Central, Yip Wing Man's law firm.

Under the witness of Ye Yingwen, Fang Yanmei and Fang Yanping signed their names on the Qiankun Entertainment Artist Economic Contract.

Ye Yingwen said: "In Hong Kong, if you want to enter the upper class, you should have your own English name, do you have an English name?" ”

Fang Yanmei shook her head and said, "No! Can you please pick one up for us? ”

Ye Yingwen thought for a while and said, "Miss Fang Yanmei's English name might as well be May, with similar pronunciation. Miss Fang Yanping can be called Penny. ”

Liangkun smiled and said, "Lawyer Ye's two English names are not taken randomly. In addition to March, May also means hawthorn flower, and the flower language is 'the only love, protection'. In the past, Europeans believed that hawthorn flowers could ward off demons and evil magic, and hawthorn was often planted on the edge of yards and fields as a barrier. It is said that when Jesus Christ was executed, the wreath he wore on his head was made of hawthorn branches, so it was also called the 'holy tree'. Europeans believe that even if it withers for centuries, one day the hawthorn will grow lush foliage and flowers will bloom again. The name Penny comes from the Greek word meaning 'silent weaver'. The two names are the same as the personality traits of the two of you. ”

Fang Yanmei and Fang Yanping thanked Ye Yingwen in surprise: "Thank you, Lawyer Ye!" ”

Then, the two men happily hugged each other and cheered, "We have English names, and we are about to enter high society." ”

After being happy for a while, Fang Yanmei asked, "What is Brother Kun's English name?" We can use English names! ”

Liang Kun laughed twice and said, "My English name is Dick." ”

……

In fact, before signing the economic contract, Liangkun had already handed over the contract text to Fang Yanmei to take home and read.

In the face of so many dense clauses, ordinary people may struggle to even read them, let alone understand the legal implications.

As a result, Fang Yanmei, Fang Yanping and Fang's mother had to hold a family meeting to study the economic contract together.

Fang's mother gave the final conclusion, "Amei, isn't this a deed of sale?" ”

Fang Yanmei, who has an upright personality, called Liangkun.

Liangkun replied on the phone: "Yes, this is originally a deed of sale!" Did you know that? ”

Liangkun waited for Fang Yanmei to finish saying the dirty words in her heart before she continued: "Can you say that the company is wrong?" No, after all, when the company signed a contract with you, they all hoped to be able to cultivate it well, but it can only be said that there are too many uncertain factors in the entertainment industry, and no one can guarantee that you will be able to become the next Xu Xiaofeng and Teresa Teng tomorrow. Even Xu Xiaofeng and Teresa Teng have survived for so many years! This brokerage contract is definitely not the only one you sign without understanding anything. ”

Fang Yanmei asked in a bad tone, "What does that brokerage contract say?" ”

Liangkun said: "From your hairstyle change to your love report, from your speech and demeanor to your scandal design, a complete book can be published, called "Things You Should Know as an Artist", which is the content of the contract." ”

Fang Yanmei hesitated for a moment and asked, "Shouldn't you write at least a few albums, a few movies, and a few tours a year?" ”

Liangkun said in a big way: "Don't worry, this must be no problem, Zhang Che and Li Hanxiang are my friends, Fu Jiahui I just had dinner with him yesterday, you can rest assured." ”

Fang Yanmei was still a little uneasy, and said: "The obligations of the brokerage company in the contract are only three lines, and my obligations are three pages. I was worried that if I didn't perform well, the company would sell me casually. ”

Liangkun said: "Of course not, this one will definitely not, we give you the best resources." ”

Fang Yanmei carefully repeated the terms of the contract and said: "But the contract says 'the brokerage company has the right to transfer all rights and obligations under this contract to a third party', isn't that what it means?" ”

Liangkun said impatiently: "In Hong Kong, there are countless young people who want to become stars every year, such as carp crossing the river, you should think about it yourself!" You protect yourself so well, do you still want to be an artist? Are you helping yourself or are you hurting yourself? ”

……

After signing the contract, Liangkun arranged two senior agents poached from TVB for Fang Yanmei and Fang Yanping, which can be regarded as "old people with newcomers".

Liangkun has been running Qiankun Entertainment a few more times recently, and heard that the two agents always hit the two sisters Fang Yanmei and Fang Yanping verbally.

"Don't think that you can be arrogant if you look good, people like you in this industry can grab a lot of it."

"Don't always mention this and that to me, do you have the qualifications now? The bigger the star, the more modest and learn the point. ”

"Can you pay attention to your usual walking, be mental, you are an artist, don't always use the standards of passers-by to demand yourself."

After Liangkun gave Fang Yanmei and Fang Yanping two heads, Fang Yanmei's agent Chen Shumin found Liangkun's office: "Boss Lin, I don't agree with your recent behavior. What makes our industry different from other industries is that for an artist who has just signed a contract, the first thing the agency does is to crack down on her. ”

Liang Kun asked inexplicably, "Why?" ”

Chen Shumin said: "It is easy to manage, let her be honest and obedient, and make money for the company obediently." They must not be given the opportunity to be pampered and proud. ”

Liangkun said: "Isn't this a typical paternalistic management? ”

Chen Shumin said earnestly: "Artists are employees, and employees work for the company, and the interests of the company are the main thing. This is a matter of course. ”

Liangkun thought for a while and said: "The company should also establish a good relationship with the artist, otherwise it will be difficult to mobilize the enthusiasm of the artist himself, and it will be difficult for us to retain the artist when more competitors appear." ”

Chen Shumin nodded and said: "Boss Lin can sing red face with me and white face with me, and the things that maintain the relationship between him and the artist can be handed over to Boss Lin to do, but the way I manage artists will not change because of Boss Lin's words." ”

Liangkun continued: "I have no problem with this, but when we promote and market artists, we must not create an image of an artist who is completely different from myself. This is against human nature, and thus cannot last long. The marketing idea I consider is to conform to the artist's own personality characteristics, establish a distinctive image of the artist, and avoid becoming cannon fodder. I call this kind of artist image 'persona', and by building a persona, we can occupy a unique position and form a competitive selling point that distinguishes us from our competitors. ”

Chen Shumin had never been exposed to this marketing model before, but after listening to Liangkun's words, she also felt that it made sense, so she had to say: "This marketing method is very novel, I can only try it, but I will try my best to do it." ”

Liangkun agreed with Chen Shumin's attitude very much, nodded, got up and sent her out of his office.