At the beginning of September, the first version of the trailer of "Huaxia Partner" was officially released. As soon as the trailer opens, a voice comes over: "What is the dream?" Then Huang Xiaoming, Tong Dawei, and Deng Chao walked into the crowded stadium, and there were enthusiastic cheering crowds on all sides, and it was obvious that the three of them were extremely popular.

Huang Xiaoming walked to the center of the stage, then bowed deeply, and then the picture turned, here a montage technique is used, the two scenes of Huang Xiaoming bowing are fused together, only the first is full of flowers, and the latter is extremely simple.

An extremely simple unfinished building, with wind leaking on all sides, and snowflakes outside; A light that wasn't bright, an extremely dilapidated blackboard, a group of students sitting on the floor, everything looked so old.

Huang Xiaoming bowed deeply to this group of students, and said the opening sentence in his mouth: "What is the dream?" A sudden power outage interrupted his speech, causing the students in front of him to laugh.

Yenching University, Dream Abroad, English Cram School, Listing - Although the protagonist of the film is named Cheng Dongqing, and the cram school opened by Cheng Dongqing is called New Dream, but a discerning person will know at a glance that this is a movie about the history of Yu Minhong and New Oriental.

"Rub, visually inspect Yu Minhong's New Oriental family history!"

"+1 upstairs, definitely didn't run, it's too obvious."

"Bishop Huang English? It's not funny. ”

"Yu Minhong has a family history, under the banner of dreams and youth, to be honest, goosebumps, not very interested."

"New Oriental has paid for sponsorship? How many of them are really clean in reality? Needless to say, it must be a whitewashing work and an advertising film, which really doesn't arouse interest. ”

"It's too much, new dreams, help!!"

Most of the netizens' messages are complaining, some complaining about New Oriental and Yu Minhong, some complaining about Deng Chaotong Dawei's style, and some complaining about director Chen Kezin. Of course, the most of them are those who complain about the English of the Bishop of the Yellow Sect, and the frequency of the three words "making trouble" is extremely high.

There are also a considerable number of netizens who said that just watching the trailer and the entire movie content has been spoiled, even if the trailer is not spoiled, open the encyclopedia information of Yu Minhong and New Oriental, and everyone who should know will know it, and there is really no suspense in the movie.

Even if there is an occasional small number of expressions of interest in the film, it is often for the sake of the face of "Huashang Production".

"Looking at the trailer and the theme of the film, I don't think there should be any surprises, right? But after all, it is a film produced by Huashang Media, and you still have to go to the theater. ”

"It is said that the outline of the script was made by Li Mu himself, even if there are no surprises, at least it is stable, and I won't feel like a waste of time after reading it."

"Let's talk about it then, and I'll watch it if the reputation is okay."

There are also a lot of messages from director Chen Kezin.

"To be honest, I don't understand why Li Mu is looking for Chen Kezin to shoot, isn't he afraid of being broken Huashang Media's undefeated golden body? I don't know how much the investment in the film is, when director Chen Da filmed "Martial Arts", he quoted $6,000 for a straw hat, and he also carried a safe with him to prevent loss - isn't this purely playing investors as monkeys? ”

"It's true, I've also seen relevant reports, it seems that some of Director Chen's movies are not bad, I like "Vote for Fame" very much, but it doesn't seem to be cheap. The actor's salary alone in "Casting a Name" is 140 million, the total cost is 40 million US dollars, and the global box office is 45 million US dollars. ”

""Casting a Name" is really miserable, starring Li Lian, but the North American box office is only 120,000 US dollars, which is a new realm!"

""Martial Arts" invested 140 million, and the domestic box office was only 170 million, and it was a loss!"

"It is said that "Huaxia Partner" invested more than 50 million, it should not be able to lose, right? Over the years, except for the original "Hypnosis Master", which Huashang Media has ever produced a movie with a box office of less than 200 million? ”

"In recent years, Huashang has invested in movies, and the lowest box office should be "Search" directed by Xue Xiaolu, with a final box office of 263 million, and if the investment is really more than 50 million, it will definitely not be lost."

Huang Xiaoming himself still attaches great importance to the film "Chinese Partner".

The male protagonist of Huashang films, this is already the best resource he has gotten in recent years, the fly in the ointment is not directed by Li Mu himself, but Chen Kezin is also a Chinese director, so he must have high hopes for the film.

In addition, since the 'trouble' incident in 08, he has been holding his breath in his heart, and the so-called where he falls, he has to get up.

