Chapter 179: Making a profit without shooting
"Director Xu Nan, we all know that you are a famous ghost director, and we also know that you are good at creating miracles with high returns at a small cost."
A reporter stood up and praised Xu Nan first.
Xu Nan's expression remained unchanged, he couldn't be too clear about the reporter's morality, there would definitely be a but, and then it was a sharp question that was difficult to answer.
"But." The reporter really said: "At present, so many big directors and staff in the circle say that your new movie "Spider-Man" will definitely hit the streets, where does the confidence come from that "Spider-Man" will not hit the streets?" ”
Xu Nan smiled.
If it was another question, he might not be easy to answer, but this question is too easy to answer.
"The advertising investment for the movie "Spider-Man" has ended, and the advertising placement cost of this movie is."
Speaking of this, Xu Nan deliberately paused and swept his eyes around the audience.
Sure enough, all the reporters in the audience showed extremely hungry eyes, like monkeys in the zoo seeing bananas.
The corners of Xu Nan's mouth were slightly upturned, slightly proud.
"Thirty million, the advertising placement of the movie "Spider-Man" is thirty million."
Xu Nan said the cost of advertising placement for "Spider-Man".
This sentence, like a bomb, exploded violently, making the scene silent for a moment.
Many reporters were stunned.
30 million advertising placement costs, this is a treatment that only big productions and big directors can enjoy.
Xu Nan has only made two movies.
"Really, fake."
Some reporters kept questioning.
It's not that they don't believe Xu Nan's words, but this result is too shocking, making them instinctively suspicious.
"Later, we will announce the name of the business for ad placement on the film's official Weibo."
As soon as this sentence came out, the reporters stopped talking.
If you dare to publish it, it is basically impossible to lie, otherwise the consequences will be very serious.
Xu Nan finally concluded: "So those who say that the movie will inevitably hit the street are rumors, our film has recovered its cost and made huge profits, and it is impossible to hit the street in advance." ”
After the press conference, the news quickly spread online.
The main reason is that Xu Nan has been more popular recently.
The film industry is a part of the entertainment industry, and it is closely related to the public, and the news of this circle is naturally easy to attract the attention of netizens.
In order to seize traffic, various media worked overtime to post the news after going back.
After watching the news, netizens had mixed feelings.
"Subverting the film industry?"
"Inexplicably, I feel like I've been electrocuted."
"When others say subverting the film industry, I will look forward to it, or laugh at it, Xu Nan said that it will subvert the film industry, and I feel very thunder."
"What's the inexplicable expectation?"
"The production cost of two million is embarrassing, and it is the film with the largest investment."
"This is really the biggest investment in Xu Nan's history, because he didn't spend more than one million on movies before."
""Spider-Man" is a superhero film, and the lowest cost of superhero films in the United States is tens of millions of dollars, and there are hundreds of millions of dollars, and Xu Nan only uses two million."
"That familiar Xu Nan is back, and I probably already know what this movie will be like."
"It's still the same old-fashioned, but I like this type of movie."
In fact, on the Internet, the most discussed thing is not the subversion of the film industry, but the 30 million advertising placement.
30 million advertising placement, the film industry does not say that there is no higher than this, but those who can enjoy this treatment are generally big productions and big directors.
And it is the big production and the big director that add together to make advertisers implant so much.
Xu Nan can get such a high advertising placement with a production cost of 2 million, which shows that advertisers are very optimistic about the prospects of Xu Nan's movie.
Even because this advertisement placement is too high, some netizens have doubts about whether Xu Nan is joking with them.
After all, Xu Nan is not surprised to do this kind of thing.
It's not once or twice that people are being liared.
However, soon, the official Weibo of "Spider-Man" announced the advertising partners, which is equivalent to attracting a wave of traffic to these advertisers in advance.
There were really some netizens who went to advertisers for verification, and then they quickly confirmed that what Xu Nan said was true.
The advertising placement of "Spider-Man" is indeed 30 million, which is fifteen times the production cost.
That's a record.
Compared with Xu Nan's rhetoric, real money is more likely to cause people's mood swings.
Industry insiders look at the advertising placement cost of "Spider-Man", and then look at the production cost of the movie, and the mentality of the same person is a bit collapsed.
"Is there any mistake about it, are these advertisers sick in the brain, and they are willing to invest so much money in the production of garbage that is clearly in the open."
"This wave of Xu Nan has made a lot of money, and the movie has not yet been filmed."
"The main reason is that Xu Nan's previous film was too brilliant, which gave him a halo, which led advertisers to have unrealistic expectations of him."
"This guy already has the treatment of a big director."
"I can only wait for the movie to be released, and only when the movie is released and hits the street, the aura on Xu Nan's body will be completely broken."
"The movie should hit the streets."
In fact, after the announcement of the advertising placement fee, the most excited people were not insiders, but Xu Nan's fans.
As the saying goes, turnip greens, each has its own love.
Xu Nan's style is so unique, it naturally attracts many fans with unique tastes.
And the more fans with this unique taste, the more loyal and long-term they are.
When public opinion on the Internet was all criticizing Xu Nan before, these fans also tried to help Xu Nan speak, but two fists were invincible with four hands, and there were too many people scolding Xu Nan, and the voices of a small number of fans couldn't even make a little splash under the huge Internet wave.
But as soon as the cost of advertising placement came out, these fans immediately found the backbone and attacked everywhere on the Internet, sweeping away the decline of some time ago.
"Who said that "Spider-Man" is destined to hit the streets, stand up for me."
"If you place 30 million ads, ask who else?"
"The cost of implantation is fifteen times the cost of production, and the film will make a huge profit if it recovers its cost before it even starts shooting, and who in the circle can do this."
"The person who said before that "Spider-Man" must hit the street, why didn't he speak?"
"When I think about it, I'm on fire, a group of people are the same, they don't have the ability to distinguish at all, they just know how to follow the trend, and now the advertising placement fee is dumb as soon as it comes out."
Of course, there are also people who are not convinced and refute it.
"Arrogant what?"
"Xu Nan just relied on good luck, and when the box office of the movie comes out, you won't be able to jump."
"A bad movie is a bad movie, even if the cost of advertising placement is high, it is still a bad movie."
"High advertising placement does not mean anything, it can only show that Xu Nan has commercial value, but this does not contradict the fact that he is making bad movies."
(End of chapter)