The release date of "Dragon Gate Flying Armor" is December 15, and "Source Code" produced by Huashang Media is set for December 21, 6 days later than the schedule of "Dragon Gate Flying Armor", which is the result of comprehensive consideration of the two markets in China and North America.

In the Chinese market, "Source Code" avoided Xu Ke and Li Lianlian's "Dragon Gate Flying Armor", not because I was afraid that the competition would not be enough, but the time span of the Chinese New Year file was so large, it was relatively easy for the filmmakers to avoid a certain movie.

After the Spring Festival file officially becomes the first schedule in China, there is no need to think about avoiding other movies at all, the Spring Festival file is just a few days, and all the films that compete in the Spring Festival file will be released on the first day of the Lunar New Year.

But the Lunar New Year file is different, the time span of the Lunar New Year file is more than two months, and if the filmmaker is not necessary, no one will choose to release it on the same day as another blockbuster.

Speaking of the North American market, December 21 is still the Christmas schedule of the North American Film Market.

In the United States, Thursday of the fourth week of December every year is the Thanksgiving holiday, and there are generally 4 days off from Thanksgiving to Christmas.

Regarding the publicity plan of the film "Source Code", there are certain differences between Huashang and distributors such as Light Limited and Berner.

As mentioned earlier, when Zhou Xingzhi was filming the movie "Journey to the West", he invited Li Mu to participate in the role of the empty son, and in exchange, Li Mu also invited Zhou Xingzhi to play the comedian in "Source Code".

Needless to say, Zhou Xing's box office appeal in the mainland market is the box office champion in the mainland in 2013, with a box office nearly 500 million higher than the box office runner-up; "The Mermaid" was the annual box office champion in 2016, with a total box office of 3.386 billion yuan, and the total box office of the runner-up that year was only 1.527 billion yuan, and the box office of "The Mermaid" was more than twice the runner-up result - this is the box office appeal of Zhou Xingzhi's film in the mainland!

Now the question is, since there is a star in "Source Code", and the box office appeal of the star is so strong, should you play the banner of the star master when promoting your own movie?

In fact, there is no problem with "Source Code" playing the banner of Xingye, although the role of Xingye is only a cameo this time, but the appearance time is not at all, the film "Source Code" is a film about "time and space loop", almost all the main scenes of the story are in the train carriage that has exploded, there are only a few people in the train carriage, every time the protagonist returns to the starting point, the people in the train carriage have to reappear again, although not every time the character of Zhou Xingzhi has lines, but it is inevitable that he will appear in every cycle.

Since the star master appears in the scene almost throughout the film, what is the problem with the movie using the star master as a selling point when it is promoted?

Even if it is not enough to be a selling point, it is best to leave a place for Stephen Chow on the movie poster.

Li Mu specially called Stephen Chow for this reason, he is the boss of Huashang Media, and he is essentially a businessman, if he is a businessman, he will not be reluctant to make more money, since Stephen Chow can be used as a selling point to promote more box office, Li Mu will of course be moved by this, but he will not do it on his own without asking Zhou Xingzhi's opinion.

Sure enough, as Li Mu expected, Zhou Xingzhi had a negative attitude towards this.

According to his words, he is just a small supporting role in the film, and he should not occupy too much proportion in the promotion of the movie, let alone directly appear on the promotional poster of the movie.

Li Mu finally decided to respect Zhou Xingzhi's opinion, but Guang Liang and Bona had different opinions.

First of all, what Zhou Xingzhi said should not occupy too much weight in publicity, he didn't say that it can't be used for propaganda at all!

Secondly, with Li Mu's current prestige in the film industry, Zhou Xingzhi will not be dirty with Li Mu because he borrowed his name during the promotion of the film, as long as he pays attention to the sense of proportion and does not go too far.

In fact, the light limit and Berner's opinion can also be understood, who is replaced, a little bit of publicity in someone's name is likely to increase tens of millions of box office revenues, who can resist it?

Others don't know, but Li Mu definitely can!

In the end, it was up to him to make the decision: when promoting the movie, he didn't take Zhou Xingzhi's cameo as the selling point of the film!

The publisher still feels a little pity, but the decision on this matter lies with Li Mu, and since Li Mu has decided, they can only do it if they feel a pity.

The director and heroine Yang Ziqiong went to North America, and the publicity task of the new film mainly fell on the king Andy Lau, who stayed in China.

