Chapter 251: The King of Ratings, Double Star Break 2

It didn't take long to meet Wu Jing, the two big men met, and there wasn't so much to talk about, Li Mu briefly asked him about the filming process in the United States, Wu Jing thanked Li Mu very solemnly, Li Mu patted Wu Jing on the shoulder, everything was silent.

Wu Jing broke into the Hong Kong circle in order to realize his kung fu movie dream, for this dream, he experienced a lot of unimaginable darkness in Xiangjiang, gritted his teeth and persevered for many years, but the development was not smooth, and finally had to return to the mainland to seek development.

As a result, after joining Huashang Media as he wished, he couldn't even stay in the Hong Kong circle before, and he went directly to Hollywood to film!

The film has not yet been released, and it is still unknown what the results will be, but the professionalism shown during the filming of the film makes him full of confidence.

The man in front of him, who was ten years younger than him, made him feel for the first time that he was not far from his dream.

Next, Li Mu briefly mentioned the "Wolf Warrior" project and Wu Jing, after Wu Jing learned the identity of the protagonist's soldier, his expression became more solemn, and proposed that before the film started, he hoped to leave him time to experience military life in the military camp, Li Mu certainly had no opinion on this.

……

A few days later.

iQIYI's President Gong Yu invited Li Mu to dinner, and iQIYI had two vice presidents in addition to Mr. Gong, and Li Mu brought the company's production director Chen Zhixi.

As soon as the two sides met, Gong Yu first praised "Shanshan is Coming".

In February this year, iQiyi bought the exclusive online copyright of "Shanshan is Coming" at a price of 2.5 million yuan per episode, with a total contract price of 82.5 million yuan. Now that the TV series has officially come to an end, iQiyi certainly knows what the report card of this business is.

Let's not talk about the webcast data, if you just look at the performance of the TV platform, "Shanshan is Coming" can definitely be called "eye-catching".

The premiere rating of Suzhou Provincial Satellite TV was 1.98%, the average rating was 2.41%, and the average rating of the highest single episode was 2.72%.

So what exactly is this result?

Judging from the past data,All the provincial satellite TV stations in the country are combined,The works with ratings of more than 2% in a year have never exceeded 6,There are only 2 to 4 in most years,2001 is already a good year,It can be called a good drama frequently,As a result, there are only 4 TV series with ratings breaking 2 throughout the year。

And here in "Shanshan is Coming", there are two satellite TVs with ratings breaking 2 alone.

"Shanshan is Coming" is a four-star simulcast, in addition to Suzhou Provincial Satellite TV topping the country with an average rating of 2.41%, the simultaneous broadcast of Beijing Satellite TV also got an average rating of 2.11%.

In addition, the ratings of Liaoning Satellite TV and Henan Satellite TV also broke 1 - a four-star simulcast TV series, and the ratings broke 2 for both stars, and all four stars broke 1, which can be said to be quite shocking.

"Mr. Gong, I remember that the contract between us is 82.5 million? It seems to have broken the copyright record of the Internet, right? ”

"That's right, the unit price of your company and Tencent's "You from the Stars" is higher, but the total price is only 66 million yuan, and the contract between us has broken the industry's total price record."

"You won't lose such a large sum of money, will you?"

"I was about to say this, since the launch of "Shanshan is Coming", it has brought more than 600,000 member users to iQiyi, with a direct income of more than 12 million yuan, plus advertising revenue, "Shanshan is Coming" should soon be officially profitable."

"So fast? It seems that there is still a lot of room for improvement in the copyright price! ”

Gong Yu smiled and continued: "It's already 82.5 million, presumably it won't take long for the network copyright to break 100 million, iQiyi is willing to break this record with Mr. Li, but I don't know what Mr. Li wants." ”

Li Mu smiled: "I am the drama party, of course, the more expensive the TV series, the better." ”

Gong Yu said: "Actually, this time we are ready to spend 120 million to buy dramas from you, but this time we have some other conditions." ”

Chen Zhixi heard this: "What does Mr. Gong mean to broadcast exclusively on the whole network? ”

Gong Yu nodded.

The so-called network-wide exclusive broadcast means that it is not broadcast on TV stations, but only on one online platform, which is an online drama in the usual sense.

At this stage, each platform has discovered the great significance of exclusive broadcasting to attract new users, so each has coincidentally formulated its own exclusive broadcast strategy.

However, the real exclusive broadcast on the whole network also means that the filmmaker has to give up the income on the TV platform, which will undoubtedly be a very big loss for the powerful crew, which is why Gong Yu said that this time they are ready to spend 120 million to buy the drama.

