Night.

Los Angeles.

Li Mu fell into deep thought after turning off the computer, this was the third email Shen Li had sent him in five days.

Shen Li is the general manager of Li Mu's company, Maoyan Film, who was an executive of Baidu Group before officially joining Maoyan Film. At present, Maoyan Movies accounts for more than eighty percent of all online movie ticket business, and it can be said that a de facto dominant pattern has been formed in this field, and Shen Li's ability has been recognized by Li Mu.

This time, she sent three emails to Li Mu in a row, in fact, she was saying one thing - suggesting that Maoyan Film get involved in the group buying business.

This can't help but make Li Mu pay attention to Shen Li's resume in his previous life - one of the five tiger generals of Meituan Wang Xing.

Li Mu had already very clearly rejected Shen Li's suggestion when he replied to the first two emails.

He has a specialization in the art industry, and he Li Mu is not a business wizard, and he has no interest in building and running a super-large company from scratch. His interest is in the entertainment industry, turning many, many European and American film and television dramas into Chinese film and television dramas, and using Hollywood movies to counterattack Hollywood.

It is never easy to build a large company from scratch, and it may be much easier for Li Mu to simply make money in comparison.

In this life, he has made a lot of money in the film and television industry, of course, this money is not just lying on the bank account and eating interest, the best companies in the next twenty years are all in Li Mu's mind, invest in them before these companies develop, and be a small shareholder who ranks third or fourth or fifth.

Li Mu thought like this before, and he did it, and the only exception after Huashang Media was that Li Mu later established Maoyan Films.

The purpose of establishing Maoyan is to get involved in the field of film distribution, because if you want to develop in the film and television industry for a long time without being controlled by others, then getting involved in film distribution is almost an inevitable choice.

But now Shen Li's third email made Li Mu a little shaken.

In the third email, Shen Li analyzed that although Maoyan Film has achieved a dominant pattern in the field of online movie tickets, this advantage is not solid, and once the Internet giants enter this field in the future, then they will rely on a huge amount of traffic and financial advantages, and the advantages that Maoyan Film has achieved will be wiped out in a short period of time.

The application scenario of Maoyan movies is very simple, no one will open Maoyan every day to buy movie tickets, once there is a national-level application, then Maoyan movies will only have two ways to go - either sell to a big factory or go into decline.

In the end, Shen Li believes that group buying is the next outlet that may give birth to national-level applications, and she suggested that Maoyan expand its business in time to enter the field of group buying.

In March this year, Wang Xing has officially established Meituan.com, and by August next year, more than 5,000 group buying websites will be born across the country, and the "Thousand Group War" in the field of Chinese Internet has officially begun.

According to the original historical line, Meituan will enter the field of online movie tickets at the latest next year, and officially launch hotel reservations and catering delivery services the year after tomorrow, when Li Mu's Maoyan movie will face serious challenges.

Although the online ticketing business of Maoyan Movie has occupied eighty percent of the market share, at the same time, the online ticketing business at this time only accounts for less than two percent of the total ticket share.

That is to say, at least eighty percent of the audience is not used to the form of online ticket purchase, once the large companies with traffic advantages appear, Li Mu's Maoyan will be difficult to compete with these large companies for the remaining eighty percent of new users, and it will be a high probability event to be overtaken by these large companies.

When thinking of the Ali system Taopiao tickets that will almost inevitably appear in the future, Shen Li is right, it seems that there are really only two ways to choose from the future Maoyan movie: decline and selling.

In fact, if you choose it rationally, it's okay to make the cat's eye movie bigger and sell it, but from an emotional point of view, Meituan, Ali, and Tencent haven't killed it yet, and they have been cowardly from the momentum, which seems to hurt people's self-esteem.

Since Meituan is destined to become a serious threat to Li Mu's cat's eye movie, then he will simply enter Meituan's hometown?

Meituan will do it in the next ten years

By the way, Li Mu knows better than anyone that Li Mu also knows a little about the successful experience of many companies in the future, and it seems that it is not impossible to follow the path of Meituan.

In the next four years, Meituan will have a total of less than 400 million US dollars, not to mention that if Li Mu does Meituan, he will definitely accept financing, even if he can't raise money, it is not an unbearable big deal for him to come up with 400 million US dollars himself.

Make one movie and earn it back, two amazing!

Thinking of this, Li Mu already made a decision in his heart - five years, five hundred million US dollars! At that time, if his "Meituan" still can't develop, then he will package and sell his Maoyan movie with "Meituan".

It's just that he seems to have made this decision a little late.

In March this year, Wang Xing has officially established Meituan.com, and now Li Mu wants to take the Meituan road again, so he has to think of another brand name.

