"I guess "Chinatown Detective" will definitely be rescheduled this time!"

"You don't need to say it, everyone on earth knows it!"

"Huashang Media's style of acting is exactly the same as Li Mu himself, and it can be summed up in one word: 'cowardice'! How many times have you seen Huashang Media's movies and other blockbusters over the years? The founder's style determines the company's style, and Huashang Media's style, in good words, is called 'stable as an old dog', and in ugly words, it is 'instigated into a dog', which was released on the same day as "Transformers 4"? Impossible, absolutely impossible! ”

"That's not a cowardice! "Transformers 4" and "Chinatown Detective" are not the same magnitude movies at all, and it is almost the same to fight in the ring with "Interstellar"! ”

"You can spare Li Mu quickly, the production cost of "Interstellar" is as high as 150 million US dollars, are you really not afraid that our Director Li will not lose money, right?!"

"I declare in advance that I admire Director Li very much, but to be honest, I really want to see Huashang Media's loss-making movies."

"If you want to watch it, the key is to have this kind of movie?"

Well, the films invested by Huashang Media for so many years have really not lost money!

……

Since the crew of "Transformers 4" announced that it will be set on June 27, the domestic Internet has begun to wait for the crew of "Chinatown Detective" to announce the rescheduling.

Two of the first three installments in the "Transformers" series were the annual box office champions of the year, and the worst one was also the runner-up, losing to "2012", which was also a Hollywood blockbuster.

Compete head-to-head with Transformers 4? This is how much money you can't get by!

Even the relevant creators of "Chinatown Detective" almost think so, although director Chen Sicheng's fame is not comparable to Li Mu, but the box office of the previous "Beijing City Love Story" is also good, with the reputation of Huashang Media, plus Chen Sicheng's fame, as well as the box office appeal of Wang Baoqiang, Tong Liya, Chen Brown, Xiao Loss and others, normally speaking, the film schedule of this movie cannot be less than 45%, but it will be released on the same day as "Transformers 4"?

That's over, if you can get 30% of the film schedule, the theater will look at the face of Li Mu and Huashang Media, the previous "Transformers" series in China has never been lower than 70%, do you want "Chinatown Detective" to only get more than 20% of the film schedule?

It can't be, right?

Then don't release it on the same day as "Transformers 4"!

However, the reality is that almost all netizens guessed wrong, this time Huashang Media really didn't change the schedule, and it was released on the same day as "Transformers 4"!

In this regard, many netizens said that Huashang Media wanted to "grab food from the tiger's mouth" this time!

What's more, he directly used "lack of heart eyes" to describe Huashang's operation this time.

In fact, Huashang Media will not change the schedule this time, and netizens will watch the drama at most, and those who really care about this issue must belong to Chen Sicheng and other relevant main creators.

In other words, what a rare opportunity to participate in Huashang Media's films, who doesn't want the projects they participate in to soar? Who wouldn't want to be able to take advantage of this to directly become a famous director? Or maybe the third-tier actors become second-tier, and the second-tier becomes first-line?

But what's the use of even if the quality of the film is high? If there are only about 30% of the films, how high can the box office of the film be?

As for a higher schedule than 30%?

Even if Huashang Media's face is big enough, Chairman Li Mu's status is high enough, and getting 40% of the film schedule will be the sky, right? No matter how much the theater sells Mr. Li's face, it can't lose its real money, right?

Chen Sicheng couldn't sleep well for several days, he still wanted to talk to Li Mu and Vice President Liu Siying, and strive to avoid the schedule of "Transformers 4", or a few weeks in advance, or a few weeks later.

As a result, what he got was Li Mu, and Mr. Li waved his hand to approve 80 million publicity funds for "Chinatown Detective".

You must know that the entire production cost of "Chinatown Detective" so far is only more than 70 million, and as a result, the publicity and distribution of the film directly hit 80 million?

In this era, this level of publicity and distribution, not to mention unique, at least it is also rare! In this era, 30 million publicity and distribution is considered a big deal.

In this way, the total cost of "Chinatown Detective" will increase to about 150 million, which is already quite a lot of pressure on the profitability of a comedy movie.

In fact, it is completely enough to spend 40 million for publicity, but this time Li Mu wants to pile up 80 million, in the words of Li Mu and Chen Sicheng: Publicity is for the audience to see, but it is more for the theater managers to have confidence.

Who sets the schedule for the film?

For the most part, theater and theater managers!

So what criteria do they use to determine the film schedule?

Looking at the production team, looking at the cast, looking at the scale of publicity, etc., in terms of the production team, Huashang Media's production is a well-known golden signboard.

On the cast, Wang Baoqiang. Chen Brown, Tong Liya, etc. are definitely enough.

The rest is publicity.

Huashang Media can directly come up with publicity and distribution funds that are higher than the production cost, which plays a vital role in enhancing the confidence of theater and theater managers across the country in the film.

In addition, according to the arrangement of Huashang Media and Maoyan Distribution, from now on, Chen Simin, Wang Baoqiang, Tong Liya, Chen Brown and other related creators will start to travel to dozens of cities across the country to carry out publicity, and in the process, it is naturally indispensable to interact with local theater managers to eat and pull relationships.

