"Someone imitates my face, someone imitates my face......"

Around 08, people who like to watch Mango Channel should have seen this advertisement.

When I first watched the advertisement, many people's first reaction was to be very disgusted and hoped that the advertising time would end soon, however, no one knew how good the new product introduced in this advertisement was.

This year, in the years of struggle with Master Jian, Oneness Enterprise launched Laotan sauerkraut noodles that have influenced later generations for more than ten years.

When this new product was first launched, not many manufacturers were optimistic, however, this product won an annual sales volume of 5 billion in four years, detonating the declining instant noodle market in one fell swoop.

And now, Su Ye plans to reproduce this miracle.

"Laotan sauerkraut taste? Where is this taste? ”

Dong Mu was a little curious.

"This is the taste of Rongcheng, Lao Dong, do you know anyone over there?"

"Yes, I remember, there are several wholesalers who are from Rongcheng."

"Okay, you can help me ask them if they have brewed Laotan sauerkraut at home, if so, ask them to send it at home, and then you and the people in the R&D department will try to make this thing more acceptable to most people."

Lao Dong has connections, so this is much easier, Su Ye originally thought about going out once.

"Director Xiaosu, is this thing really delicious?"

"Let me tell you, if this flavor is successfully developed, it can definitely lead the trend of the instant noodle market."

Su Ye is often put on his lips similar words, if he rests on others, Dong Mu will only feel bragging, but he is very credible.

"Okay, no problem, I'll get in touch now."

"Wait a minute, Lao Dong, there is one more thing, I found that we don't seem to have any local potato chip brands, so I also want to introduce another production line for the production of potato chips."

"Oh, Director Xiaosu, potato chips are basically an imported brand, I heard that foreigners prefer to eat more of this potato chips, and the puffed food we eat in China is basically pot.

By the way, last year, Kebik also said that he wanted to make potato chips, and their family was the first domestic potato chip brand in China, but we all felt that the taste was average, so there was no production. ”

"Their family is a thick-cut potato chip, and there are two disadvantages to making the potato chips so thick, the first point will destroy its crispiness to a certain extent, and the second point is that it is easy to get greasy.

So what we have to do is make Leshi, a piece of potato chips is thin enough, so as not to make consumers feel so full, so that consumers can be attracted to buy more packs at a time. ”

Su Ye put forward some of his opinions.

He used to be quite greedy when he was studying, so he had a certain degree of research on these big brands.

"Joy? I don't seem to have tasted this brand, can it be delicious with pot? ”

Dong Mu was a little curious.

"Each has its own flavor, but I'm personally more optimistic about this, it's important, and if it goes well, I'm going to make it a permanent brand and then launch new flavors every year, so that I can keep it alive all the time.

At present, the taste of these potato chips in China is too monotonous, either plain, tomato, or barbecue, and consumers can guess the approximate taste without buying it, so we need to make some changes. ”

Potato chips are a snack with a market size of tens of billions in later generations, but domestic potato chip brands are really not angry, so foreign brands have made all the money, so Su Ye plans to change this situation.

Hearing him say that it was very important, Dong Mu nodded again.

"Okay, understood, I'll do it, and then I'll buy a pack of Leshi to try it and see if it's better than the pot."

"Okay."

Seeing that he was busy, the factory was still busy with recruitment, and there was no need to carry out production activities these days, so Su Ye slipped out again.

The destination is still an Internet café, but this time it's a serious business.

went to the black Internet café near the school again, and the network administrator was still rubbing his legend with his head down, and it seemed that he was still playing in private clothes, which was indeed not small.

"Network administrator, which one of your instant noodles sells the best?"

"Of course, it's Master Jian's braised beef noodles."

"Oh, then, where do you usually get your goods?"

"Do you want to buy it? if you don't buy it, and don't mess around here. ”

Asked two more questions, and the network administrator was obviously a little impatient.

"I'll charge 100 for the Internet."

Su Ye was also interested, and after a hundred yuan, the network manager said the detailed address with a smile.

Later, he asked about the nearby Internet café, and they all answered exactly the same, and their suppliers were all Xinglong Wholesale from the east of the city.

Then Su Ye drove to the destination.

The reason why he came here is also for the promotion of Laotan sauerkraut in the future, because in Su Ye's view, Internet cafes are the most young people and the main force of instant noodle consumption, so if you can carry out pilot sales in these places, you can get real feedback from the market in the first time.

However, the bosses who can engage in Internet cafes during this period basically have some origins, Su Ye naturally has to explore the way first, after all, instant noodles are also a best-selling product in Internet cafes, and there must be wholesalers who are eyeing this kind of place, so he can't directly rob other people's business.

However, Su Ye has always been very good at negotiation.

Under the addition of his eloquence, he promised a certain discount, and the boss of Xinglong Wholesale immediately made a decision, and then he could promote Laotan sauerkraut noodles for seafood food.

"Okay, thank you Boss Shen for this, our seafood factory is small, and I hope to take care of it more."

"Hahaha, Brother Su will see the outside when he says this, your conditions are much better than Master Jian's, I will naturally help you vigorously promote it, don't worry, Brother Su, you are a real person, then my old Shen is not ambiguous, I will let these young people in Internet cafes know about this new instant noodles, I will wait for your good news."

"Okay, thanks."

The negotiation process was very smooth, Su Ye was in a good mood, and then he only had to wait for Dong Mu's side.

Luckily, among the relationships that Dong Mu contacted, it happened that someone from Rongcheng brought the local characteristics of Laotan sauerkraut, and after Su Ye spent a lot of money to buy it, he asked the people from the R&D department to study and study it.

For a whole week, under Su Ye's supervision, the people in the R&D department adjusted the proportion of the material package day and night, and finally made a taste that Su Ye was satisfied with that night.

"Well, you guys did a good job, R&D department, give you two days off, and then add 1000 to this month's performance."

Su Ye tasted it and said with great satisfaction.

Hearing his news, everyone in the R&D department cheered, this new factory director is good, although he is a little fierce when he urges them to do things, but he is not stingy to give rewards.

Of course, they want to know whether this new flavor developed by themselves can be welcomed by the market, which is a very fulfilling thing.

"Director Xiaosu, I'll contact the wholesaler."

"Don't use it first, I have my own channels, I have to try the market's reaction first."

Su Ye happily dialed the phone, only to hear a not-so-good news.

"Brother Su, Master Jian has offered better conditions, let's not sell your goods."