"Source Code" reached $426 million at the global box office in two weeks after its release, who is most excited to see this result? In addition to the relevant main creators, I am afraid that Yang Mi will definitely be among the best.

The films produced by Huashang Media are divided into two types: for the domestic market and the global market, such as "33 Days of Broken Love" and "Living Together in Time and Space", which have been made clear at the beginning of the project that this is a work for the domestic market.

As a result, both films were box office hits in the domestic market, while their performance in the international market was quite mediocre.

Films such as Gravity, Inception or The Martian have been clearly geared towards the global market from the outset, and the results have been exactly what was expected, and all of them have made a big splash on the global market.

"Source Code" is a work for the global market, and it is a rare work for the global market with a small investment scale, and it still became a global hit in the end, with a total box office of more than $426 million in two weeks.

So now there is a film very similar to "Source Code" in production, which was also defined by Huashang Media as a work for the global market at the beginning of the project, and the investment scale is not as large as "Source Code", what is the name of this film?

"Shark Beach"!

is the one she is filming now - and she, Yang Mi, is the heroine of this film!

So:

"After the film is released, am I 'International Yang'? No, no, international Yang is not good, it should be 'international honey'! ”

"Yang Mi, be sober! Why does "Shark Beach" compare to "Source Code"? "Source Code" has Andy Lau, Zhou Xingzhi, Yang Ziqiong, Song Jia, "Shark Beach" is only you, don't we dream?! ”

But who knows for sure? "Hurricane Rescue 3" has the popularity base of the first two films, with Cheng Long and Liu Yifei, and the global box office is 520 million US dollars, but what about "The Hunger Games 1"? is only Liu Yifei herself, and the global box office is 910 million US dollars! ”

……

"Why did he give me such a good opportunity, did he also mean something to me?"

"Everyone pay attention, all irrelevant people will leave the venue immediately, and the filming will start immediately, Yang Mi, what about Yang Mi?" At this time, the assistant director suddenly shouted.

"Here comes the director!"

Yang Mi put away her miscellaneous thoughts, stood up and slapped the sand off her buttocks, and ran to the shooting location in a bikini.

Early January 2012, one day.

Secretary Liang Bing told Li Mu that the leader of Mango Terrace wanted to ask him for a meal, Li Mu thought about it and finally agreed.

In fact, needless to say, Li Mu also knows the meaning of Mango Channel, and they have taken a fancy to the copyright of "You from the Star".

Li Mu can go to eat, since people have this requirement, it is really not good for Li Mu to not even see the noodles, but he estimates that nine out of nine people in Mango Terrace will not be able to eat "You from the Stars".

Mango has always adhered to the strategy of solo dramas, which has given it a certain advantage, but also put a heavy shackle on its back.

The two dramas "Step by Step Shocking" and "Palace Lock Heart Jade" are very optimistic about Mango Channel, and their vision is indeed not bad, but so what? Zhejiang Provincial Satellite TV and other four satellite TV did not insist on exclusive broadcasting, and bought these two dramas of Huashang at a price of 600,000 each, so that the total price of the first round is 2.4 million single episodes, and the four satellite TV stations worked together to produce 2.4 million episodes, each of which is only 600,000, the pressure is not too big, you let a satellite TV come up with this offer? Let's just say that, CCTV, which has deep pockets, doesn't have this confidence.

At present, the highest price given by Mango Satellite TV for a single work should be about 1.2 million for a single episode, only half of the total price of the four satellite TV stations to buy Huashang dramas in the first half of the year, even if Li Mu wants to cooperate with Mango TV, he does not directly give himself a halving first!

Li Mu went to eat, and as Li Mu expected, the leaders of Mango Station did take a fancy to the copyright of "You from the Stars", to Li Mu's surprise, the other party actually intended to buy the first round of copyright at a price of 2.4 million episodes, and wanted to broadcast it exclusively.

Seeing Li Mu's surprise, the other party explained that the price of 2.4 million episodes did break the previous conventions in Taiwan, but the total number of episodes of "You from the Stars" is only 22 episodes, and the total number of episodes according to this offer is 52 million, and the single episode is indeed exceeded, but the total price is not yet.

Indeed, there are a total of 21 episodes in the original time and space, and 22 episodes in this time and space, compared with the big dramas with forty or fifty episodes, "You from the Stars" is indeed relatively short.

However, although Mango Satellite TV is extraordinary this time, Li Mu still did not agree to the other party easily, the reason is very simple, several other satellite TV are also staring at this drama.

