On August 15, six new films were released in China - "The End of Pompeii", "Mr. Good Fortune", "Dong Menggong 2 Boxing Dominates the World", "Jianghu on Sword Record", "Love Evolution", "Embroidered Spring Knife", of which "Embroidered Spring Knife" is produced by Huashang Media and China Film.

Lu Yang, the director and screenwriter of "Embroidered Spring Knife", wrote the script as early as 2010, and later when looking for investors to shoot, Lu Yang's first step was to take the script to almost all the largest film and television companies in China, and finally got the same reply: go home and wait for news!

Seeing that the news of the major companies had sunk into the sea, Lu Yang turned to the second, so he ran to a lot of small and medium-sized companies with the script, and the only company that was more interested suggested that Lu Yang change the costume drama into a modern drama, although Lu Yang's confidence in the project at this time had been seriously frustrated, but he still did not agree. At this time, the news finally came from several companies that had been run before, and it was not surprising that almost no one was optimistic about this project.

There are no investors who are optimistic, and no actors and distributors are willing to cooperate, Lu Yang does not have much hope for the smooth start of the project in a short period of time. In fact, director Lu Yang of the original time and space roughly experienced this setback, and later he worked hard to first persuade the famous actor Zhang Zhen to star in the film, and the project of "Embroidered Spring Knife" finally ushered in a turning point, China Film invested 30 million, and the project was finally able to continue to advance.

Lu Yang is a little luckier than the original time and space, although Liu Siying, vice president of Huashang, felt that the commercial value was limited after reading the script, but she was still moved by the story in the script, so she handed over the script to Li Mu, Li Mu just glanced at the script casually after getting it, and decided to invest.

Not only does he want to invest this time, but he also wants to meet this director Lu Yang in person.

Director Lu Yang was born in 1979 and graduated from the directing department of Beijing Film Academy.

"Embroidered Spring Knife 1" invested 30 million, and the box office of the original time and space failed to exceed 100 million, the box office is indeed not high in the eyes of Huashang, but the relative cost is actually not too bad, and the most important thing is that the reputation of this movie is very good.

It stands to reason that a film of this level does not need Li Mu to come forward in person at all, but he is optimistic about Lu Yang, so he met him.

At that time, it was the time when Director Lu Yang's confidence suffered blow after blow, so many companies rejected him, and now he suddenly said that Huashang Media, which had invested in the script before, came to the news, not only the news, but also the intention to invest!

Not only does he have investment intentions, but Chairman Li Mu also wants to meet him in person!

Director Lu Yang couldn't help but be overjoyed, the blows he had received before were completely unimportant at the moment.

Who is Li Mu? He actually wanted to see himself, this is obviously optimistic about the project "Embroidered Spring Knife", after so many years, has Director Li Mu's optimistic project been unsuccessful?

Now he, Lu Yang, I'm afraid that he is finally going to turn over!

Trembling when he came to Huashang, and when he saw a man who was trembling even when he saw Hollywood, Lu Yang suddenly found that his palms were already sweaty.

At that time, Li Mu flipped through the script in front of Lu Yang, and gave the script a high evaluation, and even proposed to recommend Liu Shishi, a subsidiary of Huashang, to play the role of the heroine Zhou Miaotong.

Who is Liu Shishi? That's one of the new four little flowers!

Some time ago, "Yanxi Raiders" made her a little purple!

How important can an actor really be to a film? At the beginning, no one cared about the original time and space "Embroidered Spring Knife", and then Lu Yang finally persuaded Zhang Zhen to participate, and with Zhang Zhen's blessing, China Film immediately agreed to invest 30 million.

Now Huashang Media not only has investment intentions, but also wants to use a popular little flower like Liu Shishi as the heroine, and the best result that Lu Yang envisioned before coming is nothing more than that.

