On September 5, 2011, 5 days before the premiere of "Palace Lock Heart Jade", the number of fans of "Palace Lock Heart Jade Bar" officially exceeded 10,000!

There is a Yang Mi fan "honey love" who posted excitedly in the palace lock heart jade bar:

"[Palace Lock Heart Jade] Screenshot of more than 10,000 fans! Sprinkle flowers!!! Awesome!!! It must be popular all over the country!! ”

At the bottom of the post, the "fans" from all over the country were all happy, cheering, scattering flowers, happy, excited and other replies continued to emerge.

Soon the landlord "honey love" excitedly reported the good news to netizens: the palace bar ranking rose to the top 20, continue to work hard!

Some netizens made a grand wish below the post - the ratings of "Palace Lock Heart Jade" will be comparable to "Step by Step", and Mimi will sit firmly on the front line with this drama!!

Countless fans cheered, and a large number of "Palace Lock Heart Jade" began to appear in the reply, which will be comparable to the content of "Step by Step".

Looking at the optimistic, excited, and jubilant netizens, the landlord "Honey Love" was a little upset.

"Why is "Palace Lock Heart Jade" comparable to "Step by Step"? It's all two shoulders - no, they are all TV series produced by Huashang Media, and Mimi is more popular than Liu Shishi, and even the 1 billion heroine Tong Liya plays the second female lead in it, why can it only be compared to "Step by Step"? ”

"Why can't it surpass "Step by Step"?!"

Soon "honey love" made a second post:

"The ratings of "Palace Lock Heart Jade" will definitely surpass "Step by Step"!! Top !! of identity ”

"The first floor is for Du Niang!"

"Second floor for Mimi!"

"The third floor is for Li Mu, the great god is strong!"

"Palace Lock Heart Jade" was popular before it was broadcast, the bar was very popular, and there were many Yang Mi fans who came here to mix, judging from the reply, everyone was very supportive of Yang Mi and "Palace Lock Heart Jade", but obviously not many people agreed with the landlord's opinion.

"There's no need, it's good to compare data with yourself, and comparing with others will cause controversy, so it's recommended to be calm."

"Seek honey and never abandon it. Calm, comparable - no, it's good to be able to achieve the seven or eight achievements of "Step by Step", after all, Step by Step has a fan base. ”

"Top !! There is another disadvantage of "Palace Lock Heart Jade", that is, "Step by Step" was broadcast in the summer, with the support of the student group, and the students of "Palace Lock Heart Jade" have all started school. ”

"Top to top, it's all Huashang dramas, let's unite, Mimi and Liu Shishi are good sisters, don't let anyone surpass anyone, just tie."

"Top top top draw draw draw draw

"It's really a draw, and I come back and make a wish......"

……

On September 10, "Palace Lock Heart Jade" officially logged in to four provincial satellite TV led by Zhejiang Provincial Satellite TV, and the broadcast time of iQiyi was 10 o'clock in the evening, about two hours later than the broadcast time of the TV station.

On the day of the premiere, Zhejiang Provincial Satellite TV had an audience rating of 2.72% and an audience share of 10.03%, ranking third in the country at the same time, and the top two in the same period were CCTV one and CCTV eight.

The other three satellite TV broadcasts also all entered the top ten in the ratings of the same time period - the premiere of "Palace Lock Heart Jade" was a big hit, and to everyone's surprise, it really surpassed the "Step by Step Shocking" broadcast in the summer file!

On September 11th, the four satellite TV and iQiyi broadcast the third and fourth episodes as scheduled, of which the ratings of Zhejiang Satellite TV rose to 2.91%, and the audience share rose to 10.09%, which is still the third in the country in the same period!

On September 12, the fifth and sixth episodes were broadcast as scheduled, and the ratings of Zhejiang Province continued to climb and successfully broke 3, reaching 3.02%, and the audience share rose to 10.11%, winning the third place in the national ratings in the same period!

