Li Mu has high hopes for the second half of 2012.

In the second half of the year, Huashang Media will have at least 5 films released: the film "Shark Beach" directed by Guo Fan and starring Yang Mi; "Frozen", directed by Li Mu himself, with Yang Yu and Tian Xiaopeng as assistant directors; directed by director Lin Chaoxian and starring Wu Jing, "Fast Pursuit"; directed by Chen Kezin, starring Huang Xiaoming, Tong Dawei and Deng Chao, "Chinese Partner"; and "Monster Hunt", directed by Xu Chengyi and starring Zhang Ruoyun and Zhou Xun.

Among the 5 films, "Frozen" and "Monster Hunt" have the greatest market potential.

In the original time and space, the former has achieved an astonishing result of more than $1.3 billion at the global box office; and "Monster Hunt" won a super high box office of 2.436 billion yuan in the mainland in one fell swoop, becoming a well-deserved annual box office champion that year.

Now that "Frozen" has changed from a Disney animation production to a manga animation work, compared to the prestige of Disney animation, Li Mu's manga can only be said to be no name at all.

Therefore, Li Mu's version of "Frozen", in the overseas market, must be a bit of a loss compared to the original version of the original time and space, but this disadvantage is actually not a big problem in Li Mu's opinion.

And the reason why he thinks this is because the quality of the film of "Frozen" is good enough.

As long as the movie is good enough and meets the tastes of audiences all over the world, what does it matter if the production company is less famous? Besides, Manwu Comics is indeed not famous, but the director of the film is Li Mu, who has a huge influence around the world! As the world's third-ranked director who has basically not disappointed the global audience, Li Mu's own prestige is enough to make up for the fame disadvantage of Manwu Animation Studio.

Secondly, compared with live-action films, the box office curve of animated films is often stretched extremely long, in other words, Hollywood animated films are all long-term.

The reputation of the animation company produced by "Frozen" is not obvious, which may have a certain impact on the film's initial box office performance, but this impact is not as big as feared in terms of the ultra-long release cycle.

The longer the box office curve is stretched, the more decisive the quality of the film will be.

Let's take "Frozen" in the original time and space as an example.

With a first-week box office of $66 million, it's not that great, less than half the first-week box office of fan movies like "Twilight" and "The Hunger Games," but it far outperformed the latter.

In the original time and space, "Frozen" even won the North American box office weekly crown in the eleventh week of the film's release! Generally, most films have completely disappeared from the list within three or four weeks of their release, and even "Avatar", which has created a long-term miracle, is only the seventh consecutive box office champion in North America.

Most movies have a weekly box office drop of 30% or even 50% or more, and "Frozen" even achieved reverse box office growth in the seventh and eleventh weeks of its release.

That is to say, the box office of the seventh week is higher than that of the sixth week, and the box office of the eleventh week is higher than the tenth week.

In short, Manwu animation is indeed not famous, but Li Mu is very confident in the box office performance of "Frozen" overseas. In his opinion, even if the overseas box office performance of the original film is not as high as the original film's $1.3 billion, the difference should not be too much.

Compared with the slight disadvantages of "Frozen" in overseas markets, its advantages in the mainland market have become extremely obvious.

First of all, the original time and space "Frozen" does not have much popularity in the mainland, and in addition to relevant fans, many domestic audiences have an extremely limited understanding of this film.

In this time and space, the director of "Frozen" is the famous Li Mu, and even the image design of its heroine refers to the appearance of Liu Yifei, whose popularity has been geometrically multiplied by the original time and space, it can be said that the film has not yet been completed, and its name has already spread throughout the country.

This is the first big advantage of Li Mu's version of "Frozen" in the domestic market, compared with the original version of the original time and space.

Secondly, the release date of the original time and space "Frozen" in China and the United States is different.

The original time and space its release time in the United States was November 27, 2013, and its release time in the mainland was February 5, 2014, the mainland schedule was two and a half months later than the United States.

And this time and space Li Mu's version of "Frozen" will definitely choose to be released simultaneously around the world.

Again, the original space-time "Frozen" has a very low film schedule in the mainland, and it can't even be seen in some theaters.

When "Frozen" landed in China, "Havoc in Heaven" and "Where Are You Going, Dad" sold well, and no matter how much theater managers liked the film "Frozen", they couldn't cut the schedule of "Havoc in Heaven" and "Where Are You Going, Dad" for a film that had been released overseas for nearly three months and was not very well-known in China.

And Li Mu's version of "Frozen" will undoubtedly be seven times or even eight times the original film in his previous life.

