The second reason why "Breakup Master" was able to PK head-to-head with "Transformers 4" and achieve extremely good results when almost everyone was not optimistic is that "Transformers 4" has brought prosperity to the entire film and television market.

"Transformers 1" was the mainland box office champion in 2007; "Transformers 2" was the runner-up at the mainland box office in 2009, and it only lost to "2012", which is also a Hollywood blockbuster, that year; "Transformers 3" was the mainland box office champion in 2011.

The original spacetime "Transformers 4" will also be the box office champion in 2014.

The "Transformers" series has a huge influence in the mainland, and the release of "Transformers 4" has driven the entire film and television market, and fans are rushing to the theaters, pulling up the market data and bringing huge traffic, and the traffic will not only flow to the "Transformers 4" movie.

As a film released at the same time, "Breakup Master" seems to be breaking the net with "Transformers 4", but in fact, it is a "fox and fake tiger", borrowing the huge popularity brought by "Transformers 4" to sell their own tickets.

The third reason:

"Transformers 4" implements a 3D single shot, but the problem is that the theater does not only have a 3D screen, and almost only the two films "Change 4" and "Breakup Master" are released at the same time in the entire schedule, and "Change 4" only plays the 3D version, so what about the rest of the non-3D theaters?

What else can I do? Of course, I can only give it all to "Breakup Master"!

So how many 2D screens are there in the country? In 2014, it was 5,000 in the original plane, and now it is 6,500 in this plane!

There is also a fourth reason:

The attraction of blockbusters like "Change 4" to female audiences is actually very limited, judging from the data of later generations, the proportion of male viewers in the film has even reached 60%, and Douban even has a film review: Those who are willing to accompany you to watch it are good girls.

The expectations of female audiences are too low, and even the film "Breakup Master", which has a score of only 5.1, almost gave the invincible "Transformers 4" a fatal blow.

And now, Huashang Company has proposed that "Detective Chinatown" be set for June 27, they don't know that "Transformers 4" is likely to be set on this day, if they knew in advance, they would never propose this schedule, Li Mu knew in advance, but he didn't care.

The original time and space "Breakup Master" was able to insist on not changing the schedule after encountering "Change 4", under the persuasion of the film bureau, and also fought hard with "Change 4" to fight for life and death, so why can't Huashang's "Detective Chinatown"?

The advantages of "Breakup Master", which one of "Detective Chinatown" does not?

If "Change 4" and "Detective Chinatown" are announced to be released on the same day, will other domestic films be even more avoided?

The original time and space "Change 4" brought prosperity to the entire market, if Huashang blockbusters and Hollywood blockbusters compete on the same stage in this time and space, will the market be even hotter at that time?

The original space-time "Change 4" is a 3D single shot, giving away all the 2D screens, can this space-time "Change 4" still sell the 2D version?

The original time and space "Change 4" had very little attraction to female audiences, so it was easily captured by "The Breakup Master" a large number of audiences.

The coverage of "Detective Chinatown" in this time and space is undoubtedly broader than that of "The Breakup Master" - comedy movies, especially comedy films of Huashang Media, especially comedy films written by director Li Mu himself, and successful examples such as "How to Steal the Key", "People in Embarrassment", "Thai Embarrassment", "Non-Embarrassment", etc., it can be said that "Detective Chinatown" is destined to be a national movie that kills all ages, men and women, and young and old.

So even "The Breakup Master" in the original time and space almost gave "Change 4" a fatal blow, so why can't Huashang's "Detective Chinatown"?

……

Let's talk about "Space Traveler", which will be released on April 25.

The movie was about to be released, and director Guo Fan felt a huge pressure on his shoulders, and even suffered insomnia all night long.

This time is different from "Shark Beach", when filming "Shark Beach", although it was the first time he directed a film completely independently, but the cost of "Shark Beach" is not high after all, and Guo Fan is still a little confident in his own level, he firmly believed that even if "Shark Beach" could not be a big seller, at least it would not lose money to the company.

But this time it's different.

When "Space Traveler" was established, the company's production budget was only $80 million, which broke the company's record.

Before Guo Fan joined Huashang Media, he only co-directed one "Adventures" with Li Yang, saying that he was just a nobody at that time without any disparagement.

