This time when he returned to Xi City, it was not Han Zhou alone.

But Han Zhou and Wang Xiya are on the same road.

The idol project of the new world has officially begun.

The reason is that as soon as Han Zhou finished the banquet, Li Shanghong called.

During the reception, Li Shanghong talked to his direct boss, the group's PM and product manager, about the current trends in the entertainment industry and the concept of Internet entertainment.

It was heard by Lu Xiusheng, the chairman of the board of directors of Penguin and also the president.

Lu Xiusheng immediately put aside the others and listened to Li Shanghong's report alone.

Lu Xiusheng didn't care about Internet entertainment at first.

To be precise, Lu Xiusheng was ready to develop Penguin into an investment company, not an Internet technology company.

However, in recent years, the game has been too profitable.

Lu Xiusheng also paid some attention to the group's internal project, namely the Internet.

However, the development of the business on the Internet within the group is not smooth.

The first is video software, which is now grabbing the number of VIP members on a large scale, but it is not yet known what the future prospect is.

Then there's the music software space.

At present, Penguin has started to buy song copyrights on a large scale, and not one copyright for each song, but for each song of each singer, all performance copyrights, including original singing copyrights, TV station evening copyrights, and concert copyrights.

The purpose is just one word, and it can only be heard here and not anywhere else.

In the field of short video, Penguin is one step slower, and many short video apps on the market have become popular.

Among them, the penguin also wants to invest in one, but the sound wave does not invest, and the beep station, the penguin is not looking down on it now.

Penguin's top management hasn't solved this problem yet.

Needless to say, Dragon Point Chinese Network has been bought by Penguin.

At this time, Li Shanghong proposed a new concept of mutual entertainment.

The concept of penguin's mutual entertainment was proposed as early as last year.

In fact, to put it bluntly, it is Internet entertainment, which expands game entertainment to the whole Internet field.

Li Shanghong proposed a concept to Lu Xiusheng at this time.

Since games have expanded to the Internet, does this entertainment itself still represent game entertainment?

Shouldn't this entertainment mean big entertainment?

It should include games, literature, sports, film and television music.

To put it simply, in addition to Internet game entertainment, Internet literary entertainment, and Internet sports event entertainment, there should be another field, Internet film and television, music, media entertainment.

Lu Xiusheng asked a question: "Aren't we doing it?" ”

Li Shanghong: "What we do is video software and music software, Mr. Lu, we are now buying the copyright of Renjia, a song, a movie, a TV series, the price is high, Mr. Lu should know." ”

"And the stars behind these works are the value."

"A singer with masterpieces, an actor with masterpieces, who is more valuable than the movie and the song itself?"

Lu Xiusheng quickly understood what Li Shanghong meant: "So, you mean that we should set up our own entertainment company, or ...... Merger? ”

Penguins, accustomed to pinching the most profitable link in any ecology.

Now Lu Xiusheng has also woken up.

An investment company is an investment, an investor, and an investment.

Lu Xiusheng: "You mean, now the entertainment industry is about to change, and the cards are going to be reshuffled?" ”

If you don't shuffle the cards, the entertainment industry will be monolithic, and no one will want to get in.

Li Shanghong: "Idol." ”

"Mr. Lu, I have spent money to buy two trainees from Bangguo, and I am stepping up training."

"This time, I'm also trying to see if I can make it."

"But my permissions ......"

Lv Xiusheng: "What business, which companies participated?" ”

Li Shanghong: "A company called New World took the lead, and the participants also included Tianle and Mai Lang, and Global Huaguo. ”

Tianle, Mai Lang, and Universal Huaguo Lu Xiusheng are very familiar, after all, they always buy their copyrights, that is, they make money from penguins.

"Tell me what you think."

Li Shanghong said how to use the platform basis of penguin chat to promote idols.

This set of things is the same as the previous Penguin promotion game.

It's just that it's replaced by a promoter.

The principle of this set of things does not need to be explained by Li Shanghong to Lu Xiusheng.

Li Shanghong only gave a brief overview of the situation in the new world.

Lu Xiusheng listened: "In other words, many companies in the entertainment industry have been keenly aware that they are about to reshuffle, but many old big companies have not realized this." ”

"And now, the person Tianle and Mai Lang found who is best at doing this is Han Zhou in the new world."

