Chapter 58 I can't wait to help the poor
Haicheng area since ancient times love tea, fried tea, Xianwu, Wudong are all common varieties on the tea table, among which Phoenix tea is the most famous.
At the same time, they are also happy to accept tea from neighboring regions, such as Da Hong Pao, a specialty of Fucheng, which is also a good gift, and of course, there is also a civilian tea king, Tieguanyin, which can be consumed even by the poorest, so this tea is also the most used variety for daily drinking, at least until that incident in 2010.
When this idea was proposed as a cadre in Qinghe Town, Su Ye's mind flashed two tea-flavored drinks, one was the eastern leaf that claimed to be completely sugar-free, and the other was the tea bulge that claimed to have set off a new trend in the beverage industry.
These two have different degrees of performance in later generations, and Cha Luo took a very fierce advertising offensive at the beginning, not only inviting famous foreign music groups, but also sponsoring many well-known programs, so their sales increased sharply at once, and only decreased after 21 years.
The road to fame of the Eastern Leaves drink is a bit bumpy, although there is no shortage of Zhiyuan in terms of channels backed by large companies, but whether the product is good or not is the final word of the consumer, because their taste is bland, so in the first few years of the market, it was even called the five major dark drinks in China, which belongs to the kind that dogs dislike.
However, it was also 21 years later, as the concept of healthy nature took root in the hearts of the people, that the eastern leaves gradually rose, and then broke away from that dark list, and finally created a lot of value.
After thinking about it for a while, Su Ye still decided to keep up with Cha Luo.
Quite simply, although last year's health problems also promoted the development of the health care product market, for the beverage industry, consumers must choose delicious tastes after all, rather than blindly pursuing health.
Although sweet drinks are criticized by parents, if you really want to buy drinks for your children, most people will choose sweet, because once you buy something that is not sweet, and your child does not eat it, it is a waste at all.
Therefore, when Su Ye launched Phoenix Milk Tea before, although he also introduced the health pseudo-concept of "adding milk ingredients to it", the overall taste was still sweet.
And if he chooses to make the drink of eastern leaves, there will be a big contradiction, generally speaking, a company's products should be positioned unified, which can play a role in promoting mutual consumption.
For example, if your product is targeted at teenagers, just like the phoenix milk tea launched by Haiwei before, their characteristic is that they like sugar, if you launch a sugar-free drink at this time, in fact, this is driving away customers in disguise.
"Boss Su, I know you're very embarrassed, but ah, we don't force it, we just hope that you will deal with these villagers' phoenix tea first, and we will talk about the other teas later."
This cadre from Qinghe Town also knew that this matter was not easy, so he did not dare to be aggressive.
"I don't know what you two call them?"
Su Ye took the initiative to reach out, because he knew that there would definitely be more cooperation with this place in the future, and it would be good to have a good relationship with them.
"Oh, my name is Zhang Zai, I am the section chief of the Department of Poverty Governance, and this person driving is my secretary, Li Yuan."
This department sounds very unfamiliar, but the management of this kind of small place is generally not too formal, but from this operation, it seems that they are also people who do practical things, so Su Ye admires it very much in his heart
"Establish a heart for heaven and earth, and ask for your life for the people, this is indeed a good name, Zhang Ke, Li Mi, hello."
"Hello, Boss Su."
Seeing Su Ye's friendly attitude, this Section Chief Zhang knew that there was a drama in this matter today, so he hurriedly stretched out his hand.
Secretary Li, who was driving, couldn't reach out his hand, so he nodded in the mirror in a friendly manner.
"Boss Su, I don't know what you think now?"
In this way, even if he said hello, Section Chief Zhang felt that the relationship with Su Ye had become closer, so he began to get straight to the topic.
"Section Chief Zhang, let me tell you the truth, although I am also a businessman now, but we have never forgotten that it was my hometown that nurtured us, my father and my grandfather were rooted in the countryside, although the place was poor, but also taught many of my fathers the truth of life.
When my father started the seafood business, he often taught me that if there is something to achieve in the future, then we must not forget the countryside, because we are all from the countryside, and we can help if we can, which is the purpose he has always told me. ”
Su Ye directly showed his consciousness.
When Section Chief Zhang heard this, he almost burst into tears.
"Okay, good, come from the masses, go to the masses, Boss Su, you are a real entrepreneur, an entrepreneur of the people!"
As soon as this hat is worn, Su Ye's glorious image is infinitely higher.
Section Chief Zhang was indeed deeply moved, he took the initiative to go down to the grassroots level to solve the practical difficulties of the people, and he encountered something before, asking those merchants in the town to donate, and he did encounter a lot of difficulties.
Unexpectedly, this time I found Su Ye with the idea of giving it a try, and he agreed so happily, which made his work even more motivated, if every boss was like Su Ye, then this world would definitely become a better world.
In order to further retain Su Ye, Section Chief Zhang thought of another idea.
"Boss Su, if you are willing to make a big contribution to our Qinghe Town this time, our residents in the town will be very grateful to you, and when the time comes, I will apply to my superiors and give you a candidate for the top ten young people."
"Huh? Top 10 young people? It's all just a name, but the main thing is that I like to do charity. ”
Su Ye smiled faintly.
I didn't expect the other party to give me a big gift, and I had to apply for these reputations for myself.
When the time comes, if you can really be rated as one of the top ten young people, in the interview session of the TV station, and then introduce the seafood by the way, wouldn't it be more than one stone.
Therefore, Su Ye added again.
"Of course, if Section Chief Zhang insists on applying for me, I will not refuse."
"Forehead ......"
Zhang Zai was silent for a moment, just now he thought that this person was quite modest, but suddenly saying this made him feel a little weird.
However, he can also understand that after all, those who engage in business not only have their commercial value, but also should have their social value.
"No problem, Boss Su, I will definitely apply for you, so I don't know if you are interested in the tea in our town now?"
"Interested! I'm so interested! Hurry up and take me to meet those lovely folks, I can't wait to help the poor! ”