But the result?

After joining Huashang, he was immediately entrusted with the important task of serving as the director of "Shark Beach", and immediately after "Shark Beach", he was hired as the chief director of the sci-fi blockbuster "Space Traveler".

The investment of 80 million US dollars is unique in a film that is not directed by Li Mu himself.

Li Mu's attention to Guo Fan even caused a lot of criticism in the circle, and many people were waiting to see Li Mu and Guo Fan's jokes.

As far as Guo Fan is concerned, Li Mu cultivated him so much, he is naturally grateful, and because he is grateful, he wants to make the movie "Space Traveler" a high-quality product, so that everyone has nothing to say, so that the company can make money, and it is precisely his idea that makes the production cost of "Space Traveler" rise sharply.

That's right, when the project was prepared, the company determined that the production fund was 80 million US dollars, but Guo Fan, who was striving for excellence, patted it and found that the money was not enough.

If the money is not enough, he naturally has to call Li Mu, Li Mu is also very generous, basically he has not stuck Guo Fan in terms of funds, during that time, Guo Fan often made a phone call, and then his voice was full of shame and Li Mu said that the money was not enough, and Li Mu basically made additional investments every time.

As a result, when the film officially completes all the pre-production work, guess how much the cost of the film has soared by this time?

$110 million!

From 80 million to 110 million, Guo Fan overspent Li Mu by $30 million this time!

In the face of such a serious overrun, Guo Fan would even unconsciously avoid Li Mu's eyes when he saw Li Mu, and the overrun of 30 million US dollars was converted to 200 million, which was enough to make another big investment film in China.

And for Li Mu?

The production cost of "Space Traveler" is said to be 150 million US dollars, and the reason why Huashang Media set this figure of 80 million when the project was established is because the box office potential of "Space Traveler" will definitely be far inferior to films such as "Inception", so Li Mu is more inclined to achieve ultimate profitability by reducing the cost of the film.

If you really take out 150 million to make this film, you will really have to pay if you don't do it.

However, since Guo Fan overspent the film, Li Mu also went with the flow, Guo Fan is one of the few directors in China who can make science fiction and is willing to shoot science fiction themes, Li Mu still values him more than others.

As long as the money is actually spent on movies, it's fine.

So when the overspending director Guo Fan came to see Li Mu very embarrassed, Li Mu just said to him very lightly:

"Director James Cameron also loves to overspend on filming, as long as the final movie is made, there is no problem, in fact, compared to saving that little bit of production money, I would prefer that we can produce a director like James Cameron."

"Chairman, I'm ......"

Li Mu is okay with this, after all, at this time, Li Mu's global total box office has surpassed James Cameron and Steven Spielberg respectively, and now he Li Mu is the world's No. 1 box office!

"Sooner or later, there will be a second one in our company, and I think this person will be you!"

"Me?"

"That's right, you!"

At this moment, Guo Fan couldn't tell what it was like in his heart, he overspent by 30 million US dollars, but Li Mu's evaluation of him was that James Cameron also loved to overspend filming!

No, can it be compared like that?

Who is James Cameron? That's the world's top science fiction director, "Titanic", "Terminator", "Avatar", these are all classic movies that have caused a sensation all over the world!

How can the chairman compare me with director Cameron just because I overspent on filming?

Is this comparable?

"Okay, in the future, unless Hua Shang opens me, I, Guo Fan, will still work here for the rest of my life!" Guo Fan suddenly thought so.

Before leaving, Li Mu said to director Guo Fan: "I have discussed with Liu Siying and Chen Zhixi, and this time the company is going to spend another 35 million US dollars for the promotion of the film. “

When he left Li Mu's office at that time, the sweat on Guo Fan's head came down.

With a production cost of 110 million and a publicity of 35 million, won't the total investment of "Space Traveler" become $145 million?

That is, - nearly 1 billion yuan?!

The proportion of foreign comprehensive accounts is only about 30%.

With an investment of 10 billion, how much box office does it have to sell to pay off? !

Then our Guo Dao had insomnia.

Suddenly a little decadent after breaking more days in the first two days, sorry, it's being adjusted.

(End of chapter)