What kind of New Year's goods can't be stopped after eating?

The crowd was a little confused.

Su Ye didn't sell it, and slowly said, "Caramel melon seeds and amber peanuts."

Before the New Year's food was not given a variety of ideas, the annual New Year's in fact, the people's New Year's gift box is very scarce, because most of this thing is prepared for children, so the main tone is sugar, in the gift box of the nineties, the White Rabbit toffee is still a new thing, but now it is not unusual, after all, who does not buy some sugar for the New Year?

After stepping into the new century, there are more types of food in the New Year's gift box, but there are only a few back and forth, among which the easiest grid to be emptied is nuts.

Wealthier families will probably also prepare some pistachios, and the most prepared by the general public are melon seeds.

The matter of swallowing melon seeds is very easy to get started, the fingers keep repeating the action of holding melon seeds and sending melon seeds, and the crisp sound when the teeth touch it, as if it is a set program, once it starts to run, it will not stop.

"Factory director, melon seeds and peanuts are two kinds of roasted goods, and there are indeed many people who buy them as New Year's food, but what are the caramel melon seeds and amber peanuts you just said?"

Lao Dong was very puzzled, and others were also puzzled, they also had their own families, and they would buy New Year's goods every year, but they never seemed to have heard these two names.

"Amber peanuts are a famous snack from Shanghai, I ate it in a restaurant when I was studying in Huacheng, and I thought it was a good flavor, but we all know that these New Year's foods are actually the most popular among children, and children like to eat sweet, so we should add sugar to it, and I plan to wrap it in honey on this basis to make it taste better."

No wonder they haven't heard of it, it turned out to be a snack from Shanghai, none of these managers have been to this international metropolis, but now that they have a direction, they will not be too confused, and when the time comes, just ask the people who understand.

"As for the caramel melon seeds, it is even simpler, we all know that the melon seeds need to be fried after receiving the goods, and our traditional method of stir-frying is to fry them directly, and there is no other action.

So I plan to add melon seeds with caramel when stir-frying, which can increase the sweetness of melon seeds, and will not destroy the crispy characteristics, with the addition of honey elements, it can make the food more addictive, not only adults love to eat melon seeds, but also children who like to eat sweet."

Caramel melon seeds have been popular for about 13 years, and then they were carried forward in the hands of a famous melon seed company, and finally created a market of billions, so Su Ye is very optimistic about this product.

Now that the Chinese New Year is coming, many young people who work in other places will also come back, if you can take advantage of this New Year to make a name for yourself, then the sales of caramel melon seeds will definitely grow steadily in the future, because there are too many occasions to eat melon seeds.

"Director Mo, I need your department to get these two products out before the arrival of the new year, is there a problem?"

Lao Mo, the director of the technical department, didn't like to talk, so he just nodded, the technical content of this thing is not high, and Su Ye has already made it clear just now, it shouldn't be a big problem.

"Okay, let's talk about the problem of potato chips, I heard from the store manager that after many months of growth, our multi-flavored potato chips suddenly declined, right?"

"Yes, factory director, at present, multi-flavor potato chips, as the trump card product in our factory, have been growing steadily, but now the major manufacturers have seen that our potato chips' "Chinese Food Series" are selling so hot, so they have begun to imitate them again.

Also, I heard that there are also foreign companies that have also come in, what is it called Leshi potato chips, they give those supermarkets very cheap prices, and after they entered the Haicheng market, they seem to have been inspired, and now they are sending out an opinion collection campaign, and they also plan to follow our example to produce potato chips with a series of flavors of local cuisine, which is so shameless!"

Lao Dong said angrily.

In the past, the business in the factory was not good, and he once suggested that the old factory director imitate the products of those big factories, and now it is their turn to be imitated, and he knows that this taste is really uncomfortable.

Obviously, it is the market that they have worked so hard to build, and these friends have to come to get a piece of the pie.

"Don't worry, I've already thought of an idea, this time let's do the opposite, the research and development of the Huaxia Food series potato chip flavor has been temporarily suspended, and we are going all out to create another flavor."

"What?"

"Marketing Department, let me ask you, have you done any research on these potato chip flavors that are popular in the market right now? Which is the most popular?"

The director of the marketing department is Dong Mu, but now he is acting as the factory director, so the position of director is temporarily replaced by Lao He, the deputy director.

"Factory director, when you came back from the National Day, we had a meeting to tell us to keep an eye on the situation of substitutes for the star products in the factory, and our current multi-flavored potato chips are selling very well, so as early as two or three months ago, I deliberately went to investigate the sales of summer chips when I got off work.

The more popular potato chips on the market are our "Garlic Oysters" and "Cumin Mutton", Leshi and their barbecue flavor and Pinker's onion flavor, as well as this year's very hot advertising of Kebik, several of their potato chips are also selling well, and the remaining manufacturers are not very well-known, they are all local manufacturers, but they imitate our Chinese food series, and there are also a few good products."

"Well, did you find anything in common through your analysis of these vendors?"

Su Ye's question stopped Lao He.

"I'm sorry, Director, but I just collected the data and didn't think about the similarities."

"It's okay, I can tell you the answer, you will remember it in the future, collect data and analyze it, it is the task of your marketing department, like you just said, in these products, in fact, most of the flavors of potato chips have not jumped beyond the wide range of meat."

As soon as he said this, everyone suddenly realized.

In fact, it is not unusual, everyone is generally not rich now, so the manufacturers who make potato chips add a few more meat flavors. It can also satisfy the cravings of these consumers.

"So, Director, you mean, we don't make meat flavors?"

"Smart, the new flavor we are about to launch is the fresh and greasy cucumber flavor, so as not to make these parents think that our products are heavy oil and salt, and I believe we can stand out from the crowd of heavy potato chips, so the packaging design should be closer to nature, so that people don't think of these puffed foods and think of hot gas."

Probably many people don't know that the reason why Leshi potato chips can stand firm in the grassroots in China is that the fresh cucumber flavor launched at the end of 05 is definitely indispensable, and now Su Ye is just copying their legend.

"Then there's the problem of the beverage factory."