Stephen Chow, Cheng Long and Li Lianjie are all filmmakers that Li Mu respects very much, and they borrowed Cheng Long's strength from the beginning of this life, and they also cooperated with Li Lianjie to make movies.

Everyone has a good relationship, and the movie schedule collides together as a result of the combined effect of various factors, so it doesn't make much sense to fight with a few people.

Work hard to promote his own movies and strive to achieve a good box office result, these are all right, if the box office ability beats several other movies, Li Mu will be very happy, but he really doesn't regard other movies as your life-and-death opponents.

Looking for a trolls to elevate yourself? Disparaging rival films? Grab one or two black spots in the rival movie and desperately hype and smear?

Compared with these very routine operations in the film industry, Li Mu has some other pursuits in his heart.

He wants to mobilize the Huayi Brothers, Zhou Xingzhi, Cheng Long, Li Lianlian, and Zhou Jielun after the year, and everyone will play the banner of "Spring Festival stalls" together.

Demand can be created.

In later generations, Ma Yun was able to create a Double 11 Singles' Day with sales exceeding 100 million in 10 seconds, 1 billion in 28 seconds, and 10 billion in three minutes in the traditional sales off-season, why couldn't Li Mu create a "Spring Festival file" with a total box office of 8 billion, 160 million moviegoers, and a cumulative number of 3 million screenings during the traditional film off-season?

Of course, the Spring Festival stalls will inevitably appear, whether there is Li Mu or not, Li Mu does not dare to be greedy for heaven's merits, but Li Mu feels that he can make the Spring Festival stalls faster.

If later generations of filmmakers had to write Li Mu's name into the research report when studying the history of the Spring Festival, it would be very cool, and it would be more refreshing than "The Way to Steal the Key" to get millions more box office.

And everyone played the name of "Spring Festival stall" together, and everyone made a big noise together, stimulated the audience's enthusiasm for watching the movie, and made the market bigger, maybe it is really the most effective means to increase the box office of "The Method of Stealing the Key" at present.

So is the time ripe to create a "Spring Festival stall"?

To be honest, it's not too mature, so Li Mu doesn't have the courage to let his movie be released on the first day of the Lunar New Year for the time being, but this year is indeed an important year on the way to the final formation of the "Spring Festival file" in history.

In the Spring Festival of 2008, with the release of the two films "Yangtze River No. 7" and "Slam Dunk", the 2008 Spring Festival stalls achieved a total box office of 115 million yuan.

The Spring Festival stalls have also grown from a concept and a prototype to an independent schedule stripped from the Lunar New Year stalls.

In 2010, James Cameron landed in China with his masterpiece "Avatar", which actually set off a movie-watching frenzy during the always unpopular Spring Festival, making the theater full of curious audiences who wanted to see the style of 3D movies after the New Year.

In the end, the "Avatar" craze not only lasted in China for more than a month, but also won a record 1.328 billion yuan at the championship box office.

In 2012, two Hollywood blockbusters, "Sherlock Holmes 2" and "Mission Impossible 4", won 411 million yuan at the box office in 7 days during the Spring Festival, an increase of 24.9% over 2011 and a record high.

At this moment, many filmmakers finally realized that the "Spring Festival stall" was a very fragrant cake, and the "Spring Festival stall", which was the end of the original "Lunar New Year stall", finally ushered in the critical moment that made it a blockbuster.

The time finally came to the most critical year 2013, this year Zhou Xingzhi brought the new movie "Journey to the West" to the Spring Festival, and the concept of "customized films" for the Spring Festival was officially launched.

Zhou Xing's golden signboard, super lineup, super high box office of 530 million in seven days, and 12.66 million moviegoers - since then, the strongest film schedule in China "Spring Festival File" that dominates the whole year has officially taken shape!

Carefully study the history of the formation of the "Spring Festival stalls" in China, starting from Zhou Xingzhi's movie "Yangtze River No. 7" to the official formation of Zhou Xingzhi's movie "Journey to the West", Zhou Xingzhi has played an extremely important role in the growth of the "Spring Festival stalls".

In this life, the role of the first to advocate the "Spring Festival file" can add his name Li Mu.

"Help me find the number of the star master."

In Huashang's chairman's office, Li Mu instructed Liu Siying.

Two minutes later, Liu Siying told Zhou Xing's mobile phone number

Got to know Li Mu.

