Chapter 205 Big Move, 700 million, a box office record for romance films
The movie-watching craze set off by the movie "Beijing Meets Seattle" across the country is still continuing, but at this time, Li Mu's focus has temporarily shifted to commercial layout.
At the beginning of the month, the group APP was officially launched, and it is expected that the group will officially launch hotel reservation and catering delivery services in March and April, which is two years earlier than Meituan on the original timeline.
In mid-January, Ahri Baba and Sequoia Capital led a team to inspect Li Mu's company, and then the group received $50 million in Series A financing from two leading companies.
In fact, Li Mu is not short of money at this stage, Huashang Media Company alone has a movie box office of billions of dollars a year, and a profit of more than one billion US dollars at the box office, in addition, Li Mu has also made a lot of money by investing in the advantage of rebirth, if there is only one benefit of "money" to accept venture capital, then Li Mu can afford to burn it with his own funds alone - at least temporarily and completely.
The crux of the matter is that there is more to accepting venture capital than just getting funded.
For entrepreneurs, the resources of the venture capital are sometimes more important than the money they bring in.
The company often has very rich entrepreneurial resources, and entrepreneurs only have the opportunity to use the resources of the company if they accept the other party's venture capital.
Accepting the venture capital of the venture capital company, the entrepreneur can't find the talent that can't be invited, and the venture capital will help you invite.
The humble grass platform team of the start-up company does not know how to build an efficient management model, and the wind company can teach you by hand.
The policy and legal risks faced by start-ups can be resolved by the company through its own connections.
In short, there are many benefits to accepting venture capital, almost all entrepreneurs have come over like this, and Li Mu will naturally be no exception.
Saying that there are no exceptions is actually a bit of an exception, Wang Xing founded the school intranet and Fanfu before Meituan, and he is a veteran entrepreneur.
Although Li Mu also has companies such as Huashang, Maoyan Films, Manwu Comics, and Manwu Animation, these companies are all highly dependent on Li Mu's unbridled entertainment creation talent, and the company's model is not replicable at all, and the most valuable thing about the company is Li Mu's brain, and with these alone, it is difficult for Li Mu to convince investors that he can create a company that is separated from the main business of entertainment creativity.
But Li Mu only got a $50 million Series A investment with only a few successful flickers.
The company of the venture capital group and the venture capital company of Meituan in August last year are actually a group of people, but Meituan, which was established earlier, only got 12 million US dollars in Series A venture capital, and Li Mu directly got 50 million US dollars.
And the share of $12 million and $50 million is almost the same.
Why?
Of course, it is with Li Mu's shocking storytelling ability!
It's not too much of an exaggeration to say that the world is shocking, after all, Li Mu is the only one in the world who can see through the fog of history and take the pulse of the future development trend.
How does Li Mu let venture capitalists see the future of "joining a group"?
It's very simple, just talk about the operation of Meituan and other companies in the previous life.
Note that it's companies like Meituan, not just Meituan.
The successful experience of many companies in later generations can be used by Li Mu for his own use.
In addition, Li Mu also has special advantages that other startups simply do not have.
During this period, Li Mu said to the venture capitalists:
"In order to promote the group, the company is about to make two brand new films!"
"In the future, Maoyan will become the only online ticketing platform for these promotional films, and audiences can only choose to buy tickets for films produced by Huashang Media online, or in a group embedded in Maoyan."
"In addition, the company will also make large-scale ticket supplements for these movies, Maoyan tickets are 19.9, group tickets are 9.9, you can watch movies for only 9.9 yuan, and it is a movie of Huashang Media."
The venture capital side has come down to the spirit, the key is that other companies just can't learn if they want to, and everyone knows how high the proportion of Huashang films in the total box office of the country is.
You just want to learn to make up for tickets, who can you subsidize?
When Li Mu's movie was the most exaggerated, he had to grab a ticket for 1,000 yuan, who had the strength to make movies from other companies?
Li Mu continued:
"Mobile Internet is the future, and smartphones are the next big outlet. I HEARD THAT BY THE END OF THIS YEAR AT THE LATEST, XIAOMI, VIVO, OPPO AND OTHER COMPANIES WILL LAUNCH THEIR OWN SMARTPHONES, AND WE PLAN TO TALK TO THESE COMPANIES ABOUT COOPERATION. ”
"In our next two films, we will promote these domestic smartphone companies, and at the same time, we will also show the national audience the major changes that smartphones can bring to people's lives."