Many people could expect that "Palace Lock Heart Jade" would be popular, and all kinds of signs before the broadcast showed that this Qing Piercing drama had a high degree of attention, but few people could have expected that "Palace Lock Heart Jade" would be so popular, and it really surpassed "Step by Step"!

You must know that "Step by Step" is the TV series with the highest social topic in the first eight months of this year!

"Step by Step" is not the highest-rated TV series in the first eight months of this year, after all, its broadcast platform is not CCTV, but it is indeed the TV series with the highest social topic in the first eight months of this year.

The ratings of CCTV dramas have a crushing advantage over local TV dramas, and many dramas that most people have never even heard of by name, just because they are broadcast on the CCTV platform, the ratings can crush the phenomenal hot dramas of many local stations.

For example, the classic spy war drama "Latent" has a very high degree of social topicality, and even the Spring Festival Gala has related cross talk works, but because the broadcast platform is local satellite TV instead of CCTV, it still failed to enter the top ten in the ratings of that year.

and Pan Changjiang starred in "Qing Lingling's Blue and Shining Sky", with a Douban score of 6.4 and 900 ratings, but its ratings were the sixth in the country in the same year!

Has anyone heard of the show? Does anyone remember the show? It shouldn't be much, right?

But at the time, its ratings were just good.

In the same way, there is also "Bloody Persistence" in the same year, this drama has a Douban score of 8.0, the score is good, but the number of ratings is only more than 200 people, indicating that the social attention is very low, but its ratings rank ninth in the whole year, and it still has to surpass "Latent", which was popular all over the country in the same year - the problem is how many people still remember these dramas?

That's the huge difference between different broadcast platforms.

The same is true of today's "Palace Lock Heart Jade".

In terms of ratings, it is only the third place in the same period, but if you talk about social topics.

On September 12th, the search volume of "Palace Lock Heart Jade" officially broke through the 1 million mark, surpassing the 820,000 search volume of "Wu Dong Qiankun", and officially rushed to the first place on the whole network.

At the same time, the search volume of the keyword "palace" reached 530,000, plus the 1 million of "Palace Lock Heart Jade", which is 1.5 million - that is to say, the search volume of the title alone, the drama "Palace Lock Heart Jade" is likely to have reached 1.5 million!

As for why it is said "very likely"?

Of course, because searching for "Palace" does not mean that the search is for the drama "Palace Lock Heart Jade"! After all, South Korea also released a TV series called "Palace" in 06, and there must be some people who simply want to search for the word "Palace".

In short, the popularity of "Palace Lock Heart Jade" has exceeded most people's expectations.

For example, Yang Mi herself, before the broadcast, although she also fantasized that the ratings of "Palace Lock Heart Jade" would surpass "Step by Step", why should she fantasize? In the final analysis, I still don't think that I can really surpass it, and I can really do it.

This is the same as buying a lottery ticket and starting to fantasize about winning a jackpot of 10 million, if you know that you will definitely win, then there is no need to fantasize.

The only regret is that the reputation of the TV series is not as good as "Step by Step", I remember that when "Step by Step" was released, it was praised by the whole network, and now "Palace Lock Heart Jade" is a hot mess, but it is actually encountering a lot of doubts.

The Douban score of "Step by Step Shocking" is 8.6 points, but "Palace Lock Heart Jade" is only 6.7 points, and the gap between the two is really big.

But compared with the Douban score, of course, the ratings are more important, so although the reputation of this drama is a flaw, its results still make Yang Mi very overjoyed.

In addition, in the past few days, iQiyi has won the jackpot.

A few months ago, Tencent Video bought the online copyright of "Step by Step Horror", and as a result, "Step by Step Shocking" exploded and drove the great development of the website.