And it is also several satellite TV stations such as Zhejiang Province, this time people have already greeted Li Mu, saying that they don't even need to watch 2.4 million single episodes.

Most of the time, TV stations don't need to watch the whole episode from beginning to end, how can people have the energy? And the real hot drama, everyone places an order directly after watching the starring lineup of the production team, in many cases, the TV series has not started yet, the contract has been signed, do you still want to wait for the review to watch the full episode before deciding whether to buy it or not? That's just a lot of thinking! is so hesitant and cautious, where can the hot drama get you!

Even if it is not a hot drama, most of the leaders of the TV station's drama buying department are middle-aged women, and the producer found a few little fresh meat to accompany the leaders, and the contract was signed.

Li Mu's advice is that everyone should watch the sample film first before making a decision, he has confidence in his own drama, of course, he is not afraid that the other party will watch it first and then buy it.

In the end, Huashang invited several satellite TV stations that were interested in buying dramas, including Zhejiang Province, Jiangsu Province, Dongfang, Jinmen, Chongqing, Jingshi and other satellite TVs, or Mango Channel, as well as several video websites, including Youku, Tudou, iQiyi, Tencent, Soarc, etc.

Of course, it is not the big leaders of these satellite TV or websites that come, so Li Mu himself did not accompany him, and later Liu Siying and Li Mu said that they would watch the first four episodes at the beginning, but after the first four episodes were all played, the representatives of various satellite TV and video websites unanimously asked to broadcast a few more episodes, of course, Huashang would not refuse, so that a total of eleven episodes were broadcast in the end, that is, half of the content of the whole play.

Then, it is said that the representatives of various satellite TV and video websites almost unanimously demanded that they must eat this drama after they went back, and the first round of quotations of TV stations had a ceiling of about 1.2 million episodes for solo broadcasts, and the ceiling for four-star simulcasts was about 2.4 million single episodes.

But this time it went up, and in the end, four satellite TVs, including Beijing, Zhejiang Province, Jiangsu Province, and Dongfang, bought the first round of copyright at a price of 750,000 episodes each, so that the ceiling of Huaxia's first round of copyright was broken by Huashang again, reaching a new 3 million episodes.

The total price of the first round was 66 million, and Mango Terrace had more than enough strength to do so, although it was extremely optimistic about this new drama, but in the end it had to give up.

At present, the ceiling of the unit price of the video website is 2 million per episode, which was first created by Huashang Media's "Palace Lock Heart Jade", and was quickly equaled by "The Secret History of Princess Taiping" jointly produced by Great Wall Film and Television and Mango Channel.

Think that when the copyright of "Palace Lock Heart Jade" was sold for 2 million episodes on the video website, the entire Chinese Internet world was sensational, and the ceiling of TV drama network copyright in 2010 was still 350,000 episodes, and it soared directly to 2 million episodes in mid-2011?

What international jokes?!

It's not going to last! Sooner or later, the network copyright of TV dramas will return to the rational level of three or four hundred thousand episodes, and it is impossible for a second drama of 2 million episodes to appear on the market!

As a result, only a few months later, the second TV series with an online copyright price of 2 million episodes appeared, that is, "The Secret History of Princess Taiping", and the main injustice is iQiyi.

The market is like this, everyone sees that you make money by buying "Palace Lock Heart Jade" for 2 million episodes, and you think that you can also earn 2 million per episode by buying other dramas.

As for whether it can be earned, who can know before the broadcast except Li Mu?

Not to mention, this time Li Mu really knew that he had equaled the follow-up of "The Secret History of Princess Taiping" recorded in "Palace Lock Heart Jade", and it can be said that this drama made by Mango TV will even beat the price of the domestic TV drama network copyright to Shengsheng with his own efforts!

The online copyright sold 2 million episodes of the big drama, and as a result, it created a new low in the annual ratings of Mango Channel, iQiyi lost to liver pain, and there are many dramas with more than 1 million episodes of online copyright on the market, and after the broadcast of "The Secret History of Princess Taiping", the dramas with more than 1 million episodes on the market are directly extinct, and the dramas that can sell 1 million episodes before the year will be 300,000 episodes after the year!

I remember that in my previous life, when a media commented on the overturn of the video website, she said: "The world has been turned upside down and generous, and the world has changed." ”

A few days later, Liu Siying reported to Li Mu that the quotation given by iQiyi and Soarc was 200 per episode, and Tencent's quotation was 2.2 million per episode.