To say that it is an astronomical amount to buy the exclusive broadcast copyright of film and television dramas on the whole network for 120 million, and the vast majority of crews in the country cannot refuse such conditions, but it is obvious that Huashang Media is an accident.

Taking "Shanshan is Coming" as an example, the total price of this drama sold to iQiyi is indeed only 82.5 million yuan, but the first, second, and third rounds of income it got from the TV station are as high as 118 million yuan, that is, the total copyright price is 201 million yuan.

It seems that iQiyi wants to customize the exclusive broadcast copyright of Huashang dramas on the whole network for 120 million yuan, but in fact, it is obvious that Huashang Media will become the party that suffers more.

It is estimated that 120 million is not the final offer, and it may be able to talk about 150 million yuan in the end, but it is unlikely to talk about 200 million yuan after all.

Talking about less than 200 million, Huashang Media is a little uneconomical to customize online dramas for iQiyi, but Li Mu still plans to promote this cooperation.

Not only to promote this cooperation, but also to save iQiyi a lot of money.

"120 million is too much, I think it's still based on the price of a single episode of "Shanshan is Coming", 2.5 million per episode, the total number of episodes is about 36 episodes, and the total contract price is 90 million, what does Mr. Gong think?"

"Mr. Li, are you serious?"

"Of course it's true."

As soon as Li Mu's words came out, almost everyone in the entire private room was surprised, and even Chen Zhixi showed a puzzled look.

In fact, Li Mu's idea is very simple.

is the video website wants to broadcast exclusively, but it is not too compensated for the losses caused by the start of the drama because of the abandonment of the TV platform, under normal circumstances, Huashang will certainly not give up this part of the income sold to the TV station, but what if the drama filmed cannot be broadcast on the TV station at all?

At this stage, the review of online dramas and TV dramas is fundamentally two systems, and the review of TV stations is undoubtedly stricter, while the review standards for online dramas are much more relaxed.

Li Mu has hoarded some IPs that obviously cannot be broadcast on TV stations, aren't these IPs just suitable for video website platforms to do solo dramas to attract traffic?

We all know that the review of online dramas will be more and more considered to TV dramas in the later stage, and it is actually a win-win situation to shoot some online dramas with a slightly larger scale and sell them to video websites.

However, it is necessary to explain the risks to them in advance.

"But there are some risks involved!"

Then Li Mu said that he has some IP in his hand, and he believes that it will definitely be popular if it is filmed, but there is a risk that he will be ordered off the shelves by his superiors due to the great impact after the broadcast, the advantage is to save money, and 90 million can win the exclusive broadcast copyright of the whole network, so does iQiyi dare to sign this custom contract?

"Don't be afraid of risks!"

Of course Gong Yu dares!

90 million can buy the exclusive broadcast copyright of 36 episodes of Huashang drama on the whole network, and the combined single episode is only 2.5 million yuan!

Where to find such a good thing? Even if there are some risks, what? If you have a risk, you have to go too!

As long as the new drama has the popularity of "Shanshan is Coming", if the top can order him to decline in a month or two, it will be worth it!

Besides, who can guarantee that the new drama will be ordered to be taken off the shelves?

With his own connections and Huashang's influence, there should be room for the problem if it is not too serious, and as long as the new drama in Mr. Li's mouth is not ordered to be taken off the shelves, then iQiyi will make a lot of money.

So it's a bet!

"I don't know what the name of this drama Mr. Li said? What kind of subject does it belong to? ”

"The theme of ancient costumes travels, as for the name, it's called "The Promotion of the Crown Princess"!"

"The Promotion of the Crown Princess?"

"That's right, it's a great network."

……

At the beginning of August, director Xu Chengyi completed all the post-production work of "Monster Hunt", and then did not rest much, and directly devoted himself to the preliminary preparation of the "Despicable Me" project.

In mid-August, another key project of the company, "To Our Dying Youth", was officially launched, and Li Mu personally went to the start-up site.

In fact, the start-up ceremony does not require Li Mu, the boss, to be present in person, but "To Youth" is somewhat special, and this film can be regarded as a collection of Huashang Four Golden Flowers and New Four Little Flowers, such a cast is really rare, and I always feel that I don't feel very proud if I don't go to the scene in person.

As a result, as soon as she arrived at the start-up site, Yang Mi came to the door first.

""Shark Beach" didn't go when it started, "To Youth" came when it started, you won't come to see the beauties, right?"

"Of course not, if you want to talk about beauties, don't the crew of "Shark Beach" also have it?"

"It's different, there is only one big beauty in the crew of "Shark Beach", and there are at least five here in "To Youth".

"How did you manage to count yourself in the ranks of big beauties without changing your face? Isn't beauty boasted by others? How can there be any self-proclaimed! ”

"Don't you think I'm a big beauty?"