"In our next movie, the heroine can use a smartphone from Xiaomi or VIVO or OPPO, and our "group" app is installed on the smartphone. The heroine is hungry, and the group takeaway will deliver the food from a familiar restaurant a few kilometers away to the door in a very short time. ”
"The female protagonist watches a movie, opens the group APP, and the 9.9 yuan movie ticket is simply not too affordable."
"The heroine's car broke down and fell into the ditch halfway, and the place was not in front of the village and not in the store, the heroine was at a loss, she suddenly had an idea, so she took out her Xiaomi or VIVO mobile phone, opened the group APP, and then ordered a few takeaways for a hundred yuan."
Soon, several group brothers rushed to the scene, the heroine asked for help, and many group brothers worked together and quickly pushed the car out. The heroine had to pay extra in order to express her gratitude, but a few group boys only accepted the takeaway that the heroine was not meant to eat. ”
"We also plan to talk to Haidilao about cooperation, and the heroine in the movie only needs to talk to the housekeeping system of the smartphone - that is, similar to Lao Jia in "Iron Man" - and Lao Jia said that she wanted Haidilao's master to come to the door, and as a result, Haidilao's employees performed a wave of live ramen service for the heroine."
"In addition, there are changes in online shopping, learning, entertainment, etc., technology is changing every aspect of people's lives, but people in the era may not be able to clearly perceive this change for the time being. Many people have heard of the name of the iPhone, but it is difficult for people who still use traditional phones to imagine what is so good about this epoch-making mobile phone. ”
"So we're going to show these changes in two films, and we also want to show the changes that will definitely happen in the future. At the same time, by the way, the group APP will be used to order takeout, and the group will be labeled as exquisite, modern, avant-garde, and forced in the group to buy tickets and book hotels. ”
"Our Huashang Media's movie box office performance is not bad, using the resources of Huashang Media and my personal influence to promote the group, and using the service of the group to retain customers - I believe that our group has a unique advantage that similar companies cannot have."
And then these people from the venture capital invested money, and the valuation of the group was quite high.
As for the two movies mentioned by Li Mu.
One is "Time and Space Love Traveler", which has handed over the script to Shen Junsheng, and the other is "Living Together in Time and Space" starring Lei Jiayin and Tong Liya.
"Time and Space Traveler" can add some content to promote the group APP in a certain plot where the protagonist travels to the future, as for "Living Together in Time and Space", it is even simpler, and the plot is almost unchanged.
At the same time that Li Mu was dealing with the group venture capital matter, the box office of the movie "Beijing Meets Seattle" officially exceeded the 600 million yuan mark.
Since the total box office of the film broke the 500 million yuan mark, its daily box office has had a relatively obvious decline.
From Monday to Thursday, the daily box office has always fluctuated between 11 million and 15 million, and on Friday, January 21, the daily box office was 11 million, with a total box office of 608 million yuan - since the film was released on January 6, it took a total of 16 days, and the total box office exceeded 600 million.
Feng Xiaogang's "If You Are Honest Do Not Disturb 2" has just been the box office champion of domestic love movies for less than half a month, and it was ousted from the championship by "Beijing Meets Seattle" directed by Xue Xiaolu.
Various news media have followed up with reports, and a large number of viewers who have not had time to watch it, or who did not plan to watch it in the first place, have finally entered the theater.
"Why did "Beijing Meets Seattle" win 600 million at the box office?"
"Shocked, "Beijing Meets Seattle" created a box office miracle!"
"After breaking the box office of 600 million, where is the end of "Beijing Meets Seattle"?"
The day when the box office broke 600 million was Friday, and with the hype of various media, the box office of the film on Saturday and Sunday ushered in a big rebound.
January 22, 18 million.
January 23, 17 million.
After that, the single-day box office of the film dropped to less than 10 million yuan, but at this time, anyone could see that it was only a matter of time before the final box office of the film broke 700 million.
With an investment of less than 30 million yuan, it will almost inevitably exceed 700 million yuan at the total box office.
However, this lesson is not yet over, and the next lesson is coming soon.
On February 3, the first day of the Lunar New Year, another film of Huashang Media "33 Days of Broken Love" will be officially released nationwide.
"33 Days of Broken Love" is a typical small-budget movie, with a total investment of less than 10 million yuan, but no one dares to underestimate this film.
That is, during the period before the official release of "33 Days of Broken Love", the news caused the stars of the entire entertainment industry to be agitated.
Among them, the actresses are especially restless.
It is said that Huashang Media is about to start the production of two love movies, and I heard that the scripts of the two movies are all from Li Mu.
