At the same time, he holds 0.05% of Dongfeng Group's shares and 2% of Dongfeng International Real Estate shares, and as the chairman of Sanjin Technology Company, which is currently held by Dongfeng Investment Group, Liang Xin has inadvertently become a pivotal figure in Dongfeng Investment. But to go further, there is clearly a bigger test to pass.

And the question given by Teng Zengsui can be called deliberately difficult.

First of all, W City is a place with limited location advantages, although there are many bosses, but the actual geographical location is not good, and it can even be said that it is quite bad. The best part of the urban area, which can be developed in recent years, has long been developed by Dongfeng Investment, so that the entire urban planning can only be extended to the west and east. However, the consequences of this are now clear. The new city in the east is not to mention now, even ten years later, and the prosperity level cannot be compared with the old city.

Ninety percent of people who live in the old city would rather go to H city to buy a house than waste money to buy real estate in the east of the city - unless the money is really hot, and this has led to the fact that the east of the city is "vast and sparsely populated", and it took many years for the developed real estate to be full, and most of them are not people in the center of W City, but a large number of demolition and resettlement households.

In addition, even if you add someone like Liang Siyun who was forced to move his family to support the construction of the city, the entire eastern area of the city does not have much popularity. The level of consumption cannot be raised, and large merchants would rather squeeze to death in the center of the city than go there to develop.

The development of the west is even more difficult, first of all, relocation is a big problem, and secondly, it takes a lot of time to build roads, because there are a large number of industrial plants in the west, plus a large number of united nail households.

In Liang Xin's impression, even after ten years, the development status of that place is indescribable, and it is not until around 2020 that the hard bones are finally gradually gnawed down. This is thanks to the overheating of China's overall economy for a period of time after 15 years, which led to the temporary recovery of the economy of W City, and the city finally has enough finance to counter the price of the people......

So from this point of view, the urban area of W City can be said to have no land in the middle, no one in the east, and no people everywhere in the west.

In addition, you must know that the city's current economic downturn has just stopped, Teng Zengsui suddenly wants Liang Xin to engage in such a big project, and the city itself must not have much support capacity, but if the funds are insufficient, resulting in the scale of the project not going up, such a groundbreaking, flagship, landmark project, it is better not to do it.

Because if it does not achieve the desired effect, the group is likely to shoot the whole strategy directly. After all, Teng Zengsui himself said that the project of "Dongfeng Times Square" needs to be piloted first.

Even if it takes two to three years.

Liang Xin has a guess in his heart, maybe it is possible that at the same time as he starts the project in W City, the capital and S City will also start similar projects. In this way, the thing I made by myself is either to make proofs for the capital and S City, or if Teng Zengsui or the group's decision-makers judge that this road will not work, then they will have to bear the black pot of ineffective work. In a sense, is it also blocking the last bullet before Teng Zengsui retires?

How sinister is the old damn thing?!

Then, in addition to funding and site selection, there is the issue of the urban vitality of W City itself.

You must know that before the real estate collapse in W City, many big brands in the city have already moved their headquarters to S City or the capital one after another after 2000. The vast majority of those left behind are second-rate figures like Chen Guangjian, as well as a very few, represented by Lan Qiuyan's mother's side, a small number of high-end manufacturing industries - but the number is really not much, it can be counted on one hand.

In such an environment, the annual net outflow of elites in W City is much greater than the inflow, and the internal enterprises attract the labor force of low-value-added enterprises.

But as we all know, migrant workers and small factory girls from other places don't have much money in their pockets.

Let them go all the way to a certain place to have a luxury, spend a few hundred yuan to have a cup of coffee, and people may call 110 to call the police after drinking, and report to the police uncle that he has eaten a bully meal, please take me back for investigation.

So the only thing that can be counted on is the local aborigines.

But the problem is that the so-called middle class of local indigenous people is actually limited in number.

The total population of the urban area of W City, including the full establishment of the administrative belt, is about 50,000, and the self-employed households with stable income are at most 50,000; In addition, a small number of other higher-income groups, all of them are concentrated together, and even counting their families, there are about 300,000 people at most.

These people are all the potential consumer population that Liang Xin can see as far as his eyes can see, and Dongfeng Times Square in W City can count on.

300,000 people......

Even if the per capita consumption in the square is 1,000 yuan per year, it is only 300 million yuan.

can step on the horse, Dongfeng Plaza is not a classmate network, and flowing water cannot equal profit!

And the city's middle class consumes 1,000 yuan per capita every year, is it possible?

Liang Xin felt that it was impossible anyway.

Some people may not go there for a few years, and as long as there is any trick in the square, the city center will inevitably copy it directly, and there will be no greeting at all to grab business.

And the slacker middle class in the urban area must also be more willing to spend in a closer place.

So to sum up, the problem that Teng Zengsui is now handing over to Liang Xin is mainly difficult because there is no money, no people, the economy is sluggish, the market is not vibrant, and even the construction period is still in a hurry......

When this project is approved, it will be a few months at the earliest, right?

and then to construction, investment management, marketing and ......

It's really hard.

……

Liang Xin closed his eyes, thinking about the strategy of a few steps in the square all the way, and asked Gu Qiang to stop the car in the middle, and asked Ning Chen to go to the newsstand on the side of the road to buy a map of the city of W City and come back.

At half past ten, Liang Xin's big red BMW drove into the university town as low-key as possible.

Just after the Lantern Festival, there is still a week before the start of school, and the university town is still quiet.

Moments later, the car drove through the main thoroughfare of the university town and drove straight into the teaching area of the W Medical School.

In front of the gate of the huge administrative building No. 1 at the entrance to the teaching area, the swagger stopped in an extremely arrogant manner.

Liang Xin sat in the car, took out his mobile phone, and called Xu Jia.

The phone rang for a while, and then Xu Jia's secretary picked up the phone.

"Xiao Liang? Ha ha...... The principal is inspecting the Bay Area, what's the matter? ”

Liang Xin was silent for two seconds, "When will the principal be able to return to school, I have a project here, a big project." ”

Over there, he hurriedly handed over the phone to Xu Jia himself.

Xu Jia hurriedly asked, "Xiaoliang, what big project?" ”

"Dongfeng International Real Estate's first project at the beginning of the year, the group headquarters focuses on investment."

"That's right...... Is that the day after tomorrow? ”

"Okay...... bar. ”

Xu Jia laughed and hung up the phone.

Ning Chen turned his head to look at Liang Xin.

Liang Xin shook his head, and said very chic on the surface: "Lao Xu is not free, go eat first!" ”

I couldn't help grinding my teeth in my heart.

In the situation that the capital, market, and time are already difficult enough, he clearly sees the Nth difficulty of the project: the overall leadership of the project is not complete, and it is in his personal hands.

It depends on the faces of the other major foreign aids!

(End of chapter)