I have to say that the marketing of footwash water shocked people in the industry too deeply, causing Xu Nan to think of the stalk of footwash as soon as he talked about marketing.

In fact, not only him, many people in the industry regard foot washing as a classic case of marketing.

Even many people feel that the reason why the garbage bad movie "Captain China" can have a billion box office is because of the strong marketing.

With this precedent in the past, many distribution companies are extremely confident, thinking that marketing alone can make a movie a box office hit, and it doesn't matter whether the movie is made well or not.

So Zhang Yange and Chen Pengfei have a certain reason to boycott Xu Nan, Xu Nan has indeed brought some changes to the entertainment industry, and it seems that this change is not very good.

As a star, Mimi doesn't want to care so much, she only cares about the box office of "Spider-Man" now.

At first, she thought that maybe Xu Nan wanted to repeat the marketing miracle of "Captain China" and use foot-washing water stalks to make "Spider-Man" a box office hit.

But when she thought about it, she thought it was unlikely.

I've used this stalk once, and the second time I use it, I guess it won't have much effect.

Whatever it is, the first has a special meaning, and the second is invisible.

The release of the "Spider-Man" movie with foot wash is probably of little significance.

"Director Xu Nan, I also took a certain risk this time to participate in "Spider-Man", I hope you don't lie to me." Mimi had no choice but to say.

Now she only hopes that the secret Xu Nan said will really have an effect and increase the box office of the movie.

Xu Nan immediately replied: "Don't worry, I won't cheat you, you hope that "Spider-Man" will be a box office hit, and I also hope that this movie will be a box office hit." ”

"Don't forget, this movie is the pinnacle of film and television full investment, failed"

"It's impossible to fail, the film has actually made money."

"By the way, the news of 30 million ad placements can be used for marketing, which means that advertisers are implanted for your sake."

"Well, I'll treat you well."

Mimi nodded

It's true, the advertising implant is 30 million, and it is very beneficial for her to spread the news.

Although part of the reason for the 30 million ad placement is because of Xu Nan, she also has a part of the credit in it.

The spread of this news is very beneficial to the improvement of her business value.

"Also." Xu Nan continued: ""Spider-Man" is about to start filming, and the marketing of the movie can almost be done. ”

"I know you'll be marketing for this movie and keep it exposed, but I have a request, you have to notify me when you're marketing during this time, because I want to avoid your marketing having an impact on the movie itself, and"

Just when Xu Nan and Mimi were communicating about the matters that need to be paid attention to during the filming of the movie, Yu Fei suddenly ran over.

"Mr. Xu, the situation is not good."

Xu Nan frowned: "What's wrong?" ”

"Look at this." Yu Fei handed over his mobile phone.

Xu Nan looked down and saw that Tao Heng's Weibo homepage was on the screen, and he had just posted a new Weibo, the content of which was earth-shattering.

"Ladies and gentlemen, this is my first Weibo post since the release of the movie "Captain China", and the previous Weibo posts are all from Xu Nan's instructions, including the following three film reviews."

[Inferior costumes, ridiculous plots, thunderous lines, garbage acting skills, "Captain China", a movie that can't find any merits. 】

[A director who touches porcelain and Bai Fumei, who can't act at all, have jointly created a miracle in Chinese film history. 】

[I will guarantee my family's life, if the box office of "Captain China" can exceed 300 million, I will drink Lin Hongsleeve's footwashing water. 】

"The above three film reviews, especially the last one of the footwash film reviews, are all written by Xu Nan himself, including the later begging for mercy Weibo, saliva, gambling, and kneeling to beg everyone not to watch the movie video, all of which were personally instructed by Xu Nan, the director of "Captain China", and the following is a screenshot of our call record."

[Picture]

[Picture]

[Picture]

"Here's how it happened, the day before the release of "Captain China", director Xu Nan personally approached me and wanted me to write a film review.

Don't hide it from everyone, this kind of film and television producers ask film critics to write film reviews to praise movies is very common in this circle, and I have done it before, so when Xu Nan came to me, I was not disgusted, but I was happy to receive the order, until I finished reading his footwash marketing plan. ”

"I have to admit that this is a genius marketing plan, when Director Xu Nan promised to give me a reward of 2.1 million after the matter was over, I was tempted and chose to sign a contract with him, the following is a photo of our contract and a photo of the check."

[Image contract 1]

[Image contract 2]

[Picture contract 3]

[Image Contract 15]

[Picture check]

"The whole marketing process is like this, the movie "Captain China" was released, and then I posted three film reviews in a row, pretending to be a normal film critic, so that you mistakenly think that I wrote a footwash film review purely out of disgust with the movie, and took the opportunity to spread the footwash stalk."

"Then there is Xu Nan's boost, he spread this stalk to the whole network in the shortest possible time, netizens thought they were playing a stalk, but they didn't know that all this was controlled by Xu Nan, the mastermind behind the scenes, and the next thing is what you know."

"Lin Hongsleeve prepared to wash his feet, and then I was interviewed and responded, pushing the popularity of the foot washing water to the highest, and then it was a celebration banquet and a saliva bet."

"From beginning to end, all this was designed by Xu Nan, the purpose was to market his movie "Captain China", it turned out that he succeeded, the bad movie "Captain China" was successfully marketed by him to a billion box office, but the majority of netizens were deceived by him from beginning to end and played with applause."

"I could have kept it a secret because it's a normal deal, and it's happening all the time in the circle, and a lot of people are doing it, and I'm not the only one."

"I also knew that this Weibo post would definitely cause controversy, and some people even doubted my motives."

"But I chose to post this tweet anyway because my conscience wouldn't allow me to remain silent. We can't take darkness for granted just because it's always there. ”

"If a bad movie can get a higher box office than a good movie through marketing, then who will make a good movie in the future. In the long run, how will Chinese films still progress, and how will they still bear the heavy responsibility of cultural dissemination. ”

"If all of us remain silent, then the darkness will always exist, gradually growing, engulfing us all, leaving no light in the world."

"So, I posted this Weibo."

(End of chapter)