In January this year, the three high schools jointly issued a document, requiring continued promotion and increase the punishment for copyright infringement, Yin Hong, executive vice president of the School of Journalism and Communication of Tsinghua University, believes that the locking of the national copyright protection policy is to "escort" the online copyright of TV dramas, and the industry tends to be legal, which will also lead to a price war for video websites.

In April this year, Tencent Video will be officially launched and operated, and if the video website is to be launched, it is necessary to buy copyrights, and to buy copyrights, Li Mu's Huashang Media is a key link that the other party cannot avoid.

Today's Huashang Media not only holds the information network dissemination rights of a large number of high-quality movies, but also hoards the network copyrights of several popular TV series such as "Latent", "Mythology" and "Celebrating More Than Years".

After several rounds of negotiations, Huashang Media and Tengxun finally signed a number of exclusive information network transmission rights for TV dramas and non-exclusive information network communication rights for several films.

The word "sky-high" is very eye-catching, but the definition of "sky-high" in different eras is very different.

Take the online copyright of TV dramas as an example.

In 2010, that is, last year, the new four famous books were launched one after another, and the online copyright of the new four famous books at that time was named "sky-high", so how sky-high was the so-called "sky-high" copyright last year?

150,000 episodes of the New Three Kingdoms, 200,000 episodes of the New Red Mansion, and 280,000 episodes of the New Journey to the West.

In 2010, the online copyright of 230,000 episodes was already "sky-high"!

So what about the joint publication of the first section of the three high schools and the establishment of Tencent Video?

Take several TV series and "Step by Step" as examples.

The online copyright of "Beauty Scheming" released in 2010 is 10,000 yuan per episode.

In early 2011, the network copyright of "Palace Lock Heart Jade" was 350,000 yuan.

In mid-2011, the network copyright of "Step by Step" was 700,000 yuan.

At the end of 2011, a contract was signed, and the network copyright of "Palace Lock Bead Curtain" broadcast in January 2012 was 1.85 million yuan.

And by 2016, the online copyright of the hit drama will be as high as 9 million yuan per episode!

So what is the specific price of the contract signed by Huashang Media and Tengxun this time?

The first is the exclusive network copyright of "Beijing Love Story", which has not yet been broadcast, and the two parties finally finalized the price of a single episode of 600,000 episodes, with a total of 39 episodes of the TV series and a total licensing price of 23.4 million yuan.

In addition, the drama also signed an agreement with Beijing TV, Tiannan Satellite TV, Dragon TV, and Chongqing Satellite TV, and the four satellite TVs will jointly purchase the broadcast rights of the first round of TV dramas at a price of 500,000 yuan each, with a total price of 78 million yuan.

Coupled with the network copyright contract signed with Tengxun, the revenue brought by "Beijing Love Story" to the company was 101.4 million yuan.

And this does not include the proceeds from the transfer of second-round broadcasting rights to other satellite TV and terrestrial stations, and negotiations on second-round broadcasting rights are still ongoing.

In addition, the old dramas "Latent" and "Myth" in the hands of Huashang Media transferred the network copyright to Tengxun at a price of 500,000 yuan per episode, and the two dramas have a total of 80 episodes, and the total price of this part is 40 million yuan.

"Celebrating More Than Years" has just been broadcast, and the current social popularity is still high, so the transaction price is even higher than the unbroadcast "Beijing Love Story", and finally the two parties reached an agreement at a price of 700,000 yuan per episode, with a total price of 24.5 million yuan.

In this way, the total transaction price of the TV series exclusive network copyright agreement reached by Huashang Media and Tencent Xun is 87.9 million yuan, plus the network copyright of several non-exclusive films, and finally the total licensing price reached by Huashang Media and Tencent is 150 million yuan.

If you add the first round of broadcast rights contract of "Beijing Love Story" worth 78 million yuan signed with the TV station, the total price of the various agreements signed by Huashang Media recently is 228 million yuan.

