"How to compare? There is no comparison! A shell must lose. ”

Su Ye's understatement made Zhuang Bin very dissatisfied, because the founder of Yibei's head office was an alumnus of the same school as him, so he naturally felt the same hatred.

"You say you can't compare, you can't compare? Then you say that you are ugly and ugly, people are now the world's most popular shopping sites, what is your little treasure, I think I can't even go out of Asia. ”

Now that Yibei is killing all sides in the beautiful country, the momentum is so strong, how can it be broken here.

"Okay, then I'll tell you what I've observed, Mr. Zhuang, don't worry, let me be anxious first."

Su Ye cleared his throat and took a sip of water.

Officially began his performance.

"Orange is born in Huainan for orange, Huaibei is orange, everything is the same, once it leaves the soil suitable for its growth, it will naturally be unadaptable, and finally gradually wither."

This opening sentence directly cheered up Yao Mi.

She has never been exposed to this kind of knowledge of e-commerce, and Su Ye is too mysterious in her heart at this time.

"I have never been optimistic about Yibei, because they have often been sick since they entered the country.

Here are a few of the fatal flaws I can enumerate, starting with the advertising campaign they adopted when they first entered the domestic market.

When they first entered the market, they copied the same set of publicity methods in the local area at that time, and invested a lot of money in major Internet platforms, such as Sina, NetEase and other platforms to obtain exclusive advertising booths, compressing Taobao's living space.

Then, not satisfied, they spent almost $100 million on advertising on various public transportation.

However, in my opinion, this method is really thunderous and rainy, because if shopping websites want to develop, it is not only consumers who shop, but also merchants who sell goods.

According to today's situation, most of these owners are middle-aged people who have already reached the age, and their favorite way of entertainment is actually watching TV, so the most important thing to do is to advertise on TV, which not only saves money but also has a better effect.

Besides, they don't want to think about it, although the number of Internet users in our country is 90 million, compared to the total population, there are really some people who are not enough to see, so I say that it is their fatal injury. ”

Su Ye's words can be regarded as a brief description of the stinky move taken by Yibei Company in the early stage.

"Joke, isn't it a winner-takes-all approach when big companies enter small markets? The louder the advertisement, the more it was originally to enhance their fame, which I don't think is wrong, although the investment is more, but it also lets young netizens know that there is such an online shopping platform.

Also, what's so great about a local Taobao enterprise, is it comparable to these talents in a beautiful country in terms of technology? You said fatal wounds, but that person is still alive and well. ”

Zhuang Bin immediately refuted this view.

In his opinion, the technology of the beautiful country is invincible in the world, even if it is an Internet company, it is enough for local enterprises to learn for a hundred years, after all, as a latecomer to C to C, how can Taobao kill such a leading boss who enjoys a reputation in the world.

"Look at it, you're in a hurry again, I haven't finished it, the technical reason you just said, in fact, this is the point that makes me laugh the most, because the gap between the two is getting bigger and bigger, precisely because of the gap in technology.

You probably don't know it yet, but in April last year, Taobao launched a tool that can connect consumers with merchants, called Taobao Wangwang, although this tool is not used anywhere outside of this website, but we have to admit the power of this tool.

Because it makes it easier to connect live chat with online shopping, it also reduces the amount of platform interference, which is fair enough for both buyers and sellers.

Also, another is just a payment tool problem, Taobao on the basis of PayPal, launched its own payment tool, with the help of its own platform to develop prosperously.

And then Yibei is still the user's old-fashioned way of life, either postal remittance, or credit card or check, to bring in the foreign set, which is really stupid and backward! ”

"Su Ye, keep your mouth clean, when I was studying abroad, people from these developed countries paid by credit cards, how could you be stupid and backward in your eyes?"

Zhuang Bin only felt that these words stung him deeply.

"Mr. Zhuang, please don't misinterpret what I mean, if in real life, it is indeed convenient to pay with a credit card, but this is an online shopping platform, you have to consider the popularity of credit cards in China now, if you are like this, those merchants who settle in for the first time often feel powerless to deal with credit cards, obviously for the convenience of the link, but to bring more cumbersome experience to these users, isn't this stupid backward?

By the way, I'll tell you another news, I don't know if you have noticed, Yibei has announced that they will move this technology platform back to China in October this year.

If the practices just now are chronic suicide, then this decision is to push the platform into the abyss again.

First of all, the Internet infrastructure between the two countries is not perfect, and if you move the technology platform back, consumers in China will be affected by network fluctuations when they log in to the Yibei online shopping platform, resulting in very slow page loading, which will greatly affect the experience.

Again, you can't solve the problem of the firewall, because if some suspicious information appears when the consumer browses the product, then the server will automatically lock the website, resulting in a period of time can not enter the website, and over time, no one will log in to the platform to buy things. ”

"Any news about this?"

This really touched Zhuang Bin's knowledge blind spot.

"Yes, last month's "New People Business Daily", the president of Yibei Huaxia District, Robert personally said it, so it is beneficial to read more books and read more newspapers."

In Su Ye's plan after rebirth, e-commerce is also in his conception, so he has already conducted some searches and inductions for these industry information.

"By the way, I forgot to mention that the reason why there are so many policies that are not suitable for the soil and water is also because the management of Yibei is not locals, and the executives are all foreigners, and they still use that set of self-righteous ways to expand their territory, which will definitely lose.

Of course, if foreign companies want to enter China, they cannot be solved by relying solely on the advantages of locals, and I have summarized a total of five methods. ”

Hearing this, Zhuang Bin's eyes lit up instantly.

Because he is now preparing a thesis on how foreign companies can better develop at home.

"What's the solution?"

"Confidentiality."