Chapter 119: Han Zhou, Famous!!
In this world, since 03 years, the music market has been full of sorrow.
The album will never sell anymore.
But around 04, Chen Feng was born, sitting firmly in the country with rock and roll, the album sales were good, and there were many people watching the concert, which was a smash hit.
In 07, the music market picked up and began to enter the era of ringtones.
Saliva songs are flying all over the sky.
During this time period, many singers made money, such as Rang Bing, who debuted at this time.
However, the pawn is not the best in this time period.
During this time period, a person appeared, named Zhang Ceyong, a newcomer, who debuted with an album.
The first album, sold 2.7 million copies, double platinum.
In the first month of releasing the album, he was directly promoted to a first-line singer from sales!
The following year, two albums were released in one year, with a total of 6 million copies sold, and 6 platinums in a single year.
In the third year, the album was released at the end of the year, and before the end of the year, it broke through the sales of 1.5 million copies.
In three years, the whole process of accumulating the singer has been completed.
However, except for Zhang Ceyong and several first-line singers, the album sales of second-tier singers began to drop significantly.
The end of the physical album has come.
It was around 10 years ago that MP3 became popular.
In 12 years, MP3 has completed the ultimate evolution, and the sound quality is only barely weaker than that of tape, but one MP3 can hold 400 songs.
Electronic piracy began to run rampant.
In 14 years, the famous first-line singer Zhou Quanou released his personal electronic album "The Wind".
His albums cost eighty-one albums, and after purchase, he can own the full set of album rights to Penguin Music, and at the same time have a USB flash drive that stores all the electronic music, but cannot transcribe it.
And it is also accompanied by two posters, as well as a certain probability of getting a signed photo.
This album sold 1.8 million copies.
This is considered to be the opening of the electronic age, and the music market is going to pick up!
Everyone knows that holding a concert is a loss, and releasing an album is a loss.
The only role of singers in concerts and albums is to cultivate die-hard fans, and then use the popularity created by die-hard fans to make money by relying on commercial performances and variety shows.
However, after Zhou Quanou's "The Wind", Zhang Ceyong also released a digital version of the album.
Sold 1.9 million copies.
At this time, Zhang Ceyong's total album sales in his life have reached 27 million.
When Zhang Ceyong released the album, he only bought less than two million copies.
No one dares to make a big splash and spend a lot of money to release an album anymore.
All the way up to this year.
All the way to Anlan.
So, the whole music market, all the companies, all stared at this album.
An Lan, "Love at First Sight", physical version, electronic version, digital version, three versions are on sale simultaneously.
The physical version, all vinyl records and older-looking discs, is oriented to Southeast Asia, East Asia, and the Australian Chinese market.
The electronic version cannot be transcribed, and it is sold based on a USB flash drive.
Digital version, Penguin Music, new music, simultaneous release.
If nothing else, ordinary people don't understand what it means to let these two giants release this album simultaneously, but people in the industry know it very well.
Mai Lang, bet on everything!
Before the release of "Love at First Sight", there were already eight songs that topped the hit song chart.
Seven of the songs were sung on the stage of "Tomorrow's Superstar" in their versions.
And "Childhood" is a roadshow version after the song was announced.
At the same time, all radio stations in the country, so far on the on-demand list, seven of the eight songs of "Love at First Sight" have taken turns to top the on-demand charts for at least a week.
Among them, "The Moon Represents My Heart" topped the list of four weeks!
And since its release, it has been in the top three on the radio on-demand list, and has never fallen out.
This kind of grand occasion has not appeared for nineteen years, and even the youngest singer, the later king of heaven - Zhang Ceyong, has never done this.
This is also the fundamental confidence of Mai Lang's sacrifice of his life.
On this day, the albums of the three categories of "Love at First Sight" were released together.
The physical album sold 390,000 copies on the first day!
That's right, on the first day, the physical version of the album for foreign markets sold 390,000 copies.
This is a data that is difficult to encounter in the best era of singers, you must know that at that time, the physical version of the album sold more than 200,000 copies on the first day, which is the ironclad 300 gold album, that is, the total sales will exceed 3 million!
Electronic sales amounted to 140,000 copies.
