Chapter 264: Li Mu VS Zhou Xingzhi, the two strong showdown
The film schedule of "Journey to the West" and "Monster Hunt" is about 45%, and the two films together are 90%, which has almost fulfilled the Spring Festival schedule.
The schedule of the two films is the same, but it does not mean that the theater chain has the same evaluation of the two films, in fact, most theater chains and theater managers are more optimistic about Zhou Xingzhi's "Journey to the West".
First of all, "Journey to the West" is a well-known big IP, and "Journey to the West" is naturally easier to attract audiences than other films.
Secondly, "Journey to the West" is still Zhou Xing's work that has been sharpening his sword for five years, and the market is already very hungry for Xing Ye's latest comedy movies.
Finally, the cast lineup of "Journey to the West" will undoubtedly be stronger - director Zhou Xingzhi, starring Wen Zhang, Shu Qi, Huang Bo, Li Mu, this is simply a fairy lineup.
Although Zhou Xingzhi did not star in person this time, "Xingye Movie" is a golden signboard; Wenzhang is a popular student and is currently on fire; Huang Bo in this time and space is much stronger than the original world, and the experience of starring in many Huashang films has made his box office appeal extremely high; Finally, there is Shu Qi, who is also very popular; Even Li Mu participated in the performance.
In contrast, the most popular actor in "Monster Hunt" has only one weekly news, and Chen Bi is of course not bad, but the two combined, in the case of non-Li Mu as the director, the cast lineup is indeed not as good as "Journey to the West".
The industry generally predicts that the box office of "Journey to the West" is likely to exceed 1.5 billion yuan, while "Monster Hunt" may be difficult to break the 1 billion mark.
At this stage, even if the box office of 700 million is a big hit, more than 1 billion is already a phenomenon, and more than 2 billion is only reached by Li Mu alone.
Liu Siying and Chen Zhixi are optimistic enough about "Monster Hunt", and their evaluations are also around 1.23 billion yuan.
However, even though the entire industry is more optimistic about Zhou Xingzhi's "Journey to the West", the film schedule of "Monster Hunt" can still go hand in hand with "Journey to the West".
In many cases, how to schedule a film is not only how optimistic he is about a film, but also how sophisticated he is!
The simplest reason is that Huashang Media has to produce seven or eight films a year, and all of them are big hits, and Zhou Xingzhi has only released this "Journey to the West" since "Yangtze River No. 7" in 08.
Not to mention that Zhou Xingzhi's movies have long been unable to beat Li Mu's movies, even if they can still beat it, Hua Shang, who has seven or eight blockbuster works a year VS Xing Ye, who has one work in five years, should maintain a good relationship with whom, I believe that every theater and every theater can know it in their hearts.
"Sister Liu, everyone in the theater is asking our Mr. Li about the box office of "Monster Hunt", why don't we give Mr. Li a call?" In the conference room of Huashang Media, Chen Zhixi, the producer of "Monster Hunt", asked Vice President Liu Siying.
Liu Siying replied: "What is there to ask, our own movie, can our own boss still say bad things about it?" Besides, if Mr. Li replied, yes, "Monster Hunt" will definitely be a box office hit, and it will break the 1 billion, 1.5 billion, or even 2 billion mark, and then what? Can the theater chain continue to improve the film schedule for our "Monster Hunt"? ”
Chen Zhixi nodded with a serious expression: "Yes, the heads of the eight major cinemas and several familiar theaters told me in private, saying that as long as our Mr. Li dares to pat his chest today to ensure that our new film will definitely be a big hit, then they will immediately continue to improve the schedule for our films." ”
Good guys, can you still play like this?
Liu Siying paused for a moment, looked at the time again, and then made a direct call to the United States.
"Mr. Li, what do you think of the box office performance of "Monster Hunt"?"
"Very optimistic, what's wrong?"
"How optimistic is it? 700 million? 1 billion? Or 1.5 billion? Or break 2 billion? ”
The other end of the phone was silent for a moment, and then said: "Even if it's 2 billion, to be honest, I'm very optimistic about this movie, and to be honest, even if it succeeds in climbing to the first place in Chinese film history, I'm not surprised at all." ”
Liu Siying was obviously stunned when she heard this.
She always knew that Mr. Li was very optimistic about this "Monster Hunt", but she didn't expect Mr. Li to be optimistic to this extent!
2 billion box office?
There are only two films of this level in China, and without exception, they are all directed by Mr. Li himself, the question is how can he do "Monster Hunt"?
"Monster Hunt" Liu Siying has watched it many times, the film is really good, Huba is very cute, but in terms of funny, she still prefers Zhou Xingzhi's comedy more.
"By the way, why are you asking this?" Li Mu asked on the other end of the phone.
Liu Siying replied: "The theater chain said that as long as Mr. Li dares to pat his chest and say that you are optimistic about our "Monster Hunt", he will continue to improve the film schedule for us." ”
Li Mu: "Neuropathy, our own film, I don't pat my chest and say it's good, do you still point to your nose and scold the garbage?" ”
After speaking, Li Mu hung up the phone.