Actually, he likes the name Meituan, but it's a pity.

That night, Li Mu called to inform Shen Li to fly to the United States as soon as possible, and he wanted to have an in-depth discussion with Shen Li about doing group buying.

Shen Li was very excited when she received the call, although today's Maoyan movie is developing smoothly, there is also a huge crisis hidden behind it, and now the group buying market is in the ascendant, and Li Mu is full of cash flow, it can be said that Li Mu has gathered most of the favorable conditions for successful entrepreneurship at this time.

Li Mu's only deficiency is that he doesn't understand the Internet and business, but it doesn't matter, the boss doesn't understand, she understands!

Shen Li arrived in Los Angeles on the third day, and then she went directly to meet Li Mu before she had time to rest, and then Li Mu officially explained to her her strategic vision of how to do group buying and how to expand the business into the field of local life services.

Of course, Li Mu will not tell the whole story of Meituan's development in the next ten years, but even if it is only the development context in the next one or two years, Shen Li is still stunned.

She always thought that Li Mu just understood movies, but judging from today's conversation, Li Mu's understanding of the Internet, group buying, and e-commerce is simply at a commanding level.

In addition to the development strategy, Li Mu also mentioned specific talent introduction plans, many of which are people Shen Li knows, and she is also very aware of the abilities of these people.

Then Shen Li was a little shocked again, she really couldn't imagine that Li Mu's understanding of the Huaxia Internet had reached such a point!

Towards the end of the conversation, Li Mu concluded: "Keeping an eye on Wang Xing of that Meituan, among all these people who do group buying, I am most optimistic about him. Wang Xing's advantage is that he has a keen intuition and is extremely capable, and our advantage is that he is relatively well funded and my boss is very famous. Keep an eye on Meituan, and then use burning money to quickly occupy the market, and in the future, I will advertise our group buying network as much as possible in the company's film and television dramas."

Shen Li said: "Mr. Li, your understanding of the Internet is no worse than anyone else's, and our biggest advantage is actually Mr. Li's strategic planning."

Li Mu smiled: "Okay, don't be a sycophant, let's do it today, and we'll talk about the rest tomorrow - by the way, our group buying website brand will be set as "grouping"."

"Okay." Shen Li said.

After the meeting, Li Mu couldn't help but sigh with emotion.

If he had thought that he would be pushed to do Meituan after making a cat's eye movie, then he might not have done Maoyan in the first place.

Okay now, if you don't do Meituan, Maoyan may be done in vain, in order to keep Maoyan, he has to do Meituan, so what about after that?

Will you be forced to do something else after doing a group (Meituan)?

At least you have to do it yourself!

I remember that in my previous life, Liu Qiangdong's biggest regret was that he didn't do his own Jingdong payment, Li Mu knew the future development, how could he make the same mistake as Brother Dong back then?

After making up his mind, another company under Li Mu's name was soon established - Beijing Future Trend Technology Network Co., Ltd.

Immediately, the new company officially launched the group buying website - Pintuan.com.

During Li Mu's filming of "The Martian" in Los Angeles, USA, a set of domestic CCTV summer travel drama "Myth" also officially ushered in the finale

。

The love between Yi Xiaochuan and Princess Yushu spanning thousands of years finally ended in the separation of yin and yang, and the biggest suspense of this play, "Who is the man in black", has finally revealed the mystery, and the man in black turned out to be Gao Yao!

"Mythology" has been popular since its launch, the highest rating of a single episode even broke 7, and the average rating of the whole drama is as high as 5.5%, surpassing the popular "Country Love Story" at the beginning of the year, and the finale rating is 6.1%, breaking CCTV's set of many ratings records since last year.

However, while reaping extremely high ratings, "Mythology" has also created some strange phenomena.

For example, the heroes and heroines of this drama are not very popular with the audience.

Generally speaking, the male and female protagonists in a TV series are often the most beloved characters in the whole show, but it is clear that "Myth" is an exception.

In a survey of your favorite actresses in "Mythology", Sands, who appeared in only a few episodes, received more than 50% of the votes, more than twice as many as the heroine Bai Bing.

And in the voting for the favorite actor in "Myth", the popularity of the villain Gao Yao also significantly crushed the actor Yi Xiaochuan.

Even when voting for the popular couple of "Myth", the supporting roles Yu Ji and Xiang Yu received as many as 52% of the votes, while the male and female protagonists Yi Xiaochuan and Princess Yushu only received 20% of the votes.

In addition, in stark contrast to the high ratings, there is also the polarization of word-of-mouth in TV dramas.

