The start date of "Let's Get Married" was postponed to the year after the year, and there were many more things that Li Mu needed to deal with before the year than expected, including the post-production of "Interstellar", the group, and the production of three animated films such as "Despicable Me", "Dream Travel", and "Zootopia".

By the way, there is also about the group company and the group payment.

In 2013, the transaction volume of more than 45 billion yuan was already a sure thing, which naturally caused a great shock in the capital market.

In June this year, almost at the same time as the launch of Ahri Yubao, the company launched a similar product "Spell Balance", competing with Ahri Baba head-on.

Although Ahri has advantages at the technical level, financial level, and network level, the development speed of "fighting balance" is not inferior to that of Yu'e Bao, and the two are basically in a state where you are chasing me and catching up.

If you want to join a group, you must make your own payment, and of course Li Mu will not make Liu Qiangdong's mistake in his previous life.

And to make a payment, Li Mu must touch Ma Yun and his Ahri Baba to cross the river, so the launch of similar products of "Yu Yu Bao" to "fight the balance" has become Li Mu's inevitable choice.

But Li Mu did not have the slightest intention of preemptively launching Alipay one step to "fight for the balance", opening up the relationship between the bank is destined to be an extremely difficult and energy-consuming thing, maybe there is a lot of risk, and if you choose to hide behind Alipay, people will follow the line when they go online, and people will eat meat and drink soup by themselves, right?

Li Mu didn't think about going online Yu Bao one step ahead of Ahri, but in the end he gave up because he didn't have such great ambitions, thinking about the terrifying scale of Yu Bao in his previous life, Li Mu was somewhat chilled.

He originally thought that he would follow in the footsteps of Ahri, not to mention developing to the first, at least to establish his own payment system, and use this Wie moat to protect himself, but he really underestimated his influence.

Among the various small loans that have harmed people in later generations, which of the largest ones has not invited celebrity endorsements?

No matter how good your Yue Bao product is, how can people buy it if they don't know? So if you want to develop, you don't have to advertise it?

And once it comes to publicity, Li Mu is not sleepy, and in this regard, the Ahri system may not be able to compare with Li Mu and his Li Mu department.

For example, after the group company launched the balance of the group, the executives of the group asked Li Mu to publicize it in person.

What should Li Muneng do? Since you have decided to make this product, you can't deliberately develop it badly, right? So whether it is half-pushed or half-pushed, or reluctant, Li Mu still has to cooperate with the company's publicity in the end.

Then Li Mu cooperated, what should Liu Yifei do?

She has long recognized Li Mu in her life, not to mention that fighting for the balance is a legitimate business, even the famous Ma Yun Ahri is also doing it, even knowing that this is an illegal business, Liu Yifei also followed, the so-called marrying a chicken with a chicken and a dog with a dog, marrying a robber to learn to block the way.

Li Mu and Liu Yifei both mentioned the balance of fighting, do the Huashang stars want to follow?

Huashang's brokerage department is getting bigger and bigger, and the competition for resources within Huashang is inevitably becoming more and more intense.

So after Yang Mi was the first to react accordingly, the remaining four beauties in the five beauties, as well as other Huashang male and female stars who are not members of the five beauties, such as Hot Bar, Song Yi, Jin Chen, etc., also chose to follow up.

After Huashang celebrities have followed up, should other stars in the entertainment industry follow suit? Huashang doesn't just use his own people, right? And everyone's relationship with Li Mu is also good.

This is only considered from the perspective of Li Mu's personal influence, the question is that even if Li Mu's strong influence in the entertainment industry is not considered, just talk about the product "Spell Balance", is it a good product?

The income is relatively not low, and it can be accessed at any time, in addition to the daily income, openness and transparency, etc., to be honest, most of the stars in the entertainment industry are financial idiots, Li Mi was biased to participate in "Dream of Red Mansions" The salary, in addition, such as Li Ruotong, Wang Likun, Jin Qiaoqiao, Cao Xiwen, etc., have also been cheated of money - it is true that stars in the entertainment industry can make money, but it is not ambiguous at all when they are deceived.

