Thirty-nine-year-old Sean Ray dragged his somewhat bloated and obese body to sit across from Tommy, and the first thing he said after taking his seat was:

"When Mr. Rick-Luthor got up to leave, I saw him make a sweat wiping motion, and it looked like he was a little nervous, and unlike him, I was used to wiping my sweat first."

As he spoke, he looked at Tommy kindly with his cloudy eyes, and said gently: "Usually when I deal with people, I will first tell the other party vaguely that I am severely obese, so I have heart and blood vessel problems, and I can't be frightened...... I don't think you're likely to be like that, Mr. Hawke, and you're not ready to hand me a tissue and let me wipe my sweat...... I'm kidding. ”

After saying that, he took out his handkerchief and wiped the sweat that did not exist at the corner of his forehead.

"Rick just didn't expect us to talk a little bit about the idea of the program...... Comprehensive, including entertainment, popular science and humanistic care, he always thought that I was just an investor who took money out on a whim and took money out to play, so after hearing my views on the specific ideas of the show, he was a little surprised, that's all. Tommy smiled and looked at the fat middle-aged man opposite:

"So, Sean, how many pounds do you weigh? Are you sure you have problems with your heart and blood vessels? Have you done a medical check-up? ”

"Regarding weight, do you ask now, or at work?" Sean put away his handkerchief and asked Tommy rhetorically.

Tommy was slightly stunned and asked with some puzzlement, "Is there a difference?" ”

"There's a little difference, now it's about 170 pounds, which is considered moderately obese, but when I go out and deal with them, I wear fatter clothes and tell them that I'm almost 200 pounds, absolutely severely obese, in the eyes of most people, fat people are harmless and look loyal, and some of the more vicious people even think that the fatter people are, the more sluggish their brains are, and I like to be considered loyal or slow to react by them, which is not a bad thing." Sean winked at Tommy and said, "Who would hate a fat, harmless and good-natured man?" ”

Tommy nodded in agreement:

"I have a friend named Jim, and I told you that the guy can actually train his abs at any time, but he likes to make himself look like he has a belly, and the most exaggerated thing is that that belly with his ugly face can actually win the favor of many women, in his words, he has a muscular body, wears an Armani suit, and when he matches that ugly face, the girls treat him as a poor boy who has no money to try to cheat sex, and in fact, when he first started to gain weight, he belongs to the money that does not seem to match his weight, There is no poor worm who does not maintain the strong physical strength of his abdominal muscles, but just by wearing an Armani suit with a façade, but the girl believes that he is a successful person, not a low-level white trash. ”

"He's just poor, not incapable, and women aren't idiots, a capable man wears the same clothes as a waste, and it's very different, even if they're just as fat." Sean Ray grinned:

"It's the same with the job of public relations, first of all, you have to be capable, and then you don't look annoying, so that the other party is willing to give you the opportunity to contact him."

"When Mark told me to help me find the right VP of PR, I was suspicious, because he hadn't been in the headhunting business for a long time, and then I saw your profile, working in public relations in newspapers, magazines, television, etc., and also served as a public relations manager for the Washington State Attorney General's campaign team, and your last job was the vice president of media public relations for Playboy Adult TV Channel, and you successfully helped Playboy Adult TV Channel solve a major crisis, but after you solved that crisis, I resigned. Tommy picked up the cigar on the table, handed it to the other person, and smiled about what he knew.

Sean took the cigar and said thank you, then handed the cigar to his nose and sniffed: "Actually, there is a follow-up, a year after I resigned, the Playboy adult TV channel also ceased to operate, basically no different from closing its doors, so, it can only be regarded as half a perfect PR action, a perfect failure case, I don't know whether it should be a stain or a highlight in my PR career." ”

"Mind talking about your last PR action at your last job? Sounds attractive. Tommy cut off the cap with a cigar cutter and chatted casually: "I'm more curious about the fact that employees help their bosses solve problems and then leave the company." ”

Sean didn't take the cigar cutter handed by Tommy, skillfully and somewhat rudely bit off the eggplant cap with his teeth, directly picked up the igniter and toasted the cigar, and said in his mouth:

"That's a long enough story."