Liu Siying told Chen Zhixi about the content of the phone call, but Chen Zhixi was in trouble.
"Then what should we say to the people in the theater? Let's just say that our Mr. Li is very, very optimistic about "Monster Hunt", and even thinks that it can break the 2 billion mark? Or does we always think that our "Monster Hunt" has a chance to top the first place in Chinese film history? ”
Liu Siying was silent for a moment and then said: "Just say the previous sentence: 'Mr. Li is very, very optimistic about this "Monster Hunt"." As for the box office breaking 2 billion and going to the top of the championship, don't mention it, if you don't win, it's Mr. Li who is open-mouthed, if you say it, won't it really become a god? ”
Chen Zhixi nodded, Mr. Liu's thoughts were exactly the same as hers.
In the next few days, the eight major theaters across the country have all heard Li Mu Li's views on the box office prospects of "Monster Hunt".
"Very, very optimistic!"
After that, several theaters sat down to discuss, and as a result, the film schedule of "Monster Hunt" was silently increased to about 49%, an increase of 4 points compared to before.
Correspondingly, the film schedule of "Journey to the West" was silently reduced to about 42%.
Looking at this result, although it is their own film that benefits, Liu Siying and Chen Zhixi still feel that this thing is a bit ridiculous.
Who has ever heard of a cinema chain asking the owner of a film's producer to evaluate a film's box office performance on his own? I said that my film will explode, and people will rush to improve your film schedule?
Is this really not a joke?
What level of credibility is this?
But this really happened in reality, not only did it happen, but it even spread out, but after it was spread, no one believed it at all.
For example, Zhou Xingzhi.
"Why did the schedule of "Journey to the West" on Maoyan Movie fall? Didn't you look at it a few days ago and still 45%? How did it change by 42%? Where did the 3% go? ”
"Where's it? It's added to Huashang Media's new film "Monster Hunt"! Haven't you seen that the film schedule of "Monster Hunt" has risen to 49%? ”
"Really! But why? Didn't everyone on the Internet say that they were more optimistic about Xing Ye's "Journey to the West"? ”
"What's the use of looking good online? I heard that this time it was Li Mu who personally patted his chest and assured the eight major theaters, saying that the box office of "Monster Hunt" was bound to explode, and the eight major theaters joined forces to continue to improve the film schedule of "Monster Hunt"! ”
"Is this news true or not, the IQ of the believer should not exceed 18 years old, and he can improve the film schedule by boasting about his own films? Isn't that? ”
"How explosive is it that must explode? Can it still explode Star Ye's "Journey to the West"? This market is expected to have an eighty percent chance of breaking the 1 billion box office, a sixty percent chance of breaking the 1.2 billion box office, and a 4 percent chance of breaking the 1.5 billion box office! Look at "Monster Hunt" again, the big names are just a weekly news, where can it explode if it explodes again? 2 billion? Do you really think that 'Chinese business films' can be equated with the four words 'directed by Li Mu'?
The news spread widely, and even the leading actors of "Monster Hunt" couldn't sit still, and asked Chen Zhixi about the producer if there was really such a thing? Is it true that our Mr. Li is very, very optimistic about the box office performance of "Monster Hunt"? Also, is the theater really because of this improved film schedule?
"Producer Chen, Mr. Li really said that he is very, very optimistic about the box office of "Monster Hunt"?"
"Even if you say it, you can improve the film schedule with a casual sentence? It's so fake! It is estimated that Zhou Xingzhi's fans will believe it, and use this to hack our Mr. Li. ”
"The key is that Mr. Li dares to say that those theaters dare to believe it! Could it be that stakeholders just say a word about the theater chain and believe it? Isn't this coaxing people like children? ”
Although Zhou Xun didn't ask anything, her eyes had betrayed her, and it could be seen that she was also very interested in this topic.
However, Chen Zhixi said to everyone:
"Mr. Li is really optimistic about our "Monster Hunt", to what extent is he optimistic? is optimistic about us, Mr. Li feels that the box office of the film has a chance to break 2 billion. ”
"2 billion?!"
Hearing this, there was an uproar at the scene.
Then Chen Zhixi continued: "Mr. Li even said that even if "Monster Hunt" can reach the top of the first place in Chinese film history, he doesn't think it's strange. ”
"No. 1 in Chinese film history?"
The crew of "Monster Hunt" was fried, and even Zhou Xun privately asked Chen Zhixi if Li always really said those words, and then the answer she got was "It's true!" ”。
……
Just when "Monster Hunt" was about to be released, several domestic video websites, such as Youku, Tencent Video, iQiyi Video, Leshi, etc., were eyeing the TV series that were completed or soon completed in the hands of Huashang Media.
At present, Huashang Media has a number of TV series that have been completed or are being filmed: such as "Obstetrician" starring Tong Liya, "Flower Thousand Bone" starring Zhao Liying, "The Legend of Chu Qiao" starring Bai Bing, "Palace 2" starring Song Yi, and "The Legend of Zhen Huan" starring Sun Li and others.
