Chapter 168: 30 million ad placements
"Mr. Xu, there is good news."
In the hotel, Yu Fei rushed over to report the situation to Xu Nan.
Xu Nan turned his head: "What do you say?" ”
Yu Fei compared a three with his fingers, and said excitedly: "30 million, 30 million advertising implants, this is still the result of careful selection, if we let go of investment, I think the advertising revenue can at least double." ”
Xu Nan smiled.
This number was exactly what he expected.
First of all, he is one of the few billion-dollar box office directors in China, and his movies are naturally sought after by advertisers.
starring is the very famous Mimi, a first-line female star.
The combination of two people has the effect that one plus one is greater than two, and 30 million ad placements is not much.
If Xu Nan hadn't considered the quality of the movie itself, the advertising revenue would have been even more.
Although his discipline value is low and the bottom line is low, there are still some of them.
The movie "Spider-Man" is very important and plays a role in connecting the previous and the next, so he can't fool around.
Many people in the circle said that Xu Nan deliberately made the movie bad, and then used it as a selling point to attract the audience to watch the movie.
Actually, these people don't understand it at all.
What is called deliberately making a bad movie, you deliberately shoot it badly and try it to see if you can do it.
In fact, Xu Nan is very serious every time he makes a movie.
Bad movie?
The movie is not bad at all, if it is really a bad movie, the audience will not watch it at all, and the movie can have such a high box office, which shows that the movie is unique.
But this, those old stubborns in the circle who bury their heads in the sand will never admit it.
If something happens in this world that I can't understand, it must not be my fault, but the world's fault.
Many people have a similar mentality.
For this kind of old stubbornness, what Xu Nan has to do is to use continuous success to completely shut up these people.
After the advertising investment, it is the launch conference.
Mimi will also participate in this launch conference.
She already knew that the advertising investment of "Spider-Man" was very smooth and she received 30 million advertising investment.
She had mixed feelings about it.
It is a very normal thing to attract investment in film advertising in the circle.
The bigger the director, the easier it is to advertise and attract investment.
But 30 million ad revenues in a single performance are really rare.
The key film itself cost just over two million to make.
In fact, Mimi wondered if the production cost of the movie was two million, and whether Xu Nan had cut corners.
This guy is notoriously picky, and the cost of film production is also notoriously low in the circle.
Then the advertising placement was 30 million, and the co-authored advertising placement was fifteen times the production cost of the film itself.
This ratio, rare in film history, has created a small miracle.
It is second only to the proportion of advertising placement costs and film production costs of "Captain China".
Both films were directed by Xu Nan.
I have to say, it's really a bit fierce, after all, advertising placement is not so easy, advertisers are not stupid, if the movie has no prospects, you kneel down and beg them they won't spend money.
This shows that everyone is very optimistic about this movie.
But anyway, it's a good thing that the movie itself has so much ad placement.
Mi Mi's eyes rolled, and she suddenly suggested: "Director Xu Nan, why don't we raise the production cost of the movie a little, two million is too low." ”
"There are so many costs for ad placement, a little bit of it is enough"
Xu Nan nodded: "No problem, I also think that the production cost of two million is a bit low." ”
Mimi's eyes lit up: "That's really good, for a superhero movie like "Spider-Man", the production cost can't be less than 10 million, and everyone in Hollywood starts with 100 million." ”
Xu Nan said very generously: "Okay, then 100 million." ”
Seeing Xu Nan so generous, Mimi was first overjoyed, and then showed suspicion: "Director Xu Nan, you're not joking with me, are you?" ”
Xu Nan smiled: "Of course I'm willing, as long as you're willing to pay, the cost of film production will be raised to 100 million, or even to 1 billion." ”
Mimi was angry: "I pay? ”
"Director Xu, you're not joking with me, why should I pay as an actor, I don't even ask for a salary."
Xu Nan glanced at Mimi: "Didn't you say that you want to raise the cost of film production, who will pay if you don't pay, anyway, I won't pay." ”
Mimi was so angry that she didn't even want to speak.
Sure enough, it was rumored in the circle that Xu Nan was an iron rooster, not groundless.
People give you 20 million ad placement, and you use 2 million to send people away.
Picking, it's really picking.
If it weren't for the sake of Xu Nan's last movie with a box office of one billion, Mimi really wanted to turn around and leave.
After taking two more steps, Mimi gritted her teeth and said, "It's not impossible for me to pay, but you have to increase my box office dividends." ”
She has signed a contract with Xu Nan to serve as the heroine of the "Spider-Man" movie.
At present, she and "Spider-Man" are already in a relationship of both glory and loss.
The movie was a box office hit, and she could use it to promote her coffee, but if the movie hit the street, she would also be unlucky.
Since this movie is related to her star journey, she doesn't mind investing a little more, so she just buys insurance.
Xu Nan smiled: "If you want to be beautiful, you can invest money, and you don't need to talk about increasing box office dividends." ”
Mimi's eyes widened in disbelief: "Is there any mistake, I took the initiative to help you improve the quality of the movie, but you are unwilling to give me a little box office dividend." ”
"Please make the point clear, I take the initiative to invest money, and I don't ask for equal proportional dividends, or even as long as the box office dividends are fine, you don't want to?"
"Of course not." Xu Nan said slowly: "Do you really think I'm short of money, believe it or not, as long as I say that there is a lack of investment in the new movie, a large group of investors are lining up to beg me to invest, as long as I am willing, an investment of one or two hundred million is not a matter at all." ”
Mimi wanted to refute, but when she opened her mouth, she couldn't say anything to refute it.
Because what Xu Nan said was the truth.
made a movie twice, both times it was a classic, with a small and big return, and the rate of return was hundreds of times.
This is simply more profitable than winning the lottery, and if there is an opportunity to invest, there is definitely a group of people rushing to invest.
In fact, she has similar ideas, so she asks for unequal proportional dividends, or even box office dividends.
The reason why she is so humble is because she feels that this movie will definitely make money, but it is just a matter of earning more and earning less.
Unexpectedly, Xu Nan simply refused.
"Don't worry about the production cost, I'm not short of money, this production cost is calculated by me carefully, enough to finish the movie."
"I have a lot of experience in this area."
"Of course, if you're willing to invest money without increasing box office dividends, I'm not against it."
Xu Nan said slowly.
"Cut, that's not charity, I'm stupid."
Mimi rolled her eyes.
If Xu Nan is willing to increase her box office dividends, then she doesn't mind investing some money.
But Xu Nanming said that he would not increase the box office dividends, so what is the point of investing money, it will really become charity.
She's not stupid.
With a hint of complaint, Mimi followed Xu Nan forward, and after a few steps, her eyes lit up, and the scene of the start-up press conference appeared in front of her.
(End of chapter)