Chapter 283: Summer File War

"The Promotion of the Crown Princess" is still on the air, and "Wolf Warrior" is about to be released, but there is still a little problem.

There is no problem with the movie itself, but there is a little trouble in terms of scheduling.

The film "Wolf Warrior" was originally planned to be released in June, but it turned out to be "Superman: Man of Steel" and "Small Times", Liu Siying and the distributor meant to avoid it, and delay it a little, everyone is to make money, there is no need for several popular movies to be piled up, Li Mu mentioned in the company that the box office of "Little Times" should not be bad, so everyone feels that they should avoid its edge.

In the final analysis, there is almost no precedent for the success of military action themes like "Wolf Warrior" in China, and everyone is still a little confident in its inevitability.

Nowadays, Huashang Media releases as few as seven or eight films as many as a dozen films every year, except for one or two particularly major films, the specific schedule of the rest of the films Li Mu generally does not ask much, in terms of scheduling, the company has professional talents, there is big data of Maoyan, Li Mu's advantage is in the content, not in the specific operation.

Therefore, the schedule of "Wolf Warrior" was delayed from the original June to July 20.

As a result, the schedule on this side has just been set, and the Hollywood film "Fast and Furious 6" on the other side has suddenly been raised. Well, there will be three new films released on July 20, namely "Wolf Warrior", "Fast and Furious 6", and "Shocking Crisis".

The last two of them are Hollywood blockbusters.

Especially "Fast and Furious 6", which was released in North America in May, turned out to be a big hit at the box office, and the global box office has now exceeded the $700 million mark.

"Fast and Furious 5" was the top ten of the annual box office list in China in 2011, which shows that this series still has a very good market in China, and now it has run into it again, what should I do?

Continuing to postpone?

The face is not good-looking, and I'm afraid the audience will also have opinions.

Then continue to be on the original schedule?

It's better not to delay the release at the beginning, and it's better to fight with "Superman: Man of Steel" and "Little Times" than with this one, right?

The distributor and the person in charge of the cinema chain called to persuade Liu Siying, the purpose of course to persuade the vice president of Huashang to delay it for another week or two.

For example, if it is postponed for two weeks, the total box office may increase by tens of millions or even hundreds of millions, is it a shame to change the schedule?

No!

In order not to change the schedule, the result was supposed to be 500 million box office, but in the end it was only 400 million, which was the most humiliating and became the laughing stock of the industry.

Liu Siying is responsible for the company's profits, and the cooperative publisher and several major theater chains mean this, so she also tends to delay the schedule a little more.

It's just a postponement, and it's not a big deal, when director Feng Xiaogang was in full swing, "Do Not Disturb" hit "Red Cliff" directed by Wu Yusen headlong, and in the end, didn't it also announce the file upgrade many times?

Make money, don't chill!

Well, the producer agreed to continue to postpone, the cinema theater side tends to postpone, and Liu Siying, vice president of Huashang, also plans to be good, but it seems that he has to mention to the chairman who is filming in Iceland, director Lin Chaoxian can do whatever he wants, people take money to do things, and don't get too involved in the specific release date.

The rest of Wu was shocked and didn't really want to continue the extension, but so many people were interested in postponing, and others were soft-spoken, and the weight of their words was still insufficient.

However, this time he found another way and directly called the mobile phone of Chairman Li Mu, who was absolutely capable of speaking.

"Chairman, "Wolf Warrior" may be postponed again."

"Well, I heard."

"What do you mean, Chairman?"

"Haha, you have called my mobile phone, you must have something else, let's talk about it, I'll listen to you first."

"Chairman, what I mean, everyone says that there is no successful precedent for a film like "Wolf Warrior" on the market at present, but there is no precedent, it does not mean that this road is impossible, is there a precedent for Chinese writers to publish in the United States and sell 200 million copies? Is there a precedent for an Asian writer to win a Hugo Award? None of them, but you have them after you start writing, chairman! ”

"Is there a precedent for Chinese directors to make movies, and as a result, the global box office has broken $500 million, $1 billion, and $1.5 billion, and "Frozen" even broke $1.7 billion. Again, no, but you have it after you shoot it, Chairman! ”

"There is no precedent for a Chinese director to win the Hollywood Oscar for Best Picture, and for a Chinese actress to win the Oscar, these examples all show that there is no precedent and whether it can succeed has nothing to do with it, the precedents are all broken, the chairman can break through, and of course "Wolf Warrior" can also break through!"