"Yes, of course."

"Then how many do you think I can rank in the entertainment industry?"

"I should be in the top five!"

"Is it only the top five?"

"You'd better be straightforward, what's the matter with me?"

After Yang Mi officially signed a contract with Huashang Media, the intersection with Li Mu naturally increased greatly, and once there were more people, her speech would not be as restrained as at the beginning.

Now Yang Mi is quite open in front of Li Mu, and the current relationship between the two is at least to the level of old classmates and old friends.

"It's fine." Yang Mi pointed to the stone steps next to her and then took the lead in walking over, seeing that she took out a tissue and wiped the area on the stone slab that could sit two people, and then sat down. After Li Mu also sat down, she continued, "Since the broadcast of "Palace Lock Heart Jade", there have been many netizens on Tieba and Weibo asking if there is a second part. ”

"You want the company to start the Palace 2 project?"

"Of course, provincial satellite TV can't produce 2 TV series with an average rating of 3 a year, and the average rating of "Palace Lock Heart Jade" is 3.5%, don't you think it's a pity that this kind of phenomenal TV series doesn't make a sequel?"

"It's a pity, the company has so many good scripts that it can't be filmed, and "Palace 2" doesn't have too good ideas, and it's also a dog's tail continuation mink, what's the pity."

"Besides."

"Say anything more?"

"Besides, in fact, I don't really like "Palace 1" very much."

Yang Mi looked at Li Mu a little speechlessly.

"Palace Lock Heart Jade" is a TV series that made her really start to become popular, and it is not an exaggeration to even directly change her life, but this drama only got a comment that she didn't like very much in Li Mu's eyes?

She always thought that he was very optimistic about this script and arranged for her to star, but it turned out that there was no such thing at all!

"With the popularity of "Palace Lock Heart Jade", if "Palace 2" is filmed, take three or four million episodes on the TV station, and then three million on the video website, it is likely to sell more than seven million episodes, and 40 episodes will be 280 million! With such a potential project, the company won't really give up like that, right? ”

Li Mu thought about it.

"That's right!"

If "Palace 2" is really filmed, maybe it can really sell for 280 million! If you want to make so much money to make a movie, the box office must be at least more than 800 million, right?

Now there are only a few films with a box office of more than 800 million a year in the country?

You can't even make money just because it's a bad drama, right?

But!

Li Mu looked at Yang Mi.

"Even if the company launches the "Palace 2" project, will you continue to play the starring role? You have "Palace Lock Heart Jade", and "Shark Beach" - by the way, "Shark Beach" now has a mainland box office of 770 million, an overseas box office of 150 million US dollars, and a global box office of 260 million US dollars. ”

"The domestic box office is already 783 million, and the total overseas box office is 161 million US dollars.

"I don't have time to stare at the data every day!"

"Actually, I don't want to play "Palace 2" by myself, but I see that many people on the Internet are looking forward to the second part, so I think it will be better to shoot it, as for the starring candidates, can I recommend one?"

"Tell me about it!"

"I think Yuan Shanshan is suitable - by the way, or the company will simply sign her over!"

"I want to ask Mr. Liu, I have rarely been involved in the company's brokerage contract now-you don't want to form a gang, do you?"

"Huh? No, no, how could you think that? I just think that Yuan Shanshan's conditions are not bad, and he will definitely be able to make money for the company if he signs it. ”

"Let's talk about it later!"

……

Soon after Yang Mi left, Liu Shishi leaned over again, and she was not as open as Yang Mi in front of Li Mu.

After all, there is not much intersection between the two.

"Mr. Li."

"Hello Shi."

"Well, good."

"Is there something wrong?"

"Huh? It's okay, I just want to come over and thank Mr. Li, thank you for giving me such an important opportunity. ”

"It's okay, you're welcome."

"With it, in fact, the heroine of "Step by Step" Mr. Li can choose me, I am already grateful, I should have made a special trip to thank Mr. Li at that time, Mr. Li's Huashang has so many good actors, but Mr. Li just gave me the opportunity, and "Step by Step" became a big hit. If it weren't for "Step by Step", I wouldn't be where I am today. ”

"You can mix well without me, your conditions are good, gold will always shine."

"No, without "Step by Step", I would be a third-tier at most, where would I have my current status. Besides, Mr. Li is still appointing the new four little flowers to add me to it, in fact, I am not qualified among the four people, but Mr. Li still added me, and since then everyone has compared the four of us as a whole, and I borrowed Mr. Li's light. ”

"I don't know if it's a good thing or a bad thing for you!"

"How can it be a bad thing? starred in a popular TV series and participated in a very important movie, if this is all bad, then there is no good thing in the world. ”

(End of chapter)