The male protagonist that everyone loves, the Qiong Yao-style love with a lot of bloody plots, as well as the plot with many loopholes and obvious historical common-sense errors, these shortcomings that are difficult to ignore make netizens discuss with relish while also believing that this drama is actually difficult to be called a classic.

Even Li Mu's reputation has been affected to a certain extent, because Li Mu's name also appears in the screenwriter's column.

In fact, Li Mu casually discussed a few words of the plot with Brother Cheng Long when he was filming "Hurricane Rescue 1", and later when Brother Cheng Long was preparing for the TV series version of "Myth", he told Li Mu the plot casually to the screenwriter Li Haishu he entrusted, and later the screenwriter Li Haishu also discussed a few words with Li Mu when writing the script, and Li Mu's name appeared in the screenwriter column.

Now it's okay, some viewers who don't like "Myth" even put the responsibility on Li Mu's head.

"I watched the TV series for Li Mucai, but what is this filming?"

Many Li Mu's sci-fi fans also feel that the plot of "Myth" is actually very ordinary, but these people will not put the responsibility on Li Mu's head.

"Actually, Li Mu is very busy, he can't even shoot a sci-fi blockbuster, how can he have time to waste so much time on the script of the TV series, the screenwriter of "Myth" is actually Li Haishu."

"Even if the screenwriter is Li Haishu, then after all, Li Mu's Huashang Media invested in "Myth", right? Didn't Li Mufan keep shouting "Huashang production, it must be a high-quality product" before? And that's the result? Disappointed!"

"By the way, when they were promoting before, "Mythology" and "Celebrating More Than Years" have been under the banner of Huashang's production, but now "Mythology" has pulled its crotch and the plot is full of mistakes, does that mean that "Celebrating More Than Years" is likely to be very crotch-pulling? After all, the screenwriter of "Celebrating More Than Years" is not Li Mu."

"In fact, it is really not convincing to say that "produced by Huashang must be a high-quality product", so far the high-quality TV series produced by Huashang seems to be just a "Latent", and this slogan was played after only one drama was broadcast, and netizens were still too anxious."

No matter how popular "Myth" is, there are always many viewers who don't like it, and among the viewers who don't like "Mythology", there are many fans of the original work of "Celebrating More Than Years", everyone was looking forward to "Celebrating More Than Years", but after watching "Myth", many of them were unconsciously worried about the quality of "Celebrating More Than Years".

At this time, a netizen who claimed to be an iron fan of "Celebrating More Than Years" stood up.

"I'm a fan of the original work of "Celebrating More Than Years", and to be honest, I was excited for a long time when I saw that "Celebrating More Than Years" was invested and produced by Huashang Media, because it was so rare. The TV series will be released in less than a year after the end, and this efficiency is simply against the sky! It seems that the TV series has started filming before it ends, and the cast is very strong, Chen Daoming, Wang Kai,

Yu Feihong, Yu Rongguang, and even more think that there is Liu Yifei inside!"

"It's no exaggeration to say that the first time I saw the news, I couldn't believe my eyes, who is Liu Yifei? A movie superstar starring in a film with a global box office of more than $2 billion, such a big name actually came to act in an online adaptation? Do you dare to think before this smash?"

"But it's so magical, it's all happening."

"It can be seen that Li Mu must like the original work of "Celebrating More Than Years" very much, so he made a bloody film, and I don't like "Myth" just finale, to be honest, if the screenwriter of "Myth" is really Li Mu, it is really quite substandard, but unlike everyone, I choose to believe in Li Mu's vision." Z.br>

""Myth" is the obsession of Brother Cheng Long, not Li Mu's obsession, Li Mu's participation in the "Myth" project is more about Brother Cheng Long's face. Li Mu and Mao Yu have no intersection, Huashang Media's investment in "Celebrating More Than Years" is what Li Mu is really optimistic about this story."

"So now there is an Internet, and when he wrote hundreds of thousands of words, Li Mu was very optimistic about it, and immediately bought the copyright, and specially invited Chen Daoming, Yu Feihong, Wang Kai, and even his international superstar girlfriend Liu Yifei to play it in person, so do you think Li Mu is really optimistic about this story?"

"If Li Mu is very optimistic about this story, then do you think this drama will be badly filmed? That is, do you still believe in Li Mu's vision?"

Fans have written a lot, and it has indeed succeeded in making many netizens who were previously disappointed in "Mythology" regain their confidence in "Celebrating More Than Years", but there are still a considerable number of netizens who doubt the quality of "Celebrating More Than Years".

"Okay, it seems that Li Mu really likes the original work of "Celebrating More Than Years" very much, otherwise it really wouldn't be able to do this, but can I say that there is no precedent for a successful adaptation on the male frequency network? I am cautiously optimistic about the quality of Celebrating More Than Years."