So now there is a financial management tool called "spelling balance", which looks very good, and even if you sell Li Mu a favor if you mention it casually on Weibo, do you think that in this case, will anyone in the entertainment industry follow up?

That's right, the banking channel is mainly opened up by Ma Yun's Ahri system, and all kinds of operation methods are explored by his Ma Yun's Ahri, Li Mu's group system is just following closely behind the Ahri system, and then decisively and timely mixed in from the gap made by the Ahri system, but when it comes to the two products of the two companies, when it comes to marketing strategies, with Li Mu's influence in the entertainment industry, the Ahri system really can't catch up with Li Mu's group system.

Therefore, Li Mu's development speed of spelling balance is not weaker than that of the pioneer Yu Bao, which makes Li Mu, who originally wanted to be smaller in scale and enough to establish a moat for self-protection, a little scared, and seeing that some stars in the entertainment industry also mentioned fighting balance financial management, Li Mu had to let out the wind to tell anyone in the entertainment industry who thinks that the balance is good and can certainly be used, but free publicity is exempt.

But at this time, the influence has spread out, even if there is no follow-up celebrity follow-up, the impact caused by the previous ones alone is enough to fight for the balance to establish a certain scale advantage.

Think about it, Li Mu, Liu Yifei, Yang Mi, Bai Bing, Zhao Liying, Liu Shishi, Tong Liya, etc., etc., are all using financial management, with high returns, open and transparent, settled on the same day, withdrawn at any time, very low risk, money market funds - what are you waiting for? Buy it and you're done!

Afraid of being fooled?

So many celebrities have bought it, and people are not afraid of what you are shooting? Besides, even if you are afraid of risks, what is the problem with saving less? Didn't you say that the minimum deposit was one yuan?

What?

Ahri's Yue Bao earlier?

I'm sorry, we don't believe Ahri who sells fakes, we believe Li Mu, Li Mu will definitely not lie to us.

Therefore, this old horse of Ahri was choked with anger.

Obviously, the most difficult negotiations were negotiated by himself, but the limelight was stolen by the group, and if the business model of the group can be integrated into his Ahri system?

Although Ahri was originally one of the venture capitalists of the group, the development of the group was still beyond Ma Yun's previous imagination, and even gave him a huge sense of crisis.

But if you want to say that you want to buy a group, I'm sorry, the group has developed, and he wants to buy it, but the strength doesn't allow it.

The so-called tree is a big move, and the great development of the group system in 2013 finally affected Li Mu's TV series shooting plan, because there were many more people who had to meet and held a lot of meetings that had to be attended, so that the filming plan of "Let's Get Married" had to be postponed to 2014.

In fact, if you have to turn on the camera, you can also turn it on a year ago, but in this way, the entire shooting cycle will inevitably have to be New Year's Eve.

For a crew, the New Year's Eve in the filming cycle generally does not have a holiday, even if it is a holiday, most of them are one or two days, Li Mu doesn't want to be busy with work on New Year's Eve, so he has to postpone the filming cycle of "Let's Get Married" to the first month of the next year.

But fortunately, in this way, he will have more time to deal with other aspects of work, such as the publicity and planning of "The Richest Man in Xihong City".

Huashang Media, Chairman's Office.

Li Mu, Liu Siying, Chen Zhixi, Shen Junsheng and other four people are discussing the publicity strategy of "The Richest Man in Xihong City".

Nowadays, Maoyan Films is continuing to make efforts in distribution, and has shown a new distribution advantage that is different from the old-fashioned distribution companies, and is increasingly favored by theater managers across the country.

Yu Dong, who used to be Bernard, carried movie copies and relied on drinking to convince theater managers across the country, so as to get the old-fashioned distribution experience of higher film scheduling, has been doomed to decline, and based on the Internet, with ticket compensation as the fist product, with hype Internet hot topics as the main means, and a new distribution method based on Internet big data analysis is rising rapidly.

In this regard, Maoyan movies have undoubtedly been at the forefront.

Specific to the announcement and release of "The Richest Man in Xihong City", in fact, long before the movie started, directors Li Mu and Shen Junsheng had already discussed which stalks should be buried in the filming to facilitate future marketing.

