The summer of 2013 is quite a fairy day for Chinese TV fans.

Some time ago, the storm of "The Promotion of the Crown Princess" has not passed, followed by the launch of "Soul Ferry" on Tencent Video, everyone thought that "The Promotion of the Crown Princess" was rough enough, but they didn't expect Huashang's filming to be "no lower limit" to such a point, netizens exclaimed after watching it that the original "Wumao special effect" is not an adjective, but a 100% true portrayal.

However, it is such a shabby online drama that makes netizens exclaim that they can't stop at all.

"This drama is poisonous!"

"Thriller, sensational, funny, human, thoughtful, Huashang always surprises you inadvertently."

"Look, Huashang is filming online dramas at the floor price, and most domestic dramas are still beaten!"

"It's not too beautiful to be able to see Huashang's drama in the summer vacation!"

"The Promotion of the Crown Princess" has been on several hot searches in a row, and now "Soul Ferry" is like this again, and then "The Legend of Zhen Huan", whose copyright was sold to 1000/episode, was released again.

The movement of the launch of "The Legend of Zhen Huan" is really not small - the highlight of Huashang, Li Mu personally stood on the platform and praised it, the two major video websites of the Four David TV pushed to a sky-high price of 10 million / episode, as well as the crazy verbal criticism of the original fans, plus the cast of this drama is not small, all these factors add up, so that the popularity of "The Legend of Zhen Huan" in this time and space in the early stage of the launch directly exploded.

However, for many fans of the original work, the casting of "The Legend of Zhen Huan" is too rubbish, no matter how you hype it, we just have to resolutely resist it.

So is the boycott unwatchable?

No, if you don't look at it at all, you can spray something, right?

Therefore, you still have to read it, but you must read it with a critical attitude, prepare the small book in advance, take notes patiently, and then write a critical grand statement after reading it.

Our original fans are looking forward to the stars and the moon, and finally looking forward to the adaptation of "The Legend of Zhen Huan", but Zhen Huan used Sun Li?

Make no mistake!

And then a very hilarious scene appeared.

Among all the original fans who strongly resisted the casting of "The Legend of Zhen Huan", the netizens who recognized the ID as "Coriander Foam" had the highest writing style, so these people discussed letting Coriander Foam watch the drama well, and then criticized the Huashang version of "The Legend of Zhen Huan" in a meaningful way.

Coriander Mo was ordered to be in danger, and he felt a heavy responsibility on his shoulders, so he naturally cheered up to watch the drama.

As a result, after watching two episodes, I unexpectedly felt that the filming seemed to be good, although I still felt a little awkward to watch Chen Jianbin's male protagonist and Sun Li's Zhen Huan, but it seems that the show as a whole is not so bad?

And what makes people feel terrifying is that it was indeed a little awkward to watch Chen Jianbin and Sun Li at the beginning, Chen Jianbin was really not handsome, Sun Li was really a little old, and not beautiful enough, but at the end of the two episodes, it was a little pleasing to the eye.

The plot is good, the acting skills are all online, the original most unacceptable casting is still pleasing to the eye, plus Jiang Xin's Concubine Hua is really amazing, so how to write this critical article?

The conclusion is that it can't be written, because it will be inexplicably exaggerated when it is written, so simply don't write it yet.

As a result, from the next day, the boycott faction, which was originally very united, was a bit internally divided, and many hardcore original parties even said that it was not so bad after reading it:

"Actually, you can see it!"

"There are indeed problems with casting, but the filming is okay, after all, it is a Huashang drama, and the basic bottom line is still there."

"I feel like 8 points, Douban's 9.4 points is too exaggerated, but it's really not as bad as I imagined."

Fans of the original work who haven't read it now can't help but be suspicious, a palace fighting drama, the Douban score can be 9.4, this is too exaggerated, is this drama really okay?

So everyone began to @ coriander foam, her level is recognized by everyone, now listen to what she has to say.

"Two episodes is too little, wait until I watch two more episodes before writing a review."

I can only shirk it like this, otherwise what should I do? She was the most fierce group to boycott at the beginning, what was the result? Defected after only two episodes? Inexcusable!

There are really no major problems with the first two episodes, and when you watch two more episodes, the more episodes will be exposed.

Then this netizen dragged on for ten episodes before finally writing a comment, and the title of the comment does not show that he was once the main force to resist the casting of "The Legend of Zhen Huan":

"Highly recommended! Director Li Mu said that "The Legend of Zhen Huan" is the pinnacle of its kind, and it is not a joke!! ”

It only took five days to go from strong resistance to high recommendation.

As for the ratings, strictly speaking, they are not too high, as of the fifth day, the highest Zhejiang Satellite TV is about 2.1%, the Jiangsu Provincial Satellite TV is 2.03%, the Beijing Satellite TV is 1.57%, and the lowest is the magic capital East, with an average of about 1.51%.

The highest 2.1% is definitely not bad, in fact, there may not be one drama in a year that the provincial satellite TV ratings can break 2, but there is still a little gap compared with "Flower Thousand Bone" and "Palace Lock Bead Curtain" some time ago.

