Chapter 36 Huaxia Specialty Series Flavored Potato Chips Launched
This is also what Su Ye has wanted to do most since his rebirth.
Nowadays, there is a market for carbonated drinks everywhere, but although carbonated drinks can make people feel happy, there are a lot of sugar in them that can easily cause health problems, so Su Ye plans to launch sparkling water, which can not only satisfy the taste, but also solve the problem of polysaccharides.
After that major event last year, the concept of health has gradually taken root in the hearts of the people, and when the time comes, as long as it is properly marketed, sparkling water can definitely set off a storm like future generations.
However, Dong Mu was very unfamiliar at this time, and he didn't know what sparkling water was.
"To put it simply, this sparkling water is a healthy version of Coke, a few centuries ago, people found that the carbon dioxide in the magma combined with natural spring water, the formation of sparkling water can play a certain role in the health care of the human body, so Western countries have long been popular to drink sparkling water habit.
Like the international giants Perrier and Schwegen, these are known big sparkling water companies, but there is no domestic company producing this kind of drink, so this is a new track, and we can take the lead. ”
"It sounds pretty good, although Coke is delicious, but the sugar is really enough, like those diabetics are really taboo about this kind of drink, let alone children, my little son just likes to drink Coke, and now his teeth are not good, and his stomach is not good."
Dong Mu told his personal experience.
If he could find a healthy alternative to Coke, he would be more inclined to buy it.
Therefore, whether it is out of selfishness or public intentions, Dong Mu supports Su Ye to engage in sparkling water.
"Director Xiao Su, then we will go back and start letting them produce, and strive to grab meat from the two giants as soon as possible."
"How can it be so simple, sparkling water is not just a few bubblers can be done, we still have to debug the taste, but also have to prepare a workshop specializing in the production of sparkling water, I estimate that the preparation time will take several months, which not only consumes time, but also the initial investment cost, which is estimated to be not low.
So, let's go back first, and promote this new instant noodle first, and when the time comes, we can better invest money to make sparkling water. ”
"Okay."
Dong Mu knows that even if a person has great ambitions, he will be limited by money.
Just like Su Ye at this moment, although he has a lot of ideas in his head, he can't realize them all at once, after all, after the factory paid off his foreign debts after the lawsuit last time, the funds in his hands are only more than 100,000 or 200,000, which will not allow him to do everything he wants to do.
"By the way, Lao Dong, I also brought up a potato chip matter last time, did you go to do it?"
"Yes, there is a small Su factory director, I must have taken everything you explained, I have bought that Leshi, it is indeed much better than the pot, fragrant and crispy, and a thin slice, as if you can't eat enough."
"Well, it seems that you also agree, so it's easy to do, so have you found a problem with the production line?"
"Yes, there is a snack factory in our city, but their potato chips are also very thick, and they are not very popular in the market, so they don't want to do it for half a year, and now they are intending to sell this potato chip production line, and the asking price is 300,000."
"300,000 words can't be satisfied at present, Lao Dong, you have to talk about it, and strive to drop it to below 200,000, do you have confidence?"
"This matter is very important to the factory, and I will work hard."
It's not appropriate to always follow Su Ye to do things, Dong Mu naturally has to do some real work, so as not to make people think that he is eating white rice, and it will be bad if he doesn't make money with himself when the time comes.
"Okay, I'm optimistic about you."
Five days passed, Dong Mu moved the other party with his sincerity, and finally bought this potato chip production line at a price of 170,000 yuan.
With professional production equipment, the operation naturally has to be tasked with the task of letting the people in the R&D department study the style of the potato chip brand Leshi, and strive to be able to copy it completely.
After another two days, the R&D department finally came with good news, the potato chips that are very similar in appearance to Leshi potato chips have been successfully manufactured, and the whole is fragrant and crispy, and anyone who eats it will say that it is good.
"Okay, since we also make potato chips, it must not be the same as others, the current potato chip taste in the domestic market, most of them are concentrated in the original, barbecue, tomato these three flavors, but no matter which manufacturer makes potato chips, these flavors taste the same, can not bring new surprises to consumers, so we need to innovate, my idea is to launch a series of Chinese food flavors."
Su Ye's ideas were too new, and they were still very confused.
"To put it simply, our potato chips are not just a snack, but also allow consumers to taste the food of all over China, and there are employees from different places in the factory, so we need to make a list of them, ask them what representative dishes they have from their hometowns, and let each of them write them.
But it is not possible to produce all the flavors at once, so there is no freshness, our brand has to maintain innovation vitality, so we have to ask a professional chef to make these dishes to see, I asked these dishes, which one is more popular to choose four of them, let's take the lead first. ”
As soon as Su Ye mentioned this, their thinking gradually became clear, and everyone immediately took action, no longer fighting separately as before, and it took a long time for the task to be completed in coordination.
That's why a strong leader keeps everything in order.
After three days of hard work, four dishes stood out: spicy chicken, cumin mutton, rattan pepper beef and garlic oysters.
These types of food are spicy, which actually reflects the characteristics of young people's tastes.
After knowing the public's preference, Su Ye immediately issued a production task, and batches of new flavored potato chips were made in less than a week, and, considering the consumption power of several nearby cities, Su Ye launched a small package of tasting packs this time, priced at 7 cents per pack.
Not knowing this, he is also very thoughtful in the packaging design, and printed the real dishes that these potato chips represent the flavors on it, so that these consumers can recognize them at a glance.
The marketing department's promotion task is the lightest, because after selling potato chips for so many years, those wholesalers still don't know that in addition to the three basic flavors, there is such a peculiar taste, so they are also very interested in taking the goods for trial sale.
However, Dong Mu received a message in the afternoon of the same day.
When the members of the marketing department went to the "Meijiafu" supermarket to promote, they were beaten by their security personnel.