Su Xinyi stepped forward and opened the glass door of the bakery, and after the three of them entered the shop, Su Xinyi said: "Qi Fang, come and see how the decoration of our shop is, although the outside is more literary, but I don't think it's particularly literary and artistic inside, how to say it, I always feel that it is similar to other bakeries, and there is no own characteristics of our bakery, I want to redesign it well, but my ability is really limited, can you give me some advice after taking a look?" ”

The green and healthy bakery is not big, Qi Fang only took a small turn in the house, and looked at the style of the entire bakery.

After reading it, she smiled and said, "In terms of style, in fact, every bakery is similar, I didn't just come in, and after only a few glances, I really can't make any good suggestions." ”

Cheng Zi said: "You and Xinyi have a good chat, I went to the kitchen to work, I still have to make today's bread quickly, and the biscuits need to be baked, and now the vegetable biscuits in our store are selling well!" ”

She is quite proud, she makes all the vegetable biscuits!

Su Xinyi accompanied Qi Fang to stand next to the shelves, because the bakery's business was good, so the shelves were empty, and the bread, pastries, and biscuits inside were basically all sold out, only some biscuits with a slightly longer shelf life were left with a few packs on the shelves, and they could not be replenished until Cheng Zi was ready.

Qi Fang looked at the labels and prices on the shelves, and said, "The price is not expensive, no wonder your store's business is good!" ”

Su Xinyi encouraged: "Don't be restrained, just talk about what you think, in fact, I need advice now, to be honest, just my thoughts, sometimes it's a bit one-sided!" ”

Qi Fang tilted her head and thought for a while, and then said: "Now the main customers in the store are students, and it is of course the best to have a fixed customer flow, but I think if you want to expand the business of the bakery and make it bigger and bigger, then it is probably not enough to only do the business of students, even if you don't change the main business model now, you should still take into account adult customers." ”

Su Xinyi said: "We have adult customers, but not as many as student customers, and now adult customers are mainly young people, such as those who pay attention to healthy diet, and some people who like fitness, they think the products in our store are healthier."

But after all, the store does not have enough production capacity now, and can only do business in the surrounding community, and cannot sell online, so it is still very difficult to develop a full range of pastries and make most customers satisfied with our products, which is also a problem.

I don't think it's realistic to do what everyone can accept like KFC and McDonald's, at least now, or a few years, or even more than ten years, even if I have such an ideal, but I still have to take into account reality! ”

Qi Fang nodded and said: "Being able to position yourself clearly is one of the ways to success!" ”

She thought about it again, it seemed that she wanted how to word, and when she thought about it, she said: "In fact, you can upgrade from the aspect of product display, such as making some product models.

You can make some small display cabinets, put such pastry models in the cabinets, these display cabinets should be made very personal, I will give an example, for example, some display cabinets are made of tree branches, each branch is decorated with green leaves, and then there are trays on it, and the tray can be placed on the model of the product, the model does not need to consider the expiration date, it can be kept like that all the time.

Putting such a display in front of the store so that passing customers can see these models through the glass window may not be very attractive to student customers, after all, they pay attention to taste, and for adult customers, such models and display stands are attractive, and some customers who might not have entered the store will come in and see them and become potential customers after seeing such a display table. ”

Although Qi Fang said it relatively simply, it was like an initiation, Su Xinyi called out "Huh", and said with surprise and joy: "Oh, this is really a good way, why didn't I think of it before!" ”