The electronic version is expensive, and it actually sold 140,000 copies, which makes people have to sigh that times are changing.
The scariest thing is that the digital version.
On the first day of Penguin Music, "Love at First Sight" sold 480,000 copies.
On the first day of the new music, "Love at First Sight" sold 370,000 copies!
1,390,000 on the first day!
Single-Day Platinum Records!
Last year, the album with the highest sales volume of the year only sold 1.21 million copies in a single year!!
One day, it directly blew up the album sales record in the past three years.
The major music companies are going crazy.
Almost all Field Service staff have returned.
All in the study of "Love at First Sight".
An Lan was called the future of the music industry by many first-line singers and even divas when she debuted, and she was called a little diva by fans, not a joke.
This kind of data, in the craziest era of the music scene twenty years ago, is already terrifying.
Twenty years ago, in the most glorious era of the music scene, the highest annual album sales in a single region were about 4 million copies.
Even eight years ago, in the afterglow era of physical albums, Zhang Ceyong never achieved one million sales in a single week.
Daily? Million? Platinum?!
In fact, the sales of this album did not surprise Han Zhou.
Han Zhou compared the grassroots king with the most popular album sales he had ever seen.
He sold 6 million copies a year, and 20 million pirated albums were sold.
It's horrible.
At present, Huaguo has cracked down on pirated music, and the sales of digital albums should have rebounded.
And An Lan's album, Han Zhou came up with so many songs, just to become an instant hit.
Make a name for yourself as a gold medal songwriter.
To put it simply, Han Zhou's ambition is that an album is named Wang Jianing.
Wang Jianing has cultivated a super gold medal songwriter who is a diva.
I'm 50 years old, and I've been in this business for 30 years.
The fame accumulated over a lifetime, Han Zhou wants an album to rush to this status, and he must come up with good things.
Han Zhou took out four of the top ten songs in the 100-year music chart in his previous life!
The first hit song of the year for nine years in the previous life.
Fourteen songs, all of which were at least the top ten most popular songs in the previous life.
Putting together this unbeatable album.
It is impossible for Han Zhou to write another album like this.
Because this album is the twelve songs that Han Zhou sold to Mai Lang at almost the highest price in the market when he was not famous, and the price was 12 million.
And, 8 percent of the proceeds go to Han Zhou.
Only two choral songs are copyrighted by Han Zhou himself.
Now this album, sell one, Han Zhou will share the money once.
Major TV stations, ask An Lan to sing once, and Han Zhou will share the money once.
In the future, Han Zhou will enjoy the status of a super gold medal songwriter, and it will never be possible to come up with so many excellent songs to make an album.
Unless, it is Han Zhou who makes another album by himself, or An Lan needs to smoke a foreign language album when he needs to rush to the foreign market.
Otherwise, it is impossible.
Bluedo Music, a group of people sit together, look at the data, and look at each other.
"One Hundred ...... Thirty-nine...... Ten thousand?!! ”
The music director of this company, the three gold medal producers, was stupid on the spot.
The boss of Landu Music: "This data horror is horror, and it's not so terrifying when you think about it." ”
"Don't look at An Lan who hasn't performed abroad once, Mai Lang has actually smashed through all the foreign markets in Southeast Asia and East Asia."
"Last month, "The Moon Represents My Heart", "Cloudy Sky" and "Persistence" successively landed at the top of the Sakura Country Radio on-demand list."
"Mai Lang spent at least 50 million yuan to do this."
"The cost of this album can't be returned."
"It's hard to say." Music Director: "As long as there is a situation that is popular all over Asia, you can make money back by attending any event." ”
"Mai Lang has been frantically pushing this album recently, and there is indeed no upper limit on the promotion cost, but they are not doing it to make money at a loss."
Boss Landu: "Do you really think Liu Jianxi is stupid?" Spending the company's money to support his daughter? Isn't it better to just give her the inheritance? ”
"Mai Lang doesn't have a leader now, but the key is it."
"Tang Jie of Mai Lang, a quasi-heavenly king for a lifetime, has never become a heavenly king, and he can't take it."
"And Su Rui is old, although she is a diva, but how long can a diva in her forties last?"