"And these four together have covered many areas of the entertainment industry, but they lack an Internet platform, and we are the cooperation target they chose."

"Now, not only do we have to cooperate, but we are also going to create an artist department within us, learn from them, and even take the initiative to experiment with more possibilities?"

Li Shanghong nodded: "Mr. Lu, that's probably it, I don't know the specific situation, and even Han Zhou, who is the leader, doesn't know, because no one has done this matter yet." ”

"Not only us, but no one in the United States has done it, and the Korean idol industry in Sakura Country has been very developed, but they have not done our kind of attempt."

"If you only look at the expected value, our play method is more than a thousand times higher than that of Sakura Country."

Thirty percent profit is enough to make people crazy, and a stable industry increases profits by a thousand times, which is already a gamble that can be bet on heavily.

Lu Xiusheng smiled: "This is a gamble for others, and for penguins, it's just a matter of pressing a button." ”

"I'll do it for you."

"Don't set up an artist department yet, all artists are named under the name of Penguin Video, your working group."

"Cooperate with New World first and try to find ways to promote artists."

"Before the arrival of this idol show you are talking about, regardless of the cost."

Originally, it was meant to promote Penguin Video, but now if the show itself has the ability to absorb a large number of fans who are willing to spend money, then it has achieved the goal perfectly.

And there is an additional income from this thing, which is a super high-quality project.

Lu Xiusheng knows that his Internet company must have allies if it wants to set foot in the entertainment industry.

But Lu Xiusheng didn't feel that an alliance was needed before the matter began.

If the first show is done, it's not too late to form an alliance.

When the time comes, the show will be reproduced infinitely, and the program will be launched non-stop, and a large number of people will soon be cultivated.

But what to do next, Lu Xiusheng still needs to think.

Of course, the answer is in Han Zhou, but before the next step, Han Zhou will not say what to do next.

That's the thing, Li Shanghong got the permission.

And after Li Shanghong got the permission, he did more than anyone else!

Li Shanghong is ready to hang the new entertainment Sanzi promotional banner on the top of the space of the latest version of the Penguin APP for a long time!

A fixed ad page that the average user doesn't know how to close at all.

In other words, as long as it is a group that meets the target, you will see this recommendation when you open it.

For example, users with green diamonds, such as users who often listen to songs, such as users who have downloaded Penguin Music, rich users, and users who have a tendency to chase stars, you can't escape this promotional banner!

After Han Zhou learned that Li Shanghong had already done it, he quickly set off for Huixi City.

In the past few days, the first song has been recorded.

Now that this side has started, Han Zhou is also going to start his own plan.

……

After getting off the plane and getting in the car, Wang Xiya talked to Han Zhou about things.

"You tell Li Shanghong the preliminary operation method, and then you will take Penguin Mutual Entertainment to do this whole process, so you are not afraid that Penguin Mutual Entertainment will use his capital to catch up and suppress us in the end?"

Han Zhou was not afraid of this at all: "Don't worry, Penguin's entertainment sector is very strong in other aspects, but in this matter, it will definitely not get up." ”

Wang Xiya was a little curious about why Han Zhou judged it like this.

Han Zhou explained: "A few years ago, Penguin invested in a company, and then parachuted into the management and suffered a big loss. ”

"From now on, Penguin Investment Company only needs shares and interests, not control."

"It's the opposite of Ahri, another internet giant that likes to parachute management after investing."

Wang Xiya nodded: "Anyone who has been in contact with the stock market knows this." ”

Han Zhou: "Under the same operation mode, do you think that if Penguin does not enforce control over its subordinate enterprises, what will the stars cultivated by this subordinate company look like?" ”

Wang Xiya hadn't started to think yet.

Han Zhou gave the answer: "It will be paste." ”

In the capital market, there are only two possibilities, success or failure.

There are three possibilities in the entertainment industry, success, failure, and confusion after success.

Wang Xiya frowned: "According to what you said, if Ahri follows up, won't he become the most likely to succeed?" ”

Han Zhou smiled: "Ahri can't make it." ”

Wang Xiya: "Why? ”

Han Zhou: "Because the penguin won't let him be." ”

Penguins and Ahri are all-around wars, fighting every corner of the Internet.

In this situation, Penguin will allow any company to succeed in the entertainment industry, but it will never allow Ahri to succeed in the entertainment industry.

