Xishuangbanna is not only beautiful, but also full of humanities.

At noon that day, the group enjoyed the authentic Yunnan cuisine made by her mother at Daoxiyue's house, and also learned a lot about the local customs. The Dai people are a romantic people, and they are very attractive to people who come from the big city of Shanghai.

Here, even if you are alone in a foreign land as a stranger, you can't feel the loneliness and loneliness. This is deeply touched. When he was working on a project here alone more than a decade ago, he felt the hospitality of the locals.

In the afternoon, Dao Xiyue took all the people to the farm to experience what it was like to be a farmer. Although the farmland is mechanized on a large scale, some of the farmland is still cultivated by hand. On the one hand, it is used as a test field for researchers, and on the other hand, it is used as an experience area for visitors.

With the exception of An Kang and another person from the countryside, the others were basically experiencing farming life for the first time. Therefore, in the field, everyone works with agricultural technical experts and farmers, which is a very interesting thing.

Several of them had the idea of setting aside a piece of land in the garden of their villa to plant something.

Ankang said, "You know what? At present, many real estate projects in Shanghai and surrounding areas focus on farming. Once I went to see a real estate project near the Jiaxing South High-speed Railway Station. In that large residential area, there is a very large area of farmland. Each owner can own a piece of land for free, of course, it is not large, only a few square meters. You can go to your field every day while you are walking, watering and fertilizing. Isn't that interesting, you say? ”

Another person said: "This situation is quite common in Shanghai. I once went to a farm to buy groceries. There are quite a few greenhouses on that farm that can be rented. The annual rent of a piece of land is more than 8,000 yuan. I forgot how much of the area. Plant what you want to plant, how you want to plant and how you want to plant. If you don't have time to take care of it yourself, you can ask someone on the farm to plant it for you. It's also quite interesting. ”

Ankang said, "Yes. Nowadays, people in the city enjoy the convenience of life, but they also lose the opportunity to be intimate with nature. It would be great to have such a piece of land near your home, and you and your family often come to the farmland to get close to nature and experience the feeling of being one with nature. ”

Dao Xiyue heard these people talk about the many benefits of farming, so she just pursed her lips and smiled.

An Kang saw Dao Xiyue smiling and asked, "Are you thinking, 'Why don't you eat minced meat'?" ”

Dao Xiyue laughed and said, "Don't dare, don't dare." ”

Of course, Dao Xiyue wouldn't really use these people from big cities as coolies. Lead everyone back to the office building early to rest.

After working in the farmland for more than an hour and sweating profusely, everyone felt as if they had been baptized physically and mentally when they returned to the air-conditioned conference room, drinking Pu'er tea from Yunnan and tasting seasonal tropical fruits.

The afternoon session began at three o'clock. In the morning, Daoxiyue had already introduced the company's situation to the guests from Shanghai, and the main purpose of the afternoon meeting was to take the opportunity to ask questions from the entrepreneurs and investors from Shanghai. For a start-up like hers, which focuses on agricultural technology, how should it develop in the future.

The participants were very enthusiastic about the topic.

First of all, they believe that Daoxiyue's business model can be completely standardized. Because from the half-day visit, although the farm is operated in the form of a company, after all, the management team is relatively young, most of them have no management experience, and there is no market operation.

If it is only done behind closed doors, it is not quite in line with the company's positioning. It has to be extensive. For those who are familiar with the financial markets, the so-called scalability refers to future growth, or more simply, the ability to grow cash flow.

Therefore, one farm is definitely not enough, and it is also necessary to standardize the process and management of the farm, so as to quickly replicate the farm.

Dao Xiyue and her team members obviously have no experience with this. Even if they standardize the process and management, they don't know how to copy it quickly.

A guest told Daoxiyue that he had recently invested in a Sino-Japanese joint agricultural project in Shandong. Shandong is a major exporter of agricultural products to Japan, and many Japanese agricultural companies, trading companies, and trading companies have directly established agricultural companies in Shandong to operate in a standardized manner.

The biggest difference between that agricultural project and Daoxiyue's company is that the Shandong company is a very traditional agricultural company that mainly produces green agricultural products for the Japanese market. But the strength of that company is that all processes are standardized. Once cash is sufficient, the expansion of farmland will continue. So far, there are tens of thousands of acres of planting area, and throughout several major agricultural cities in Shandong Province.

This guest invited Dao Xiyue to visit Shandong with him.

Dao Xiyue was very excited: "The model you talked about is really good. What you said is very right, I think there is no problem with the concept of our company, I also think there is no problem with the scientific and technological strength, and I also think there is no problem with the enthusiasm of the entrepreneurial team. The problem lies in the operation of the company, and of course there is another problem, which is marketing. The quality and nutritional value of the products we produce are certainly good, but I have no experience in how to promote them in the market. There's also pricing. Although it is said that mechanization replaces labor and saves labor costs for an agricultural product like mine, the investment in science and technology is actually relatively high. On the other hand, because such a farm is completely dependent on the weather according to the tradition, it will be relatively high in terms of loss and cost. If my pricing is in line with the pricing of similar products on the market. Then it's not easy for me to make money. ”

An Kang smiled: "You said a lot, but in fact, you haven't talked about the essence of the problem yet." You're not running into a simple marketing problem. That's right, your current product is good, but how do consumers accept your product? It's a university question. There is no shortage of good things in China, and many companies are not short of marketing, but what is lacking is a complete set of operating mechanisms. Of course, your current company is technology-based, and you can completely maintain the current company's operating model without making any changes. ”

"Oh?" Dao Xiyue didn't understand.

"But I can give you a suggestion, you go to Shanghai, or Beijing, and set up another company that specializes in agricultural trade. That is to say, one is engaged in science and technology, the production of products, and the other is engaged in trade. In this way, the two companies have their own focus and will not hold each other back, so it is easier to get things done. In addition to day-to-day operations, technology companies can take the listing of their enterprises as a short-term goal. Then the trading company established in Shanghai or Beijing will focus on expanding channels and connecting with the market. This way you will have two professional teams to deal with the supply side and the sales side respectively. On top of two companies, a group company is used for management. There are only two functions of the group of companies, strategy and investment. ”