But does it mean that the influence of "The Legend of Zhen Huan" is not as good as those two dramas?

Not at all!

Not to mention that "The Legend of Zhen Huan" has only aired ten episodes, and the ratings will continue to climb in the later period.

Let's just say that even if the ratings don't rise in the later stage, the highest rating is only 2.1%, so it can't be said that "The Legend of Zhen Huan" is not as good as those two, because those two are two stars in one drama, and "The Legend of Zhen Huan" belongs to one drama with four stars.

In the past, when the media blew about which drama was so popular, it often mentioned a concept called double TV breaking 1, that is to say, a drama was broadcast on two satellite TV stations at the same time, but if the ratings of the two satellite TV stations broke 1, it was worth bragging about, but now "The Legend of Zhen Huan" is four TV breaking 1!

Not only four broke 1, but also four broke 1.5!

Not only did four of them break 1.5, but two of them broke 2!

"The Legend of Zhen Huan" sold a total of 4 million per episode in the first round, Zhejiang, Jiangsu, Beijing, and Dong each sold 1 million/episode, and 1 million/episode can buy dramas with ratings of more than 1.5%, which is definitely earned, and 1 million/episode can buy dramas with ratings of more than 2%, which is definitely a big profit.

So the TV station earned, what about the video site?

Let's not talk about how much water there are millions of clicks, at least after the broadcast of "The Legend of Zhen Huan", another drama of Huashang that has not yet completed the later stage has become fragrant and sweet, that is, "Yanxi Raiders" starring Liu Shishi, and now whether it is iQiyi or Tengxun Video, they are trying to get the exclusive network copyright of this new drama.

Then it was early September.

"Interstellar" was officially completed, Li Mu returned to China with the crew, and then the post-editing work officially began.

In mid-September, the finale of "The Legend of Zhen Huan", the whole network was stunned for a while, and countless netizens went online to lament how boring it would be without "The Legend of Zhen Huan" in the future.

In the official finale of "The Legend of Zhen Huan", the traffic of iQiyi and Tengxun Video ushered in another surge, and many netizens couldn't wait to start rewatching it.

How big is the impact of this show?

From the perspective of ratings, Zhejiang Satellite TV is still far ahead, and the final average rating even reached 2.4%, followed by Suzhou Satellite TV, reaching 2.2%, leaving Beijing 1.8%, and Magic Capital East 1.7.

Anyone who has studied the ratings of Chinese dramas in recent years thinks that this achievement is incredible.

Even the director of Beijing Satellite TV couldn't help but sigh at the internal meeting:

"1.8%, our station finally came out with such a popular drama, but it turned out that it couldn't be vigorously promoted, and it was aggrieved!"

Why can't you promote it so much?

The ratings of 1.8% are indeed not low, but it is also broadcast "The Legend of Zhen Huan", other stations are 2.4% and 2.2%, and Beijing Satellite TV is 1.8%, how to publicize? The same drama, the same time period, as a result, you have lower ratings than others, are you glorious?

This is from a ratings perspective.

Then from the actor's point of view.

"The Legend of Zhen Huan" has made a large number of actors begin to emerge, especially Sun Li, the actor of the heroine Zhen Huan, who is even more popular through half the sky.

I heard that the salary of one of its dramas has soared to about 40 million after that.

and Chen Jianbin, Yongzheng played by a greasy uncle is stunned to make the female audience who has always been Yan Control look pleasing to the eye, which is very magical.

Then there is Jiang Xin, whose role as Concubine Hua has become a classic in the hearts of countless people, and Jiang Xin has become popular again.

There is also Cai Shaofen, the actress of the queen, who also became popular again because of this drama, and a large number of hot stalks related to the role of the queen were born on the Internet, such as "The concubine can't do it!" Something like that.

In addition, newcomers such as Tan Songyun, Lan Yingying, Mao Xiaotong, and Reyizha have also gained a lot of attention and have begun to emerge.

And from the perspective of the industry.

The biggest beneficiary of the hit of "The Legend of Zhen Huan" must be Huashang Company, in addition to the fact that the show sold the copyright at a sky-high price, but also because Huashang once again proved its unparalleled strength in making explosive models.

Let's take the near future.

From "Obstetrician" to "The Legend of Chu Qiao" to "Flower Thousand Bone" and "Palace Lock Bead Curtain", as well as "The Legend of Zhen Huan", the culmination of the current palace fighting drama, no matter which of these films is taken out, it is quite explosive, and as a result, these dramas are all from the recent Huashang Media.

Let's not mention the long-term hits, there are too many.

And this is not the end, even Huashang's low-cost online dramas "The Promotion of the Crown Princess" and "Soul Ferry" are phenomenal masterpieces, who else dares to question Huashang Media's ability to create explosive models in the future?

The bargaining power of the corresponding projects being produced by Huashang is even more bullish across the board.

Even the small-investment "Sito" was sold at a sky-high price of 7.8 million per episode.