"Hahaha......" Feeling Brother Jing's praise, Li Mu felt quite useful in his heart, and after laughing, he asked, "Do you think "Wolf Warrior" can work?" ”

"Of course it works!" Wu was shocked, "To be honest, the plot of "Wolf Warrior" is indeed simpler, but "Fast and Furious 6" also has no plot, the biggest selling point of "Wolf Warrior" is the hearty battle, as well as the presentation of special forces tactical actions and comradeship, this is a man's romance, I believe that "Wolf Warrior" will be successful." ”

"Military career, defending the family and defending the country, this is of course a man's romance, but the beauty of the fragrant car, the adrenal glands are surging, this is also a man's aphrodisiac. But you're right, "Wolf Warrior" will indeed be a success, but not only because of the movie's wonderful presentation of the tactical actions of the special forces, but also because the honor of the strong in the rise of the common people needs a reasonable window of satisfaction. ”

"After China's accession to the WTO, its national strength has risen rapidly, and now China is not only a big country, but also a powerful country with huge global influence. In such a powerful country, if the audience can only be satisfied in the theater with the indomitable spirit of the weak who are unwilling to be humiliated and rise up to resist after being invaded, it is obviously not comprehensive, and the people's sense of glory in the rise of a great power also needs to be satisfied. ”

"In the face of the enemy, we can punish even if we are far away."

"In the face of a sudden and huge crisis, we can move quickly to escort the evacuation of overseas Chinese with warships, while the so-called old capitalist powers are dying in comparison, which is the sense of security and glory that the rise of a great power can bring to the people."

"Nowadays, there are many films in our country that reflect the unyielding fighting spirit of the weak, but as the other side of the same body, and the films that can better reflect the mentality of the strong in today's national reality are seriously insufficient, this time our "Wolf Warrior" series is to make up for this ecological niche, so I say that the "Wolf Warrior" series will most likely succeed."

On the other end of the phone, Wu Jing seemed to have a lightning bolt in his mind, and he said in a rather excited tone: "Chairman, I think I think of how to shoot "Wolf Warrior 2" in the future!" ”

Li Mu: "Actually, the script of "Wolf Warrior 2" has already been written. ”

Wu was stunned: "It's written?" What can I tell me? I'd like to hear if it can match up with what I just had inspired. ”

Li Mu smiled and said two words: "Evacuate overseas Chinese!" ”

Wu Jing: "......"

"Chairman, do you really think "Wolf Warrior" can win "Fast and Furious 6"?" Wu Jing was full of confidence just now, and the movie hasn't been released yet, who dares to guarantee that it will definitely succeed?

"I can't say that then." Li Mu said.

Wu was surprised: "Then you just returned?" ”

Li Mu smiled: "What if you lose? It's a big deal to fight again in the next film! If "Fast and Furious 6" wins "Wolf Warrior" this time, then next time "Wolf Warrior 2" wins "Fast and Furious 7", and it has been defeated again and again. ”

Wu Jing: "......"

Soon after this call, Li Mu called Liu Siying, and there was only one thing to talk about - the schedule of "Wolf Warrior" remains unchanged!

So can "Wolf Warrior" beat "Fast and Furious 6"?

Li Mu's answer is that he really doesn't know.

"Fast and Furious 6" was released in China in 2013, with a final domestic box office of 413 million yuan, while "Wolf Warrior" was released in 2015 with a final domestic box office of 544 million.

It seems that "Wolf Warrior" won "Fast and Furious 6", but one 13 years and one 15 years, the market size faced by the two films is not the same thing at all.

In 2015, "Wolf Warrior" ranked 22nd that year with 544 million, while "Fast and Furious 6" in 2013 ranked 11th in the country with 413 million.

In 2013, the total box office of the country was 21.3 billion, but in 2015, it soared to 44 billion.

So can "Wolf Warrior" win "Fast and Furious 6"?

Li Mu's answer was that he didn't know!

Looking at the box office of the two in their previous lives, it was "Wolf Warrior" that won.

But if you look at the proportion of the two in the total box office of the year, it is obvious that "Fast and Furious 6" should win.

But obviously Li Mu himself doesn't care much about this.

……

"I heard that Huashang Media has intended to adjust the schedule again, is there such a thing?"

Before the release of "Wolf Warrior", Wu Jing cooperated with the publicity as a guest on a talk show, and the reporter asked this question in person.

Wu Jing replied: "Several other producers, distributors, and theaters have indeed planned to adjust the schedule. ”

Moderator: "Then why did you finally give up on the adjustment?" ”

Wu was surprised: "Actually, it's mainly because Chairman Li Mu of Huashang doesn't want to continue to adjust the schedule. ”

Host: "It seems that Mr. Li is more confident in "Wolf Warrior", we all know that Mr. Li's vision for watching films is incomparable, he is optimistic about "Wolf Warrior", then "Wolf Warrior" probably has no problems. ”

Wu Jing slowly picked up the microphone and said: "Chairman Li Mu has a sentence that I am particularly impressed, in fact, I also asked Mr. Li, saying that our "Wolf Warrior" can win "Fast and Furious 6"?" Mr. Li's answer was that he didn't know! ”

