Chapter 34: Analysis of the Domestic Beverages Market

"That must be carbonated, how can young people not like to drink carbonated drinks."

Dong Mu replied directly.

"Okay, then let me ask you again, how many brands of carbonated drinks can you name?"

Su Ye threw another question out.

Dong Mu almost without thinking about the two brands of "Cocaly" and "Pepsi", in fact, this is normal, after all, these two now occupy half of the domestic carbonated beverage industry market, since the 90s of the last century after the eight major soda factories have collapsed, other manufacturers are no longer enough.

"What else?"

"Uh...... Oooh! Dongdong Cola, our local brand, is the main reason why the surname Huang was able to make a fortune, to say that he was really lucky at that time, the leaders of our city said to protect local enterprises, so the two giants did not enter.

However, now that he has been transferred and the policy has been loosened, I have found that there are already large supermarkets taking on their products.

Deserve! The surname Huang is so sassy, and he will suffer in the future, where are the two international giants attacking the city in China, how can any manufacturer stop it, it was very coke in 98 years, and now it is a little lonely, these foreign devils are very good at doing business. ”

Dong Mu's face was a little depressed.

Although it is a sworn enemy with Yongdong Food, it is also a pity to see that local brands can't escape the fate of being targeted by foreign brands after all.

"Yes, you have also discovered that this is their cleverness, the two giants did not just kill their competitors by acquiring domestic soda factories.

Moreover, one of the very important hidden dangers is that the distribution channels they have established over the years have also become an important ladder for these two to attack the domestic market, and these two giants have now become a climate, and they are definitely not something that emerging challengers can defeat. ”

Su Ye briefly analyzed.

"I see, Director Su, you must have some idea in mind to curb their development, right?"

Dong Mu was a little excited, following Su Ye can always do those miracle things, they are such a small factory, if they can win against international giants, it will be too fulfilling.

"Lao Dong, what are you thinking? I'm not a god, just the current scale of the two of them, not to mention our seafood, even if you add up other soda factories in China, the market share is not as good as theirs. ”

Su Ye glanced at him.

Entrepreneurship is not a mythical story, how bold can it be, these two companies have survived in this world for at least a hundred years, this kind of behemoth, if you want to compete in the same track, it is impossible at all.

However, this does not mean that he will necessarily lose, although he is not qualified to use carbonated drinks to touch these two, but it does not mean that he cannot launch a new drink that can disrupt the market, so as to take back the market they have occupied.

This is also the purpose of his visit to the ancient city.

"Also, hehe, Director Xiaosu, you have brought too many miracles these days, I subconsciously thought that you wanted to kill these two giants."

Dong Mu smiled awkwardly.

"That's right, Director Xiaosu, if I don't make carbonated drinks, I actually have another idea."

"Tell me about it."

"Fruit juice, I like to drink more fresh oranges from the Heyi Group, and this thing is also very popular among consumers, and the brands we play, such as freshly squeezed juice or something, those parents are still willing to give those children to drink."

"Yes, Lao Dong, yes, this insight is okay, but we don't make fruit juice drinks."

Su Ye was very impressed by this matter.

Oneness Group suffered a heavy blow in 05 years, the reason is that at the end of 04 the domestic policy was promulgated, announcing that beverage products can no longer carry the word "fresh", after the issuance of this decree, all the beverage brands on the market with freshly squeezed juice as a gimmick are facing a cold winter, and later many brands have fallen.

However, this information gave him a flash of inspiration, and he suddenly had a big plan to pit Huang Yongdong.

"Why?"

Dong Mu was a little curious.

Su Ye couldn't answer him, he couldn't say that he knew that a ban would be issued at the end of the year, so he simply ignored his question.

Seeing that Su Ye didn't say anything, Dong Mu thought it was an internal secret, so he simply didn't ask and drove his car well.

Anyway, he thinks so much, compared to Su Ye, it is a world of difference, with him in front, he only needs to be responsible for the implementation, because what he can think of is definitely the best.

After a two-hour drive, the two finally arrived at the ancient city.

The ancient city is still quite famous in the Eastern Province, there have been many historical celebrities, the only two champions of the Eastern Province in the Ming Dynasty, one of which was born here, and it is also the hometown of overseas Chinese.

If this city is just for tourism, it is still a bit interesting, after all, it has a lot of historical origins, and the eight views of the ancient city are also famous overseas.

"Lao Dong, to be honest, it's the first time I've come to the next city when I've grown so big."

"Hehe, Director Xiaosu, I haven't been here much, I have accompanied the old factory director once before, and the old factory director said that the people here are too shrewd to do business with them."

"Haha, that's the truth, let's go, let's go and ask which Internet café is bigger around here."

Su Ye pointed to a basketball court in front of him, where many young people were playing basketball.

Dong Mu parked the car on the side of the road, and then took some snacks very interestingly.

"Hou Shengyi, do you know where there is an Internet café?"

Take people softly, eat people with short mouths.

After these young people took Dong Mu's things, they naturally knew everything, and told them all the Internet cafes and even black Internet cafes in the vicinity.

"Director Xiaosu, I've written it down, you see."

Dong Mu trotted over, only to find that Su Ye was staring at the drinks beside these young people.

"Director Xiaosu, that white is 'Salt Point', a bottle of five cents, imitating someone else's 'Salt Dictionary', do you want to try this?"

This thing can indeed be said to be the classic taste of childhood, every time I went out to play in the past, if I had money in my pocket, I would buy a light one, and if I was shy in my pocket, I would buy one, and at that time I had to pick one that was frozen into ice, a dime a piece, and I could instigate it for a long time.

"Oh no, I mean, these sports drinks are pretty popular, too."

"Yes, Director Xiaosu, I know, why don't we promote sports drinks? Look at that pulse, Red Bull, that thing is not low-priced, there must be a profit. ”

Dong Mu was a little happy, he had been following Su Ye for a long time, and he seemed to be quite discerning.

This year is indeed a year of explosion in the functional drink market, after all, last year experienced such a national event, and the thinking of "health care" has gradually taken root in the hearts of the people.

However, Su Ye shook his head.