"It's okay, tell the story, the company will pay you and won't treat you as if you were idle." Tommy looked directly at Sean and said with a smile.

"Playboy opened its adult TV station in 1980, in fact, the TV station is not very attractive, because it looks not much different from a magazine, if the audience buys a magazine, there is absolutely no need to pay to watch its TV station, the same woman, but from photos to video, text interviews to TV interviews and the like, is the videotape version of Playboy, the ratings are so low that it is said that every time the boss Hugh Hefner has a meeting at the headquarters, the head of the TV channel is shut up and is not allowed to report the ratings, lest he have a heart attack and die at the conference table, he must be encouraged and comforted by at least four bunny girls before he dares to open the data on the TV channel. ”

"It wasn't until 1983 that Mr. Hefner, stimulated by ultra-low ratings for three consecutive years, ruthlessly replaced his channel director, who had no bullshit ability and only loyally followed him for 20 years, and gave him a severance pay to return to his hometown to retire."

"After changing to professional TV professionals, the situation of the TV station improved, we had ten hours a day, prepared about seven self-made programs, and the rest of the time only showed R-rated movies, and then three of the seven self-made programs stood out and became phenomenal programs, two of which broke out problems, one was the outdoor reality show "Six Pack Abs" for adult female users, and the other was "Don't Forget to Celebrate Yourself" for those with good incomes."

"There are many married women who see some married women flirting with sturdy young people in the show "Six-Pack Abs", doing some intimate games, and finally can't help but choose to cheat to treat themselves, after the first season of the show is broadcast, some institutions have counted that there are about more than 700 divorced couples who divorced because of the woman's cheating, and the reason for the woman's cheating was the temptation of the "Six-Pack Abs" show."

"The second show is the same, many older men and women feel that what the show says makes sense, they don't have much time, why don't they do something to please themselves, so they began to follow that show, there are 80-year-old men who went to garbage Vegas for three days and three nights and finally died suddenly."

"There are women in their seventies who have the courage to become small film actresses, just to show the world another side of themselves that they have never exposed before, so as to shame their children."

"There are many more such situations, the most exaggerated is a guy in his sixties, after watching the show, changed his nationality and beliefs, went to a Middle Eastern country, married a few young and beautiful wives, and helped his son who thought he could inherit the inheritance alone added a bunch of younger brothers and sisters."

"Normal people should know that all this is caused by their own character flaws, and has nothing to do with our show, just like when the "Superman" movie was released, there was a fool who jumped down from the upstairs in a superman-like dress to imitate Superman's flying posture, it has nothing to do with the movie, it is that the guy himself is mentally retarded."

"But this world is like this, although it has nothing to do with you, but as long as you have enviable results, then, of course, trouble will follow, and as we expected, seeing our advertising fees and ratings soar all the way, trouble will come to the door."

"Maybe the sales of seven million copies of Playboy magazine in its peak days were scary, and it was claimed that every two men would buy a copy of Playboy, which made people think that the company was powerful, but in reality, it was far from big enough, and it was tattered and leaky, just because the plates in the pornographic magazine industry were too small, and there was a moral controversy, and those bigwigs who really cared about feathers were dismissive about it, and as we all know, Hugh Hefner has been firmly telling everyone for nearly thirty years from 60 to 87 now, He's an anti-feminist, he does adult magazines, and there's no problem with opposing women's rights, but when he steps into a new industry and tries to take the cake of other big companies, it's quite a fatal problem, especially after he also turned down some of the TV industry's offer of cooperation. ”

"After he refused to cooperate, various feminist organizations, some organizations in the television industry began to deliberately amplify the social problems caused by the two self-produced programs, accusing Playboy Channel of lacking a sense of social responsibility, etc., and then a certain family relative, Mr. Senator, who is the owner of a television station, naturally announced in Congress the establishment of a commission to investigate the moral responsibility of entertainment programs in the television industry."