Finally, it is also the biggest advantage of Li Mu's version of "Frozen" in China that it has changed from a foreign film to a local animated film.

Therefore, in Li Mu's view, the overseas box office of his version of "Frozen" may be lower than the original version, but it should not be much worse, but its domestic box office is almost 100% higher than the original version of the original world. In this way, the total global box office of "Frozen" should not be lower than the original version of the original world.

Even if its domestic box office is good enough, its global total box office should have a chance to surpass its original time and space original.

In terms of scheduling, among Huashang's films, the first to be released in the second half of the year will be "Shark Beach" starring Yang Mi, and the film has been officially announced to be set for July 20.

In August, Li Mu arranged the national release of "Rapid Pursuit" directed by Lin Chaoxian and starring Wu Jing, and the schedule was initially set for August 24.

The company originally proposed to release "Huaxia Partner" directed by director Chen Kezin on August 24, and then "Fast Pursuit" directed by director Lin Chaoxian in October. It was Li Mu who felt that the film "Huaxia Partner" was more suitable for the festive atmosphere of the National Day, so he moved the schedule of "Huaxia Partner" to October 1, and advanced the schedule of "Fast Pursuit" to the end of August.

In addition, there are two films "Frozen" and "Monster Hunt" that are not scheduled for the time being.

Liu Siying and others in the company, including Han Sanping of China Film, Wang Changtian of the distributor Guang Limited, and others all suggested that the schedule of "Frozen" be set for the first day of the Lunar New Year in 2013.

Nowadays, the schedule of "Spring Festival files" has become more and more important, and last year's "Spring Festival file" schedule even gave birth to the first domestic film of more than 2 billion yuan.

Now there are two films to be made, one is "Frozen" directed by Director Li Mu himself, and the other is "Monster Hunt" directed by Director Xu Chengyi, and according to past experience, the film directed by Li Mu himself, the box office of 1.5 billion is a routine operation, and the box office of 2 billion is not impossible, on the other hand, "Monster Hunt" directed by Director Xu Chengyi, can the box office exceed 500 million?

I'm afraid to put a big question mark.

Comparing these two films together, of course, it is "Frozen" with obvious box office potential that is on the Spring Festival!

In the end, Li Mu made the final decision: ""Frozen" is scheduled for November, and the Spring Festival file of 2013 will be left to "Monster Hunt" directed by director Xu Chengyi. ”

is that no matter how many people are not optimistic about the film "Monster Hunt", Li Mu has to arrange it on the first day of the Lunar New Year, if nothing else, just because this is a film that won 2.4 billion yuan at the box office in the domestic market in 2015.

To sum up, in the second half of 2012, Huashang Media will have at least 5 films released.

They are:

"Shark Beach" on July 20;

"Fast Pursuit" on August 24;

"Huaxia Partner" on October 1;

"Frozen" on November 16;

and "Monster Hunt" on February 10, 2013 (the first day of the Lunar New Year).

Of course, the above schedule is only a preliminary plan, and it is likely that there will be a situation such as raising the file or postponing the schedule in the later stage.

And the above 5 films are actually just the number of films completely dominated by Huashang Media, and in addition, Liu Siying, who presides over the company's daily work, has also invested in a large number of other films.

For example, the soon-to-be-released magic blockbuster "Painted Skin 2", this film Huashang Media also invested, but the shareholders ranked behind Huayi Brothers and Twist Xia Film Company.

When Li Mu prepares to make films with a cost of more than 100 million US dollars, he often pulls in other domestic film companies to invest together, and over the years, Huayi Brothers and other companies have made a lot of money investing in Li Mu's films.

In most cases, Li Mu is not very interested in the projects of these film companies, but occasionally he will invest a little bit when he encounters potential works, such as this "Painted Skin 2".

At the same time, it is precisely because Huashang Media is the third largest funder of "Painted Skin 2" that Yang Mi, an artist under Huashang Media, will successfully become an important supporting actress in "Painted Skin 2".

Speaking of Yang Mi, this is really a model worker, basically working at high intensity all year round. Huashang Media is not a sweatshop, whether it is Li Mu or Liu Siying, they will not force her to take on too many dramas, but she is like a clockwork with a clock, as if she only knows how to work tirelessly and work again.

Let's take the second half of this year as an example:

On June 28, the film "Painted Skin 2" with Yang Mi will be officially released nationwide.

On July 6, the film "Dawudang Heaven and Earth Code" starring Zhao Wenchu and Yang Mi will be officially released.