The script written by Director Li himself, or a love movie where female characters are more likely to shine, this is amazing, "Beijing Meets Seattle" Director Li just proposed a general direction, and did not write a specific script, which has an investment of 30 million and won a box office of 700 million, so can these two new love movies be bad?
For a while, almost all the female stars who could hook up with Li Mu called to try it, and even the actresses who couldn't talk to Li Mu were also trying to contact Li Mu through intermediaries.
But these people also know that they don't have much drama, after all, Huashang Media still has so many actresses, and whoever has a good role must first come with their own people.
Li Mu's office.
After Yang Mi came in, she looked around, looking very curious.
Li Mu raised his head slightly: "Do you have something?" ”
Yang Mi: "I heard that the company is going to make two ......"
"Second female." Before Yang Mi finished speaking, Li Mu interrupted.
"The second female? Boss, I haven't finished talking yet, and besides, you can't give me a chance to audition for the first girl? ”
"Don't try, I know you too well."
"To me? How well do you know? ”
"Probably knows you better than you do."
Yang Mi was speechless, she couldn't talk about it this day.
"Then can I ask what role this second female is?"
"The actor's first love, who lived in the hero's house for a summer vacation, rejected the actor's confession. Later, he met the male protagonist in a foreign place and hinted that he liked the male protagonist, but at this time the male protagonist was already in love with someone else. This character needs to be able to evoke the fantasy of an adolescent boy, I think you are suitable, there is a scene in it: the second female is wearing a bikini, lying on the beach, and then beckoning the male protagonist to come over and apply sunscreen for her, and that's about it. ”
Yang Mi looked up: "Boss, do you think I can arouse the sexual fantasies of adolescent boys?" ”
Li Mu: "Almost." ”
Yang Mi sighed, and then asked, "Then can I ask who the heroine of this play is?" ”
Li Mu said: "White soldiers." ”
"The two of them slept!" Yang Mi suddenly had such a thought in her mind.
What do you think, these two people are both graduates of West Law University, and their hometowns are still in Xijing City, and Bai Bing still calls him senior brother at every turn, and Bai Bing is still so beautiful - hell if it's okay!
Yang Mi was about to turn around and go out, but was stopped by Li Mu.
"What's wrong?" Yang Mi asked.
Li Mu: "I wrote you a song, you hurry up and practice." ”
"Write me a song?"
"To be exact, it's the theme song written for "Palace Lock Heart Jade", you can sing this song.
Of course, Yang Mi knew Li Mu's ability to write songs, so she was very surprised.
"yes, boss, you think I have a talent for singing, don't you?"
Li Mu: "Huh? That's not true, I just have the confidence to write a good song that even people with very poor singing skills can sing. ”
Yang Mi's expression collapsed.
Li Mu is of course talking about the theme song "Offering of Love" of "Palace Lock Heart Jade".
After Yang Mi left, Li Mu continued to look at the form that Secretary Liang Bing had arranged for him.
At present, Huashang Media has a movie in post-production, that is, "The Martian" directed by Li Mu himself.
A movie that is being filmed is "Source Code" starring Andy Lau, Song Ji, Yang Ziqiong, and Fan Wei.
There are also two romance movies that are about to start shooting: "Time and Space Traveler" and "Time and Space Love".
Li Mu is going to invite other directors to shoot these two films, the heroine will use Bai Bing, and the actor will use Chen Bi, Chen Bi signed into Huashang Media after graduating from the central opera last year.
"Chrono Love" uses the original version, the actor also uses Lei Jiayin, and the heroine uses Tong Liya.
This year, Li Muqin will also direct two films himself: "The Revenant" and "People Are Not Embarrassed".
By the way, in March, Li Mu will also enter "Journey to the West" to make a cameo appearance as an empty son.
In addition, the company has three TV series in production, of which "Beijing Love Story" has completed all post-production, and is currently communicating and negotiating with the TV station.
"Step by Step" and "Palace Lock Heart Jade" are also in intense post-production, and it is estimated that they should be released before the summer.
Ever since she met Li Mu, Yang Mi has always had a thought lingering in her mind.
"Did Li Mu and Bai Bing ever sleep? It stands to reason that I should have slept with her, otherwise why wouldn't the female one give it to me? But if he slept, why did he look for her and not me? ”
"Phew! I don't necessarily agree to him if he looks for me, but—I can not agree to him, but he shouldn't not look for me! ”
As a result, there was soon another news from the company: Tong Liya will play one of the heroines of the company's two new romance films.
"She also slept with Li Mu?"
After hearing the news, Yang Mi's brain suddenly opened!
Thank you for the _Zero and the tip.