Liu Tianwang attaches great importance to this, not only is the promotional activities arranged by the film party on call, but even takes the initiative to participate in more variety shows and talk shows in the mainland, and when he is interviewed, he is full of praise for the script, director and other actors.

It is no wonder that Liu Tianwang played his true character as a model worker this time and worked hard to promote, but he was also holding his breath in his heart, waiting to turn over with this new movie.

Andy Lau belongs to the evergreen tree in the entertainment industry, and has maintained a very popular state for many years since his debut, but the box office results of the films starring him have always been very average, especially in recent years.

"Three Kingdoms: Seeing the Dragon Unloading the Armor" released in 2008 had a Douban score of 5.6 and a box office score of 63.96 million, and the box office reputation was not ideal.

The Douban score of "Future Police" released in 2010 was only 4.1, and the box office was only 58.97 million, which belonged to the box office word-of-mouth double hit the street.

"I Know a Woman's Heart", released in 2011, has a Douban score of 5.6 points and a box office score of 65 million, which is also not satisfactory at the box office.

The filmmakers of "I Know Women's Hearts" were looking for Andy Lau and Gong Li at the beginning, and later Gong Li caused a sensation all over the world for starring in the film "Gravity" directed by Li Mu, so naturally she couldn't look at this script, and the filmmaker had no choice but to temporarily find Fan Binbin to save the scene, but Fan Binbin still did not change the fate of the film on the street, and even the box office of the film was lower than the original time and space, and it only achieved a box office result of 59 million.

Counting Liu Tianwang's films in recent years, since 08 years, the results of "Di Renjie's Tongtian Empire" directed by Xu Jiao are acceptable, and most of the works cannot escape the fate of unsatisfactory box office reputation, especially the successive failures of the two films "Future Police" and "I Know a Woman's Heart", which made some netizens shout "box office poison" comments.

This is actually very harmful to an actor, with Andy Lau's coffee position and national popularity, of course, no one will care about it because of two films in succession, but its own commercial value will inevitably suffer a great impact.

In addition to the impact on the commercial value, the successive failures of the starring film will also have a certain impact on the psychology of the actors.

In an interview with Lu Yu, Andy Lau said that "Rescue Mr. Wu" actually hit him very hard, not that this film is not good, nor that the results of the film are very poor, in fact, this film is not bad in all aspects, but it just did not meet Andy Lau's psychological expectations, obviously I think it should be better, but in fact, the results can only be regarded as bad, and it hit him very hard.

The current "Source Code" is the film that Andy Lau will definitely sell in his heart, and he hopes to use this film to sweep away the decline of the previous "Future Police" and "I Know a Woman's Heart", he feels that this film is very good, and it can fully bear the responsibility of reversing the evaluation of "box office poison".

And even his expectations didn't stop there.

The screenwriter of the film is Li Mu, and every filmmaker understands the meaning of "Li Mu's screenwriting works", in a sense, the word "Li Mu" is synonymous with box office miracles.

In the past, this kind of miracle only happened to other filmmakers, but now it is finally his turn, Liu Tianwang hopes that this time he can also use the influence of Li Mu and Huashang Media to push his career to a higher height, so he took the initiative to do it himself when promoting the movie this time.

Liu Tianwang's fans also have a lot of energy in their hearts. Some time ago, the media put the label of "box office poison" on Liu Tianwang's body, which made Tianwang's fans angry enough, and many fans couldn't help but burst into foul language, but it is an indisputable fact that Tianwang's movies have not performed well in recent years.

Liu Tianwang has a lot of fans, but it still accounts for only a small part of all the fans who pay attention to "Source Code", and most of the fans who plan to watch the movie are actually running for the name of "screenwriter Li Mu".

In the recent period, the number of films produced by Huashang Media has actually been increasing, from "33 Days of Broken Love" to "Beijing Meets Seattle", from "Living Together in Time and Space" to "The Hunger Games", all of them have a bumper harvest at the box office and word of mouth, but what is the most dazzling label on Li Mu?

It's sci-fi!

In the hearts of many Li Mu mysteries, even if the box office is high, "Living Together in Time and Space" is not a typical Li Mu work, the real Li Mu works, the eternal masterpieces in Li Mumy's hearts, will always be "Inception", "Gravity", and "The Martian"!

