Li Mu soon made contact with several domestic mobile phone manufacturers, such as Meizu, VIVO, OPPO, Xiaomi, etc.

As expected, almost all manufacturers are very interested in advertising in Huashang's movies, among which Shen Wei, the founder of VIVO, and Chen Mingyong, the founder of OPPO, are the most willing to spend money. The cost of product placement has even been speculated to 80 million yuan, which has greatly exceeded Li Mu's previous estimate.

He's just trying to advertise his "group", but now it seems that there is a lot of money in it?

The first to go out was Meizu.

Meizu smart phones have developed the earliest and have occupied a more favorable ecological niche, so they feel that the price of 80 million is simply outrageous and unacceptable.

Lei Jun is also inclined to withdraw from the competition.

Xiaomi's real killer feature is cost performance, and Lei Jun believes that the pricing of 1999 will outperform all advertising in the future.

Li Mu himself is more inclined to cooperate with Xiaomi.

If nothing else, this will be the highest unit price advertising placement contract in the history of Chinese films, and Li Mu certainly hopes that Party A can develop smoothly and prosperously.

Otherwise, like Brother Cheng Long, it would be too embarrassing for nine out of ten endorsements to die.

THEREFORE, MEIZU'S FUTURE DEVELOPMENT IS NOT THE FIRST CHOICE OF LI MU'S TARGET, VIVO AND OPPO HAVE DEVELOPED WELL IN THE LATER STAGE, BUT IN TERMS OF EARLY GLORY, IT IS STILL A LITTLE WORSE THAN XIAOMI.

In the early days, Xiaomi relied on cost performance to start, and the development can be described as smooth sailing, 2014-2015 is the most glorious time for Xiaomi, at its peak, it shipped 70 million units a year, surpassing Huawei, OV and other brands, and took the first place in China's mobile phone shipments.

In just three years, it has developed to the extent that China is the first and third in the world, and the great success of Xiaomi's mobile phones in the early days has made Li Muneng inclined to cooperate with Xiaomi.

Perhaps in the future, when the market studies the reasons for Xiaomi's great success, it will give some credit to the fact that it spent a lot of money on advertising in Huashang movies?

In the future, will the advertising placement price of Huashang Film also rise with the tide?

If the development of every company that places advertisements in Huashang movies is very good in the future, even if these advertisements are not the main reason for the success of these brands, will it create an impression to the market that advertising in Huashang movies is at least very auspicious?

Therefore, after seeing Lei Jun's intention to give up, Li Mu directly "guessed" Xiaomi's future development strategy and the bottlenecks it will inevitably encounter.

"In fact, if Lei always has the determination to set the price of the first generation of mobile phones within 2000, then there is almost no need to spend too much cost on advertising, and "cost performance" is the strongest advertisement, there is no one!"

In Rebus's office, Li Mu's words shocked the founder of Xiaomi mobile phones.

The price of Xiaomi 1 generation mobile phone is 1999 yuan, which is just an immature idea of his, this idea has not even been communicated with the company's executives, but now it has been broken by the young man in front of him.

Li Mu's next words made Lei Jun fall into deep thought.

"I'm afraid that if OV marketing is done well, high prices and low allocation can also sell good sales, and the main "cost-effective" will be limited by "cost-effective" after all, once the low-price label is applied, if you want to develop high-end products in the future, you can ......

Li Mu didn't say much, and he stopped at the point.

Xiaomi is unwilling to cooperate, even if it is OV, it is now OV willing to spend 80 million to advertise, and Li Mu cannot put 80 million without making money, but he has to earn Xiaomi's 40 million.

After the conversation, Rebus thought about it for a day and a night, and finally decided to have both high and low grades from the beginning, low-end pricing within 2000 The main cost performance, high-end performance increased by 30% The pricing is even directly increased by 80%, it doesn't matter how many you sell, in short, Xiaomi mobile phones can't only have the label of "cost performance".

And if you don't buy this product placement, this ad will fall into the hands of your opponent, so if they sell expensive and the sales are not bad, then it will be the worst result

Is it?

Therefore, even if it is just to prevent the opponent from making this advertisement, you should take action.

The advertising plan of "Living Together in Time and Space" is very good, focusing on high-quality life, intelligent life, and exquisite life.

The label of "cost performance" can be on Xiaomi and must be on Xiaomi, but it is best not to stick it too rigidly and block the future development.

In the end, the advertising placement deal between Huashang Media and Xiaomi was reached.

After that, Li Mu went to meet Zhang Yong of Haidilao, and finally the two sides reached a cooperation agreement at a price of 45 million.

In other words, the movie "Living Together in Time and Space" has not yet started filming, and the advertising fee alone has earned 125 million yuan?

You must know that the total budget of this movie is only 10 million yuan!