"Do you really think Liu Jianxi is crazy? You must know that in the past month, the songs in this album have been broadcast seventeen times on various stations of Yang Ma. ”
"However, this album, what we have to look at is not only the promotion, but also the quality, these fourteen songs...... This Han Zhou ......"
"Find a way to contact Han Zhou, it doesn't matter if it works out or not, I'll invite him to a meal and get to know him first."
……
Mai Lang Music.
Almost all the top are together.
Zhao Qiao: "My suggestion is to take out "Childhood", "The Story of Time" and "Later" to sell singles. ”
"Sell more than 10 million singles."
"Although there have been singles that have sold more than 3 million in recent years, if they win the first 10 million, it is also something worth boasting about."
Wang Jianing crossed his arms: "I don't think so, selling singles will definitely affect the total sales of the album, I suggest waiting for the total sales of the album in the first month to settle before launching a single to buy." ”
Suri: "I think that this album, selling singles, will not pull down the total sales, but will help the total sales of the album. ”
"An An is really amazing, the back waves pushed the front waves, and swept us to death on the beach."
An Lan pinched Su Rui's palm: "Sister Su, don't say that~"
Han Zhou didn't care about sales at all: "I suggest that the most urgent thing now is to run the National Library and collect this album." ”
"Secondly, from today onwards, let An Lan stop taking talk shows."
"Third, from today onwards, all albums sold will have a 1 in 10,000 chance of getting autographed photos and souvenirs."
"In the past few days, An Lan has been signing photos here."
An Lan was speechless.
An Lan has a free and easy personality, but she actually doesn't like to do this.
But Han Zhou said so, and An Lan knew that nine times out of ten, he couldn't run away.
Although this album is promoted so fiercely by Mai Lang, it has this effect.
But if it's not for the song being well written and the arrangement and production, who will buy your publicity?
What's more, the strength of Hanzhou's recent operation and publicity is obvious to all.
Liu Jianxi: "The first thing I understand is that if the National Library collects the digital version of this album, it can indeed boast within the industry. ”
"What's the reason for not taking talk shows?"
Han Zhou: "Because An Lan has received too many single-issue variety shows and interviews recently, it has delayed her course to learn acting." ”
Everyone didn't expect that Han Zhou proposed this for this reason.
Recently, An Lan has received a lot of single-issue variety shows, and it can be said that as long as you watch TV, you must see that variety shows with An Lan as the main position are on the air.
This kind of publicity scale is a super promotion formed by Mai Lang smashing all the resources in the past year.
If you count the cost, you can't get it without 300 million.
Now, too much?
Acting lessons?
Han Zhou: "Don't forget, An Lan's album is bound to be a diamond-level album, a little more, a little less, there is not much difference." ”
"However, the next and most crucial thing for us is "Idol Summer" instead of a concert."
"When "Idol's Summer" was broadcast, I needed An Lan with profound acting skills and the title of a little diva, not An Lan who broke the historical record because of how exaggerated the album sales were because of promotion."
"It's not useful for our long-term planning."
Liu Jianxi frowned.
Because An Lan broke the historical record, it was the interests within Mai Lang's company.
If it is a change of direction, it will benefit all the companies that cooperate this time.
And not the exclusive interests of Mai Lang.
Liu Jianxi raised his head, glanced at Su Rui, and then at Tang Jie.
Now, the entertainment industry is old-fashioned, and it is indeed not popular.
But give up the low-hanging fruit at this stage, and bet all on the operation of idols......
Han Zhou looked at Liu Jianxi still hesitated, and then spoke: "Don't forget, after the idols are operational, they need a lot of exposure opportunities. ”
"If Mai Lang smashes all the resources to An Lan alone now."
"In the future, everyone will expose the new idols operating on various TV stations, and when they are crazy to make money, Mai Lang can only watch."
Several other directors of the company also looked at Liu Jianxi.
To be honest, others are not on Liu Jianxi's side, but on Han Zhou's point of view.
Because, after all, An Lan is Liu Jianxi's daughter, and it is really hard to say whether Liu Jianxi is thinking about the interests of the company or his personal interests.
However, there is already a report here for idols to make money.
Mai Lang, a rookie singer, how long does it take to earn five million?