Then in the second half of the year, iQiyi finally made a ruthless move, and finally succeeded in marrying "Palace Lock Heart Jade" at a sky-high price of 2 million per episode, but the sky-high price is sky-high, who would have thought that the ratings and popularity of "Palace Lock Heart Jade" could surpass the phenomenal "Step by Step"?

iQiyi has a reason to win "Palace Lock Heart Jade" with a lot of money, but knowing that it is not as good as "Step by Step", which is priced at 1.2 million per episode, it still has to spend 2 million per episode to take it down, which will not be comfortable on anyone.

As a result, "Palace Lock Heart Jade" really created a miracle, and it really surpassed the ratings of "Step by Step" from the very beginning and from the first episode, you dare to believe it!

As for the fact that the word-of-mouth is not as good as "Step by Step", what is the use of his love for Qiyi's word-of-mouth against the sky? No matter how good the word-of-mouth is, can there be two and a half clicks to break 20 million, is it important?

This has broken the record of iQIYI breaking 10 million clicks for the fastest time and breaking 2,000 clicks for the fastest!

With the explosion of "Palace Lock Heart Jade", the post that posted that the ratings would definitely surpass "Step by Step" became popular again.

But now the style of this post has changed again, and most of the previous netizens' replies were saying that they should not be compared with "Step by Step", it is easy to recruit black, and the advantage of "Step by Step Shocking" is too great.

Now the big painting style of the post has changed to praise "Step by Step".

"In fact, "Step by Step Shocking" is no worse than "Palace Lock Heart Jade", and the explosion of "Palace Lock Heart Jade" actually has the credit of "Step by Step Shocking" that brought fire to this theme, so everyone should not hold one and step on the other!"

""Step by Step" is very good, Shi Shi is great, and it is as good as Da Mi Mi!"

"Don't fight, the ratings of "Palace Lock Heart Jade" are better, and the reputation of "Step by Step Shocking" is better, even if it is a draw this time!"

……

Few people could have thought that the ratings of "Palace Lock Heart Jade" could surpass "Step by Step", but it is rare that there are not many people who predicted this before the premiere of "Palace Lock Heart Jade".

But before the premiere of "Palace Lock Heart Jade", almost no one could have imagined that the theme song of this TV series could be so popular, and the most important thing is that this song was sung by Yang Mi, can you believe it?

The theme song sung by Yang Mi has become popular all over the country? !

Even Yang Mi's die-hard fans don't dare to have this kind of dream, but this thing really happened.

Even the four words "love offering" have rushed to the hot search list of Du Niang for several days.

It's crazy, it's crazy, this time it's not just TV fans and Yang Mi fans who are a little confused, but the music industry is also confused.

One by one, people in the music industry said, "Ah, this! What's going on? An actor with poor acting skills, singing a theme song to sweep the momentum of the Chinese pop music industry? This spread out and didn't make people think that the Chinese music scene was about to be empty! Do you really think singing is that easy? At least all five tones should be full, right? ”

Yang Mi has no singing talent at all, most people know this, but the theme song sung by Yang Mi has become a phenomenal song, what can you do?

Some down-and-out singers who have been struggling in the music industry for many years, but their careers are still not improving, even began to complain on the Internet: "It's really too difficult to sing in Huaxia, and what you can really sing is one in a million in reality, but being a singer is not without shortcuts, that is, even if you can't sing, it doesn't mean that you can't mix it up!" You can become an actor first, this is a shortcut to being a singer! But it's useless to be an actor from another family, the best thing is to sign a contract with Huashang Media and be an actor under Li Mu - maybe one day someone will write a song for you, and you will complete your dream of being a singer! ”

The singer's complaint caused a carnival among netizens, and many netizens even said seriously that what the singer said seemed to be ridiculing, but in fact it was really a shortcut to being a singer.

"Hey, don't say it, I think it's really feasible, after all, everyone in China knows that Li Mu is a great songwriter who has been delayed by his career as a director and is especially good at writing science fiction! Therefore, it is theoretically feasible for a singer to approach Li Mu as an actor, and then sing to save the country. ”

"Yes, support, why didn't I think of that?"