After the agreement is signed

, Huashang Media Company naturally admires the vision of the boss Li Mu very much, as far as the three old dramas in the company's hands are concerned, if it wasn't for the boss Li Mu who resolutely pressed it at that time, then how much price would it have been sold at the beginning? Tens of thousands of episodes or hundreds of thousands of episodes! At that time, except for Li Mu, everyone in the company suggested that the deal should be made, because generally speaking, the older the drama, the less valuable it is.

As a result, after being suppressed by the boss for a year or two, the drama that was only worth tens of thousands of episodes before is now sold at the price of 500,000 episodes.

Who else has this kind of vision besides the boss?

How else will the boss develop? Who would have thought a year ago that the online copyright of TV dramas could increase dozens of times a year?

In the process of negotiation, in view of the high total transaction price and the unknown value that these dramas can ultimately bring to the website, Tengxun did not include the "Step by Step Shocking" and "Palace Lock Heart Jade", which are in the later stage, into the negotiation.

From Tengxun's point of view, is it worth it for the company to spend so much money on the online copyrights of these dramas? Do you want to continue to spend so much money on the future dramas? These may as well wait for the official launch of the video website, and then take a look at the data performance of these dramas.

Of course, Li Mu is happy to see this.

Now Tengxun can still buy dramas at a price of six or seven hundred thousand per episode, but there will be no such good thing until the middle or end of the year, and the prices of hot dramas will be 1 million and 2 million per episode respectively!

After the transaction between Huashang Media and Tengxun was exposed by the media, the transaction price of 700,000 per episode of the network copyright caused a lot of sensation in the industry, and many people have begun to realize that the purchase price of video websites may soon surpass that of traditional TV stations, and the income from filming TV dramas is increasing exponentially.

For a while, countless companies with the ability to produce TV series were ready to move.

Li Mu's Huashang Media is of course no exception, and the contract in units of 100 million has also brought a lot of impact to Huashang's executives, and now the company's internal calls for increasing investment in TV drama production are becoming higher and higher.

For this reason, Vice President Liu Siying also found Li Mu, and this time the two talked mainly about the new drama "You from the Star".

At present, the company's internal screenwriting department has written the script of the whole play in accordance with Li Mu's requirements and according to the outline.

During this period, Liu Siying also talked to Li Mu about a very interesting thing.

said that when the screenwriters were discussing the plot before, a screenwriter said a joke, which completely opened the brains of the screenwriting department of Huashang Media.

What this person is saying is, why don't we just change the surname of the protagonist to Li?

As for why he didn't change his surname to Zhang, not to Wang, but to Li, of course, it was because the boss of Huashang Media Company was surnamed Li!

There is also a screenwriter who echoed this person and said that he would not just borrow the structure of "Myth" and set the protagonist Professor Li Mu to accidentally travel to Daming from 2030, and then lived for hundreds of years and then lived to modern times, and then met the heroine Liu Yifei.

Another screenwriter added:

"Then Professor Li used the film and television works he watched before crossing over to work hard with the heroine in the entertainment industry."

The screenwriters even strongly recommended that the boss Li Mu play Li Mu, who had this new idea, and then use the boss Liu Yifei to play Liu Yifei, and many plots can learn from the events that really happened in reality.

For example, Professor Li filmed "Inception" and "Gravity".

In the end, the more the screenwriters thought about it, the more excited they became, and the group even directly found Vice President Liu Siying to ask for instructions, and said that if it was really filmed like this, this drama could even be filmed like "Country Love", and the boss was so busy, he had to do so many things in a year, and he was not afraid that the drama would not be able to be written in the later stage.

At that time, Liu Siying's reply was that she knew that the boss was so busy and still wondered about asking the boss and the boss's wife to act in a TV series every year?

And the screenwriters said that they should simply find other actors to play Li Mu and Liu Yifei.