The production cost of "Living Together in Time and Space" is 30 million, but the release time of this movie is 2018, what now? It's only 2011, and the two are completely incomparable in terms of prices and actors' salaries.

At this stage, Lei Jiayin is almost not famous, and Tong Liya is completely incomparable with the coffee position in 2018 in the original time and space, and Li Mu deliberately calculates more with a budget of 10 million yuan, in fact, if you control the cost, 9 million or even 8 million is not completely impossible.

The production cost of 10 million yuan can implant an advertisement worth 125 million, and Li Mu's current influence can be seen from this incident.

And the 125 million is only the advertising cost of two customers, and only two advertisements are implanted in a movie, which shows that Li Mu is already restrained enough. In 2013, Feng Xiaogang directed a "Private Custom", but 19 advertisements were implanted, and the filmmaker collected 80 million for advertising alone.

……

February 1, 2011, the twenty-ninth day of the lunar calendar.

The premiere of the film "33 Days of Broken Love" was held in Beijing.

Li Mu didn't bring Liu Yifei this time, in fact, she usually doesn't like to participate in such activities, so it's better to pet cats and dogs at home when she has this time.

At the premiere scene, director Teng Huatao was a little unsettled.

Just yesterday, the total box office of the movie "Beijing Meets Seattle" officially broke through the 700 million yuan mark, although the current daily box office of the film has fallen to about 3 million, but it seems that the problem of collecting another 20 million box office is still not big.

In this way, the final box office of "Beijing Meets Seattle" is likely to be around 720 million yuan.

Teng Huatao's "33 Days of Broken Love" and Xue Xiaolu's "Beijing Meets Seattle" were established almost at the same time, and both films are also the main films of Huashang Media, and I heard that Li Mu also attaches great importance to the two films.

As a result, now that "Beijing Meets Seattle" was released first, and it has achieved such amazing results, then the pressure is now on Director Teng Huatao's side.

Ask yourself, director Teng Huatao feels that his level should be above that of director Xue Xiaolu, it stands to reason that the box office of "33 Days of Broken Love" should not be lower than that of "Beijing Meets Seattle", but the box office of the other party - people can't afford to surpass it at all, okay? !

A love movie, or a female director, can the box office exceed 700 million?

To put it mildly, the box office of the movie directed by Zhang Yimou has exceeded 700 million, which is considered big news, and Xue Xiaolu, the woman who directed the second movie, broke 700 million at the box office so easily?

This TM is not normal at all!

"Director Li, you said that the box office of "Seattle", is it normal?"

Backstage, director Teng Huatao said.

Li Mu said: "It's really a bit unexpected, I feel that about 500 million is considered a normal performance, and 700 million is indeed an extraordinary performance."

Director Teng Huatao thought to himself: "Is it normal with a box office of 500 million? Even Zhang Yimou doesn't have 500 million works!"

"Then Director Li thinks that the final box office of our "33 Days of Broken Love" should be normal?"

After Teng Huatao asked, Lei Jiayin, Zhao Liying, Zhang Jiayi and other leading actors also pricked up their ears.

Lei Jiayin and Zhao Liying are both starring in a movie for the first time, so they are also very worried. I just witnessed last month's "Beijing City Encounter

Seattle" swept the country with a terrifying heat, and both of them were envious in their hearts.

It is said that Director Li's grasp of the market is unparalleled, so everyone wants to hear Director Li's opinion on this movie.

Li Mu thought at this time:

The final box office of "Beijing Meets Seattle" was 520 million, and the final box office of "33 Days of Broken Love" was 302 million.

It seems that the former is more marketable, but please note that the former was released on March 21, 2013, while "33 Days of Broken Love" was released on November 28, 2011.

The former has been screened at night for more than two years.

"33 Days of Broken Love" should have been around 8,800 screens nationwide when it was released, and the number of screens in the country when "Beijing Meets Seattle" should have expanded to about 14,000, and by the end of 2013, it had increased to an astonishing 18,195.

The number of screens in the country has expanded faster in this time and space, and it should be close to 15,000 at present.

In other words, the number of screens in the country when the original time and space "Beijing Meets Seattle" was released was about 1.6 times that of "33 Days of Broken Love".

1.6 times that of 302 million, which is about equal to 483 million - in fact, the gap with the 520 million box office of "Beijing Meets Seattle" is not big.

Coupled with the current blind pursuit of Li Mu's movies in the market, it seems that the box office of "33 Days of Broken Love" should not be a big problem to break 500 million, but want to break 700 million like "Beijing Meets Seattle"?

It may not be easy.

"Normally, there should be about 500 million!"

Looking at the hopeful eyes of the people around him, Li Mu said.

Is it normal 500 million?

To be honest, director Teng Huatao still has no bottom in his heart.

On the contrary, Lei Jiayin was very optimistic, and after a while, he wandered to Zhao Liying.

