Whether it is a professional film critic or an ordinary audience, the evaluation of "Atlantic Rim" is very poor.

Film critics don't care, in the Internet era, the influence of film critics has become very low, and the influence on the audience is minimal, and few people will go to the movies because of film reviews.

But the audience is different, almost all the bad reviews show that most of the audience have a very poor perception of this movie, and the freshness of Rotten Tomatoes intuitively illustrates a point.

If it is changed to another movie, the reputation of the movie is so poor, it is basically equivalent to a collapse.

But if you change to a cottage and touch a porcelain piece, the reputation is poor, and Xu Nan has not encountered this situation for the first time, so he didn't panic at all.

When George saw Xu Nan's calm face, he thought he was pretending to be calm, after all, the box office on the first day of the movie was very low, and the results were much worse than the previous movie.

"President Xu, our movie has not been promoted, it is already good to have this result, I believe that with time, the box office of our film will get better and better, after all, this is only the first day." George reassured.

Xu Nan smiled: "George, I'm not worried at all, don't forget that our movie costs only twenty-five dollars." ”

The reason why the cost of the movie is 250,000 US dollars, which is a little higher than expected, is mainly because the special effects cost extra money.

Xu Nan had an idea to set up a special effects team in the company to be responsible for producing special effects for the company's films, which could greatly reduce the cost of the film.

In the future, the company will definitely make a lot of movies, special effects are an indispensable part of it, and the establishment of a special effects team in the company can not only speed up the film shooting process, but also save a lot of costs.

That's what Shelter Pictures does, and the special effects are done by people inside the company.

The best thing is that Shelter Pictures used to cut the special effects of old movies and then use them on new movies to minimize costs.

The reason why they can do this, in addition to reducing the cost of the movie, is because the special effects are made by the company, and the copyright is in their own hands, so they can use it as they want.

But if you let an outside special effects company do special effects, it is easy to cause disputes when using the previous special effects screens.

Sanctuary Pictures is an example for Xu Nan to learn, and the special effects department will inevitably be formed, but it is only a matter of time.

Of course, that is a matter of the future, and now what Xu Nan wants to do is to standardize and process the filming of Nanhai Film and Television on the side of the United States, just like in China, and shoot movies like an assembly line, so that a movie can be completed in only seven days in the fastest time.

Once that's done, he'll not even consider setting up a special effects department.

George didn't expect so many thoughts to turn in Xu Nan's mind in a single sentence, and when Xu Nan said this, he suddenly remembered that the cost of the movie "Atlantic Rim" is very low, so low that even if the single-day box office is only 180,000, it can still make money.

"And this is just the beginning, don't forget, "Pacific Rim" has not yet been promoted and released on a large scale, and when this film is released on a large scale, the box office of our film will definitely usher in a leap and bound." Xu Nan said confidently.

The movie "Atlantic Rim" mainly relies on touching porcelain, and when "Pacific Rim" is released, it will be the time when the box office really explodes.

At that time, those gossip tabloid media will definitely take the initiative to link the two movies together for the sake of news sales, even if they don't do that, Xu Nan can find a way to link the two movies together.

Taking a step back, it doesn't matter if the large-scale publicity and release of "Pacific Rim" fails to make "Atlantic Rim" explode at the box office.

"Atlantic Rim" has a very low cost, and it can make money on its back from the current box office trend alone, and it also has streaming rights and video rights, as well as overseas box office.

With so many channels here, it's impossible for a movie to lose money.

Cottage touching porcelain tiles, that's so convenient.

"The single-day box office is 180,000 US dollars, and the freshness of Rotten Tomatoes is only 8%." Seeing the data collected by his assistant, Benjamin couldn't help but smile.

After watching the movie yesterday, he knew that the data would definitely collapse, but it was still unexpected to collapse like this, which made him feel an inexplicable feeling in his heart.

This kind of coolness is like seeing an ex-girlfriend who has just abandoned him very miserable, extremely comfortable.

Benjamin felt energetic and began to work on the release of the movie "Pacific Rim".

This movie is about his career, and the slightest detail cannot be sloppy.

