Chapter 38 Discuss Promotions
For Cheng Cheng, going to fight fires and save people every day is already a part of daily life, it can be said that it is not only work, but has become accustomed to nature!
Moreover, from Cheng Cheng's character, he also enjoys this kind of work and life, as for the popular news articles at the meeting, becoming a small Internet celebrity firefighter, these are not within his consideration, he is still working normally, he should work overtime, he should go home and go home, life is still so simple.
Su Xinyi sent a small snack to Cheng Cheng, and then she went back to the cake shop, she discussed with Cheng Zi about opening the store, the time for opening the store has been finalized, as long as you do it step by step.
Su Xinyi said to Cheng Zi: "On the first day of our opening, this cannot be regarded as an opening, but should be regarded as a reopening, so should we do some promotional activities?" ”
Cheng Zi hesitated, of course it was good to do some promotional activities on the opening day, but she was afraid that the bread and pastries she made would not be enough for promotion.
According to her experience, the price of all promotional things is of course cheap, and consumers like the most affordable, so even if she makes more promotional pastries, it is not very usable, as a consumer before, she has always done this kind of thing whenever she encounters merchant promotions in the past 20 years, so it is clear that it can't be clearer.
Cheng Zi said: "Let's do promotions, I used to like business promotions, I can always meet delicious and cheap things, but if we want to do it, the promotion can't be too big, after all, I'm the only one to make pastries and bread, if it's too strong, I'm afraid I can't do it!" ”
Su Xinyi nodded, she didn't think about it.
There is a difference between Su Xinyi and Cheng Zi's ideas, this is because Su Xinyi rarely bought discounted and promotional things before, her family is wealthy, and she is not very sensitive to the price of goods, except for luxury goods, of course, but small things like bread and pastries, she really rarely pays attention to the price.
Su Xinyi said: "Then the first piece of bread is full price, and the second piece is half price, what do you think of this?" It's basically equivalent to asking customers to buy at least two! ”
Cheng Zi thought for a while, shook his head and said, "Then this kind of strength is a bit small, because ordinary bakeries usually do promotions like this!"
Sometimes, the fresh bread and pastries of the day are even sold at a discount in the afternoon, which means that their pastries are freshly made and there is no overnight service.
Therefore, the first item is full price, and the second item is half price, such a promotion is estimated to be not good! ”
Su Xinyi sighed and said, "Well, after all, we are also reopening a small store, and this strength seems to be a little smaller, so how about our first full price and second free cost?" ”
Cheng Zi said with a smile: "Isn't that equivalent to a 50% discount, then it might as well be a direct 5% discount, or buy one get one free!" ”
Su Xinyi waved her hand and said, "No, no, this is different, if you directly give a 5% discount, then the customers who buy things will think that the bread and pastries are originally the price of this 5% discount, so they will only feel that it is cheaper, but they will not feel that we have given them a discount."
However, the second piece is free, although it is said that it is a 5% discount, but the situation is different, consumers and customers will know that this pastry and bread is the initial price, but they bought two pieces with the original price, in this case, they will feel that they enjoy the discount, and when they buy bread and pastries in the future, they will not mistakenly think that we have increased the price, because after all, they have bought it at the original price before, and they know the original price in their hearts! ”