"Two tigers are fighting each other...... Wang Xiya: "So, as soon as you pulled Li Shanghong, you already thought of the ending." ”

"The end?" Han Zhou: "The world is always changing, and nothing has an ending. ”

"The Internet is a double-edged sword, and this time, I'm going to use both sides to see which side will succeed in the end."

"Whichever side succeeds, at least I'll get a knife."

"If both sides succeed, then it is really relying on the Heavenly Sword and commanding the world."

In this world, there is no "Heaven and Dragon Slayer", and there is no "Romance of the Three Kingdoms", only "Three Kingdoms".

However, the history of the Heavenly Sword is much earlier than this.

It first appeared in the story of the Warring States Period, probably a few people in the Warring States period bragged about it when they got drunk today.

And a few people bragged that King Chu Xiang asked them to blow.

Whoever brags is promised to be a doorman.

Some people say that I can kill a tiger with one punch, some say that the person I have killed dyed the river red, some say that I have seen a cow and can hit Mount Tai, and some people say that I have seen a wild boar with a tongue tens of thousands of miles long.

The person who can brag the most is called Song Yu, and he said:

"I have a sword, and I put it in the sky. 】

As high as the sky is, my sword is three points higher.

Because my sword is placed against the heavens, the heavens are only as high as the hilt of my sword!

This awesome is much bigger than the later teacher Li who commented on the book said that he wanted to put tiles on the Great Wall.

This person's bragging was a complete success, and later generations of literati and writers regarded the Heavenly Sword as a lofty ambition, and their hearts were higher than the sky.

Wang Xiya didn't understand what Han Zhou said, but Wang Xiya understood what Han Zhou said.

Although the way to understand is different, it is still the one who just understood.

Moreover, Wang Xiya understands that Han Zhou's ambition is thousands of times greater than what Han Zhou described.

……

Tin City, the rented practice room, probably never imagined that it would welcome the top of three entertainment companies.

Wang Xiya was present in person, Mai Lang sent the vice president over, and the director of the artist department came over from Universal.

A few people just wanted to come to the scene to see the first-hand data and see how far Han Zhou could push his two groups of people to the first time he played this set.

At this time, Han Zhou didn't have the heart to entertain them.

Instead, in the practice room, looking at the two combinations in front of me.

"You're going to sing together."

Saying that, Han Zhou looked at the three sons of Xinyu, especially Wang Chuyang and Lin Jianqiu: "Don't think you are amazing, you can sing now, I can make him unable to be on the new song list, and I can also make it to the top in an instant, but it's just a matter of spending money, don't think how talented you are." ”

Several people knew that what Han Zhou said was true, but they couldn't help but be unconvinced.

After all, he was young and frivolous.

Han Zhou: "This time, your song will be released on Penguin Music, and it will be paid for the first time." ”

"It's all about how many people are willing to pay for your songs."

"Moreover, almost all target groups will see your ads."

Threesome ecstasy!

Han Zhou: "But, don't be too happy, after the song is released, try not to go online, and don't search for your own name, the name of the group." ”

"You're going to be scolded."

Just imagine, an ad that can't be turned off is hanging in the penguin chat space, who doesn't get bored of seeing it?

Scolding is inevitable.

"But don't go to Weibo because there are too many people who praise you."

"If you release a song for the first time and you can get 350,000 sales a week, you're successful."

Wang Chuyang was a little unconvinced: "Brother Han, can all target groups really see our advertisements?" ”

"Under this kind of promotion, if we sell 350,000 yuan, will it be successful?"

Who used to have this kind of publicity for those singers? Other people's albums sell 100,000 a day, and there are many who break 700,000 a week.

After all, there used to be a single month of double platinum and three platinum album records.

Han Zhou: "Your MV is free, and only those who really want to listen to your songs again and again, and the single is looping, will buy it." ”

"350,000 is already very reluctant, if it exceeds 100,000, it already proves that you are talented."

Clicking to audition is to click to audition, listening to the MV is listening to the MV, and buying is another level of thing.

There are so many wool parties in the supermarket that they taste the taste, how many people spend money to buy it and go home?

Han Zhou looked at the three of HNT: "You will also post songs and post them on the Internet." ”

"If you have more than 3 million views, more than 10,000 comments, and more than 40 ghost animal videos in three days, at least five of which have more than 10,000 comments, you will be considered successful."

