Chapter 25: The Blueprint (Part II)

"The family network in W city is now very popular, especially in our city center, I say 50 percent, half and half, it is considered conservative, really to count, not to say 100%, 80% must have ......"

Liang Xin's painting of You Yu's pie started from the economic environment of W City, and he spoke eloquently, not quickly, but every sentence has a real meaning, and it is by no means Wei Xiaotian's "inspiration and creativity" that is vain.

Although You Yu didn't have much experience in this area, he was quickly attracted by Liang Xin's words and listened very attentively.

"Then let's narrow this down and only talk about our users, which are those families who need tutoring. To put it simply, if we can afford to hire a tutor and are willing to find college students like us to tutor our children one-on-one, these families, no matter how bad the family income and economic level are, will not be worse than the average level of W City, so we can almost conclude that such a family cannot be without the Internet. Even further, such families should be the main force in using the Internet.

Then according to this, we can determine the focus of our own products, that is, our promotional focus on our own services. There is no need to engage in so much offline publicity, or that those offline propaganda are used as auxiliaries and supplements, but the main resource, simply put, is our money, which should be focused on the Internet. And we don't need to spread the investment, we only need to invest in a few of the most commonly used platforms for the people of W City, for example, the game tea garden. ”

"Oh~" You Yu suddenly realized.

Liang Xin's game tea garden is a well-known local chess and card software in W City, and in the past few years since the Internet boom was launched, the game tea garden has always been one of the most popular game software in W City.

Almost all the families in the city who have reported installing broadband have installed this thing on their computers at home.

A large number of old men and old ladies, every day idle to do, on the poker, mahjong, chess, these users, the average time spent on this game platform per day, at the peak, may be as much as eight hours.

More than the time to go to work.

And the household installation rate of Game Tea Garden in the urban area of W City can almost be said to be 100%!

And even more, no less!

Because some families have multiple computers, a family can install two or three times.

As a local indigenous like Liang Xin, You Yu naturally knows this game very well.

Although she doesn't play much, she can't stand the fact that people around her often play, so she is also familiar with the details of the game's tea garden interface.

"The advertising placement model of the game tea garden is very suitable for us, because we only need to export our URL to the outside." Liang Xin's words, You Yu could understand in an instant, she nodded lightly, expressing her agreement.

Liang Xin continued: "Then now the publicity of this piece, in fact, is not a problem at all, as long as we have enough resources, the problem of market visibility, there is no need to worry at all, there are publicity channels, there is the reputation of the school, as long as we make this thing, the outside world will soon know." It's really not good, and it's very convenient to find a local daily newspaper or evening newspaper to report it. Next door to W University, the teachers of their School of Communication, are the editors of those newspapers or something, right? ”

"Yes, I can solve this problem." You Yu said, "So the problem now is actually that website. ”

"Yes." Liang Xin said, "And after the website is built, the function of our website cannot be limited to tutoring services, because this will not attract traffic." Traffic is the number of visits, is the data of the website, only when the data is bigger, the website can attract further investment, we do a project, we must not rely entirely on the school's funds, right? ”

You Yu thought for a moment and nodded slightly.

Liang Xin said: "Teacher, let me say this, in fact, it doesn't matter what content the website wants to do or what specific services it has. What's important, and most importantly, we have to have a logical closed loop on how to make a profit. We must be clear in our hearts that we can make money from this project when it reaches a certain scale and to what extent. Commercial projects, if they don't make money, it's useless to talk about it. ”

"Yes, it does. So what do you think? You Yu is a person who can get on the big score, and immediately followed Liang Xin's train of thought, threw aside the specific content of the website, and asked the most critical question.

Liang Xin said: "The idea and reason are very simple, but there can be risks and difficulties in the specific implementation. To put it simply, it is a three-step process. The first step, we first put up the most original project framework, this step, not to make money, is to paste in, burn money, to what extent, burn to this website, within the scope of W City, has a certain popularity. At least one out of a hundred people must have heard of it. One out of a thousand people has used it.

Our city-wide ...... The permanent population of the whole district is about 2 million, and 1 in 1,000 is 2,000. As long as there are 2,000 parents of students who have found tutors for their children through our platform, then our first step will be successfully completed.

Then the second step is to find a real investor to invest in our project, this person, can be a local entrepreneur, can also go outside to find, but I prefer the local, among our local bosses, there are some are more enterprising and innovative, now the overall economic environment of W City, is also biased towards transformation, or rather, has been eager to transform, this point of view, we can make the movement bigger, but also to win the city's policy support......"

You Yu listened calmly at first.

But Liang Xinyue said that she couldn't help but feel the waves in her heart.

She looked at the young man in front of her with a face that could even be called immature, looking at him calmly, smoothly, attentive and professional, she really couldn't believe that this was actually the level and vision that a freshman rookie could have.

Seek policy support from the government......

To be honest, she didn't even dare to think of this step!

Liang Xin talked eloquently, all the way from angel investment to IPO, and finally when he talked about "making the campus network a world-class social networking platform", You Yu was simply stupid by this big pie.

"Don't don't, the goal of being world-class is too ......" You Yu didn't know what to say, "I'll digest it first, you let me digest it." I'll get back to you next week......"

Liang Xin looked at You Yu's excited and difficult self-restraint on his face, and said with a smile: "Okay, anyway, the idea is such an idea, and it depends on our next actual operation." The ideal is very plump, the reality is very skinny, Mr. You, these bulls I brag about can't all be taken seriously. ”

"Yes, yes." You Yu stood up, personally sent Liang Xin to the door of the office, and praised sincerely, "You, I am not exaggerating, in the future, you will definitely become a rare talent in our school for a hundred years......"

"Hmm." Liang Xin nodded, "I know." ”

You Yu: "......"