The idol operated by Han Zhou earned the first five million in four days.
Wealth is moving.
Liu Jianxi looked at An Lan.
Before An Lan spoke, Han Zhou: "My album doesn't need so much promotion, and it will inevitably create a historical record." ”
"So, promotion is redundant for An Lan."
"On the contrary, it will affect An Lan's state."
"If you are too tired, the most critical live performance will go wrong, and it will have the opposite effect."
I didn't listen to much of the other explanations.
I've heard that sentence, my album will inevitably create history if it is not promoted.
Wang Jianing: "Ma De, everyone has a meeting, you pretend to be forced." ”
"Zhao Qiao, pump him!"
Zhao Qiao: "Han Zhou is my idol, how can I smoke him, Lao Wang Ling is a person with a bad temper." ”
Wang Jianing: "??? ”
"Zhao Qiao, you are fifty years old, you say such a sensual thing, and say it so appropriately? I didn't see that you have this talent, it's a pity that this talent doesn't go to the business department to do business. ”
Liu Jianxi was amused by the two critics: "Okay, okay, don't joke, let's get down to business." ”
Han Zhou actually wants to promote this album a little more.
Why?
An Lan doesn't need it, Han Zhou needs it himself.
The status of a gold medal songwriter.
There are also two choruses of "Lover Missed" and "Rooftop".
If the popularity of these two songs explodes, Han Zhou, as a singer, will be able to have two more masterpieces now.
However, compared to the promotion needed for "Idol Summer", An Lan's current promotion is indeed excessive.
The way of heaven has more than it loses and makes up for what it lacks.
After the conversation was over, everyone else went their separate ways and dispersed.
An Lancai turned over and sat on the desk and looked at Han Zhou: "You didn't say the reason, did you?" ”
Han Zhou nodded: "I don't want your album to sell too much." ”
An Lan was puzzled: "Why, you have money, aren't you short of money now?" ”
"For every million more albums sold, you earn tens of millions more."
Han Zhou shook his head: "The reason is very simple, the idol market over there in the country has begun to play yin." ”
"They're starting to fake the data."
"Soon, this ethos will spread to the country."
"The stick people are small-minded, and they are petty-minded when they play fake data, and when they come to China, it's a bit scary."
"When the time comes, any garbage idol will dare to operate an album with tens of millions of sales."
"I hope your album sells well in a single year."
"When you ask someone else to make fake data, you have a sense of awe in your heart, so that it doesn't get too fake."
If An Lan promotes the scale like this, this kind of album, which is bound to win all the music awards this year, will only sell tens of millions.
Which wise and embarrassed idol album with more than 3 million album sales came out?
Even more than a million, you have to use your brain to think about it, you will be caught, beaten, scolded, and exposed.
There is another reason for this, An Lan is young, and there is a contrast.
If it is Zhang Ceyong, fans will probably have the heart to compare, step on each other, and let the other party know that it can't be fake, and it can't be fake.
However, older ones, such as the record set by Chen Feng at the beginning, other companies will not be worried.
Chen Feng's fan group, how old is it?
How could they come out and connect with the new generation of people online because their favorite singers' album sales were overshadowed by fake data?
An Lan's fans are different.
An Lan is only twenty years old this year.
There are also a large number of young people in the fan base.
The combat effectiveness is extremely strong.
If there are idols operating too much in the back, An Lan's fans can mobilize at any time and rush to death each other.
Han Zhou is to create a quality barrier for the production of the album.
Han Zhou doesn't believe in the ethics of various companies, Han Zhou believes in the spontaneous combat effectiveness of fans.
Therefore, An Lan's album sales are not suitable for being too high.
If there is an idol who wants to operate one-tenth of An Lan's sales, then An Lan's fans definitely don't have much opinion, and they don't even bother to watch it.
It's only one-tenth, who cares?
In other words, if An Lan's album sells 10 million, others can operate 1 million fake data.
If An Lan's album sells 20 million, other companies can operate 2 million fake data.
And Han Zhou believes that the three sons of Xinyu will release an album, and the sales will be at most two million.
Then other companies can do fake data to this extent, how to highlight the strength of the three sons of Xinyu in the future, or the strength of the group of "Idol Summer"?