Liu Yifei was also by her side when Li Mu and Liu Siying talked this time, she felt that the screenwriters' proposal was quite interesting, so she deliberately took Li Mu's arm and looked up at him quietly, but Li Mu was almost in a cold sweat

Didn't pop up anymore.

He can't wait to stab the screenwriters of his own company, this TM is a screenwriter? He felt that this group of people should simply go to a stall near the train station to tell fortunes, except for the time travel is 2025 and the Ming Dynasty has not been crossed, the rest are basically complete!

"The proposal is very interesting, and I won't mention it again!"

In the end, Li Mu made a final decision on this matter.

"Aliens are aliens, what kind of traversers, time can only go forward and not backward, people can never step into two identical rivers, the theory of crossing is complete nonsense, the TV series will be filmed according to the outline I gave, the theory of crossing is too, or aliens are more reasonable."

After speaking, Li Mu saw Liu Siying and Liu Yifei looking at Li Mu strangely together.

Li Mu: "Hat?"

Liu Siying: "Boss, the "Myth" that our company participated in investing in is a time-traveling drama, and "Step by Step Shocking" and "Palace Lock Heart Jade", which are currently in post-production, are also time-traveling dramas."

Li Mu: "These three dramas are even more ridiculous, especially those who travel through the past and fall in love with several princes, it's too nonsense - but it's not chilling to make money."

Immediately afterwards, Li Mu and Liu Siying discussed the starring role of "You from the Star".

The actor is actually very easy to choose, Wang Kai and Chen Bi from his own company, Zhang Ruoyun who has worked with him, etc., but Li Mu is more inclined to Wang Kai, and I feel that his style is more calm, which is in line with the characteristics of Professor Du.

The one who is really difficult to choose is Qian Songyi.

To be honest, Li Mu can't find a person who is very suitable for this character in China, it seems that Zhang Yuqi has a bit of that meaning, but after carefully pondering it, the gap between the two is actually very large.

"Boss, you just said that there are no too suitable actors in China, so what about abroad?"

Liu Siying sat on the sofa opposite and asked curiously.

Li Mu said with a smile: "There is really a suitable actress abroad, if I play this professor in person, then I will definitely find her, but if I don't play it myself, forget it, it's just a TV series, there is no need to make it a Sino-foreign co-production."

At this time, even Liu Yifei on the side was curious, she tilted her head slightly and asked, "If you come to play it yourself, which foreigner do you want to find to play the heroine?"

Li Mu smiled, "Jun Jixian! I set up the characters in her image and wrote the outline of the script."

"Oh." Liu Yifei said.

Then several people continued to discuss the relevant protagonists.

In fact, among the people who Li Mu thought of to be able to play Qian Songyi, Zhang Yuqi is counted as one, and Song Qi is also counted as one, among the two, Song Qi is Huashang Media's own actor, which is an advantage that Zhang Yuqi does not have compared with Song Qi, so in the end, Li Mu used Song Qi to make a decision, and she could start filming when she was available.

The male protagonist uses Wang Kai, the heroine uses Song Qi, the chaebol's youngest son Li Huijing uses Zhang Ruoyun, who has cooperated, Qian Songyi's younger brother Qian Yuncai uses his own company's Chen Bi, Zhang Yingmu, lawyer Zhang and the villain Li Zaijing have not thought of a suitable candidate for the time being, this can be skipped and kept and think slowly later.

That night, Liu Yifei suddenly asked Li Mu in a strange tone, "If you play Professor Du, why did you ask Jun Ji-hyun to play the heroine Cheon Song-yi?"

Li Mu replied casually, "Because I think she is suitable."

Liu Yifei suddenly pushed with his hand, pressed Li Mu on the back of the sofa, and then said in a cool tone: "I heard that Jun Ji-hyun became the girlfriend of the whole people after the fire of "My Savage Girlfriend", don't you also like that kind of savage girlfriend?!" That's why you want to fall in love with Jun Ji-hyun in a TV series, right? Better arrange more kiss scenes?"

