Many people have always had a misconception that as long as the movie is of good quality, the box office will be high.

In fact, this kind of thinking is very wrong, just like licking the dog thinking that if you work hard, you can lick the goddess, which is an extremely wrong idea.

The box office of a movie has a certain relationship with the quality of the movie, but there is no absolutely inevitable relationship, and bad movies can also have a good box office.

"Fuchun Mountain Residence", which once made Liu Tianwang, who had acted in countless bad movies, take the initiative to apologize, adopted the bad film marketing method for the first time and won 300 million box office, not only recovering costs, but even making a profit.

The Douban score of this movie is only 2.9 points, which can be said to be outrageous.

Liu Tianwang has acted in countless bad movies, and he has never apologized, but he apologized only because of "Fuchun Mountain Residence", which shows how bad this movie is.

But it is such an earth-shattering bad movie, which not only recovered the cost, but also made money in the end.

What a lot of good movies can't do, a bad movie does.

There is also a movie "Where Are You Going, Dad", strictly speaking, this cannot be regarded as a movie at all, it can only be said to be an extended version of a variety show.

But it is such a movie that is not a movie, but in the end, it won nearly 700 million box office, made a lot of money, and trampled on many high-quality and good films.

This is the ridiculous thing about the film market, good films don't necessarily make money, but bad movies have the potential to make money.

Many people think that as long as they make a good movie, the audience will watch it, which is actually an extremely wrong idea.

Movies are just a pastime for many people, and audiences will not spend money for good movies, but for the movies they want to see.

The quality of the movie is just one of the reasons to want to watch this movie.

As long as you can succeed in arousing the audience's desire to watch the movie, you can succeed, and the quality of the film is sometimes not the most important factor.

As for how to stimulate the audience's desire to watch movies, Xu Nan already has a plan.

After sending away the two employees, he immediately returned to the office to call Zhang Tong.

Zhang Tong is a retired professor at Nortel, with peach and plum all over the world, and people related to her are all over half of the film and television industry.

She used to be very good in the circle, but because of retirement, she was lonely, and she was invited by Xu Nan to a company to brag about the movie before.

The two had reached an agreement before, and now it was time for Zhang Tong to make a move.

The phone was connected, and Xu Nan said decisively: "Hey, Professor Zhang." ”

Zhang Tong, who had just finished watching the movie, connected the phone: "It's me, Mr. Xu, you're ready for me to launch, right?" ”

Xu Nan nodded: "Yes, just follow what we said last time, and the others should be done." ”

Zhang Tong hurriedly replied: "It's done, it's done." ”

"That's good." Xu Nan put his mind at ease and asked casually: "Have you watched the movie, what do you think?" ”

"Ugh"

In his life, Zhang Tong, who has experienced countless ups and downs, is silent.

She couldn't help but roar in her heart.

You don't know how the movie went?

Last time, I was embarrassed to let her blow this movie.

This is also a follow-up, otherwise Zhang Tong will be autistic, and his life's reputation will be wasted.

Before, she was still wondering why Xu Nan asked her to do this, but now she finally understood.

Hearing that the old professor Zhang Tong was silent and did not speak, Xu Nan immediately understood and couldn't help but shake his head.

"Professor Zhang Tong, I thought that with your knowledge, I would definitely be able to see the excellence of this movie, but I didn't expect you, like other laypeople, to think that this is a bad movie."

"Really, I'm so disappointed, are Nortel's professors at this level?"

Zhang Tong on the other side of the phone had a mouthful of old blood in his throat and almost squirted out.

It's not that your conscience won't hurt if you say this kind of thing, the movie is rotten like this, and you, the director, are directly responsible.

As a professor at Nortel, Zhang Tong can be regarded as having read countless films, and he is very familiar with the shooting and editing of movies.

When she watched the movie just now, she found out that in fact, many shots, movies can be handled in a better way.

For example, Lin Hongsleeve's acting skills are sparse, and it is possible to weaken the impact of Lin Hongsleeve's lack of acting skills on the movie through side shooting, long shooting, or other shooting methods.

But Xu Nan put Lin Hongsleeve in the center of the screen, showing her sparse acting skills to the greatest extent, which greatly reduced the quality of the movie.

In addition, there are also some ways in which the director handles other parts of the film, which is obviously deliberately making the film go in a weird direction.

In Zhang Tong's view, if the quality of the service can be improved, and then the shooting method that weakens the acting skills of the leading actors, the quality of this movie can be greatly improved, and it may not be able to become an excellent movie.

This aspect can be seen in the rhythm and completeness of the story, even if it is shot in the wrong way, the story of the film is still complete, clear and organized.

The rhythm is also well controlled, from the killing of the protagonist's family at the beginning, to the transformation of the protagonist, and then to the final revenge, the standard first suppresses and then rises, which makes people's adrenaline soar, and there is no urine point in the whole process.

But Xu Nan insisted on choosing a special way of shooting, so that what could have been a high-quality movie became one. Belch. Bad film.

Zhang Tong really doesn't understand, how could Xu Nan make the movie like this, she can obviously see that Xu Nan is a high-level director, but she really doesn't understand how the movie is made like this.

Xu Nan suddenly thought of a good idea, and he spoke: "By the way, Professor Zhang Tong, before you have a meeting, you can try to invite Zhang Yange." ”

"He seems to have a lot of opinions about me, and if you invite him, he may really go."

Zhang Tong nodded: "Okay, I know, I will try to invite him, but I have a general relationship with him, and I really can't guarantee whether he will come or not." ”

"It's okay, just give it a try, we make a lot of money when Zhang Yange comes, and we don't lose money if Zhang Yange doesn't come, anyway, it's just a phone call."

"By the way, don't let him know about the agreement between us."

Xu Nan admonished.

Zhang Tong immediately said: "Don't worry, I understand this." ”

After talking to Zhang Tong on the phone, Xu Nan made several consecutive calls in the office, and the owners of these calls were some marketing accounts and water armies.

Before the movie was released, Xu Nan used these marketing accounts and water armies to bring popularity, and now that the movie has been released, it's time to change the publicity strategy.

Xu Nan's new instructions for these marketing accounts and trolls are simple.

immediately changed the publicity plan, and the movie "Captain China" was blackened without a bottom line, which completely destroyed the reputation of this movie and became a super bad movie that everyone knows.

It's best to let the name of "Captain China" spread all over the country and let everyone know that this is the worst movie in history.

(End of chapter)