With Li Mu and Hua Shang's status in the entertainment industry today, it is not difficult for Li Mu to ask for an insider's mobile phone number, he first organized the language, and then dialed the mobile phone number.

After a few beeps, the connect button was pressed on the other end of the phone.

"Hello Master Xing, I'm Li Mu."

There was some surprise in the voice on the other end of the phone: "It turned out to be Director Li, Xing Ye didn't dare to be it, you are an international director, just call me Xingzai."

Li Mu smiled: "I have been very fond of Xingye's movies since I was a child, and I was already calling Xingye when I mentioned you to my friends at that time, and I have been used to it for so many years. This time I called you a little bit about movie promotion, I don't know if it's convenient for you to have a convenient time now."

Although Zhou Xingzhi was surprised, he still replied to Li Mu with a smile: "If you have time, Director Li, you will say."

"I think so, the movies released during the Spring Festival this time include "The King of Kung Fu" cooperated by Cheng Long and Li, "Yangtze River No. 7" by Xing Ye, "Slam Dunk" by Jay Chou released after the year, and my "How to Steal the Key" - this lineup is already very strong, but this schedule is actually not too friendly, and the people have not yet had the habit of watching movies on the first and second days of the new year, but I always have an intuition that the first to seventh days of the new year after the holiday are actually very suitable for the whole family to watch movies together."

At this time, Zhou Xingzhi's voice began to have a hint of excitement:

"Director Li feels the same way? Then we can be regarded as "heroes see something in the same way". I'll tell you the truth, I've always had that instinct."

"The traditional Chinese New Year stalls have been crowded for up to two months, and the time span is too large to lose the real focus, so I thought I might as well find a more specific time point to reunite the audience's scattered eyes, I vaguely feel that the Spring Festival node is very good, and now listening to Director Li say this, I am more confident in my judgment."

Li Mu was also a little excited, he said: "I mean, let's stand up together - Xingye, you, Cheng Long, Li Lianlian, Huayi Brothers, Jay Chou, and of course, myself, we will grandly play the name of "Spring Festival file" together, and write the concept of taking the whole family to watch movies during the Spring Festival into the depths of the subconscious of the Chinese people, creating a momentum and creating the strongest movie schedule of the year!"

"People may not think so at first, but when everyone is bored after the holiday and doesn't know what to do, the idea of watching blockbuster movies in the "Spring Festival" theater will pop into everyone's mind. It's like a brain platinum advertisement, everyone feels very annoyed, but when they don't know what gift to buy during the Spring Festival, the word "brain platinum" will still unconsciously affect everyone's decision-making."

Zhou Xingzhi actually laughed on the phone:

"Write the "Spring Festival stalls to watch blockbusters in the theater with the whole family" into the depths of the audience's subconscious? Isn't this the "consciousness implantation" that Director Li said in "Inception"?"

Li Mu smiled, "I didn't expect Xing Ye to see me."

Zhou Xingzhi said with a smile: "With an investment of $120 million in film projects, I think every filmmaker will be curious."

Li Mu laughed, and then added: "The concept of "Spring Festival stalls" cannot be created in a year, so in addition to shouting out that there are blockbusters in this year's "Spring Festival stalls", we must also promise that there will be the same next year, and there will still be the year after tomorrow, so that we can truly implant the impression of the "Spring Festival stalls" blockbuster in the minds of the audience."

Zhou Xingzhi made a mistake at this time: "Director Li is right, but I am not as efficient in making movies as Director Li, and I don't know what year and month my next movie will be released."

Li Mu said: "It doesn't matter when the next movie will be released, it doesn't matter which month it will be released, if possible, just promise fans that the next movie will also be released in the "Spring Festival". Of course, whether you can give fans this promise or not depends on your own comprehensive consideration."

Zhou Xingzhi replied directly: "I promise that there is no problem with the release of the next movie "Spring Festival", after listening to your analysis today, I am more confident in this schedule."

Li Mu smiled: "Okay, let's talk in detail later, I will call Zhou Jielun, Cheng Long, Li Lianjie and Huayi Brothers respectively."

"Okay." Zhou Xing

Hold the Word.

The two then hung up.

"Jay Chou's phone number will also help me find it."

Li Mu looked at Liu Siying, who was standing in the office, and Liu Siying immediately reported a number, Li Mu took a sip of tea first, and then dialed the number.