"Obsessive-compulsive disorder, desire for completion, and sense of gain, these are the three core elements that induce users to pay!

What is obsessive-compulsive disorder? Just like you look at this example, the game "Defend the Homeland" has a total of thirteen upgrade lines, basically, each upgrade line corresponds to its own upgrade props, but the space that can be used to place these props is limited, which determines that all players must make trade-offs in the game process, which props need to be kept a little more, and which ones need to be discarded.

However, in the early stage, players are not aware of the importance of certain props, so at the beginning, they will often throw away some props that seem useless now, but have to be used later, according to their own judgment or preference.

In this way, when they encounter such a situation in the later stages of the game, especially when some people have invested a considerable amount of time, energy and even money in the game, which is what we call the sunk cost is very high, the vast majority of them will have a very strong sense of irritability, regret, and struggle with this situation.

This struggle will basically lead to three outcomes: first, give up the game, and second, recharge money to speed up the progress of the game, or buy game items to spend money to get back what they accidentally lost.

But the most terrible thing is the third, the third, is to play ...... again"

Kang Ming's mouth frothed, and he used the various concepts taught to him by Liang Xin to pretend to fly in front of Teng Zengsui and them, and as soon as he pressed the remote control, the option button of "Reset Game" appeared on the projection screen behind him.

"This reset game will instantly return the player to the original state of the game. So what does this status mean? Does it just mean to start all over again? No, no, no......" Kang Ming looked at the audience and said proudly, "This means that players who reset the game think they have mastered the essence of the game, and think that if they start all over again, they will definitely get a better gaming experience." They'll rearrange the whole system of items on their own terms, and they'll take it seriously, 'I'm ready for everything,' and then they'll be able to re-enter the game in a way that they think.

But! This is precisely the trap we have designed for them.

When they enter the game, they will quickly find that even if they have mastered a little bit of the game routine, the time invested is basically the same, so if they want to have a good time, they still have to top up the money.

And this time, their determination to recharge will be even greater than the first time.

Because first, they have already mastered the game, they think they have the trick, and the sunk cost has made it impossible for them to turn back. Second, in terms of planning, we have also retained some items that do not need to be recharged repeatedly, and can continue to be used by them after the reset. That is, some gift packs, which are recharged once and used for life.

In this case, users will have an inseparable emotion towards the game, I have already spent the money, and this money, I have been staying on it, and now I give up, is it very sorry for this money?

Then, they fell into our second trap.

That is, after they reset, there will inevitably be a kind of, anyway, it has been reset before, if I mess it up again this time, I don't want to reset it again and start over again. And this situation will definitely happen to the same person repeatedly, until he fully realizes that the only necessary effort to play this game is time.

It was only then that they were able to break free from the compulsive mechanics of this game......"

"Wait a minute." Someone in the audience suddenly interrupted, "In that case, if everyone awakens, won't there be no one to charge the money?" How can the game still be profitable? Aren't you putting the cart before the horse, and don't prioritize them? ”

Kang Ming raised his eyes and looked over, and found that it was the group who returned to the headquarters to perform his duties after the end of a certain project, and the goods who were currently at the same level as him, and suddenly scolded him in his heart, but he could only smile forcefully: "Uh...... That's the case, because before I went to Sanjin Technology, this game was already in the production process, according to Liang Xinliang's original design, this game is not for profit, but mainly to retain users. Therefore, in terms of how to retain users, the design of the game is relatively biased. ”

"Then Mr. Kang, don't blame me for speaking straight, if that's the case, then what you just said is what Liang Xin meant?"

The other party does not give up.

Below, I couldn't help but let out a chuckle.

It's not a big deal to see the excitement of each.

Kang Mingte's face turned green, and he could only grit his teeth and insist: "This game is the result of the joint efforts of the decision-makers of Sanjin Technology." ”

"Hah! Isn't that still a board shot by Liang Xin? The other party pressed forward step by step.

Seeing that Kang Ming was at a loss on stage, Teng Zengsui said slowly at this time: "Xiao Liu, pay attention to the order of the venue." ”

"I'm sorry Mr. Teng, Mr. Kang, you go on."

The young man named Liu Hao said to Kang Ming with a smile.

Kang Ming rolled his eyes in his heart and continued, "Then let's talk about the desire for completion and the sense of gain......

But after being interrupted like this, the momentum can't be compared to before.

Many young people in the audience looked at each other.

Liu Feng looked at Kang Ming, his eyes were full of schadenfreude.

is still Zhou Hexuan's reason, a person who goes up and down in such a high position, and the vacant position is definitely not one.