Therefore, An Lan's album is depressed.
It means that the number of real albums in the idol market can draw a relatively low sensitive line.
This means that it is impossible for other companies to rely on fake means to surpass the idol groups launched by Xinyu Sanzi or "Idol Summer".
It also means that Han Zhou used the quality of his works to kill the first and second echelons of the idol market.
In the future, if you fake data, you will be a second-rate idol at most, and you will not be able to be first-class.
If other companies want to make first-class works, they need a huge cost, but Han Zhou doesn't need any cost.
This is where the competitive advantage comes in.
If they all go to fake, one is the problem of internal friction and the other is the problem of capital.
New World has cheated on other big music companies and entertainment companies?
Do you have the capital to do this?
Moreover, it is difficult to find out that big capital is cheating.
But if a small company like New World cheats, others will dig it out for you in two clicks.
Therefore, Han Zhou must keep the sales of "Love at First Sight" in the early 10 million.
It cannot exceed thirteen million at most.
The maximum cannot exceed fifteen million.
Han Zhou told An Lan what he thought about it.
After thinking for a while, An Lan smiled: "Actually, it doesn't matter. ”
"Because, even if I sell 20 million and others operate idols to cheat to 2 million, I can take the initiative to let fans scold."
Han Zhou: "Are you ready to be an exterminator?" ”
An Lan was puzzled: "Who is the extermination master?" ”
Han Zhou: "Well, my idea hasn't been sent yet, I mean, it's not good for your image if you do this." ”
An Lan didn't care at all: "I don't care about this, if there is a fraud, I can scold." ”
An Lan's personality is originally free and easy, which is exactly what Han Zhou is worried about.
"Nope." However, Han Zhou wants to protect An Lan, and he can't let An Lan charge into battle just because An Lan is free and easy.
After all, An Lan is so crazy and invincible in the world, so he still has to shout in the end: Yu Tuo save me!
However, Han Zhou quickly thought of a way: "Let your dad smash all the main promotions in the Southeast Asian market and the Sakura country baseball market." ”
"There are also North American and Austrian Chinese markets to promote separately."
"Then, let the media promote the sales in these regions every day, and list the sales in China separately."
"Create a strong impression for the market, domestic music and foreign music markets, and separate charts."
In this way, it can not only make the total sales operation high, but also play the role of a fuse.
An Lan: "I shouldn't go to these markets many times, if I do this, ......"
Han Zhou: "Have you ever thought about entering the international market?" Storming the billboard? ”
An Lan was stunned for a moment.
Han Zhou: "When the fourth uncle asked me, I said that the future of the new world will definitely go to the rice market. ”
"Whether it's movies or music."
An Lan looked at Han Zhou's serious face, and the corners of her mouth rose slightly: "I didn't think about it before, but now I think about it." ”
Han Zhou smiled: "I write songs." ”
An Lan smiled: "I'll sing." ”
"We two quack and kill!"
Han Zhou: "I'm only in charge of Quack. ”
An Lan: "When are you going to release an album?" ”
Han Zhou: "I don't want to be stabbed now, I can't release an album, I'm waiting for an opportunity, an opportunity to shape my golden body." ”
An Lan thought for a while: "I'll help you get the National Day ......"
Han Zhou interrupted: "No, I have a plan for this matter, and I will come step by step." ”
"Shaping the gold body, sooner rather than later."
If it's still a fist-sized sculpture, what's the use of shaping the golden body, and making the golden body your own shackles.
When it is six feet high, it is the time to shape the golden body.
An Lan: "By the way, how long will the special effects of "No. 1 in the World" take? ”
Han Zhou: "I have to talk to the fourth uncle about this, I want to raise a special effects team by myself." ”
"Preparing for the future of filmmaking."
An Lan nodded: "Now that the income is up, it's time to expand the shelf." ”
If you are fat, you have to grow taller and wider, or you will become a ball that everyone can play.
————
Let's have diarrhea...... I shouldn't have eaten the fast food that started with K.,It's relapsed again.,There are so many updates today.,There's no manuscript saved.。
Uncomfortable, ask for a wave of support!!
Ask for support, ask for support!!
(End of chapter)