On April 25th, the movie "Send You a Little Red Flower" held a grand premiere in Beijing, director Li Mu, starring Li Mu, Liu Yifei and other related main creators, Han Sanping, chairman of China Film Group, Wang Changtian, chairman of Light Limited Media, Yu Dong of Berner Films, Ye Xuan, vice president of Wanda Cultural Industry Group, Yan Yiyun, chairman of West Film Group, and other representatives of the producers also appeared.

Liu Yifei strongly recommended "Send You a Little Red Flower" to the audience on the spot, as well as its original work "Incomparably Beautiful Pain", and said that when she first read this book, she was sure that she wanted to play the heroine of the book, Hazel, but at that time she knew that it was almost impossible, because when the film was established, it was determined that the male and female protagonists in the original book would be used.

Until one day, Li Mu suddenly told her that "Incomparably Wonderful Pain" was going to be filmed in two versions: American and Chinese.

After speaking, Liu Yifei held the microphone and looked at Li Mu beside him with affection.

Li Mu picked up the microphone and said: "In fact, the American version, that is, at the beginning of the project of "The Fault in the Stars", whether it was me or the company's senior management, I didn't have much hope for the box office of the film in the mainland, the sales of the original work in the mainland were very average, the domestic original fan base was very small, and the actors and actresses were not well-known in China, until I found out later that Yifei actually wanted to act in this drama very, very much, so I thought, why not just make it into two versions of Huaxia and the United States? ”

"The American version relies on the huge fan base of the original book in North America, while the Chinese side relies on the box office appeal of Yifei, which not only fulfills Yifei's wish, but also maximizes the box office potential of this story, why not?"

Liu Yifei interjected: "This story is so touching, I have been sad for the experience of the male and female protagonists in it for a long time, but you just want to make more money with this story." ”

After Liu Yifei finished speaking, everyone's eyes at the scene fell on Li Mu's face.

Li Mu raised the microphone and said: "Because the more money I make, the more I can make more films that I and the audience like, and I can do more meaningful things." ”

Then Li Mu, on behalf of the filmmaker, officially announced that he would donate part of the box office income after the film's release to the public welfare foundation to help those who are struggling with the disease.

Well, the speeches of both were actually prepared in advance.

April 26th.

Directed by Li Mu and starring Li Muliu Yifei, the film "Send You a Little Red Flower" was officially released nationwide.

At this time, the American version of "The Fault in the Stars" has been released for a week, although this version has not been released in China, but the content of the film has already been transmitted back to China, at this time, the Chinese Internet is full of the film's plot and repercussions, among which the North American box office exploded, crushed Tom's new film "Lost Battlefield", and foreign praise made domestic fans eager to move on the upcoming "Little Red Flower".

But the tragic ending, the male protagonist finally relapsed from cancer and passed away and other spoilers, which discouraged many fans who couldn't accept the tragic ending.

There are many fans who are even die-hard fans of Liu Yifei said that they can't accept this kind of tragic movie, of course she likes Liu Yifei very much, and she is willing to spend money to support her idol, but she really doesn't plan to go to the theater to watch it, and said that she will most likely buy tickets but not watch it, because of her strong empathy ability, she is afraid that she will be sad and linger for a long time after watching the film.

A similar situation is not an isolated case, there are indeed many fans who know that the film is well evaluated and know that it is a good movie, but because it is a tragedy, they will not watch it.

In addition, there are quite a few movie fans, if they hear that a certain tragic film is very good, they will also watch it, but they will regret it very much, maybe the ending should be changed to a happy ending!

This caused a large number of people who wanted to watch it but couldn't accept the tragic plot and didn't go to see it on the day when the film was officially released nationwide, and at the same time, a large number of fans who went into the theater with the tragic emotion of being brutally abused at the end.

As a result, when the film was really released nationwide, when the audience saw that the male protagonist had indeed relapsed with cancer, when they saw the touching eulogy written by the male and female protagonists for each other in advance, when everyone was moved and found it difficult to accept the fact that the male protagonist was about to pass away from the bottom of their hearts, the finale finally came.

The eccentric writer suddenly brings the news of a new CAR-T therapy, and the male protagonist becomes one of the first volunteers in the world to receive a clinical trial of CAR-T therapy and successfully cures cancer. (The 1.2 million injections of anti-cancer drugs that will be swiped in 2022 belong to the same treatment)

After watching the ending, almost all fans who already knew the plot in advance were stunned.