The movement of one person above must mean that the entire ecological niche has the possibility of reshuffling.

Therefore, Cheng Gang and Chen Rongrong, the old qualifications, are staring at the position of the successor, and Kang Ming, Liu Feng, and Liu Hao, who kept putting pressure on Kang Ming just now, are not like this.

It's just that they are not old yet, and they don't need or are qualified to compete for positions with Cheng Gang and them, what they need to do now is to suppress colleagues of the same level who are about the same age.

And Kang Ming, who has been very popular recently, in this situation, is the first target of being set on fire with a magnifying glass.

So don't say anything about Kang Ming being disgusted by Liang Xin so many times, and he has to stay strong in Sanjin Technology and not leave, where is he to endure humiliation, he just has no choice.

But as long as there is a position now, which can also provide him with upward competitiveness, Kang Ming will leave Liang Xin without hesitation, anyway, the shares are almost sold clean, and he will not stay in Sanjin Technology, and there is no difference in income at all.

The problem is that there is no such place now.

"The desire to complete,This is easy to understand,The first is what I just said,The game's long-term hidden tasks,Thirteen upgrade lines,As the user's experience in the game becomes longer,They will slowly perceive the existence of this system mechanism,Combined with the obsessive-compulsive disorder mechanism,The combination of the two,You can prompt them to spend time until they play this game to clear the level。

According to our planning and calculations, if you don't charge the money, to play the game in its entirety, the time is about eighteen months, and if you recharge rationally, that is, like the game of stealing vegetables, only spend a part of the money that seems necessary, then the time will be shortened to twelve months, saving half a year. And if you have unlimited recharges, it will only take two months. But this will cost a lot of money, about 300,000 yuan, that is, spend money to buy time.

In addition, counting the cost of repeatedly resetting the game, a student player who is very patient but has no money spends at least two years on this game very seriously. If you don't take it so seriously, some Buddhist people will have to play casually, and if they reach the full level, it will take three to four years, that is, their entire university study cycle......

What we're designing here is mainly about the 'closeness' of the data, that is, whenever a user thinks that he can complete a task quickly today, he will most likely find that it is actually a little bit close. And at this point, either he will spend his time and wait until the next day, and the game system will automatically accumulate enough energy, or he can only spend money to buy energy or game currency.

In fact, it is a kind of mental trap to see how deep the player is addicted.

Players who are very addicted to it, because there will be a 'completion withdrawal effect', that is, if I can't beat this level tonight, I can't sleep, then he will probably really can't sleep, and his mind will keep thinking.

When I first started playing this game, I experienced it very clearly. ”

"Hahaha! Mr. Kang is also addicted? Liu Hao shouted loudly again.

Kang Ming paused slightly, this time he ignored him directly, and said to himself, "The last is the acquisition mechanism, which is relatively simple, and it is in the same vein as ordinary game design." That is, after completing the mission, the player will be rewarded to continue to play.

And the difference between our game and other games is that "Defend the Home" is particularly easy to have a sense of gain, because the operation of the game is very simple, almost impossible to talk about, and it can be played from kindergarten to eighty years old. On the other hand, our reward items will be linked to the free items given by the system and the items purchased by players, so the more they obtain, the more they will further strengthen their desire to complete and obsessive-compulsive disorder.

For example, in the last example, when I played the third level before, a certain upgrade route was about to reach the full level, but I still needed to pass two levels to get the corresponding rewards and complete this clearance, but at this time, my game resources had a breakpoint.

On the one hand, my game energy is exhausted, on the other hand, the amount of energy and task props required for this task is extraordinarily large, and this task prop still has a certain probability of coming out, that is, it depends on luck. But if you want to say that it depends on luck, that's not, and the probability is not very low, about five or six percent, which always retains a glimmer of hope for players. For these reasons, if I don't charge the money, I will have to drag it out for at least five or six days, or even seven or eight days, in this particularly heart-wrenching place, which is definitely unacceptable for many people.

Especially in the first few levels, with the help of the props given by the system, after a long time of smooth sailing, there will be a sense of gap in the harvest here. What used to take an hour or two to get, now it takes days. And many players may not realize this until they have been patiently working for two or three days.

In this process, the dawn of hope and victory has always seduced them not to give up, but at the same time, the accumulated anxiety will force them to find shortcuts. In the end, there will be the three results I just mentioned, some people will give up the game, some people will reset the game, and some people will choose to spend money. The cycle goes on and on, and there is no escape.