"Congratulations, the first movie starring is a film in which director Li Mu is the chief producer, and he has the opportunity to get the title of 700 million heroine at a young age, and he is still the 700 million heroine of a very rare chick movie, and the entertainment industry is going to envy you to death."

Zhao Liying was puzzled: "Congratulations too, starring in the same movie as me, but Director Li just said that the normal box office is about 500 million, why did it become 700 million box office when you arrived?"

Lei Jiayin smiled when he heard this: "Director Li also said that "Beijing Meets Seattle" has a normal box office of 500 million, what is the result? It's broken 700 million! And the film hasn't been fully screened yet."

Zhao Liying smiled: "Then I will borrow your auspicious words."

Lei Jiayin hurriedly waved his hand: "No, no, no, I'm a crow's mouth when I'm a child, don't say that you can borrow my auspicious words, you should borrow Li Dao's auspicious words."

Zhao Liying also smiled and said, "Then borrow Director Li's auspicious words."

Lei Jiayin grinned when he heard this, and smiled: "Borrow Li Daojiyan!"

At this time, Li Mu also came up.

"Lei Jiayin, you should still have a schedule in the first half of the year, right?"

"Yes...... Yes, there is." Lei Jiayin hurriedly said.

Don't say that his upper body really has a schedule, even if it really doesn't, now that Director Li has asked him, he must have it!

"Okay, give me another drama in the first half of the year, or the starring role."

Lei Jiayin looked at Li Mu stunned for two seconds, and then said very exaggeratedly, "This ...... Director, why don't I knock one for you, otherwise I will feel uneasy about these two protagonists in a row, Director Li, you are so good to me!"

Li Mu was amused by the success, and Lei Jiayin laughed when he saw Li Mu laughing.

Immediately, Li Mu briefly introduced the new movie to him.

"The new movie is still a chick movie, and director Xue Xiaolu has been invited to direct, and you are partnering with Tong Liya this time. This film is very important to me and to the company, and I hope you can bring out your best in this new film."

Lei Jiayin said solemnly: "Director Li, don't worry, I have no problem here, I will do my best to create a good role."

Li Mu nodded, then he looked at Zhao Liying next to him and said, "Good performance, keep coming up."

"Uh-huh......

Zhao Liying nodded hurriedly.

After Li Mu finished speaking, he turned around and left.

……

The premiere officially began soon, and director Teng Huatao introduced the main plot of the film to the audience:

"The movie, adapted from Bao Whale's network of the same name, tells the story of Huang Xiaoxian, a young man working in a wedding planning company, who walks out of the psychological haze and falls in love with him in the 33 days after falling out of love, comforted by his colleague Wang Xiaobei......

Next is the heroine Zhao Liying on stage to speak:

"Huang Xiaoxian is a sharp-tongued, mean-hearted, and very individualistic girl, who is similar to me in some ways......

When Zhao Liying spoke, many audiences in the audience were talking to each other, although Zhao Liying couldn't hear what they were talking about, but from everyone's expressions, it could be seen that they didn't seem to be very interested in her as the heroine.

No one knows anyone, has no fame, no starring experience, and even no supporting role experience that everyone can be familiar with - Zhao Liying has already played Tong Duoduo, the third daughter of the Tong family in "Golden Wedding", but who remembers this role!

And this little round face is still a little dark, does she really play the sharp and mean Huang Xiaoxian?

I feel that Mingming Baihe or Wang Luodan is more suitable to play Huang Xiaoxian.

The audience's lack of "enthusiasm" did not affect Zhao Liying much, she completed the interaction according to the pre-designed process, and then handed the microphone back to the host, and then took a few steps back and disappeared into the main creative crowd.

Now that she has no fame and no works, it is actually very normal for the audience to have no feelings for her, and she believes that with the increase in her participation in works, especially the increase in Huashang's works, the audience will become fond of her sooner or later.

Next is the actor Lei Jiayin's speech:

"The character of Wang Xiaobei has a "feminine" quality, which is actually very difficult to grasp, and a bad one is easy to incur disgust. In fact, there is not much similarity between me and Wang Xiaobei, and I think everyone can see that I am a pure man in life, and I am more ...... How so? It's masculine!"

The audience heard the rumors and cheered, but the atmosphere was indeed much better than when Zhao Liying interacted.

"What attracts me the most about the script is that every character in it is colorful, especially Huang Xiaoxian's insistence on love after falling out of love, and her examination and criticism of herself, including later she said: "The dirtiest thing in the world is self-esteem. At this moment, I suddenly realized that even if it was dirty, I needed this self-esteem for the rest of my life." It's really touching, there are many sentences like this that can touch people's hearts in the film, believe me, I promise that you will feel something after watching the film, and I am sure that you will enjoy this movie because it is really good."

After the interaction, the film screening session began immediately.

(End of chapter)