Chapter 146: Data Explosion
At half past seven in the evening, at the Moon Video headquarters, President Chen Guangzheng was squatting in the data department, supervising the work of employees.
The reason why this point has not gone is because their company spent 200 million yuan to buy "Captain China", which will be launched on the platform soon.
"Captain China" has just been offline in theaters, and it was launched on the video platform at the same time, which is a bit rushed to be honest.
But there is no way, they spent 200 million, and they have to find a way to earn this money back.
Popularity, market share, or the number of new members, user use time, number of people online at the same time, etc.
No matter what kind of data it is, you have to give some feedback.
200 million is not a small amount, if it is spent, then it must come up with results, otherwise it will be difficult for the group headquarters to explain.
The reason why Chen Guang dared to spend 200 million yuan to buy the online broadcast rights of "Captain China" was not only affected by the style of the chairman of the group, but also because he was very optimistic about this movie.
The first two movies of Summit Film and Television, whether it is "The Riverside Scene on the Qingming Festival" or "Taoist Bian Mountain", have a very good effect in the field of online broadcasting.
Many people are reluctant to spend dozens of dollars to go to the cinema to watch a movie, but you can let them spend nine dollars to watch a one-month membership movie, and it's still no problem.
Although the style of the movie "Captain China" is very strange, the popularity of the Internet is really good, many people may not know this movie, but they definitely know the stalk of foot washing water.
It is precisely because of the amazing popularity of this movie on the Internet that Chen Guang is willing to spend 200 million to buy the online broadcast rights of the movie.
In fact, this is gambling.
Bet that this movie can bring enough returns to Moon Video, otherwise there is no need to spend so much money.
Now the competition in the field of video playback is too fierce, and Chen Guang has to take some risks.
In addition, there is another reason that he hopes to be able to complete the binding with Xu Nan and Summit Film and Television through this.
There are only a handful of big directors with a box office of one billion in China, and it is not a loss to be able to bind such a big director with tens of millions.
Although Xu Nan has mixed reviews, he is also a big director with a billion-dollar box office.
For "Captain China", Chen Guang has high hopes.
This movie is so popular on the Internet, why do you have to bring millions of new members to Moon Video.
No, no, no, if there are one million new members, that's fine, and then do some activities, if you can leave hundreds of thousands of people, you can make the data of the software climb a lot.
With anticipation, it will soon be time for "Captain China" to be launched.
Before this, Chen Guang had already asked his subordinates to engage in activities and publicize this matter.
Taking advantage of the already high popularity of "Captain China", the movie "Captain China" was launched on Moon Video at 8 o'clock in the evening, which is basically known to the whole network.
The program department of Moon Video worked overtime overnight, and the information about the movie "Captain China" had already been launched, and now it is almost a feature film.
At eight o'clock in the evening, before eight o'clock to be exact, the number of people online on Moon Video continued to climb.
"It's exploded, it's exploded, the number of people online at the same time in our software has exploded."
A programmer couldn't help but shout.
On the computer screen, the line representing the number of people online climbs rapidly in a jaw-dropping manner, all the way up, to the sky.
Compared with the data of the previous few days, the number of online users in the same period has at least doubled, and this data is still climbing rapidly.
That's the power of hit movies.
"Look at the number of new members." Chen Guang said quickly.
The number of people online at the same time is very important for a software because it can use this data to convince advertisers to advertise on their software.
Advertising is a thing that focuses on casting a wide net, and the more people a software is online at the same time, the higher the advertising cost.
Chen Guang attaches great importance to the number of online users at the same time, but he attaches more importance to the number of new members.
The core data of video software is the number of members.
The number of people online has soared, and it may simply be a large number of netizens who come to visit, purely stroll, and leave with two strokes.
The number of users can only play a good role for video software, but membership is different.
Membership costs money, as long as you spend money on this video software, you are basically a hardcore user of this software.
At least for a month, the user will not leave because he spent money to recharge the membership.
If inertia is formed and this user continues to be a member, then he will continue to bring revenue to the video software.
The number of members is the most important data for a video software, and it is also the most important data to measure the strength of a video software.
Therefore, Chen Guang attaches more importance to the change in the number of members.
"It's also rising, there are a lot of people who are charging members, oh my God, 100,000." The employee exclaimed.
On the screen, the number of new members climbed rapidly, breaking through the 100,000 mark in a short period of time, and still climbing at a rapid pace.
Especially when it came to 8:06, the number of new members exceeded the 500,000 mark in just a few seconds.
The reason why the number of new members at six points is so terrifying, Chen Guang knows the reason.
The first six minutes of the Moon Video VIP movie can be watched for free, and it is estimated that these people see the sixth minute and want to continue watching, so they decide to become a member.
It's just that he didn't expect that there would be so many people who are members.
An hour passed quickly, and the summarized data was quickly passed to President Chen Guang.
He just swept through the other data, focusing on the number of new members.
Three million, and the number of new members reached a staggering three million.
In just one hour, the movie "Captain China" has brought more new members than a popular TV series that has been running for more than ten days in a row.
It's just astounding.
Is this the power of a movie that breaks a billion at the box office?
Chen Guang smiled.
Originally, many people in the company's senior management felt that it was a bit of a waste for him to spend 200 million to buy the online broadcast rights of "Captain China", but as long as this data is revealed, the senior executives who opposed it before will definitely shut up.
Not only will they shut up, but they will also praise him for his bravery and foresight.
The bowels of several other video platforms are blue because of their remorse.
If they knew that the movie Captain China could bring such a terrifying increase in numbers, they would definitely regret that they couldn't offer a good price.
Compared to the number of new members of 3 million, 200 million is nothing at all.
Moreover, this is only an hour's data, and in the next few days, the number of members of Moon Video will increase until the potential of the movie "Captain China" is completely squeezed out
He was right this time.
(End of chapter)