The HNT trio was stupid.

Isn't this data much more difficult than the goal of Xinyu's three sons?

And Wang Chuyang, Lin Jianqiu, and Wang Mo were even more unconvinced after listening to Han Zhou's words.

We take the best recommendation, and more than 300,000 sales are considered successful.

And they don't have any promotion, to achieve three million views in three days?

You must know that when two groups of people shoot the MV, they can see each other.

The MV of the three sons of New Entertainment was designed by half of the film production team that took over from New World years ago.

And HNT's MV is a trainee photographer, and after reading the schedule, he shot it with a DSLR camera, and it wasn't even shot with a professional camera.

Xinyu Sanzi's song has been practicing by himself for several months, and HNT's song was hastily recorded after practicing a few times, and there are even many cases of sound loss, and the tuner has not adjusted it.

Moreover, the HNT trio, Zhang Die, who has uncoordinated limbs and can't dance, is the starring role of the MV.

With this kind of resource comparison, we can't kill them?

And the HNT trio is also stupid.

Under this kind of resource comparison, we have to kill the three brothers of Wang Chuyang?

Isn't it funny?

Han Zhou smiled: "Actually, this promotion has nothing to do with you." ”

"The grades have nothing to do with you."

"No matter how you post songs and videos, you don't have an official debut."

"It's just a small-scale attempt, like a small-scale movie."

"I just want you to see each other clearly that what you think you are capable of is not your ability."

"The path you choose is not a good path."

"After seeing this clearly, you can see the door of the entertainment industry from a distance."

After speaking, Han Zhou leaned back in his chair: "Of course, the most important thing is that this time let you understand that if everything is listened to me, you can succeed." ”

The HNT trio couldn't believe that their own filming and singing of "My Skateboarding Shoes" would be successful.

The three sons of Xinyu also don't believe that they will not be able to beat the three brothers of HNT when the promotion is completely superior.

However, when they actually saw that the staff had uploaded the song and the promotion officially began, a few people realized how outrageous they were wrong.

Wang Chuyang was stunned.

He is particularly sensitive to money, and he never thought that the price of the single "Proud Boy" sung by the three of them would be ...... Five pieces!

What are you kidding, five bucks, listen to a song?!

There are now 16 pirated tapes on the street for five dollars.

Even if it is an electronic album that has been sold recently, it is almost twenty or thirty-one albums, and the price of a single song is about five or a dollar, and some even sell for one dollar.

And the ones that sell for a high price contain all kinds of souvenirs, not just songs.

Now it's a pure electronic version of a song and sells it for five dollars?!

It's not ...... Looking for scolding?

And now this song sells for five yuan, which is also the reason why Global Huaguo and Mai Lang all come to watch.

If Han Zhou does it this time, it will prove that fans will indeed spend money on idols.

Just imagine, an idol that everyone has never heard of, after just seven days of operation, new fans who have just become fans are willing to spend five yuan to buy sky-high songs?! What a concept!

As soon as the song was launched, Mai Lang's vice president clicked on the MV.

"Run, proud boy!"

Xinyu's three sons are dressed up very fashionably, and at the same time they are full of juvenile feeling.

Also, the singing is very good.

The MV is very well made.

Mai Lang's vice president nodded: "It's done well, but I'm still not optimistic about sales." ”

He bought the song, looked at it, and was a little puzzled: "It actually sold for more than two hundred?" The promotion of penguins is terrifying. ”

As soon as it went live, the penguin's promotional banner was hung up.

Being able to attract so many people in a short period of time shows that penguins are extremely scary.

As he said, it wasn't until half past eleven that night that more than 3,000 copies were sold.

It sells for 350,000 a week, and it's a fool's dream.

But at this time, under the super talk of Xinyu Sanzi's Weibo, the first experience of the whole world of the idol economy is underway.

……

"I heard that this dance was choreographed by Wang Mo himself, so talented!"

"Wang Chuyang's singing is so good, and his dancing is also handsome."

"Wow! Love Lin Jianqiu, how did you do it to be handsome and cute! ”

A large group of girls were raving about the three of them, and at this time, a new fan came in and asked: "Isn't it, it's so expensive to sell a song for five yuan?!" Heavenly King Zhang Yongce's song is only five pieces! ”

"The song sounds good, but isn't it too expensive to sell, too pitiful?!"