But since "The Martian", domestic science fiction fans and Li Mumi have not seen a real science fiction movie released for a long time.

"Source Code" has many shortcomings, compared with the investment of more than 100 million US dollars in science fiction films directed by Li Mu in the past, the production cost of "Source Code" is actually very small, and the figure announced by the film company is only 30 million US dollars.

In addition, all Li Mu's mystery or simple science fiction fans know that only science fiction movies directed by Li Mu himself are "dinner", and those science fiction works that are just written by Li Mu or simply provided by Li Mu with a script outline can only be regarded as a snack and a plate of dessert before the meal.

"Source Code" is undoubtedly like this, although its editor is Li Mu, but the director is Lin Chaoxian - it is obvious that "Source Code" is not the long-awaited science fiction "dinner" in the hearts of domestic science fiction fans.

But even if "Source Code" has one or another deficiency, it still does not affect it to become the most anticipated science fiction work in the hearts of fans in the near future.

On December 15th, "Dragon Gate Flying Armor", directed by Xu Class and starring Li Lianjie, Zhou Xun, Chen Kun and others, officially landed in theaters nationwide and broke through the 150 million box office mark in only 4 days.

The reputation of the film is also very good, and from the director to the starring role, it has won unanimous praise from fans.

On December 21, the premiere of the film "Source Code" was held in Beijing, because it had long been rumored on the Internet that Li Mu would attend with Liu Yifei, and Andy Lau, as the protagonist, would definitely attend, so the on-site tickets for the premiere were fried to a very high price by scalpers.

In the eyes of most fans, what does it matter if you can see the sci-fi movie written by Director Li Mu himself and starring Liu Tianwang in advance, and you can see Liu Tianwang and Liu Yifei on the spot, even if the ticket price is a little more expensive?

Li Mu's fan base is also very large, but his fans are obviously different from Liu Tianwang and Liu Yifei's fans. To put it simply, after Li Mu's fans learn that Li Mu's new movie is released, everyone will go into the theater to watch it, but to say that they spend money to buy high-priced tickets in order to see Li Mu on the spot?

Sorry, I don't have that hobby!

In the final analysis, "director" is the first label on Li Mu, he has starred in very few films, most of the time he only makes cameos in some films, so although his appearance is very high, after all, he has not appeared on the camera much, and he has not accumulated too many "crazy" fans.

Andy Lau and Liu Yifei are different, especially Liu Yifei, her popularity in this time and space is several times that of her previous life, so as long as there is a place where she attends, there are few places that do not cause a sensation.

"It's beautiful!"

"The real person is really beautiful, much more beautiful than in the photos!"

"It's so white, it feels like the whole person is shining!"

"It's worth it, I can see my family at the scene, no matter how expensive the ticket price is, it's worth it!"

"I really want to go down and beat Li Mu!"

"Why are you beating him?"

"Jealousy! All right? ”

"I'm grass, don't you hide it?"

On the day of the premiere, when the audience sighed at Liu Yifei's amazing beauty, when many male viewers looked at Li Mu sitting next to Liu Yifei with jealousy, they saw Li Mu suddenly stand up, and walked a few steps towards the entrance of the hall.

"Master Xing, thank you for coming !!"

"It should be, it should be, Director Li invited, I will definitely come."

The person who came was Zhou Xingzhi.

In the entire preparation and filming process of "Source Code", in fact, the filmmaker has never revealed the news of Zhou Xingzhi's participation, of course, there is no impermeable wall in this world, and some netizens still mentioned that it seems that Zhou Xingzhi has played a cameo role in Huashang's new movie, but the filmmaker does not publicize it, and individual revelations have not attracted much attention.

Therefore, many viewers suddenly saw that Zhou Xingzhi was also coming to the scene to cheer, and they felt very surprised.

"Xing Ye shouldn't rarely attend the premieres of other films, right? Look, it's still Huashang's face! ”

"I heard that Xing Ye's new movie "Journey to the West" does not have Xing Ye himself at all, it seems that Xing Ye will not appear in the movie himself in the future, it is all to blame on the trolls, if it wasn't for the "Yangtze River No. 7" was sprayed too hard, how could Xing Ye not act in the movie?"

"I don't know when I will be able to see the movie starring Xing Ye himself again, there is no Xing Ye in the Xing Ye movie, is it still a Xing Ye movie?"

(End of chapter)