that we drive a Rolls-Royce like those rich people, wear fancy clothes, go in and out of high-end hotels, how can they show off to us? They don't want us to acquire knowledge, they just want us to always look up to them by standing at the bottom of society with envy, jealousy, and longing. ”
"The same floppy disk, pretending to not be able to learn anything, but can make children stupidly play alien games on the TV screen, is only sold for 9.9 yuan."
"And if you install any one of these, such as a software called Lotus1-2-3 or WordStar, you can sell it for 495 yuan, where is the problem?"
"Software, that is, the stuff in this floppy disk, you may also say, Bob, I don't know what you mean by Lotus or WordStar, so let me tell you, learning these two software, it means that you can get a more profitable job, you learn two software, read those hundreds of pages of manuals, you can get a job with a weekly salary of two or three hundred or more in those big companies, a vacation, a pension, a health insurance, yes, it's the kind of work in Miami that suits and leather shoes, and drives a good car. People who go in and out of big companies, you learn them, you can become those people, but the rich people set the threshold, if you want to become that kind of person, you need to use a thousand yuan, buy these two software, and then buy a high-end computer with a minimum price of 1200 yuan, and then use your own head to try to memorize hundreds of pages of instructions. ”
"Maybe the female viewer who was watching the show at this time complained, Bob, give me some cheap diapers, discounted cereal, discounted clothes, I don't need those two software, I only went to high school, I don't understand computers, I'm not interested, and most of all, I don't have two thousand two hundred dollars, and well, I know that you guys are the same as me, you don't have two thousand two hundred dollars, and better yet, not only do I know, but there's a poor boy from our East Coast country named Tommy Hawk who also knows."
"OSS, priced at 49.99, you heard it right, it's not 499, it's forty-nine yuan nine, it has all the functions of the above two software, you only need to learn this one, it is equivalent to learning two software, and you don't need to buy a high-end computer, the cheapest computer on the market can also run OSS, and its manual is only ten pages, as long as your brain can remember the menu of a burger restaurant, remember it is no problem at all!"
"You might say, Bob, what if I didn't even have the cheapest computer?"
"Our Tommy, thinking of this, he provides classrooms, provides teachers, provides computer training, all of this is free, as long as you spend fifty yuan, you can save at least two thousand two hundred yuan, this is my live TV, the most discounted product, that's right, OSS, OfficeSmartSuite, a software that ordinary people like us can afford and absolutely practical!"
"Some people must think that Bob is crazy, he has never sold this kind of complicated-sounding product before, I know you are curious about how much advertising money the other party paid, let me take such a difficult to sell product, no, no, no, I will donate all the advertising revenue I deserve to women's equality organizations, I was moved by Tommy Hawke, the inventor of this software, and I don't charge advertising fees to help him promote, I think it's worth publicizing, it will change the fate of many people, it's the product I should sell to you the most, It is your best tool to break the class rigidity of this deformed country! Allow me to have a female guest, not long ago, she was living in the slums of San Jose on the skin business, the cheapest skin business, but now, OSS has changed her, welcome, Susan ~~~~ Curtis!! ”
Tommy gently patted the back of Susan Curtis, who was a little nervous, while waiting for him: "What are you nervous about?" ”
"I've just never seen anything like this and don't know what to say." Susan smiled at Tommy, "Give me some advice, Tommy?" ”
"God teaches us that word will always stand, and word must be spoken." Tommy gently patted Susan on the shoulder:
"So, don't lie, don't exaggerate, just tell them the story about you, Susan Curtis."
Today's three watches, the first one~
(End of chapter)