On July 20, the Huashang Media film "Shark Beach" starring Yang Mi will be officially released nationwide.

On August 14, the film "Disappearing Bullet" starring Nicholas Tse, Liu Qingyun and Yang Mi will be officially released nationwide.

On August 23, "HOLD Love" starring Yang Mi will be officially released nationwide.

In the three months of June, July and August alone, Yang Mi has as many as 5 films to meet with audiences and friends across the country, and the formation of this phenomenon of the films she participated in is released together, which in itself shows that her work intensity is very high and she has taken on a lot of dramas.

Yang Mi has always been a character who knows what she wants very well, and will firmly move forward towards what she wants.

On June 18, 2012, at the 15th Magic Capital Film Festival, Yang Mi was very busy, because she had several press conferences to attend in one day today.

At 10 o'clock in the morning, he participated in the press conference of "Shark Beach" with director Guo Fan; At 12 noon, Yang Mi could not be absent from the press conference of "Painted Skin 2"; At 2:30 p.m., there will be a rush to promote the crew of "HOLD Love"; At 4 o'clock in the afternoon, I went to attend the media conference of "Dawudang Heaven and Earth Code".

That's not all, the next day she has to attend the press conference of the film "Disappearing Bullet". So the media reporters all tacitly put the title of "King of the Scene" on Yang Mi's head.

In fact, there are many films shot by Yang Mi that have been very poorly evaluated in later generations, such as "The Code of Heaven and Earth in Dawudang" starring her and Zhao Wenju, the Douban score of later generations is only 4.0 points, and the score of "HOLD Love" is as low as 3.6 points.

Li Mu didn't think about controlling the frequency of her bad movies, but after thinking about it, forget it and let it be.

Li Mu really doesn't have a few good movies in her mind that are suitable for her to star, and since she can't provide enough excellent movies, it is not necessary to control her bad movies.

And bad movies are bad movies, and bad movies don't necessarily make less money for the company, so Li Mu didn't interfere with Liu Siying or herself to take over some dramas that she knew would be very ordinary.

Then came June 28, 2012, on this day, the film "Painted Skin 2" directed by Wu Ersun and starring Zhou Xun, Zhao Gushen, Chen Kun, Yang Mi and others was officially released nationwide.

The film's reputation has decreased slightly compared with its predecessor, but its box office performance is extremely good, winning 71 million box office on the first day of release, and the box office on the second day has decreased slightly, but it is also as high as 68 million yuan; The third day of the film's release was Saturday, and its single-day box office once exceeded the 90 million yuan mark, reaching 91.7 million yuan; The box office on Sunday has declined, but it is also as high as 85.4 million yuan.

So far, the film has been released for a total of 4 days, with a total box office of 310 million yuan, and there is no doubt that "Painted Skin 2" is a box office hit.

At this time, the predicted box office of "Painted Skin 2" given by Maoyan Movie reached an extremely astonishing 830 million yuan.

Yang Mi's fans are very excited now, everyone is cheering for the idol, I am afraid that this time it is going to be completely popular, and the so-called head of the new four little flowers is naturally not their own idol.

According to the logic of fans, Yang Mi starred in two popular films one after another, "Beijing City Love Story" and "Palace Lock Heart Jade". The theme song of "Palace Lock Heart Jade" "Offering of Love" is even more popular all over the country!

Now the box office of "Painted Skin 2" in which he participated is a big hit, and the predicted box office has even exceeded 800 million yuan, plus "Shark Beach", which will be released next month and written by director Li Mu himself.

Especially "Shark Beach", which has not yet been released, is a film that is clearly aimed at the global market!

So what is the concept of Huashang Media's film for the global market?

Has anyone in the so-called New Four Little Flowers starred in a film for the global market?

The overseas box office of "Time and Space Traveler" starring Bai Bing is really good, but it is definitely not as good as our idol's "Shark Beach", and the overseas box office explosion of "Time and Space Traveler" is simply an accident.

In short, "Painted Skin 2" has a box office of 800 million, the overseas box office of "Shark Beach" is definitely not bad, and the domestic box office is likely to be not low.

As a result, the excitement of fans was quickly poured cold water on passers-by and netizens.

"The box office explosion of "Painted Skin 2" has a dime to do with your Yang Mi? How many times is your idol in "Painted Skin 2"? Isn't it Zhou Xun, Zhao Gushen and Chen Kun who really bear the box office in this movie? I really put gold on my idol's face! ”

Yang Mi's fans were immediately speechless.

(End of chapter)