For example, when Mr. Jin played the last words of his second grandfather Wang Zongyao to Wang Duoyu, Wang Zongyao would have such a line: "The ball is not kicked like this!" ”

Obviously, this is the marketing of "Shaolin Football" held by Zhou Xingzhi, but Li Mu has contacted Zhou Xingzhi in advance and took the initiative to pay a copyright fee of 1 million yuan.

As early as 2003, when he was filming the movie "Kung Fu", Zhou Xingzhi took the initiative to find Jin Yong because of the mention of Jin Yong elements such as Yang Guo, Xiaolongnu, and Toad Gong in the film, and paid the copyright fee.

Huashang's operation this time is actually not fundamentally different from Zhou Xingzhi's previous operation.

In the previous life, "The Richest Man in Xihong City" was deliberately selected to be released nationwide during the World Cup, so the filmmaker could use the influence of the World Cup to promote it, and now Huashang Media has chosen the Spring Festival file, the largest schedule of the year, to be released, so it will not be able to take advantage of the popularity of the World Cup.

However, unlike in the previous life, in Huashang's version of "The Richest Man in Xihong City", Wang Zongyao's actor changed from Li Liqun to Wu Mengda.

The plot of "The Richest Man in Xihong City" is highly related to football, and Wu Mengda is one of the souls of the classic football film "Shaolin Football", so marketing with the help of "Shaolin Football" has become a consensus within the company.

In Huashang's version of "The Richest Man in Xihong City", in Wang Zongyao's last words recorded, Wang Zongyao was furious because Wang Duoyu was banned for biting people in the game, kicked women's football, worked as a mannequin, and made Japanese food, and finally said the classic line in "Shaolin Football": "Ball, it's not like this!" ”

This line can be used in the warm-up promotion before the release of the film.

This was the first wave of the propaganda offensive.

The second wave of propaganda offensive is related to Wang Duoyu's task of spending one billion yuan in a month, the main purpose is to arouse the interest of the audience, thus triggering large-scale discussions on the Internet, including but not limited to multiple plot trailers, posters, and online copywriting.

Next, the third wave of publicity will revolve around Wang Duoyu taking pictures of Buffett's lunch.

In fact, Buffett's lunch auction was played bad by the Chinese people, and there were four Chinese people who auctioned Buffett's lunch in the original time and space, namely Duan Yongping in 2006, Zhao Danyang in 2009, Zhu Hua in 2015 and Sun Yuchen in 2019.

Among them, the plot of "The Richest Man in Xihong City" is based on the Zhao Danyang incident, and the banquet in 2009 made this person really make a lot of money of 100 million, which made Buffett and the Chinese people eat in a shadow.

However, it is impossible to hide, and in 2019, Sun Yuchen's series of operations made Buffett deeply feel that the Chinese people were unguardable, and it is rumored that he also said that "in the future, the Chinese people will not be allowed to participate in the auction".

Of course, Li Mu didn't want to take Buffett's lunch seriously in reality, but in fact, it wasn't that he didn't want to, but the timing was wrong.

The auction time of Buffett's lunch is in June every year, in fact, the release of "The Richest Man in Xihong City" in July is indeed a very good time point, and the summer, the World Cup, and Buffett's lunch are almost all in this time period.

In fact, the reason why Liu Siying, Chen Zhixi, Shen Junsheng and others advocate using Buffett's lunch for publicity is entirely because they heard that Buffett really invited Li Mu to lunch some time ago.

It's really a coincidence, in Huashang's movie, Wang Duoyu invited Warren Buffett in order to spend one billion, but in reality, Warren Buffett magically invited our Huashang's boss to lunch.

If this propaganda opportunity that fell from the sky is not used, Liu Siying and the others are afraid that they will not feel that they will be punished by God, as the so-called God will not take it, but will be blamed!

So why did Warren Buffett invite Li Mu to dinner?

Not to mention Li Mu's huge achievements in the entertainment industry, let's just talk about the group, the development speed in the past two years is simply superb, and the annual transaction volume is about to reach 45 billion.