Li Mu thought for a while and said to Liu Siying: "This time, let's quote 3 million for one episode." ”

Liu Siying was shocked when she heard this, and said in her heart: "3 million episodes? Damn, there's no such price on the market?! ”

Li Mu said to her: "Your expression is right, just because the highest on the market is currently 2 million episodes, so several video sites will only increase the price little by little on the basis of 2 million episodes, then we have to tell them clearly that in our hearts, this drama is worth 3 million episodes, and we must first break their psychological expectations this time." ”

"But ......," Liu Siying said.

Li Mudao: "Do you say that the online copyright of "The Secret History of Princess Taiping" is worth 2 million episodes? Judging from the public information, I don't see any reason why this drama can sell 2 million episodes, but our "Palace Lock Heart Jade" raised the ceiling to 2 million, and "The Secret History of Princess Taiping" borrowed our east wind, we are ceiling breakers, there is no east wind to borrow, so borrow your own east wind. ”

Liu Siying said: "That being said, I don't think these websites will accept this offer." ”

Li Mu said: "The more confident we are in our works, the more confident they will be in our works, and they know what a good drama is?" Is there a drama that is going to explode? I don't think they think they know better than we do, because they've all failed and we haven't. We are not so confident in every drama produced by us, when we seem to be outrageously determined that this drama is worth 3 million episodes, they must consider our Huashang, I Li Mu, why are we so confident in this drama this time, is this drama really so special! ”

Liu Siying nodded and said, "I'll go talk to a few families." ”

Li Mu nodded: "It doesn't matter if you can't sell it at this price, you can make appropriate concessions at the last moment, and strive to get the price of 2.5 million or 600,000 yuan in the end, if it really can't - then put aside the network copyright first, and then continue to talk after the TV station broadcasts a few episodes." ”

Liu Siying nodded: "I understand." ”

After Liu Siying left, Li Mu said to himself: "How can "You from the Star" be at the same price as "The Secret History of Princess Taiping", which caused the collapse of the online copyright of domestic TV dramas? No, these video sites have to be stimulated. ”

……

"3 million episodes?"

iQIYI headquarters.

A vice president in charge of negotiations reported the situation to Gong Yu, which caused Gong Yu's blood pressure to rise.

"Is Huashang crazy this time? In 11 years, the highest single episode was more than 300,000, and it has only been a year, and it has increased by 10 times? ”

The vice president said: "Huashang said that they don't quote every film, and also said that if it is other dramas, forget it, this "You from the Star" must be special. ”

Gong Yu smiled and said, "Special? What's so special about this show? If Li Mu and his girlfriend Liu Yifei come to play this drama, the 3 million episode is not completely impossible to talk about, and there is no possibility for others! ”

The vice president said: "Huashang said that this drama is special, because their president Li Mu is optimistic about this drama, very optimistic, more optimistic than all other dramas!" ”

"He's bullish...... Is he optimistic about 2 million episodes? Gong Yu took a deep breath and thought, "He Li Mu is very optimistic, he- very optimistic!" ”

Finally, he turned his head to the vice president in charge and said: "Continue to keep in touch, pay close attention to the movements of several other companies, and see if we can negotiate the price a little more, if it can be reduced to 2.4 million - no, it can be reduced to about 2.6 million per episode, just - in short, let's talk about it first." ”

The vice president nodded.

……

Liu Chun, head of the online video department of Tengxun, reacted similar to Gong Yu of iQiyi after learning the price that Huashang Media wanted. The subordinates even bluntly said that if you buy a drama at this price, you will basically lose money when you buy it, and if you buy a 22-episode TV series for 66 million, it is almost impossible to recover the cost of advertising revenue.

Liu Chunxuan nodded first and then shook his head: "It's true that you will lose money if you buy it, but we are now in a critical period to seize the market." ”

didn't say much later, Liu Chun just clicked to the point, but everyone understood what he meant.

"Then let's keep in touch!"

Several other video websites gave up directly after seeing Huashang Media's offer.

To be honest, they are struggling with 2 million in a single episode, let alone 3 million. To Li Mu's surprise, Deng Hua, the CEO of Arc Search, was very bold, and proposed 2.3 million episodes, Arc Search's consideration would be considered.

2.3 million episodes, the total price is about 50 million, and at present, Arc Video is also contacting the producer of "Heart", and the other party's price is also about 50 million, but "Heart" has 36 episodes, and "You from the Star" has only 22 episodes.

If you choose one of the two with the same price, is it the one who buys more episodes or the one who buys fewer episodes? Deng Hua still tends to buy Huashang dramas with fewer episodes this time, if the unit price is higher, the arc search video will really be powerless.

