At the beginning of "Amazing Demon Thieves", there is a performance of escape in the water, the heroine enters the glass tank, her hands and feet are chained, and there is a staggering number of piranhas above, there is a time limit, if you can't escape within a certain time, the performer will be eaten by the piranha.

Before the start of this magic show, the heroine will wear regular clothes, and after the magic countdown, the companions on both sides will pull hard, revealing the sexy swimsuit inside, and the heroine will also writhe her ass very unrestrainedly.

Before the official start of filming of this set of shots, the crew had already sent the swimsuits to be worn during filming to Li Mu's room, and prepared a total of three sets for Li Mu and the heroine Liu Yifei to choose.

Liu Yifei tried on all three swimsuits in front of Li Mu, and then stood in front of the sofa wearing the sexiest and boldest outfit among them, posing very provocative at Li Mu.

"Is it pretty?"

Li Mu touched his chin: "Good-looking!" ”

"How pretty?"

"I want to make you look so good right now, immediately, and fiercely."

Hearing this, Liu Yifei turned around and picked up the most conservative of the three and said, "Otherwise, this is it." ”

Li Mu raised his eyebrows: "This one is the most distinctive of the three." ”

Liu Yifei went to the room to change the most conservative one, and said to Li Mu after coming out: "Because I know that some people are cautious and choose the most exposed one, I'm afraid that some people will be jealous." ”

Li Mu stretched out his hand and pulled the person to his lap: "It turns out that I am such a person in your heart?" Yes, there may be some men in this society who are very cautious, but this does not include us, who are we? It's a director, it's an actor, and it's a group that dares to show itself the most, and there are so many films that are naked and fake, not to mention just wearing a relatively revealing swimsuit? ”

Liu Yifei looked at Li Mu with a smile when he heard this, then broke free from Li Mu and picked up the most exposed of them: "I'll call the props team and choose this one." ”

"No way!"

Li Mu's voice suddenly came.

"But you just said ......" Liu Yifei looked at Li Mudao.

Li Mu pulled the person back and buried his head in his chest: "Okay, I lied just now, it's none of my business that the other actors are naked, you are my business, the most conservative thing is already my limit." ”

Liu Yifei had an expression that was really like this, and then reached out to wrap his hand around Li Mu's shoulder.

……

In mid-January of 13 years, in the 8th week of its release, "Frozen" not only won the championship again with a weekend score of 25 million US dollars, but also began to officially release the soundtrack album worldwide, and successfully topped the US Billboard charts, creating a miracle of winning the North American box office and music charts at the same time, which is very rare in the entire film history.

In the last decade, there have been only four Billboard titles: 2009's Michael Jackson: That's It, 2011's The Hunger Games, 2012's Les Miserables, and 2012's Frozen at the end of 2012.

Among the four double-list No. 1 films, the films directed by Li Mu alone account for half, which is an extremely amazing achievement.

Some time ago, when Zhang Liangying was a guest at Li Mu's house, Li Mu once said that the original soundtrack of "Frozen" could win the Billboard championship, and Zhang Liangying didn't dare to say that she didn't believe it at all, after all, there was an example of "The Hunger Games" there, but to say that I believe that I can really win the championship, I think it is too exaggerated.

The double number one in The Hunger Games is already considered a miracle, what is a miracle? If it can be achieved casually, if it can be reproduced, what qualifies it to be called a miracle?

But, quite incredibly, Frozen has succeeded again!

In fact, when it comes to the miracle created by "Frozen", how can it be as simple as being the first on the North American film and music double charts?

Let's talk about the film's box office performance in RB, not to mention other film and television companies or ordinary netizens, even Vice President Liu Siying and Production Director Chen Zhixi find it incredible.

Li Mu answered the phone calls of Liu Siying and Chen Zhixi in one day, and both of them were talking about the RB box office of "Frozen".

"Mr. Li, do you know? "Frozen" has exceeded the 25 billion yen mark at the box office on RB! "This is Liu Siying's phone number.

"Mr. Li, the box office of "Frozen" has entered the third place in RB film history, and it is only 1.1 billion yen away from "Titanic", which is the second in film history." This is Chen Zhixi's phone call.

It can be heard that the two of them were very excited at that time.

I still remember that when the film was just released, the RB distributor had proudly said that it would take 15 billion yen, and at that time, Huashang still felt that the distributor's statement was a little unrealistic.

But the result?

Where can 15 billion be stopped? Even 20 billion can't stop it, and now it has directly exceeded the 25 billion yen mark, and most importantly, the film has not yet been released.