There are long clips of his own speech in English, and he points to it. As for the complaints of netizens below the trailer? It doesn't matter, he knows the quality of the movie, and he believes that he will be able to reverse the audience's prejudices and stereotypes about him this time.

Needless to say, Deng Chao and Tong Dawei, both of them are also very confident in the film. Especially Deng Chao, he feels that he has played well this time, and if the response is good after the film is released, maybe he will have the opportunity to star in Huashang films next time.

Deng Chao felt that Li Mu's impression of his two sons should be good, otherwise he would not have arranged for his daughter-in-law Sun Li to star in "The Legend of Zhen Huan" under so much pressure.

He knows too well how much the casting of "The Legend of Zhen Huan" has been questioned, which makes Sun Li very stressed.

As for director Chen Kezin, after losing several films in a row, even if he no longer believes in evil, he is still a little weak in his heart, and in this case, Hua Shang's invitation to direct the movie undoubtedly gave him a chance to recover.

Almost all of Huashang's films are big profits, so you can't lose money to yourself, right? This probability is too small!

If "Huaxia Partner" hits the box office, it will also sweep away his previous decline.

The theater managers are still very optimistic about "Huaxia Partner", first of all, it must be because the film belongs to Huashang, and secondly, there are actors such as Huang Xiaoming, Deng Chao, and Tong Dawei to join, and the lineup is not weak.

Of course, theater managers have another set of judging criteria, that is, to study Li Mu's evaluation of the film in public.

When Li Mu attends various public occasions, he inevitably has to face the encirclement and interception of reporters from all walks of life, and reporters often ask about the situation that Huashang Media is making or waiting for the release of films in the questioning environment.

For example, if Li Mu commented: "It's a very good movie." ”

That's probably okay, but the box office performance may not be too bright.

If Li Mu commented: "The company attaches great importance to this film. ”

That's probably not bad at the box office.

If Li Mu said: "This is one of Huashang's most important films this year." ”

How high can that row of films be ranked, because according to experience, whenever Li Mu says this, basically all of them have broken box office records.

Li Mu's public evaluation, cast lineup, investment scale, and publicity skills, the latter three are the main basis for theater managers to refer to when scheduling other films, and the first item is an important basis for arranging the scheduling of Huashang films.

According to Li Mu's public comments on "Huaxia Partner", combined with the situation of other films in the schedule, the premiere schedule of "Huaxia Partner" was finally set at about 77%.

……

Before the national release of "Huaxia Partner", during the filming of "Send You a Little Red Flower", the person in charge of Tencent Video took the initiative to contact Li Mu, and the purpose of the other party's contact was related to the online drama "The Promotion of the Crown Princess", which was just launched some time ago.

At a price of 90 million yuan, iQiyi customized an exclusive copyright buyout web drama to Huashang Media, that is, "The Promotion of the Crown Princess"!

Although it is rumored that almost all the actors in this drama are newcomers, and it seems that the investment amount is very small, I heard that it is less than 20 million yuan.

With such a small investment, it was sold for 90 million, and many people in the circle are making fun of iQiyi for being cheated by Huashang this time, including many high-level executives inside Tencent Video who are also saying this in private.

But when it comes down to it, few people in their hearts dare to really despise this online drama that doesn't seem to have any big selling points.

As one of the main players of the video website, the senior management of Tencent Video is all too aware of the power of high-quality exclusive content. At present, it is a critical period for video sites to strive for incremental users,At present, making money is not so important for everyone,As long as you can occupy a favorable position in the competition for users,Then it is worth burning money。

Besides, everyone really didn't lose money when they bought Huashang's drama before.

So now that iQiyi is customizing high-quality exclusive content here in Huashang, how will Tencent Video deal with it next?

And, of course!

This is the purpose of the person in charge of Tencent Video to contact Li Mu this time, they want to use the exclusive content provided by Huashang Media for Tencent Video to fight with the exclusive content provided by Huashang Media for iQiyi!

Isn't it more than 90 million? It loves to spend it, and we can't afford to spend it, so we can't afford to spend it?

"Mr. Li, you must not favor one over the other this time! Money is not a problem, but if iQiyi has it, we must have it too. ”

After communicating by phone a few times, the other party simply found the set of "Send You a Little Red Flower" directly, and rented a hotel for the crew, Li Mu took the time to chat with the other party here.

"No problem, no problem, I'll arrange this as soon as I'm done with the new movie."

