Chapter Seventy-Six: "Captain China" is amazingly popular
"The strongest movie on Valentine's Day, "Captain China" is coming."
"Shenhua's little princess's debut work, "Captain China" has aroused great expectations."
"The most anticipated movie, "Captain China" is about to be released."
"All eyes are on it, the people of the whole country are looking forward to it, Lin Hongsleeve's acting skills in "Captain China" are wonderful"
"Xu Nan: If you miss this movie, you will regret it for the rest of your life."
"Lin Hongsleeve: I hope everyone goes to the theater to watch this movie, my performance will not disappoint everyone."
"Famous experts assert that this film has a good chance of creating a miracle in film history."
Looking at the overwhelming publicity release of "Captain China" on the Internet, Liu Dongdong's teeth are very sore.
This momentum is too amazing, how much money did Xu Nan spend to promote this movie.
Liu Dongdong heard that Xu Nan spent 100 million yuan on filming "Captain China" before, and he thought it was very fake.
Xu Nan, a director who touches porcelain and bad movies, where does he have the courage to spend 100 million to make a movie, so he is not afraid that the movie will hit the street and he will collapse?
There is a lot of false publicity in the entertainment industry, and the movie "Our Thirty Days" made by him is also like this, deliberately overquoting the production cost by 10 million, so that the audience has higher expectations for the movie.
Before, he thought that Xu Nan was like this, and he was even better at bragging than him, and estimated that the shooting cost would not exceed 50 million.
But now, he's really kind of convinced.
The popularity of "Captain China" is so amazing, it obviously spent a lot of money on publicity.
Originally, he also prepared a publicity fund to promote the movie, and the movie was about to be released, and he had already started to spend money to promote it.
But this little money was sprinkled out, and there was no splash at all, and it was directly crushed by the popularity of "Captain China".
The promotional funding for the two films is not at the same level at all.
Judging from the current popularity, the publicity funds of "Captain China" are at least tens of millions, which is still less.
The movie has not been released yet, so much money is spent on publicity, and when the movie is released, it will cost more money on publicity.
According to this calculation, the production cost of 100 million is really possible.
Tens of millions of dollars were used for publicity, and according to the practice in the circle, publicity funds are generally half to one-third of the shooting cost.
In this way, the cost of shooting will inevitably be higher, and it will definitely not be less than 50 million.
After settling the account, Liu Dongdong gasped.
Xu Nan, this guy is only a little old, and he dares to bet so much.
If this wave loses, it is estimated that it will be slumped.
Xu Nan was so fierce, Liu Dongdong felt a little weak in his heart.
"Captain China" is menacing, judging from the current popularity, it is obvious that the movie "Our Thirty Days" made by him has been crushed.
The audience now only knows the movie "Captain China", and does not know the movie "Our Thirty Days" at all.
When the two movies are released, more audiences are expected to choose to watch Xu Nan's "Captain China", and will not watch his "Our Thirty Days".
It's a bit of a hassle.
Liu Dongdong was thinking about using Xu Nan as a stepping stone to help his movies soar.
But judging from the current trend, this stepping stone is too hard, and it has a tendency to crush his movie.
Whether it can fly or not, it's really a bit hanging.
Now he has two options.
The first is to throw out all the money left in his hand, and seize the hot search with "Captain China", attracting the audience to watch his movies before the release.
The second is to treat the remaining funds in hand as the last reserve, and after the movie is released, it will be preemptive, using word-of-mouth marketing, stepping on the top of "Captain China", and attracting the audience to watch the movie.
Liu Dongdong filmed this movie very seriously, and most of the money was used to improve the quality of the movie, and the remaining publicity funds were not much, and they had to be used at critical moments.
He believes that as long as he makes movies seriously and moves the audience with sincerity, the audience will give him rich rewards.
So he is still confident in the quality of the movie.
But seeing that "Captain China" is so popular, he is still a little empty.
Nima: He won't be crushed.
If Xu Nan has a small cosmic explosion, and "Captain China" makes a better movie than his movie, it will be over.
If this is the case, then he must immediately start publicizing that he can deceive as many audiences into the cinema as he can.
But if the quality of "Captain China" is not good, then postponing publicity and relying on word-of-mouth counterattack is the right choice.
If you run out of money now, there will be no bullets by then.
Liu Dongdong was in a dilemma.
There are pros and cons to both options, and it depends on his decision.
After thinking about it, in the end, Liu Dongdong decided to make a preemptive move.
After the movie is released, increase publicity and use word-of-mouth marketing.
He has enough confidence in the quality of the films he shoots.
There were many big-budget movies that were amazingly popular before the release and plummeted after the release, and there were many movies in the past, and the movies in the same period basically stepped on these bad movies and soared.
So many big guides have overturned, and there is no reason for Xu Nan's guy to win.
Anyway, he didn't believe that the quality of Xu Nan's movies could be higher than him.
This is the last stubbornness of a veteran director.
Of course, although you can't use publicity funds, there are still many ways to promote a movie without spending money.
Liu Dongdong immediately posted a Weibo.
"The movie "Our Thirty Days" is about to be released, this movie is produced by Xinghai Film and Television, joined by first-line stars, it is my masterpiece, I believe it will never disappoint everyone, and everyone must remember to buy tickets to watch it when the time comes."
Thanks to his usual careful maintenance, he still has a large number of fans and gives an enthusiastic response.
"I've been looking forward to your movie for a long time, and I'll definitely watch it then."
"Come on, I'm sure you won't let us down."
"I've been a fan of you since your first work, and I watch every one of your movies, and this one will be no exception."
"I'll take my girlfriend to see it on the day the movie is released, don't worry."
Not only did he post on Weibo, but he also mobilized his own connections, so that those friends he usually makes, as well as several actors in the movie, and even Zhao Xiaolan, who is a newcomer, also received a call from Liu Dongdong and posted on Weibo to promote the movie.
After receiving a call from the director, Zhao Xiaolan did not dare to slack off, and carefully edited a Weibo and sent it out.
"The movie I starred in will be released in theaters in 30 days, so everyone must go to see it then."
In terms of the number of fans, Chao Xiaolan is certainly not comparable to several big stars who act in movies together.
So after Weibo was sent, it took a long time before there were more than a dozen supporting comments, and I looked a little pitiful.
Even director Liu Dongdong can't compare.
Even, most of her fans are attracted by starring in the movie "Sunny River".
A small number of passers-by are attracted by their appearance and personality.
It's a sad story.
(End of chapter)