"The channels for the promotion of summer movies should be completely spread out for me, don't be petty, what do you say this time, the box office champion of this summer file will be won."

"Screenings, roadshows, and publicity through online channels must all be implemented according to our original plan, don't drop the chain for me when the time comes."

The person in charge of Xingcan's film and television department was a little anxious, and followed the department of the publicity channel to call and communicate.

Although he swore to Qiu Youtong at the beginning, he promised that the box office champion of this year's summer file must be his own.

But in fact, Xiang Qizhi also has some worries in his heart.

The last time he was full of confidence was at the May 1st meeting.

That will think to Qizhi in his heart, the movie that Xingcan has been preparing for so long must be invincible in the May 1st file, and the box office will definitely sweep other movies.

Then Golden Feather Entertainment's "Heavenly Love" came out of thin air.

Then the movie "Heavenly Love" took away more than 100 million at the box office, breaking the box office record of the May 1st stall, and by the way, it also swept away the sci-fi masterpiece that Xingcan had been preparing for more than half a year.

Xiang Qizhi was dumbfounded by this succession.

Although this movie is blessed by Li Zhengrong's feelings, many people have entered the cinema.

But as a filmmaker, Xiang Qizhi knows very well in his heart that no matter how big Li Zhengrong's face is, he is not worth more than a billion box office.

This movie must have something outstanding, with a production cost of less than 100 million to win a box office of more than 100 million, this rate of return is very amazing for any film and television company.

What's even more outrageous is that in addition to the good box office results of this movie, Douban's score is also very high.

The score of 8.5 is already a very high evaluation among many domestic movies.

This movie can be said to be a double harvest at the box office in the true sense.

The defeat of the May 1st file made Xiang Qizhi hold his breath, if he can't do anything in the summer file and can't get the box office champion, it will be even more difficult for the National Day file and the Spring Festival file in the future.

The next two schedules are not Xingcan's home stadium at all.

The losses on the May 1st movies and the summer TV series did not reach the expected goals, resulting in the performance of Xingcan's film and television department in the first half of the year not very good-looking, and even ugly.

Although this loss may not be anything to Xingcan, who has a big family, it can only be regarded as a trivial matter.

But for Xingcan, if he was pressed and beaten by Jin Yu all year round, it would be a little unacceptable.

In previous years, Xingcan's influence in the music scene directly beat Jin Yu, and in terms of film and television dramas, both sides have won and lost each other, and people in the entertainment industry know that the composition department and film and television department of Jin Yu Entertainment are the ceiling of the industry.

Being able to beat the film and television industry of Golden Feather Entertainment is already a matter of pride.

But that pride is now moving away from the stars.

As a recognized giant in the industry, Xingcan can't accept the fact that he was beaten by Jin Yu from beginning to end this year.

But the reality is so cruel, and the facts are very objective in front of you, if Xingcan loses again in the summer file.

It is difficult for Xiang Qizhi to ensure that he is still the head of the Xingcan Film and Television Department when he is in the National Day file.

So this time, Xiang Qizhi put away his thoughts about underestimating the enemy, and he thought that Jin Yu Entertainment's "Heavenly Love" was just here to get a piece of the pie.

Xiang Qizhi thought that such a small-budget movie would definitely not affect and shake his position as the box office champion on Xingcan's side, so he didn't pay too much attention to it.

By the time I found out that the box office situation was not good, the schedule of "Heavenly Love" had already exploded in theaters.

The box office failure of May 1st was a good lesson for Xiang Qi, after learning the lessons of the previous movie in the past that led to box office failure by pursuing a sense of picture and ignoring the story itself.

Xiang Qizhi readjusted the script before the filming of this movie in the summer, and optimized the story of the script over and over again.

Xiang Qizhi is very confident that this movie in the summer file is already the ultimate that Xingcan can do at present.

Although he is full of confidence in this movie, he is due to the reputation of Zhang Songnian and Li Zhengrong's last movie.

Xiang Qizhi decided to stabilize first.

Steady as yourself, this wave, no matter what, there will be no more reasons to lose....... Right?

Xiang Qizhi thought with some uncertainty.

Although on the surface, Jin Yu Entertainment's new movie this time is still mainly low-cost, and it is also a comedy + horror film that seems inexplicable.

But what if.

I can't guarantee that it's another May 1st script.

Xiang Qizhi didn't dare to take it lightly.

This time, Xiang Qizhi said that he would not look down on Jin Yu Entertainment anymore.

But that's all there is to it.

Because of the box office, the dominant power is not in his own hands at all, nor is it in the hands of the theater, but in the hands of the audience.

As long as the movie is good-looking, can make the audience happy, and enjoys watching, then he is a good movie.

After arranging all the publicity of the movie, Xiang Qizhi couldn't help but sigh.

Everything is done, and the rest is left to providence.

-----------------

Because of the schedule, Xingcan's movie was released three days earlier than the movie on Jinyu Entertainment's side.

In the three days of its release, the star-studded film has received quite well in the film market.

Not to mention that the box office has been rising all the way in three days, and the increase is still very large, almost doubling to rise.

Whether it is the film schedule on the side of the movie theater line or the attendance rate in the movie theater, this data is quite an amazing number in the movies of the same period.

It can be said that this movie has almost earned back the reputation that Xingcan lost in the film market on May Day.

After seeing the box office data, Xiang Qizhi couldn't help but breathe a sigh of relief.

This data is definitely going to the box office champion in the same period, and the people around him are so confident to congratulate Xiang Qizhi.

Although Xingcan's box office performance is very good, Xiang Qizhi always has an ominous premonition in his heart.

But where this ominous premonition came from, he couldn't say.

Obviously, the box office data on his side is very good, and compared with the box office trend of last year's box office champion movie, Xingcan's movie this year definitely has a chance to win.

Thinking that the new movie from Golden Feather Entertainment has not yet been released, Xiang Qizhi felt a little uneasy in his heart.

"Soul Night" changed the norm that Li Zhengrong likes to be screened, and there was no screening promotion before this release, which led to Xiang Qizhi's complete inability to judge the reputation of this movie, and he was completely blind.

On the fourth day, Golden Feather Entertainment's "Night of the Soul" was finally released in the midst of thousands of calls.