At the end of 2012, when Lu Yang came out of Huashang Media, he couldn't help but sigh in his heart: "It is worthy of the rapid development and growth of Huashang Media and the cannotness of other companies, and people's vision is indeed to be one rank ahead of other domestic companies!" ”

Now a year and a half have passed in the blink of an eye, and "Embroidered Spring Knife" is finally about to officially meet the audience, and the popularity of "Embroidered Spring Knife" in this time and space is much higher than that of the original time and space.

With Huashang Media's status in the minds of domestic audiences, the films that Huashang is optimistic about and invested in will not be too bad, right? ! In addition, before the official release of the film, Li Mu deliberately improved the film in an interview, and he liked it very much.

and Lu Yang ran into a wall everywhere in order to find investment before, but Li Mu fell in love with it after reading the script, and the news that he personally met Lu Yang and recommended Liu Shishi as the heroine was revealed, and for a while, "Embroidered Spring Knife" also received a lot of attention.

Li Mu is benevolent to "Embroidered Spring Knife", Director Lu Yang is naturally grateful for this, and some fans of the heroine Liu Shishi regard Li Mu's operation as a sign that Huashang wants to praise his idols.

There are many actresses under Huashang Media, and the entertainment industry is a big river, where there are rivers and lakes, there are battles. The reality of so many years has clearly shown that Huashang actors are better developed than non-Huashang actors, and as Huashang actors, actors who can win the "favor" of the boss Li Mu are obviously better developed.

Now that Li Mu is holding "Embroidered Spring Knife" like this, he also said that Hua Shang is going to focus on us next?

The so-called some people are happy and some are worried, Liu Shishi's fans are satisfied, while the fans of another actress are in a bad mood.

Because just over half a month later, "Small Times 3", invested by CTI Media and directed by Guo Jingming, will also be released.

The heroine of "Small Times 3" is Yang Mi, and Yang Mi is also one of the new four little flowers of Huashang Media.

The current situation is that "Embroidered Spring Knife" starring Liu Shishi is going to be broadcast, and Director Li Mu personally recommends it, and Yang Mi's new movie, which is also owned by Huashang, will also be broadcast, Li Mu has not moved at all, isn't it obvious that a bowl of water is not flat?

Some Yang Mi fans also comforted themselves, because "Embroidered Spring Knife" was released more than half a month ahead of schedule and "Small Times 3", so isn't it very normal for Boss Li to help push "Embroidered Spring Knife" first? After waiting for more than half a month......

Well, more than half a month later, Li Mu will not push "Small Times 3"!

First, Li Mu has never commented on the first two parts of this series, and it has recently been rumored that when CTI Media invested in "Small Times 3", it took the initiative to invite Huashang Media to also participate in the investment, and it is said that the conditions are extremely rich, which is basically equivalent to sending money directly, I heard that Li Mu directly rejected the invitation of CTI Zhao at that time.

The first two parts of the "Little Times" series can be called box office dark horses, and this third part is basically scheduled to make a lot of money, right? As a result, don't give away any investment shares for nothing? Isn't this a clear face that you can't look down on this series?

The most annoying thing is that some of Liu Shishi's fans still have to understand that Li Mu values Liu Shishi more - where is this!

In this regard, Liu Shishi fans and Yang Mi fans can be regarded as a bar.

Liu Shishi and Yang Mi have a good relationship, at least on face, both of them also have a good sister's posture of not comparing, but if they can't stand the fans, they are in love, what is the best way for idols? After all, the same company still has serious overlapping resources, and many times, there is no hers if there is yours.

On August 15, "Embroidered Spring Knife" was officially released nationwide.

The film's reputation is very good, with a Douban score of 7.8 points, especially recognized by the majority of martial arts fans - it is worth the ticket price, not exaggerated, flawed and praised, and other evaluations occupy the mainstream, Ding Xiu said, "This person is my beloved relatives and friends, siblings, I have to add money!" It quickly became popular.

The box office of the film was 28.39 million on the first day of release, 3207 on the next day, and 3438 on the third day, with a cumulative box office of 104 million in three days of release, which has exceeded the total box office of the original time and space.

But this is not all due to the effective distribution of Huashang, the main reason is that the scale of the Chinese film market in this time and space is almost two years ahead of the original time and space.