Not to mention the "Yu Yu Bao" and "Spell Balance" storms that have swept across the country like a whirlwind in the second half of this year, and although Li Mu is not very keen on investment, since he has decades of historical development trajectory in his mind, it is unrealistic to say that he does not invest at all, and any project that can be favored by Li Mu, let's just say that the return on investment is often very terrifying.

So in fact, Li Mu actually has the title of "Little Buffett" on his head, Li Mu doesn't like this title, and even hates it a little, Buffett adds a small word in front of it, as if he is a generation shorter for some reason, but the capital circle has to call it like this, and Li Mu can't help it.

In the face of Li Mu, a Chinese young man with great investment talent and excellent potential for the development of the group, Buffett is naturally full of interest.

Just like Warren Buffett once invited Ma Yun to lunch, now Li Mu is also remembered by this foreign old man, and he just invited Li Mu recently.

For this invitation, whether it is Huashang Media or the group company, they all have a very tacit understanding that they all hope that Li Mu, their common boss, can accept this invitation.

For Huashang Media, this is undoubtedly a good opportunity to promote "The Richest Man in Xihong City", but for the group company, Huashang Media's idea is simply naïve to the point of ridiculousness.

Our co-chairman's companies have developed to such a large scale, and Zhao Danyang can earn 100 million with a lunch, but you actually want to rely on the lunch of the co-chairman and Buffett to promote a broken movie?

Isn't this fighting mosquitoes with a cannon?

Little family gas!

And Huashang Media doesn't care whether he is a little boy or not, anyway, Director Shen Junsheng is already editing the promotional video of Wang Duoyu to shoot the plot of Buffett's lunch, and when the time comes, the news that Buffett invited us to meet and love Chairman Li Mu will be promoted together, and the publicity effect will be directly full!

The third wave of propaganda was followed by a fourth propaganda offensive, that is, a propaganda offensive with the song "Calories" as the core.

It's only 2013 now.,The rocket girl who was popular in the previous life hasn't been seen at this time.,In the previous life, Yang Chaoyue's sister who shouted the classic "burn my calories" in the song "Calories" will only be sixteen years old, but the ill-fated Chaoyue girl should have dropped out of school to work at this time, but I don't know if she is working in a textile factory or a restaurant, in short, the salary is not high, probably less than 1500 yuan.

The song "Calories" is very important to the movie "The Richest Man in Xihong City", but the Rocket Girl itself is not important to the film, in the final analysis, it is just a song, without the Rocket Girl, can't Huashang find a few girls who can sing? And it seems that the so-called Rocket Girl is not a powerful singer!

After Chen Zhixi learned that our chairman Li Mu created a very important women's chorus song for the film, he immediately proposed that he could gather all the beauties of Huashang to record the song together.

As far as movie promotion is concerned, Chen Zhixi has always been not afraid of making a big fuss, since the chairman said that it is best to find eleven people to sing this song, then this matter is simple, you think how about gathering Yang Mi, Tong Liya, Zhao Liying, Bai Bing, Liu Shishi, Di Lireba, Jin Chen, Zhang Tianai, Song Yi, Li Yitong? Is it enough?

What? One more missing?

Chen Zhixi immediately thought of the future proprietress Liu Yifei, and the more she thought about it, the more suitable it became, so even Li Mu said that the number of eleven people was just her own casual statement, in fact, there was no need to really put together eleven people, because it was obvious that the sensational effect that eleven people could cause must be stronger than when there were fewer people.

Promote the movie, who can be afraid of big movements!

And the most amazing thing is that the future proprietress was also brought in, with Liu Yifei's popularity at this stage, she and the rest of Huashang's ten beauties sang a promotional song for the film together, and the effect must be very good.

And after listening to Li Mu say that the sentence "burn my calories" is the most important, this glorious task naturally fell on Liu Yifei's head.

Of course, everyone wants the most classic lyrics, but with the future boss lady here, who will fight for this?

It's just that Liu Yifei shouting "burn my calories" can shout out the effect of Yang Chaoyue?

Regardless of the effect, at least at this stage, the strategy of Huashang Qunfang Eleven United States to sing a propaganda song for "The Richest Man in Xihong City" has been set.

This is the fourth wave of the film's propaganda offensive.

(End of chapter)