"This combination called Xinyu Sanzi is poor and crazy?"

Soon, someone commented below: "No, the three little ones are very hard-working, and the reason why they sell expensive is because the song is well-made." ”

"My sister's friend is an employee of New World Entertainment, and I heard that this song was bought by a very powerful songwriter, the price is more than one million, and the MV shooting is also very good, and this song will cost millions to make."

"Is that so? But five dollars is not too expensive. ”

"I've heard that if the song doesn't make money, the company won't send them new songs, so pitiful. They don't have a fan base, and if the unit price is not high, it is difficult to make a profit. If the company is not profitable, it will not send them new songs. ”

"If you don't send it, you won't send it."

"They have been trainees for a long time, they have been trainees, and they have signed a contract for ten years, they can only succeed without failure, and if they fail, they ......"

"You look at Lin Jianqiu's Weibo before, when no one paid attention to it before, they were still practicing dance at twelve o'clock in the evening, which is really sincere."

"I have a friend who is Wang Mo's classmate, and I heard that they only have a subsidy of more than 1,000 yuan a month as a trainee."

"Actually, they don't make any money at all when we buy songs, but if we don't buy songs, they won't release new songs in the future."

"If you like "Proud Boy", buy a copy, it's only five yuan, but it's related to their future!"

"To help them debut, you must make up enough sales."

"Hey, don't you know the people inside them, how much do you have to sell before you can continue to sing songs?"

"I heard that 500,000 copies are enough!"

"I've already forwarded it to the group of classmates."

"What's the use of forwarding, I asked my classmates to buy one for me, and I paid for it."

No one knows how many of them were sent by real people and how many were sent by people inside the New World.

However, single sales are soaring.

Han Zhou glanced at the data before going to bed and didn't think too much.

Han Zhou knows that even if it is not "Proud Boy" but replaced with a garbage song, with the continuous promotion of the set of miserable sales, it can be sold enough in a week, and now it is simply to show it to partners.

Moreover, the three sons of Xinyu are carefully selected, compared with ordinary groups, there is one less stage to buy cuteness and beauty, and they directly entered the operation period, although they are newcomer groups, but they are actually much higher than ordinary idols.

There is no possibility of failure at all.

Han Zhou knew that the era of idols was coming, and he knew that he couldn't stop it.

But Han Zhou did it himself, and he could add a card to this reshuffle, the quality card.

Other than that, Han Zhou couldn't do more.

The wheels without brakes have already lit the fire and will not stop.

In the middle of the night, these people who have just become fans are also looking forward to the song being on the new song list as soon as possible, and the group as soon as possible on the new star list, so that more people will see it, and more people will buy their songs, and they will be able to earn enough money to continue to release songs.

However, in the middle of the night, someone revealed the truth: "The list is not something that can be on the list with good data, it costs money to buy it." ”

"Listening to the three little agents, they said with a sad face that it will take 200,000 yuan to make the three sons of Xinyu at the bottom of the new star list."

Someone immediately said: "Then we have to push at least the three little ones to the fifth place on the new star list, how much does it cost?" ”

The man replied, "Five hundred thousand." ”

The person who commented before: "Then make up 500,000 yuan, and I'll give 50,000." ”

Soon this person was pulled into the fan base of Xinyu Sanzi, and the agent found her and chatted carefully for a long time.

After coming out, she learned the 'art of talking': "I talked to my agent, we have to make up 500,000, I will give 50,000, and I will personally take out 10,000 for every 100,000." ”

"Really? Are you out so much? ”

"Of course it's true, I'll give 50,000, and each of you will give 1200 is enough, if you don't believe it, you can join the group, I don't lie."

It's true that you don't deceive people, and it's also true that you want money to be on the list.

The only thing controlled by the new world is the 'distressed fans' who quickly evolved, and they quickly learned some words, and they knew what to do and say what would only benefit the three children, and what to do would be bad for them.

Of course, it doesn't take so much money to get on the list, it's called, profit.

————

This chapter is written a lot, mainly because the content is complex, some things can be explained clearly, and some things cannot be explained clearly.

This is also the initial stage of idol operation, and it will be interesting to see what follows.

(End of chapter)