The market has become bigger, and the launch of the film has naturally increased.

The fifth day is the weekend, and the box office of "Embroidered Spring Knife" rose sharply, closing at 44.81 million, 46.11 million on the sixth day, and 3438 on the seventh day, so far the film has been released for seven days, with a cumulative box office of 230 million, and the final box office is expected to easily break through the 300 million mark.

The total box office of 300 million is actually not worth mentioning among the films invested by Huashang Media, you must know that the mainland box office of "Interstellar", which has just been released, has exceeded the 4 billion mark, and the global total box office is as high as 1.358 billion US dollars.

The projected total box office of "Embroidered Spring Knife" is not even a tenth of the domestic box office of "Interstellar", but "Embroidered Spring Knife" is still a very successful film.

After all, its total cost is only 350 million, and although this movie also has flaws, in the eyes of many martial arts fans, the evaluation of the film is surprisingly high, and it is a film that has caused a very big impact among a specific group of moviegoers.

Then in a blink of an eye, in early September, "Small Times 3" was officially released nationwide.

The producer and publisher of "Small Times 3", CTI, is still very powerful, and the publicity goal is very clear - on the basis of strengthening and maintaining marketing in first-tier cities, the publisher has made great efforts in second- and third-tier cities this time.

In recent years, with the continuous and rapid development of the mainland film market, the market in first-tier cities has been close to saturation, and second- and third-tier cities have become new growth points. CTI's publicity strategy this time is still very accurate, and the "Small Times" series has a huge fan audience in second- and third-tier cities.

In addition, CTI played the banner of "born for the Internet era", learned from Huashang, and attached great importance to Internet marketing, Guo Jingming, Guo Caijie and Yang Mi and other main creators and leading actors also created momentum for the film on Weibo, setting off a "small era fever" on Weibo, which finally caused the box office explosion on the first day of the release of "Small Times 3".

147 million on the first day of release, 113 million the next day, and 101 million on the third day, the box office of the film exceeded 100 million for three consecutive days, although the Douban score is pitiful, less than 5 points, and the movie's reputation is very worrying, whether it is a professional film critic or an ordinary netizen, there are few good things to say about "Small Times 3", but the box office result of 361 million in three days still makes the film's main creator and starring team raise their eyebrows.

A high box office is enough, does a low rating matter? Which successful person has not been hacked, has the "Little Times" series been hacked less times since the first part - the main creative team is probably in this state of mind at this moment.

The release time of "Small Times 3" and "Embroidered Spring Knife" is only half a month apart, and both films are also one of the four little flowers of Huashang as the heroine, and it is difficult for fans of both sides not to compare the two works.

Liu Shishi's fans emphasized the importance of Chairman Li Mu, emphasizing that "Embroidered Spring Knife" was personally recommended by Li Mu, with a higher Douban score, and a better reputation among film critics.

And Yang Mi fans emphasized that the box office dark horse of "Small Times 3" was 361 million in three days!

Liu Shishi's fans said that "Small Times 3" has a very poor reputation, and Li Mu doesn't even want the investment share that is half given away by CTI.

Yang Mi fans said that "Embroidered Spring Knife" has no big problems except for the average box office, which sounds like a boast? As a result, he commented later: "Netizens said that the biggest black spot in the film is actually Liu Shishi's performance." ”

In short, the controversy between fans on both sides seems to have become a strange scenery in the mainland film market in August and September.

In the second half of this year, Liu Shishi and Yang Mi each had a new film to be released.

Liu Shishi's new film is called "I'm going to See You Now", which was originally a Korean movie in the original time and space, and it is another love movie related to time and space.

From "20 Years Old Again" to "Time and Space Love Traveler", and then to "Living Together in Time and Space", Huashang Media seems to be very good at shooting this kind of low-cost and time-related love movie, the original time and space movie has a very good evaluation on Douban, and was scored 8.3 by 120,000 people.