Moderator: "Don't know? ”

Wu Jing nodded: "That's right, I don't know!" But Mr. Li also said, what does it have to do with "Wolf Warrior" losing to "Fast and Furious 6"? If you lose this time, just use "Wolf Warrior 2" to win it back next time! If "Wolf Warrior 2" also loses, then wait for "Wolf Warrior 3", which has been repeatedly defeated and tempered! To be honest, Mr. Li's words shocked me very much. That's right, it doesn't matter if we win or lose, the important thing is that we have the spirit of daring to fight, as long as we are not afraid of losing, then we will not lose, as long as we do not admit defeat, sooner or later we will win back. ”

The host took the lead in applauding: "Okay, let's applaud "Wolf Warrior" who dares to fight and never admit defeat, and cheer for "Wolf Warrior"!" Come on! ”

……

In the blink of an eye, it was July 20th.

On this day, "Wolf Warrior" was officially released nationwide.

A theater.

The most conspicuous place in the hall is often posted with the poster of "Wolf Warrior", and the probability of "Wolf Warrior" appearing on the screen is also extremely high.

There are also a lot of posters for "Fast and Furious 6", but the location is a little worse.

The poster of "Shocking Crisis" is in the worst position, and the probability of appearing on the screen in the hall is also the lowest.

The layout in the theater lobby reflects the popularity of the three new films to a certain extent, but it is not absolute.

For example, if you look at the pre-sale box office, in fact, "Fast and Furious 6" is better than "Wolf Warrior", the gap is not too big, but there is indeed a gap.

But why is the poster of "Wolf Warrior" in a better position?

Because this is a film of the Huashang series!

Nowadays, whether it is a producer, a distributor, a theater chain, or a theater manager, everyone is willing to sell Li Mu a face.

There are huge interests involved in film scheduling, but it is also unlikely that everything will really be based on the market because of the interests involved.

Of course, the market should be considered in the film arrangement, but it is also necessary to consider the sophistication of people!

There was still some time before the official start of the movie, and at this time, on the seats in the lounge area, two young men were chatting:

"Fast & Furious 6 is really good, I just watched the pirated version online."

"Of course, a film that breaks $700 million at the global box office is not too bad."

"Now it depends on whether there is a market in China."

"I think most of them have a market, and I remember that the last one performed very well."

"Not only that, "Furious 6" on Maoyan Movie is much stronger than "Wolf Warrior", and the first five have cultivated a large number of audiences in China."

"Men are interested in cars, two are interested in beautiful women, and three are interested in thrills, and there are all of them in the series "Furious", "Wolf Warrior" vs. "Furious 6" is really too much of a loss."

"But listening to Director Li Mu's words is still quite uplifting - if "Wolf Warrior" is not as good as "Furious 6", then find a place in "Wolf Warrior 2" vs. "Furious 7"!"

"Hahaha, that's right, but I still feel that maybe I don't have to wait for next time, maybe this time "Wolf Warrior" can win."

The two were chatting, and they heard the conversation between the audience and the conductor from time to time at the ticket window not far away:

"Give me two box office shots of Furious 6."

"Three Furious 6!"

"Three "Wolf Warriors", it's not bad to watch the trailer."

"One piece of "Furious 6"."

"Give me two copies of Wolf Warrior."

"A copy of "Shocking Crisis"!"

"I want a copy of Andy Lau's "Blind Detective"."

The two who had just chatted stretched their necks and looked over here for a while, and they also boredly counted the choices of the audience who bought tickets on the spot, and found that the audience who bought "Furious 6" was the most.

"Wolf Warrior" is actually quite a lot, but compared to "Furious 6", it is still somewhat worse, and the worst of the three new films is definitely "Shocking Crisis".

The on-site statistics are very similar to the pre-sale box office of Maoyan movies.

The boy who just thought that "Wolf Warrior" had a chance to win turned his head:

"Well, Furious 6 does have a certain advantage."

At this moment, the theater staff notified the start of ticket checking.

The two people who had just chatted also entered with the crowd.

Along the way, the crowd whispered some anticipation for the film from time to time.

""Fast Pursuit" is so handsome, the director and starring of "Wolf Warrior" have not changed this time, I hope the movie is also as good as last time."

"Give me back my dog's life! Hahahaha, it's really handsome enough, but it is estimated that "Wolf Warrior" will definitely be worse, the scale problem, the leading actor is tossed casually abroad, and in China, his identity is still a soldier, and there will definitely be a lot of restrictions. ”

"Indeed, this time it was dancing in shackles."

The two listened to the audience's complaints as they walked into the screening hall.

After sitting down, I waited for about five minutes or so.

Then the lights in the hall dimmed.

"Wolf Warrior" has officially begun.

(End of chapter)