Li Mu shook his head and denied, "Of course not, in fact, I like to ...... in the gentle bed usually."

Before she finished speaking, Liu Yifei had already ridden on his lap and kissed him, and after parting, she hooked Li Mu's neck and whispered, "If you like wild ones, then I will take the time to buy a few whips and come back?"

Li Mu's eyes lit up, but then he shook his head and said, "Forget it, I'm reluctant to beat you."

Liu Yifei's expression became stunned when she heard this, her small mouth opened like a letter O, and after a while, she couldn't help but bury her head in Li Mu

On his shoulder, he said, "Actually, the whip was bought for you, and I am willing to do it."

Li Mu's expression was a little distorted: "What? Use it for me?"

Liu: "Hmm."

Li Mu gritted his teeth: "You're still willing to give it up, right?"

Liu: "Yes, yes!"

Li Mu pretended to be angry and said, "Then I'm willing to do it, see how I clean you up tonight......

……

"Source Code" is finished, and Zhou Xingzhi's "Journey to the West" will also be secretly launched in Hengdian immediately, Li Mu has already communicated with Zhou Xingzhi on the phone, Zhou will give priority to filming Li Mu's scenes, Li Mu will leave for the United States after completing the filming of "Journey to the West", the purpose is, of course, to shoot "The Revenant".

Now that "The Martian" has completed all the post-production work, it is time to determine the schedule for the film and finalize the promotional strategy.

There are a lot of films to be released by Huashang Media this year, "The Martian" directed by Li Mu himself, "Hurricane Rescue 3" directed by Chen Musheng, starring Cheng Long, Liu Yifei and Liu Xiaoli, in addition to "Living Together in Time and Space", "The Revenant", "Source Code", "People Are Not Embarrassed", and "Time and Space Traveler" and so on.

In August this year, Lei Jun's Xiaomi company will officially launch Xiaomi's 1st generation mobile phone, "Living Together in Time and Space" as a customized film with 80 million advertising implants on Xiaomi mobile phones, it must be officially released before the release of the mobile phone, that is, in early August or mid-August.

"The Revenant" wants to hit the 84th Academy Awards, the best release date must be before the year, preferably around October, "People in Embarrassment" is Li Mu's planned Spring Festival work, and he will start the project immediately after completing the filming of "The Revenant".

Therefore, there are not many schedules for "The Martian" to choose from, so Li Mu discussed with many parties, especially with investors and distributors in the United States, and finally set the schedule on May 26, 2011.

"The Martian" on May 26, "Hurricane Rescue 3" in July, "Living Together in Time and Space" in August, "The Revenant" in September or October, "Source Code" in December, and "People in Embarrassment" on January 23, 2012, which is the first day of the following year.

There are a lot of films to be released, and Li Mu finally decided to press "Time and Space Traveler" until February 14, 2012.

It was Valentine's Day, and Valentine's Day was a good time for this kind of film.

When Li Mucai was scheduled for the schedule, he was shocked to realize that this year seemed to have become the "Hua Shang Year" of Chinese movies again, and after this series of films was released, how much of the box office in the national market in 2011 fell into his own hands?

"Do you want to reduce your film investment in the next year?"

But then Li Mu shook his head.

There are so many classic films in his mind, isn't it a waste for him to make a few more films a year? He can't take all the films in advance, right?

So it is better to invest more or invest more, but after all, the money goes into his own pocket, but there is no solution, and the solution is very simple, that is, when he invests in new films in the future, he will try to set aside an investment share for friendly companies.

Everyone makes money, and my Li Mu's Huashang Media has indeed invested in a lot of movies, but if you look at the producer of the film, there are many companies in the line.

"You weren't allowed to invest in my films, you didn't make any money, that's your own problem, it has nothing to do with me Li Mu, why do other companies invest in my movies?"

(End of chapter)