Chapter 187: What's the Use of Making a Good Movie
The video is not long, and Xu Nan watched it quickly.
But the information revealed by the video made him feel very dignified.
How could Liu Dongdong do this?
Liu Dongdong in Xu Nan's impression is a traditional film director who likes to rely on the quality of the film itself to conquer the audience and attract the audience to the cinema.
As for marketing, Liu Dongdong doesn't attach much importance to it, or is not very good at it.
Most directors are actually like this, they are good at making movies, but not good at marketing.
Xu Nan is just the opposite, he is not good at making movies, but he is good at marketing, or rather, his ability to market movies is stronger than his ability to make movies.
This era is an era when the aroma of wine is also afraid of deep alleys, and marketing accounts for an increasing proportion of whether a movie can sell well.
In the past, there were not many movies, and everyone had no choice, so the quality of a movie is very important.
Now it's just the opposite, there are more and more movies, and the audience is beginning to have difficulty choosing, and a movie must be marketed in place and attractive enough to the audience to make the audience choose to watch this movie.
Liu Dongdong is a more traditional type of director, and has always insisted that as long as the quality of the film is good enough, it can capture the hearts of the audience and obtain a high box office.
For film marketing, Liu Dongdong knows that it is very important and will also market, but it is impossible for him to market a movie without a bottom line like Xu Nan.
I never expected that.
Liu Dongdong, who has always been very traditional, suddenly came to such a hand.
Kneel down and beg for a film!
How can you do such a thing.
I thought I was the only one who would have no bottom line and no disciplined marketing, but I didn't expect you to have thick eyebrows and big eyes.
A sense of crisis emerged in Xu Nan's heart.
He is not afraid that other people's movies will be better than him, and he will be much more capable of making movies than him, and it is useless to be afraid.
But he worries that other people's film marketing is better than him.
Because a large part of his movie's box office comes from marketing, if someone knows how to market better than him, then he is still a mess.
The key is that Liu Dongdong actually knelt down.
A man has gold under his knees, is it appropriate for you to be so humble?
You're a director.
and Tao Heng, how much did Liu Dongdong spend on this guy to let you help him stand on the platform.
With a hint of unhappiness, Xu Nan took a look at the comment area.
"I'll go, Liu Dongdong actually knelt down."
"I feel sorry for him inexplicably."
"I can see that he is really sad, and he can understand that the results of the carefully made movie are not as good as expected, and this feeling must be very painful."
"Actually, I have always felt that "Our Thirty Days" has the best quality and the best movie in the same schedule, but it's a pity that the film schedule of this movie has not been high, and the box office is not good."
"The pearl is covered with dust, it's all to blame on Xu Nan, who has no bottom line to market movies."
"If it weren't for being forced to have no choice, Director Liu Dongdong wouldn't have thought about kneeling."
"I've always wanted to complain, why can't the theater chain arrange the film schedule for really good movies."
"Now the film industry is really a bit sick, no one appreciates really good movies, so the director can only win everyone's attention by kneeling."
Most of the comments in the comment area sympathized with Liu Dongdong and gave him grievances.
Although these netizens can't change anything, they can affect something.
In the next few days, when Xu Nan was filming the movie, he didn't forget to pay attention to the follow-up trends of this matter.
The consequence of Liu Dongdong kneeling down and begging for film scheduling was that the movie "Our Thirty Days" suddenly became popular, and the theater chain increased the proportion of films, and the single-day box office also skyrocketed to more than 5 million.
The movie is well received on the Internet.
"It's a good movie."
"The movie was much better than I expected."
"When I first heard that this was a youth film, I thought it was another bloody movie, but after watching it with my own eyes, I realized that this movie is completely different from other youth films."
"The movie was really good, and it almost got buried."
"I knew about this movie by kneeling down and begging for a film arrangement, and after buying a ticket and watching it, I found that this movie is really good."
"I also knew about this movie through the news, and this movie is really good, and I didn't even find it before."
"The current film market is so sick, a really good movie is almost buried."
"Isn't this movie better than "Captain China"? I really don't understand why no one watched it before. ”
In the next few days, the box office of the movie "Our Thirty Days" continued to rise, and the production company saw that the film had hope of resurrection, and immediately applied for a postponement of the release.
was originally destined to lose money, but through Liu Dongdong's kneeling and begging for film scheduling, it was actually rescued, and it was about to make a profit.
This fact shocked Liu Dongdong and felt that the three views had been baptized.
"How can this be, obviously the quality of the movie has not changed, but few people paid attention to it before, but through me kneeling down and begging for the film to be scheduled, the box office of the movie immediately rose, and the reputation has also improved."
Liu Dongdong was puzzled.
Tao Heng patted Liu Dongdong on the shoulder: "You still don't understand, for those of us who like movies, movies are a noble art, but for most ordinary people, movies are just movies, a prop that can be used to pass the time." ”
"These people don't care how much effort and unique ideas your movie contains, they just just find a random movie to watch and use it to relieve the boredom in life."
"They don't care which movie is good, they only watch what's hot, and they choose which movie is famous."
Liu Dongdong was confused: "Then what's the point of me trying to make a good movie." ”
This time he knelt down and begged for the film, which made his entire outlook on life subverted.
He suddenly understood why so many people in the film industry followed the trend to make garbage and bad movies, mainly because it was too easy to make money in this way.
Tao Heng persuaded: "You can't think like that, the audience will be fooled once, but they will not be fooled twice, crooked ways can only be dominant for a while, but in the end, the quality of the movie is the most important." ”
Liu Dongdong was in high spirits for a while: "Yes, I can't be confused, I want to cheer up and continue to work hard to make a good movie." ”
"Of course, in addition to improving the quality of movies in the future, I also have to find ways to market more, and I am afraid of deep alleys with the fragrance of wine, and it is not shameful to market movies, and improving the quality of movies is a complementary relationship."
Tao Heng nodded: "Yes, I'm going to tell you this, the quality of the movie is very important, marketing is also very important, both hands must be grasped, both hands must be hard, this is the king." ”
At the filming scene of Spider-Man, Xu Nan hurriedly stopped: "Click, Mimi, this part is not acted like this, you have to perform that feeling of helplessness, you can't be so weak." ”
Mimi said helplessly: "Director, didn't you say that you wanted to be restrained and subtle two days ago, why did you suddenly become more demanding today." ”
(End of chapter)