The most fundamental reason why you can't escape is because the classmate network itself is a social platform.

As long as you click on it every day, swipe through the micro-chatter, look at the jokes on the 'school silly', and then look at the beautiful girls of the Charity Angels, you will naturally re-open the game again and again.

People who give up the game will soon have to rejoin because there are still a lot of people playing around them.

In this way, in the long run, we will not only anchor the user's people, but also anchor the user's social relations, and also squeeze out their free time, and by the way, make a lot of profit from their pocket......"

When Cumming said this, the audience fell silent.

"What kind of beast design is this......" Cheng Gang in the audience couldn't help muttering.

There was silence in the conference room.

After a long while, Teng Zengsui stood up and walked to the stage.

Cumming hurriedly stepped back and gave way to the podium.

Teng Zengsui said in a deep voice: "You should also understand, what Sanjin Technology currently has is a very novel set of market operation methods, but this set of things, within our group, has never been involved before.

If you want to start anew, it's not impossible, but you will definitely have to spend a lot of time to learn and improve, and you will compete with Sanjin Technology for the market. But what about us, the current share of Sanjin Technology is 16%, which is a lot, but not much......"

Liu Hao answered below: "If Mr. Kang hadn't sold his shares to Liang Xin, the situation would be better now." ”

The two people on the stage were slightly stunned, Teng Zengsui looked at Liu Hao, then at Kang Ming, and actually nodded, "Yes." ”

Kang Ming's face turned pale in an instant.

Then I heard Teng Zengsui continue: "So my idea, it's better to walk on two legs. On Kang Ming's side, he continued to sit in Sanjin Technology and grasped the network of his classmates as much as possible. In addition, I plan to set up a new company to do a business similar to Sanjin Technology, and I plan to hand over this new company to Liu Hao. ”

Liu Hao was immediately overjoyed, and stood up and said, "Mr. Teng!" Don't worry, I'll do it for you! ”

Teng Zengsui nodded expressionlessly, and then said: "Okay, then let's break up the meeting first, stay at the top level, and let's have a small meeting." ”

As soon as the words fell, the venue was immediately sparse, and the young people walked out one after another.

Kang Ming looked at Liu Hao unabashedly and with unkind eyes.

Liu Hao didn't bird him at all, he was full of spirits and strode out of the door.

Liu Feng turned his head to look at Teng Zengsui.

Teng Zengsui nodded and motioned for him to go out as well.

But at this moment, a person suddenly ran in from outside, ran to Chen Xingxing's side, and said a few words.

Chen Rongrong listened quietly and nodded slightly.

After the young man finished speaking, he immediately stood up, walked up to Teng Zengsui, and reported: "Mr. Teng, Liang Xin just replied to Oriental Education's inquiry, he said that he could sell it, but he had to cross-hold shares with Oriental Education on a one-to-one basis. ”

When Teng Zengsui heard this, he couldn't help but smile, "This can be regarded as a very tactful refusal......

Chen Rongxing said: "Yes, Oriental Education is now worth more than three billion US dollars, and Liang Xin is too lion-mouthed." ”

"You sit down first, let's have a meeting first." Teng Zengsui watched the door of the conference city close, picked up the microphone, and said slowly to the less than twenty people left in the venue, "Everyone, I think that according to the current situation, it is necessary for us to continue to increase the group's shareholding in Sanjin Technology, and we must find ways to redeem Jinshui Finance, which was accidentally sold at a low price, at any cost." Our shareholding ratio of Sanjin Technology should not be less than 30%, and the proportion of our holding of Jinshui Finance should not be less than half.

But there are two problems at present, first, we lack strength within Sanjin Technology, and it is difficult to pass a new round of capital increase and share expansion motion, but we can try to convince Liang Xin and other local shareholders in W City. Second, Qianhang Capital...... Cheng Gang, Mr. Guo of Dinghui Investment, is there a way for Shen Ruilong to spit out Jinshui Finance? Conditions can be negotiated. ”

In the conference room, everyone's eyes converged on Cheng Gang's face.

Cheng Gang said lightly: "Mr. Teng, this plan is too sudden, I have to ask." ”

Teng Zengsui nodded, and simply skipped the topic directly, "Then let's solve Liang Xin's problem first, this dead boy, to be honest, I've put up with him for a long time." ”

Such a straightforward evil language suddenly made a large group of people in the audience all grin.

Teng Zengsui was put into the ICU by Liang Xinqi, it seems that it was only half a month ago......

(End of chapter)