In other words, 25 billion yen is not the end that "Frozen" can reach, and there is only a gap of 1.1 billion yen between "Titanic" and "Titanic", which is about 10 million US dollars.

Don't think about the first, the number one "Spirited Away" ended up with a box office of 30.8 billion yen, and "Frozen" can't surpass it no matter what.

But even so, the top 10 films in RB film history are squeezed into two works directed by Li Mu, while the other is "Gravity", which ranks tenth, with a box office of 15 billion yen.

It is worth mentioning that in ninth place is "Avatar" directed by Cameron, with 15.6 billion yen.

Let's go back to the filming scene of "Amazing Demon Thieves".

There is a saying on the Internet in the original time and space that during the filming of this film, the actor had an accident when filming the scene of escaping from the water, and the actress accidentally drowned, and the crew thought that the actress performed superbly, and only later found out that something was wrong before they urgently released the person - in fact, this statement is a bit nonsense.

It is not denied that actors do encounter dangerous situations when filming, but they are not so dangerous that their lives are in danger at every turn. It's not really dangerous scenes such as blasting scenes and horse riding scenes, it's just escaping in the water, and there are many safety measures, how can it be easy for actors to encounter danger?

At the very least, actors don't really lock up, right? Also, the water tank looks so deep that it looks like it will flood the actress's whole body, but there is no shot of the actress standing straight in the film, right?

In fact, the water in the tank is slightly shallow by one foot, so that the actress's head is immediately exposed as soon as she stands up straight, which is much safer.

Also, the shot of the actress falling into the water can actually be shot in two separate shots. The first time you shoot the fall, replace it with a sponge mat underneath.

In the second shot of entering the water, the actress stood up straight in the water tank, revealing her head, and then her body sank, showing the state just after entering the water, and then the two clips were combined to complete the water entry picture.

At the shooting site, after repeatedly explaining the shooting steps, the field affairs began to be cleared, and the reports of various departments were prepared.

Li Mu held the speaker: "Attention all the staff, let's always put the safety of the actors first, no matter what you find during the filming process, no matter whether I call the card or not, as long as you feel that the actor may be in danger, you can directly stop filming and prioritize the safety of the actor, do you understand?" ”

"Got it!"

Liu Yifei walked up to Li Mu and whispered: "The water is not deep, don't be so nervous, what if I perform very well but others think I am in danger and break into the camera directly?" Let's just shoot normally. ”

Li Mu shook his head: "It's just a popcorn movie, how can your safety be as important to me?" Okay, I'm the director, listen to me. ”

"Alright, all departments pay attention."

“action！”

……

In January, Huashang's new film "Monster Hunt" officially launched a large-scale promotional campaign.

The actor Zhang Ruoyun and the heroine Zhou Xun frequently visited various TV variety shows, and at the same time, the film posters in major shopping malls, subways, bus stations and other places have also begun to be fully rolled out. Online portals, forums and other water armies began to discuss frequently - in short, it is a sentence, so that all audiences know that there is such a Huashang film to be released during this year's Spring Festival.

The official date of the film is February 10, 2013, which is the first day of the Lunar New Year.

In this year's Spring Festival, in addition to "Monster Hunt" produced by Huashang and directed by Xu Chengyi, "Journey to the West" directed by Zhou Xingzhi will also be released.

It stands to reason that under normal circumstances, two key films will not be released on the same day, and a lose-lose approach will outweigh the losses for either party.

But the Spring Festival stalls are an exception, because the schedule is only a few days in total, even if you want to avoid it, you can't avoid it.

It was good when the annual box office of the Spring Festival stalls was not high, but in the past few years, under the continuous cultivation of key films in the Huashang Department every year to impact the Spring Festival stalls, the annual box office proportion of the current Spring Festival stalls has skyrocketed from less than 1% to 9%.

The 7-day box office of the Spring Festival accounts for nearly one-tenth of the total box office of the 365 days of the year.

Therefore, although Li Mu and Zhou Xingzhi have a good relationship, although Zhou Xingzhi played a cameo role in the Huashang film "Source Code", and Li Mu also played the role of the empty son in "Journey to the West", but this year, Huashang's "Monster Hunt" and Zhou Xingzhi's "Journey to the West" must fight with a bayonet to see popularity.

The time came to the end of January, and by this time "Frozen" was close to being released worldwide.

As for the final box office of the film.

The final box office in North America was $430 million, the total overseas box office was $1.395 billion, and the total global box office was $1.743 billion in the inland region with $345 million.