How did Bernard's Yu Dong Yu start that year? What Yu Dong talks about the most is the glorious deeds of him who brought movie copies to the theater managers across the country and finally got a good film schedule.

Although the promotion and distribution relying on big data has become more and more important, the traditional publicity methods still have considerable vitality.

In addition to convincing the local theater manager, the main creative team also has to chat with the local media as much as possible to promote and build momentum, and in the future, after the official release of the film, the main creative team will also carry out secondary publicity in all these cities.

In addition, the large-scale variety show "Run, Brother" led by Huashang Media will become the top priority of this movie promotion.

Wang Baoqiang and Chen Brown are both resident guests of "Running Brothers", both of them happen to be the main creators of "Chinatown Detective", and Huashang Media is also one of the major shareholders and leaders of "Running Brothers", so the variety show is destined to become one of the main publicity positions of the movie.

In addition, Huashang Media will also use its huge influence in the entertainment industry to carry out all-round coverage publicity on at least 1,300 terrestrial channels across the country, more than a dozen provincial satellite TVs, as well as subway buses, airports, and regular gathering places for college students.

When this set of combination punches down, the popularity of "Chinatown Detective" is no weaker than the menacing "Transformers 4", and Mr. Zhang of Jinyi Cinema said directly in an interview with reporters:

"I didn't expect Huashang to make such a big effort to promote "Chinatown Detective" this time, I heard that this publicity strategy was made by Mr. Li himself, which shows how much Mr. Li attaches importance to the film. It is no exaggeration to say that with the current popularity of "Chinatown Detective", if it doesn't happen to collide with "Transformers 4", arranging 75% of the film schedule is the least! ”

So how many films did "Chinatown Detective" get in the end?

48%！

That's 2 percentage points lower than "Transformers 4"!

In other words, the film schedule of "Transformers 4" is just 50%, and this film schedule also shows that the total schedule of the two films "Chinatown Detective" and "Transformers 4" has reached more than 98%!

Several creators of "Chinatown Detective" suddenly raised their expectations for the film.

Before, everyone thought that if they had a tough fight with "Transformers 4", they would be able to have six or seven percent of the box office of the other party, but now the film schedule is only 2% less than the other party?!

Well, maybe it's not impossible to reach the box office of "Transformers 4" to 5 out of 80, and even reaching 90 percent of it doesn't seem completely unthinkable.

For the film's director Chen Sicheng, since the film schedule has reached 96% of "Transformers 4", the box office performance of the film after its release should also reach 96% of the other party!

Of course, this goal seems to be a little unrealistic now, after all, everyone in the circle knows that the reason why Huashang Media's "Chinatown Detective" can get such a high-ranking film in the competition with "Transformers 4" this time is that I am afraid that the credit of drinking is greater than the quality of the film!

Meanwhile.

"Space Traveler", which was released on April 25, won 1.265 billion box office in the first ten days, and its daily box office fell to about 40 million, and then ushered in a wave of rebound on Saturday, with a daily box office of 74 million yuan, and a slight decrease on Sunday to 63 million yuan, adding up to a total of 344 million box office in China in the third week.

In the next four weeks, the daily box office of the film first fell to more than 30 million, and then further fell to more than 20 million, and the rebound in two days over the weekend totaled 103 million yuan, and the cumulative box office in the fourth week was 257 million yuan.

As of Sunday of the fourth week, the film has been released for a total of 24 days, with a total box office of 1.866 billion yuan, and the daily box office of the film in China has fallen to about 10 million yuan.

In the overseas market, the cumulative box office of "Space Traveler" has officially exceeded 260 million US dollars, which is about 1.57 billion yuan when converted into RMB, and the global box office of the film is 3.373 billion yuan in RMB and 557 million yuan in US dollars.

24 days, 3.373 billion yuan, 557 million US dollars - this time director Guo Fan is definitely famous in the film industry.

"The Richest Man in Xihong City", which has just broken the domestic box office ceiling, has a final box office of 3.37 billion yuan, and now Guo Fan's "Space Traveler" has equaled the previous box office miracle in only 24 days, how can it not be a sensation in China?

Although the 3.37 billion of "The Richest Man in Xihong City" is all domestic box office, while "Space Traveler" has been stained with the light of overseas box office explosions, if you only look at the mainland box office, "Space Traveler" can't sell "The Richest Man in Xihong City" anyway, but at this stage, it is obviously more compelling to be able to explode at the overseas box office, right?

Moreover, the final global box office of "Space Traveler" will definitely not stop at 3.37 billion, judging from the current box office trend, it will probably be able to get another 200 million or so in China, and a maximum of 40 million US dollars overseas, which is about 3.8 billion in general, and if it performs well in the later stage, it is not impossible to reach 3.9 billion, but 4 billion is probably impossible.

Of course, it's a pity that it can't reach 4 billion, but you must know that before the release of the film, Director Guo Fan set himself a goal of 2.5 billion in the world, and the ideal state is only more than 3 billion, but he didn't expect to accidentally rush to 3.8 billion, and the US dollar box office will definitely exceed 600 million.

"What a cow! Is this really my movie? ”

(End of chapter)