And Yang Mi's other new movie is "Happy Death Day", this film has been completed all the post-production work for a while, and it was originally planned to be released after Liu Shishi's "Go See You Now" was released, but now seeing that the two fans have to distinguish between high and low momentum, Li Mu suddenly changed his mind.

Aren't the fans of your two families quarrelling?

Don't you have to distinguish between high and low?

Okay, then I'll give you a chance!

It's just that the two of you don't have a chance to use it!

In fact, Li Mu's idea is very simple.

Since you two want to fight, well, I just have a movie to be screened with the two of you as the heroines.

Come on, why don't we arrange for the two of you to release your new movie on the same day? Can you fight for it?

The director and screenwriter of "Embroidered Spring Knife" are Lu Yang, and the director and screenwriter of "Small Times 3" Guo Jingming, the two films have not been released together, and it seems unfair to compare these two.

It's good now.

Yang Mi's "Happy Death Day" is a script outline written by Li Mu himself and then handed over to the company's screenwriting department to improve, and the same is true of "Go See You Now" starring Liu Shishi, the two movies are still released on the same day, this time is fair enough, right?

As soon as Li Mu told the company's senior management about this idea, the company first didn't react.

Everyone's heart says:

"It's all our family's movies, or are they all scripts written by the boss yourself, or are they all movies starring our company's Xiao Huadan, and they all have to be released on the same day? Damn, I haven't played like this before, what kind of marketing is this? I beat myself up?! ”

Liu Siying and Chen Zhixi think that this arrangement is good, and now the fans of the two families are competing for the front, first of all, the popularity must be enough, and then wait for Huashang to announce that the new movie of the two will be released on the same day, and the popularity will definitely go to a higher level.

Let's talk about the competition between my own works and my own works, some time ago, "Detective Chinatown" and "Transformers 4" were released on the same day, and it doesn't seem to be hitting a stone with an egg? But the result? When two key films were released, the market was first enlarged, and after the market became bigger, both films benefited to a certain extent.

"I'm going to see you now" and "Happy Death Day" will probably be the same, the market as a whole has become larger, and although the two films are competitive, they are also very likely to achieve a win-win situation.

And both films are produced by Huashang Media, no matter who is high or low, isn't it all rotten in Huashang's pot in the end?

And so the matter was settled so happily so quickly.

At the same time, fans on both sides were still there, but suddenly, Huashang Media officially announced that Yang Mi's latest film "Happy Death Day" and Liu Shishi's latest film "Go See You Now" will be officially scheduled for September 12.

Fans on both sides were in a trance after reading it, and then carefully read the latest statement released by Huashang Media:

"What's going on? Two movies released on the same day? ”

"What kind of airplane, how can there be two movies from the same company, or are they two competing products of chick movies released on the same day? Isn't this archfire? ”

Ordinary netizens who are not fans of anyone are even more excited now:

"Okay, good, Huashang is really particular about doing things, aren't you willing to fight? Come on, come on, let's fight for it this time! ”

"I'm grass, absolutely not! are all written by Li Mu, all of them are Huashang investment, they are all produced by Huashang team, they are all starring Huashang Xiaohuadan, and they are all small-budget chick movies - this is really all about ability! ”

"Peanuts, melon seeds, eight-treasure porridge, beer, drinks, mineral water, legs, I'm going to watch a show!"

"Originally, I didn't want to watch a movie recently, but now it seems that I have to watch it."

This is not over, and soon Li Mu said on his personal Weibo:

"I just have a movie in my hand that needs two actresses to co-star, although it is a double heroine, but there are still many scenes, I don't think it is better to co-star Yang Mi and Liu Shishi, just determine the role with the next result, if the domestic box office of "See You Now" is higher, Shi Shi will be the first heroine, if the domestic box office of "Happy Death Day" is high, Mimi will be the first heroine, I don't know what everyone thinks? Do Mimi and Shi Shi accept the challenge? ”

Boy!

Netizens shouted good guys, Li Mu Li Boss is playing one peach to kill three soldiers? It's not a big deal to see the excitement! This is adding fuel to the fire! It's a naked arch fire!

(End of chapter)