"To tell an internal joke, it is said that Director Li Mu once said when he created "Offering of Love" that it is not difficult to create a popular song, but it is the most difficult to create a song that can make people who have no singing talent at all sing popular!"

"me! Li Muzhen said this? That's amazing! This time, he really let a person with no singing talent sing a popular song all over the country! ”

"Ahh It's too mysterious, isn't it? It feels like a fake! If it is true, then I suggest that the state arrest Li Mu and dissect it! ”

……

The ratings of "Palace Lock Heart Jade" are still growing steadily, and when the ninth and twelfth episodes were broadcast, the ratings exceeded the 3.5% mark.

In the thirteenth and fourteenth episodes, the ratings reached 3.8%, officially surpassing the highest ratings when "Step by Step" was broadcast, and the market share even reached 15.4% at one point, which made countless followers smash their glasses.

However, the reputation of the TV series is really average, and even Southern Weekly published a special article commenting on the phenomenon that "Palace Lock Heart Jade" is getting worse and more popular.

"Chen Daoming once said in an interview, 'The more I watch bad movies, the more I have to watch them, and I always think in my heart, thinking very hatefully - I see what rotten you can become? After reading it, there is a sense of masochistic pleasure. ’”

The article was sprinkled with thousands of words, and finally simply moved out Freud's remarks to prove that people who like to watch bad dramas like "Palace Lock Heart Jade" are masochists:

"Sigmund Freud once pointed out that if people live in a pain that they are powerless to change, they will turn to love this pain...... It is not difficult to see from the market situation of domestic TV dramas that the group of bad movie masochists is expanding, and the 'bad movie psychology' may become an emerging psychological discipline. ”

After Li Mu saw this article, he couldn't help but feel in his heart that he had paid too much for Yang Mi, and he paid for it, and she should have slept with her!

There is no name of Li Mu in the screenwriter column of "Palace Lock Heart Jade", which was specially requested by Li Mu, but the outside world knows that this script was written by Li Mu after Li Mu took out the outline and handed it over to his screenwriters, in fact, it can barely be regarded as Li Mu's screenwriting work, so the plot of "Palace Lock Heart Jade" is rotten, of course, it is detrimental to Li Mu's personal reputation.

But why did he have to make this TV series? In fact, there is really a relationship between Yang Mi and others who signed a contract with Huashang Media.

Yang Mi not only soared in popularity with this drama, but also won a series of awards such as the Most Popular Actress Award at the Magnolia Award at the 17th Magic City TV Festival, the Most Popular Actor of the Year at the 2011 National Drama Festival, and the Most Popular Actress Award at the 2011 Sohu Video TV Drama Festival.

And Tong Liya of the original time and space also began to emerge because of this drama.

Since this drama is so important to the actors under Huashang, of course Li Mu wants to produce it.

It's not impossible to arrange your own artists if you don't shoot yourself, but now that Yang Mi and Tong Liya are both Huashang artists, will Yu Zheng choose these two people to star in the same time and space as the original time and space?

The conclusion is that it is not necessarily.

So Li Mu decided to simply make this drama by his own company!

As a result, the TV series is really popular now, but at the same time, there seems to be something wrong with the word-of-mouth, and it even affects Li Mu's own word-of-mouth.

However, if you let outsiders know, Li Mu actually shook his head and sighed with emotion that the production of "Palace Lock Heart Jade" affected his reputation, and everyone had to spit at him and kill him.

"Palace Lock Heart Jade", a phenomenal hit drama with an average rating of 3.5% and a maximum rating of 3.9% so far, is this still wronged you Li Mu? We are not afraid of grievances, or would it be good for you, Director Li, to transfer the gross income of nearly 200 million yuan from the sale of drama copyrights to us? We are not afraid of affecting our reputation, and we are not afraid of damaging our reputation!

The income brought by this drama to Huashang Media is at least 100 million, and it is not as cheap as Li Mu, and it is still good!

(End of chapter)