"What's going on?"

"The hero who said that he died, and the heroine was in pain? What about the tragic finale? That's it? ”

"What the hell is CAR-T therapy? Is the movie made up? Is it so amazing? ”

"I've got all the tissues ready, so you're going to show me this?"

"It's so fake, the movie is paving the way for the male and female protagonists to die, but it took a long time to pave the way, and finally a new anti-cancer therapy came?"

"This is completely different from "The Fault in the Stars"!"

"Rub, I almost didn't get flashed by Director Li, but in the end, isn't it good that the male and female protagonists finally defeated the disease?"

From the end of the first movie, major film critics across the country began to take action, and for a while, the comments on "Little Red Flower" on the Internet began to grow rapidly like a blowout.

"The first 99% of the film is very similar to the American version of "The Fault in the Stars", but in the last 1% came a peak, please forgive me for having to spoiler, everyone knows that the American version of the last actor is dead, but our "Little Red Flower" did not, the last male protagonist of "Little Red Flower" received CAR-T therapy and successfully survived, I also checked it on the Internet, this therapy is really not made up by the director, just last year, the first batch of volunteers in the United States have officially accepted the clinical trial of CAR-T therapy, As for the effectiveness of this therapy, it is still unknown, but I hope it is as magical as depicted in the movie. ”

Many fans who were skeptical about the tragic color of the film were immediately excited when they saw these overwhelming reports on the Internet, and these people posted one after another:

"I heard that the ending of Liu Yifei's new film "Little Red Flower" is not a tragedy? So you know why I love Director Li Mu so much, right? Just because he really knows what the audience likes to watch. Is there a tragedy? Tragedy is more classic? NO！ Lao Tzu loves to see the whole family reunion! Don't say anything, buy tickets to support! ”

"Some people say that it's unreasonable that the male protagonist didn't die in the end.,What I want to say is,Why is it unreasonable? Isn't that what science is all about? Anyway, I think this adaptation is pretty good. ”

"Do you know how uncomfortable my chest was when I saw the eulogy that the male and female protagonists wrote for each other in advance, but I knew that the male protagonist was going to die? As a result, in the last few minutes, a CAR-T therapy suddenly came, which can be called a top-level reversal, and I suddenly felt a huge sense of satisfaction in my heart. ”

"I don't understand the reversal, but in fact, CAR-T therapy is not abrupt at all. The daughter of the writer who went to see the male and female protagonists together died of cancer, so the writer's temper will be so weird, recalling before, the writer often uses medical progress to encourage the daughter with cancer, there will be a way in the future, and there will be a way to persevere, but unfortunately in the end, the writer's daughter still did not wait for the medical progress that can cure the cancer in her body, and when I saw this, I was thinking, the writer's daughter did not wait, if the male and female protagonists can't wait, then what is the meaning of arranging for the male and female protagonists to meet the writer? I didn't expect it to be guessed! ”

"The same, I also vaguely guessed that the actor was going to be cured by a new therapy, but I had always heard that the American version was a tragic ending, so I couldn't believe it, but I didn't expect Li Mu to really change the finale in the end."

Regarding the writer who brought the new CAR-T message therapy mentioned by film critics and netizens, in the original book, the heroine's favorite book is called "Solemn Sorrow", which tells the story of a very real cancer patient, but the story ends abruptly in the most critical part, and no one knows what the final ending of the anti-cancer protagonist in the book is.

So the male and female protagonists sent an email to the author to ask about the ending of the protagonist in the book, but they unexpectedly got a reply from the author, and invited them to Amsterdam to tell it in person.

In fact, the reason why "Solemn Sorrow" came to an abrupt end at the end was because the author's daughter had died after failing to fight cancer.

And it is not the author himself who invites them, but the author's assistant, who hopes that the arrival of the hero and heroine will save the author from the grief of losing his beloved daughter.

It's a story of saving each other.

Looking at it this way, the final twist and loop of the film is actually not too abrupt, because the film has already had a lot of foreshadowing before.

Soon the Douban score of the film came out, 7.9 points, 0.2 points lower than "The Fault in the Stars", looking at the comments, there are many fans with low scores who are complaining about the forced new treatment in the end, but the comments under the film reviews are often "It turns out that the male protagonist is not dead?" Looks like it's worth going to the theater! "That's it.

In short, while the final happy ending disappointed some fans, it also successfully attracted many audiences who like happy endings to finally enter the theater.