This does not include the two online dramas such as "The Crown Princess" and "Soul Ferry", which have been signed in advance, and Huashang Media has produced so many TV series at the same time, it should be enough to score, right?
Liu Siying asked Li Mu for advice on whether to sell a few more TV series at a time this time, or to come one by one.
Of course, Li Mu is inclined to come one by one.
First, scarcity is expensive, and the copyright of multiple TV series is traded at one time, which inevitably has the suspicion of sniping at itself.
Second, although the copyright of domestic TV dramas is already sky-high in everyone's hearts, Li Mu knows that the current sky-high price is just an appetizer, and the later the transaction is made, the crazier the market, the more the copyright of the TV series can be sold at a good price.
In the future, a drama can even sell at a sky-high price of 15 million episodes, with a length of nearly 90 episodes, a TV series can sell an income of more than 1.3 billion, and the salary of the male and female protagonists will exceed 100 million yuan.
Therefore, only by selling one by one can we maximize our own interests, and the better the things, the later they will be taken out.
So Li Mu directly sorted several TV series that he was selling on the phone.
"The weakest ratings performance should be "Obstetrician", so let's sell this one first."
"The Biography of Chu Qiao" should be better than "Obstetrician", I'm talking about ratings, and word of mouth should not be as good as "Obstetrician"."
"The word-of-mouth box office of "Flower Thousand Bone" should be good."
"The reputation of "Palace 2" is likely to be inferior to "Flower Thousand Bone", but the ratings should be stronger than "Flower Thousand Bone". The predecessor of "Palace 2", "Palace Lock Heart Jade", is too popular, and it will definitely bring fire to "Palace 2". ”
"As for "The Legend of Zhen Huan", let's put this drama at the end."
So Liu Siying took Li Mu's instructions to negotiate with interested TV stations and video websites, and in the process of contact, almost all the relevant personnel of TV stations and video websites were very tacit, and came to knock on Huashang's internal evaluation of the TV series being sold, mainly to knock on Li Mu's own views on related TV series.
It is recognized in the circle that Li Mu's vision is too accurate, and he is willing to tell the truth in many cases.
I remember that when Huashang was selling "You from the Star", although all the people who watched the film in advance said that it was good, but how good Xingyou was and how popular it could be, in fact, no one knew the bottom at that time.
Then Li Mu stood up, and he swore that "You from the Star" would be very, very popular, and that was the most important project of Huashang Media during that time, so the unit price must be very high.
Everyone also looked at Li Mu's confident appearance, yes, choose to believe him!
Who let this kid not miss even one time in so many years?
Since Li Mu is so optimistic about "You from the Star", what else is there to say? Grab it!
In the end, before the release of "My Love from the Star", when no one could be sure whether it could be popular or not, Xingyou sold a sky-high price of 7.2 million episodes, shocking the entire industry.
Huashang Media is magical in that you can directly ask Li Mu what he thinks of the new drama, and Li Mu is generally quite accurate, and he doesn't just know blindly boasting because it is his own work.
Therefore, this time the TV station and video website came to negotiate, and it was very natural to inquire about Li Mu's evaluation.
"Of course, 'Obstetrician' can't compare to 'My Love from the Star'."
"Our Mr. Li still likes the drama "Obstetrician" very much, but according to him, "Obstetrician" should be slightly weaker among the company's five recent dramas."
"Of course, even if "Obstetrician" may indeed be relatively weak, it is probably no problem to win the national championship at the same time."
After introducing Li Mu Li's evaluation of related TV series, the next thing is the competition between several TV stations and video websites.
Although Huashang Media has made it clear that what they took out first was the weakest among several dramas, but even if it was the weakest, it was compared with other dramas in the Huashang system.
But what if compared to non-Chinese dramas?
So grab it, you don't want it, some people want it!
As a result, the first round of single episodes of "Obstetrician" was sold to Dongfang and Jingshi, each of which was 1.4 million per episode, and the first round of attacks was 2.8 million per episode.
The second round was sold to ten terrestrial and satellite TV, with a total price of 1.2 million episodes.
The network copyright was finally won by Tencent Video, and the price of a single episode was 2.6 million.
In this way, the total single episode price of "Obstetrician" is 6.6 million per episode, which is only 600,000 yuan lower than the single episode of "You from the Star", which is popular all over Asia.
And when it comes to the total contract price, "My Love from the Star" has to bow down, because its total number of episodes is only 22.
And how many episodes of "Obstetrician" are there?
42 episodes!
The total price is 277 million yuan.
Representatives of some TV stations and video websites who participated in the negotiations with Huashang Media for the first time were eye-opening this time.
It turns out that the price negotiation can still be negotiated like this?!
Is the TV series good-looking, I asked the producer boss directly, and then the producer's boss said that it was good-looking, and as a result, several companies started the competition mode for the drama very tacitly?
What does the TV series producer say?
Also, Huashang Media clearly admitted that the drama it is selling may be the worst of the few?
Then the country's major TV stations and several video websites directly raised the price of a single episode to 6.6 million per episode?
It's magical!
I didn't write it out today, so I'll make it up tomorrow.
(End of chapter)