This is the total unit price of the first round, the second round, the third round and the network broadcast rights of the TV station, in absolute terms, this price is actually not sky-high, after all, Huashang has sold several films above 8 million / episode, and even "The Legend of Zhen Huan" has been sold to a real sky-high price of 1000 / episode, but for the entire industry, 7.8 million / episode is a proper sky-high price.

This time it was Beijing and Chongqing Satellite TV that won the first round of copyrights, and the last time Beijing Satellite TV broadcast "The Legend of Zhen Huan" got 1.8% of the ratings, and the result was pressed to death by the 2.4% ratings of the same drama of Zhejiang Satellite TV, so this time I specially found a Chongqing Satellite TV with ratings that are not as good as my own, this time if "Sito" can also explode, then the limelight must be my own, right?

The online copyright of "Sito" was sold to iQiyi, and for video sites that are in the stage of staking land, although Huashang's drama is a little more expensive, it is still very worth buying.

If you buy dramas from other film and television companies, you may indeed spend a little less money, but whether the dramas of other film and television companies can have a greater impact after being broadcast is actually a complete metaphysical issue.

Will the big-name crew be able to become popular if they increase the cast lineup?

Not necessarily!

Therefore, for video websites, in order to save money and buy dramas with uncertain results, if the data is bleak, it is a proper act of losing watermelons and picking up sesame seeds, on the contrary, although the price of buying Huashang's dramas is a little more expensive, it can't stand the true popularity of Huashang dramas!

Popular dramas can bring a large number of new members, which is the most concerned issue for video websites at this stage.

This is also the key to "Sito" being a small-budget drama, and the starring Jing Tian still has the title of not being popular, but it can still be sold at a high price.

Li Mu returned to Beijing this time, and when he attended an event in the circle, Jing Tian happened to be there, and the two chatted casually, during which Jing Tian spent most of his time praising how good "The Legend of Zhen Huan" was and how popular it was.

It can be seen that she must be quite envious of the explosion of "The Legend of Zhen Huan", and at the mention of "Sito", Jing Tian couldn't help but take a deep breath.

"Whew!"

"What's the matter, "Sito" is about to be launched, so I'm nervous?"

"Nervous!"

"I watched the film a little bit, and it feels pretty good, it may be a bit of an exaggeration to say that you will become popular because of this, but a small fire is not a big problem."

"Mr. Li, I'm not actually worried about whether I'm popular or not."

"Huh?"

""Warring States" was scolded so miserably, it was not popular, I have seen it a lot now."

"But you just said you were nervous."

"I'm really nervous, mainly because I'm afraid that "Sito" will affect Huashang's reputation because I was scolded, and Huashang has not had a work with a bad reputation so far."

"Hahaha, too, the current Huashang is too highly praised by the media, which is actually not all a good thing, maybe one day Huashang will be cyberbullied if he fails to meet the expectations of netizens, and occasionally shoot one or two almost bad dramas, and it is not bad to lower the threshold of netizens."

After speaking, Li Mu took the wine glass and chatted with the bigwigs in the other industry, leaving Jingtian alone to suffer from gains and losses.

"What did Mr. Li mean just now? At first, he said that he had watched some sample films of "Sito" and felt good, but in the end, he said that he would occasionally shoot one or two bad dramas to lower the audience threshold, so is "Sito" good or bad? ”

said that he saw it, and he didn't care too much about whether it was red or not, how could it be?

Whether "Sito" is good or bad, this issue is not only very concerned by Jing Tian himself, but also by drama fans across the country.

According to the history of Huashang, "Sito" is mostly a good drama.

But if you follow the history of the heroine Jingtian, netizens really don't believe that she can hold up a good drama.

So is "Sito" worth watching?

Soon netizens reached a consensus on this issue:

"Do you still remember the overwhelming doubts after the casting of "The Legend of Zhen Huan" was announced? The result? Is "Sito" very similar to "The Legend of Zhen Huan" at that time? It's all netizens who think Huashang's casting is wrong, but what is the result? ”

"That's it! questioned the choice of Jingtian for "Sito", as if you know more about casting than Hua Shang! ”

"I believe in Huashang, I believe in "Sito", I will watch it after it is launched, but I still can't imagine how Jingtian can support a good drama."

"I can watch "Sito", but I don't believe in Jingtian, I think if even Huashang Media can't praise Jingtian this time, then this girl should simply quit the circle!"

"Agreed, I heard that "Sito" is still a drama specially selected by Director Li Mu for Jingtian out of favor and face, which is no different from Li Mu personally directing the film to praise people, if even this is not popular Jingtian, then it is really not interesting for the girl to mix in this line of work."

Jingtian didn't really have much pressure originally, but when I looked at the comments of netizens, good guy, "Warring States" didn't do this time, if it didn't work this time, I would be persuaded to quit the circle? Don't be so ruthless!

……

No wonder everyone is dissatisfied, I can't read what I wrote recently, and I'm very ashamed

(End of chapter)