Huashang Media has created a lot of TV drama scripts, but most of the scripts that Li Mu arranged to hoard in advance belong to works of higher value. And of course, this kind of high-value works will not give up the TV platform,At this stage, the influence of video websites is far from being comparable to TV stations,Really high-quality works,Directly give up broadcasting on TV stations,It must be worth the loss。

If today's Tencent Video only wants the network copyright of a TV series, then OK, there is no problem, Huashang Media can start a new TV series at any time.

But if Tengxun Video also requires that the new drama can only be broadcast on one platform at his home, it will be a bit troublesome, because Li Mu has to prepare a suitable script first.

However, it is obvious that Teng Xun is not satisfied with Li Muxin's statement that the movie will be arranged after it is busy, and if possible, it is best to release it at the same time as iQiyi's "The Promotion of the Crown Princess".

In fact, Tengxun Video should have come to Li Mu a long time ago, but the high-level adjustment of the website delayed this matter some time ago.

"I heard that iQiyi spent 90 million to buy "The Promotion of the Crown Princess", and this time we are ready to take out 100 million yuan, so I also ask Mr. Li to bother more, the sooner the project is officially launched, the better."

Liu Yifei sat quietly next to Li Mu, and occasionally played the role of a waiter to refill the teacup of the person in charge of Tengxun Video opposite. The other party nodded lightly to express his gratitude, but his eyes never squinted, and he basically didn't look at her.

Li Mu sniffed the unique aroma of Liu Yifei's body, and his mind began to run at high speed.

Although big factories are willing to spend money when they enter the field of long video, at most, people will buy your works at an appropriate premium on the basis of the market price, and it is impossible to completely break away from the market price and blindly throw money.

However, at this stage, the market price of the work purchased by the video website is not high enough to make the producer of the work willing to give up the income of the TV platform.

Taking Huashang drama as an example, the first round of quotations at this stage is basically between 2 million and 3 million per episode, if you add the income from the second and third rounds and continuous replays, it is going for 3 million or even 4 million per episode.

And after getting three or four million episodes on the TV platform, it is another two or three million episodes that are sold to video sites, and the total income of such a drama is often around six or seven million episodes.

Let Huashang Media voluntarily give up the three or four million episodes that can be obtained on the TV station, then the video website will have to make an offer of at least six or seven million episodes, the question is, is this possible?

Normally, it is impossible for Huashang to customize exclusive content for video sites, unless the content itself is completely impossible to broadcast on TV platforms.

Like "Ghost Blows the Lamp" or "Inception Notes".

In short, if you have to produce exclusive content for the other party, you can basically only choose those restricted themes.

By the way, the film and television copyright of "Ghost Blowing the Lantern" is also in Li Mu's hands, in fact, in terms of the time he traveled, he had time to copy this classic tomb robbery work, but in the end, due to various reasons, he was busy with movies and science fiction, so he didn't copy it in the end.

The most important thing is that even if he doesn't copy "Ghost Blowing the Lantern", as long as he holds the relevant copyright in advance, then he can also grasp most of the value of this IP.

Of course, Li Mu didn't want to customize the "Ghost Blowing the Lantern" web series for Tengxun Video this time, it was not time for the time being, at least not in such a hurry.

What he thought of was actually another ghost-related web drama, and this web drama had a very small investment scale like "The Promotion of the Crown Princess", and even in his previous life, the crew had directly written the word "poor" on his head.

Speaking of which, this online drama is really good-looking, and the Douban score is also very good, with a score of 8.7.

However, with this drama, Tencent Video will have to come up with 100 million, which seems to be too dark.

By the way, the web drama that Li Mu thought of was "Soul Ferry".

This crew is really poor, in the previous life, when "The Promotion of the Crown Princess" was released, it was overwhelmingly said that it was "poor", and at that time, it was said that its cost was only 900,000 yuan, and later it was refuted that there were nearly 20 million yuan, so "poor" is the selling point of "The Promotion of the Crown Princess", but it may not be the truth, and the crew of this "Soul Ferry" is really poor.

"100 million is too much, or 60 million!" Li Mu said.

"Soul Ferry 1" has only 20 episodes, with a total price of 60 million, a total of 3 million per episode, which is quite not low, you must know that "The Promotion of the Crown Princess" has as many as 36 episodes, so don't look at its total price of 90 million, in fact, the unit price of each episode is only 2.5 million yuan, and the price of "Soul Ferry 1" is already as high as 3 million yuan per episode.

Unexpectedly, after Li Mu said that after dropping from 100 million to 60 million, the people of Tengxun Video stopped doing it.

(End of chapter)