"In fact, our public relations actions have been launched as early as the emergence of public opinion, we pay those newspapers that report relevant news, let them take down the page, including announcing support for same-sex marriage, let the bunny girls quickly appear on the talk shows of major TV stations to talk about corporate social responsibility, the welfare of female employees, etc., trying to change the direction of the wind, but these are not important, the most important thing is that the bigwigs should negotiate as soon as possible, that is, Mr. Hugh Hefner and the trouble-seeking person to talk about cooperation or mediation, the other party is very gentlemanly to give a buffer space, During that time, we suppressed public opinion, and the other side did not intervene, probably they were already sitting at the negotiating table, thinking that Mr. Hefner would definitely be willing to talk to them about how to cooperate. ”

"Unfortunately, the fact is that Mr. Hefner thinks that the TV station should be the same as when he founded Playboy magazine, do it himself, and do not need to seek any cooperation, we persuaded him, adult magazines were a new industry at that time, you can grow by yourself and feel unscrupulous, because you are the pioneer and industry boss, you set the rules, but you are a newcomer in the TV industry, it is better to play according to the rules, any industry, is a compromise and transaction, the other party provides a buffer period, even if you are not willing to talk about cooperation, But also sit across from each other and give the other person a reason to be satisfied, rather than dismissing the other person as a minor character. ”

"It's just that Mr. Hefner, who was about to turn sixty years old at that time, was in a high position for so many years, and countless beautiful women complimented him, making him think that he was omnipotent, and being stubborn and self-serving was a taboo for those in high positions, in short, the communication was very unpleasant, and it could even be described as embarrassing, because my immediate boss, the manager of a certain governor's campaign team, and the vice president of public relations of the TV channel, scolded Hefner in the conference room: You are not a fart! Those television networks that were founded in 1926 were as easy as you, as easy as you* were the bunny girls who lived in Playboy buildings, and you didn't have to ask if you wanted to, you could just take off each other's clothes and press them down. ”

"Then my boss left Playboy in a fit of rage, and the rest of us, the PR team members, began to discuss another plan, and I noticed at that time that the senator had said with disgust on his face that he and his family had not watched our channel and program, so I had a bold idea, as long as we proved that the other party had seen our program, and used it to solve the other party's spear, that is, Mr. Senator, Then, if Mr. Hefner is willing to cooperate with the senator's opponents in Congress, show goodwill to women's organizations, and use the media to fully public relations, he can get through this crisis, at least in the immediate crisis. ”

"At that time, Mr. Hefner was so angry with my boss's curse that he had a stroke, and handed over the company to his daughter to take care of, and went to the hospital to recuperate, and his daughter agreed to my plan, and was willing to contact and cooperate with the opponent in the future, promising to talk about issues such as shareholding or cooperation, etc., so I began to contact the senator's opponent, after all, the best way to understand a person is to ask his opponent."

"With the help of the senator's opponents, I planned for about three months to get other organizations to launch a charity event, so that the senator and his wife were successfully present, and let his wife and the actor of the "Six-Pack Abs" show complete an intimate encounter at the event, without going to bed, but the older women and young men were together in an activity that was really charitable, but there was not enough respect for women, including touching each other and whispering, which seemed extremely morally inappropriate, Especially when her husband was still righteously accusing us, after getting the photo, we immediately handed it over to various media outlets, all pointing to the senator being a hypocrisy, he didn't want other women to enjoy the pleasure of men and women, but he and his wife were happy about it, and at the same time, some women's organizations that I had prepared for a long time also began to bite each other and confuse the situation. ”

"The other party was caught off guard, and in order to maintain the goodwill of the female group, he announced his resignation from the investigation committee, and the investigation activities were immediately suspended, because at this time, it was necessary to wait for the election of a new leader, and at the same time, this also meant to the Huahua Company Channel, I did my best to win a precious second buffer period for it."