There are gains and losses.

The final report card was announced, with a zero point field of 28.62 million yuan and a box office of 175.4 million yuan on the first day.

The next day was Saturday, and the single-day box office rose sharply, reaching 217.8 million yuan.

The third day was Sunday, and the box office peaked and then fell back, and finally received 171.3 million yuan.

In this way, the first three days of the premiere of "Little Red Flower" plus the zero point field, a total of 593.1 million yuan was gained, and the box office performance was quite strong.

The fourth day was Monday, and the single-day box office dropped greatly, and finally harvested 127 million yuan.

At the same time, the box office results of the second weekend of "The Fault in the Stars" were finally revealed.

On Friday, Saturday and Sunday, "Star Fortune" earned a total of $24.7 million at the box office in the North American market, successfully winning the box office first.

Tom's "Forsaken Battlefield" continued to be the runner-up, grossing $19.5 million over the weekend.

The third is Paramount Pictures' "Gym Boys" with $14.75 million.

With $24.7 million this weekend, plus $56.87 million last weekend, plus the box office from Monday to Thursday, the cumulative box office of "Star Fortune" in the North American market has officially exceeded the $100 million mark, reaching $108.47 million.

In addition, in overseas markets outside of North America, the best box office performance of "Star Fortune" turned out to be Brazil, where the film grossed a total of $31.18 million as of the second week.

In addition, there are 19.42 million US dollars in the United Kingdom, 151.3 billion US dollars in Mexico, 1222 US dollars in Australia, and 11.2 million US dollars in Germany.

By the end of its second weekend, the film had grossed $304 million worldwide.

With a production cost of less than $10 million and a publicity cost of $50 million, the global box office exceeded $300 million in just two weeks, and the final box office is predicted to be between $3.4 and $370 million - "Star Fortune" has undoubtedly been a huge success.

In particular, the film's feat of beating Tom's "Lost Battlefield" has become a beautiful talk in the industry.

Back to "Send You a Little Red Flower".

This time, Li Mu is both a director and a starring, or a co-starring role with Liu Yifei, so this time it has naturally become Li Mu's hardest working film to participate in publicity.

Since the release of the film, Li Mu and Liu Yifei have started the road of large-scale roadshows, from Beijing to the magic capital, from Yangcheng to Goose City, and then from the first-tier box office cities to the second- and third-tier cities, the two have traveled to many cities across the country for publicity.

When interacting with fans, Li Mu found that many people were very concerned about the treatment of the male protagonist's cancer at the end of the film.

"Director Li Director Li Dao, is there really such a therapy in the world?"

"Yes, and the first clinical trials started last year."

"Does Director Li think this therapy will really be effective?"

"It's very promising, but I've heard that it's not for all cancers, and it's not for all people."

"How long does Director Li think this treatment will be popular?"

"I can't say this well, I'm not an expert in this area after all, maybe five years, maybe ten years, but if it really works, it will definitely be popular in the future."

"If it's really that effective, won't it be expensive then?"

"It will be very expensive at the beginning, and it is not impossible for a needle to be more expensive than 100,000 or even more."

"A needle of more than 100,000? That's too expensive, how can ordinary people afford it?! ”

"Is it really that expensive?"

……

Running many theaters every day, one city in a day or two, this wave of roadshows made Li Mu and Liu Yifei both tired enough.

However, there are still some differences between the two, that is, Liu is still in the mood to ask for homework at night, while Li Mu is really a little unmotivated. But looking at the pitiful little expression of the person in front of him, as well as the small action of biting his lip, Li Mu really couldn't say the word "no", so he had to throw himself on the bed, and the rest was completely handed over to the other party.

Anyway, Li Mu doesn't want to move, and it's not up to her if she wants to move, now she pays attention to equality between men and women, and the law does not stipulate that men must be on it.

……

During this time, in addition to promoting "Little Red Flower", Huashang Media has another key film that has also entered the intensive publicity period before its release - that is, "The Hunger Games 2", also directed by Li Mu and starring Liu Yifei, the global release date of the film has been set for May 17.

May 3 is the day of the global release of Marvel's film "Iron Man 3", although Li Mu and the distributor are full of confidence in "Hunger Game 2", there is no need to fight with Marvel to lose both, because after many discussions, the producer, producer, and distributor of the film unanimously decided to let "The Hunger Games 2" avoid the edge of "Iron Man 3" and release it 2 weeks later.

(End of chapter)