……

Li Mu handed over the copyright negotiation to Liu Siying, and he himself continued to be busy with the release of "Non-Embarrassment", and he was also paying attention to the box office situation of "Source Code".

As of January 13, the film's North American box office has reached $93.2 million, overseas box office outside North America has reached $208.7 million, and the Chinese mainland market has accumulated 1.342 billion yuan.

When converted to US dollars, the cumulative box office just exceeded the $500 million mark.

Huashang Media predicts that the final box office result of the film should be between $540 million and $560 million.

As a film with an investment of only $30 million, the return on investment of "Source Code" is already quite impressive.

Surprisingly, several domestic film and television companies want to increase their investment in the "Hunger Games 2" project.

In fact, Huashang did not lack funds for filming "The Hunger Games 2", but finally accepted the investment of many domestic and foreign film and television companies. In recent years, Huashang Media has been too popular, and the proportion of Huashang works in the total annual box office of the domestic film market is too high - if the money is made by the family, in case something happens in the future, I am afraid that there will not even be a person to report the news.

Why was "Rapid Pursuit" given the green light by domestic review? Does it only depend on Li Mu's status in the film and television industry?

Definitely not!

After all, there are enough people who can make money from Li Mu!

However, since the film has been invested by many companies, Li Mu will not be polite in other aspects.

For example, the salary given to Liu Yifei.

After the box office explosion of "The Hunger Games 1", Liu Yifei's salary in Hollywood rose directly to about $8 million, and the script Li Mu had never heard of in his previous life, but it was not new, the backlog of scripts in Hollywood was a huge number, and it was not ruled out that the script that should have eaten ashes in the original time and space Some people felt that it was suitable for Liu Yifei, so they turned it out.

However, in the end, Li Mu still suggested that Liu Yifei refuse, and Warner Bros. even proposed that the salary could be discussed again after hearing that Liu Yifei refused, and it seems that $8 million is not the upper limit of Liu Yifei's salary in Hollywood.

Therefore, this time for the filming of "The Hunger Games 2", Li Mu directly increased her salary to $9 million.

It stands to reason that the Hollywood salaries of Chinese movie stars will be lowered in China, otherwise mainland companies will not be able to use it at all, but Liu Yifei has not dropped it, not only has it not been reduced, but Li Mu also gave her a little increase.

First, the "Hunger Games" series is led by Liu Yifei, and she has the greatest credit; Second, since so many of your companies have come to beg me to participate in this project, no one should have an opinion on everyone sharing the heroine's higher salary, right?

In fact, if you have an opinion, you can also not vote.

The crux of the question is, does it matter if the heroine is paid $9 million or $10 million?

Whether the film can sell well at the box office is the most important.

At present, it seems that everyone still chooses to believe in Li Mu.

……

In mid-January, that is, the Layuegen of the lunar calendar, the negotiations between Huashang Media and several video websites finally came to an end, and Liu Siying reported to Li Mu with a happy face, saying that Tencent Video finally accepted the offer of 3 million per episode.

Li Mu was a little surprised.

"They—didn't they bargain?"

"Of course, I talked about it, iQiyi first talked about 2.6 million episodes, Tencent followed up to 2.65 million episodes, and then ......," Liu Siying said with a smile, "Then a few began to turn around and add back, and in the end, Tencent was willing to pay the capital, and iQiyi heard that the financial pressure was a bit big after buying "The Secret History of Princess Taiping", and finally gave up. ”

Li Mu nodded, it is understandable, the enclosure stage, and iQiyi has invested a lot of money in "The Secret History of Princess Taiping", so she should cry after it is broadcast next year, right?

Speaking of which, this time Huashang is redefining the sky-high copyright of the network copyright, the problem is that Li Mu does not earn this sky-high price, other dramas will also make money, and it is not new to have a single episode of more than 10 million in the future, and they are all dramas of average quality.

A few days later, the relevant information was disclosed by the media, which immediately detonated the entire public opinion field.

At present, it is known that the first round of copyright of Huashang's new drama "You from the Star" sold 3 million episodes, and the second and third rounds, four satellite TV and eleven terrestrial stations totaled 1.2 million episodes, and then Tencent Video bought the exclusive online broadcast copyright for 3 million episodes - in this way, the first round, the second and third rounds, plus the network copyright, the cumulative price of a single episode of "You from the Star" reached 7.2 million per episode.

The TV series has a total of 22 episodes, with a total copyright price of 158.4 million yuan.

Huashang Media's new drama has once again broken the ceiling of the copyright price of the Huaxia TV drama market, whether it is the price ceiling of a single episode or the ceiling of the total price!

(End of chapter)