"Because the opponents need to think about it at this time, why do you have the courage to tear your face, they realize that after you find a collaborator, they naturally don't want the situation to deteriorate, and they must first see each other's strength, whether it is worth increasing the stakes and continuing to fight, so they become cautious, which is why the second buffer period will appear."

"The normal process, it should be the Playboy TV channel to cooperate with the opponents of the senator, the other party has helped you, naturally you have to receive benefits, Miss Hefner understands this truth, but unfortunately, Mr. Hefner was discharged, and he still chose to refuse...... That's when I knew, I'd better run fast, that guy had become a self-righteous idiot. ”

"I left my job, and as I expected, then the investigative committee grew rapidly and reopened the investigation, and although the senators resigned, the committee poured in the opponents of the senators who had helped us before, and a year later, the investigation was closed and the Playboy TV channel ceased operations."

"That's why I say it's only half a perfect PR operation." Sean Ray spat out a puff of smoke and looked at Tommy, ending the story.

Tommy bowed slightly: "This story taught me to never feel strong enough to stand against everything, and always be on the side of justice." ”

"Yes, it serves as a case of failure and can provide a lot of experience." Sean said with emotion.

After Tommy digested the story, he asked Sean, "Want to talk about our BT TV?" Some opinions, opinions, etc.? ”

Sean took off the cigar in his mouth and said seriously: "No, Mr. Hawke, I have been talking for so long to say, you are the boss, I am the PR, you will always be the orderer, there is no doubt about it, but you must clearly tell me what you need me to do, this is very important, Hugh Hefner's biggest mistake is that we need us to constantly give him advice, see the moves, if the PR is just a passive response, it is the boss who hires people like us, the lowest way to use our profession." ”

"So what?" Tommy hesitated.

Sean looked at Tommy with a sharp gaze that shouldn't have appeared on his honest face:

"Tell me, you need to tell me what you want to get, the real purpose, I don't want to elevate my job, but our line of work is similar to that of lawyers, we must know the real demands of the employer, no matter how exaggerated and bizarre it is, it doesn't matter, you are responsible for telling me, I am responsible for considering whether it can be achieved, you can disguise, we can even cooperate with your disguise, let out countless smoke, walk countless detours, but in the end...... Walk to where you want to be. ”

"Of course, if I have this job, I will also form a team to complete the brand, media, planning, copywriting, docking, etc., but those are node jobs, there is no need to consider the problem from a strategic level, I can brainwash them, give them a false answer, and use this false answer to hold various regular meetings with them to unify their thinking, but I must know what you want in the end."

Tommy lowered his head and played with his cigar for a long time before he raised his head and looked at Sean again: "I hope that BT TV will rely on a huge base of black people at the bottom, and slowly grow by means of annexation, cooperation, acquisition, etc., and eventually become the fourth TV network in the United States of sufficient scale, like the other three major TV networks, it can influence the election, and it can let me talk about cooperation, deals, and how to be a good friend who wants to be a congressman and president, doesn't it sound as exaggerated as the Arabian Nights?" ”

"Can there be an actor Ronald Reagan who becomes president? My job is not to think about exaggeration or not, but how to help you achieve it, so I don't know what to think of BT TV in the eyes of the people in charge of programming, commercial advertising and so on, maybe the product is a program, or an advertisement or something, but for me, it's already clear that the only core product of our TV station is black viewers and powerful people, and my job is to sell this product to powerful people, tell them that this product is indispensable to their political life. When your TV station grows, the second product is called Powerful People, and sell them to your audience. After Shaun finished speaking, he stared into Tommy's eyes:

"As an employer, you're going to tell me, am I getting it right?"

"That's right, Sean, and if I have a friend who wants to run for president like Ronald Reagan one day, I'd recommend you to be his campaign manager." Tommy smiled and said:

"Welcome to BT TV, Mr. Sean Ray."

(End of chapter)