Therefore, "Frozen" officially surpassed the $1.69 billion of "Gravity" and became the highest-grossing film under Li Mu's name, and at the same time replaced the former and became the third highest-grossing film in global film history.

In this way, the top two films in global film history continue to be all directed by James Cameron, and the third and fourth places are all directed by Li Mu, and Cameron and Li Mu occupy the top four in global film history.

The performance of "Frozen" in RB is a miracle, and as of the release of the film, it has won a total of 26.8 billion yen at the box office in the RB market, which is about 255 million when converted into American knives, ranking second in RB film history.

For a while, whether it was on the Huaxia Internet or on the RB Internet, there were discussions everywhere about "why "Frozen" is so popular in RB", and the answers given by netizens were also varied.

In short, in any case, "Frozen" has achieved such a high result, which is far beyond almost everyone's expectations.

Previously, Li Mu insisted on investing 150 million US dollars to make a cartoon, which caused many people to wait to see his jokes, so the Huayi brothers would rather leave a bad impression on Li Mu, and only make a symbolic investment, so as not to lose money and affect the company's market value, but I didn't expect that it would be such a result in the end.

But is 1.743 billion US dollars the limit of profitability that "Frozen" can reach?

It seems that yes, after all, the film has been released around the world.

However, the revenue that a film can bring to the company is by no means as simple as hundreds of millions of box office.

In China, a movie's box office revenue accounts for the vast majority of all revenues. In North America, in mature markets such as Hollywood, a movie's box office revenue generally accounts for only about 30% of the film's total revenue.

Another 70% of the revenue comes from the proceeds of related derivatives.

"Frozen" is undoubtedly a Chinese animated film, but in the development of peripheral derivatives of the film, the film is a bit similar to the Hollywood model, at least Li Mu chose to cooperate with Disney, which is very experienced in this area.

Huashang is responsible for the design and development of most of the derivatives, Huaxia is responsible for the manufacture of related derivatives as the world's factory, and Walt Disney is responsible for the sale of the derivatives in the world except Huaxia, and finally the two companies will divide it.

The range of derivatives is very wide, all kinds of toys, drinking glasses, school bags, game licenses, etc., among which the best-selling is the same dress that Elsa and Anna sisters in the film have.

Up to now, it has been less than three months since the film was released on a large scale around the world, and nearly 2 million of the same skirt in the film have been sold wildly, and each "Aisha Qun" is priced at 149.98 US dollars, that is, the same skirt alone has sold nearly 300 million US dollars in three months.

And that's just the skirt.

In fact, in less than three months, the peripheral derivatives of "Frozen" have sold nearly $1.5 billion, and the speed of gold absorption is extremely amazing.

It is amazing in Hollywood, and it is unprecedented in China!

For a while, Elsa and Anna actually defeated Barbie and became the most popular doll image in the world in the past two months.

The sales of 149.98 US dollars in the "Elsa skirt" in China are very average, too expensive, dozens or even a dozen pirated skirts are selling well, although the legal department of Huashang Media is trying its best to protect its rights, but the effect is not obvious.

Compared with the expensive "Elsa Skirt", the "Frozen Dumbo Fairy" toy of a few yuan is very popular in the domestic market. In fact, this toy is still an idea proposed by Li Mu himself.

The toy is very simple, a doll in the image of Elsa or Anna, the doll's skirt is the propeller of the toy, which looks a bit like a bamboo dragonfly, but needs to be electrically driven.

Peter Pan quickly became popular because it was beautiful, fun, and most importantly, cheap.

The huge success of "Frozen" in peripheral derivatives has made other big domestic directors a little dumbfounded, everyone used to only know that in addition to the box office, making movies can also make money by selling product placement ads.

Take director Feng Xiaogang as an example, several of his films were before the official release of the film, and he recovered all the shooting costs just by relying on product placement.

At that time, Director Feng felt that he was really good, making movies to make money, it's that simple!

But now you're looking at Li Mu?

Watching his Frozen?

The global box office is 1.743 billion US dollars, and the derivatives alone sold 1.5 billion US dollars in three months?

What if you were given another year?

Don't you have to go for 3 billion US dollars?

It's crazy, a big director like Director Feng can't understand this era anymore.

In the face of repeated media reports, the company's internal surprises were inexplicable, but Li Mu himself was very calm.

He remembers that there was a report in the original time and space, saying that within a year after the release of "Frozen", its peripheral derivatives alone were sold for $5 billion.

A year, 5 billion, I don't know if it's true or not.

But there is no doubt that Princess Elsa in the original time and space "Frozen" belongs to Disney's most profitable princess.

(End of chapter)