As the release date approached, Warner, who had been prepared for a long time, threw out a large amount of publicity funds and began to promote the movie "Pacific Rim" through a large number of channels.

Subways, buses, the Internet, news, media, as long as the audience can see it, they can see the advertisement of this movie.

This is a big-budget movie that is really promoted, pervasive, and able to make the largest number of viewers known in the shortest possible time.

Benjamin is very happy to see the popularity of "Pacific Rim" get bigger and bigger, because it means that the box office will be very high after the movie is released.

But after seeing that the box office of the Atlantic Rim copycat porcelain film also increased, Benjamin was very unhappy.

This means that you work hard and the fruits are stolen by others.

This feeling is extremely humiliating.

But Benjamin can't take Xu Nan yet.

Patience, everything will wait until the movie is released.

The success of the movie "Pacific Rim" is related to his career, and there must be no mistakes.

Two days later, Pacific Rim released a movie trailer, which quickly spread all over the network through Warner's powerful channels.

Movie trailers, the content in which is generally the essence of a movie, is intended to attract more audiences to the cinema to watch the movie.

The same is true of the trailer of "Pacific Rim", although it is only two minutes, it is full of explosive points, wonderful pictures emerge in endlessly, coupled with Warner's publicity ability, it detonated the whole network not long after it was released.

"Oh my God, it's so exciting, this mecha is exactly like what I dreamed."

"Monsters are terrifying, terrifying, and I like movies with big scenes."

"It's decided, I'll take my girlfriend to watch it when the movie is released."

"I haven't seen a movie for a long time, and watching the trailer is so exciting, I decided to watch this movie."

"I'm sure Warner and director Benjamin won't let me down."

"Mecha movies are my favorite, as long as it's a man, there's no one who doesn't like mechas, a rare mecha movie, I have to watch it."

"The trailer is wonderful, and hopefully the movie won't let us down."

"Looking forward to this film, I believe director Benjamin."

In addition to a large number of audience praise, many celebrities in the entertainment industry reposted this trailer, which made the influence of this trailer rapidly increase.

The heroes and heroines of the movie also began to exert their strength at this time, and they can star in Warner's big production Pacific Rim, of course, they can't be ordinary people, they are first-line stars in the United States, and they are extremely famous.

At the same time, the hero and heroine also tweeted to call on netizens to watch the movie as soon as the movie is released.

In this case, the trailer quickly caused a sensation, and countless netizens expressed their expectations.

Seeing this effect, Benjamin smiled.

The effect of the trailer is so good, which is a very good sign, and when the movie is released, the box office on the first day will definitely not be low.

Of course, the most important thing is the quality of the movie itself, if the quality is not good, large-scale publicity in advance will lead to the collapse of the movie's reputation and box office.

But Benjamin is not worried about the quality of "Pacific Rim", he spent countless efforts to shoot this movie, and the quality is absolutely fine, as long as it is released, the box office cannot be low.

"Director, what's new?" The assistant suddenly hurried over.

"Just now, Warner's public relations department suddenly found that there were a lot of bad reviews of our movies on the Internet."

"What?" Benjamin was startled, and suddenly thought of something.

He took out his phone and checked the public opinion on the Internet about "Pacific Rim".

Sure enough, in just such a short period of time, many bad reviews of "Pacific Rim" suddenly appeared on the Internet.

"It's the worst movie I've seen this year."

"Oh my God, the special effects of Pacific Rim are making me vomit, worse than the textures on the webcam, is this Warner's big production?"

"This movie is the most rubbish movie I've ever seen, especially the special effects, which are outrageously bad."

"Benjamin, the actors you chose have a very bad eye, and all the senior officials of the Ministry of Defense are a bunch of fat people, which is really funny."

"Can you use dim sum when choosing a shooting scene for a movie, it's obviously a school, can't you spend more money to pick a better scene?"

"There is not a single resemblance between this movie and the trailer."

"Benjamin, you're a shameless liar because you and I have been through the most painful two hours of our lives."

Looking at these comments, Benjamin's brow furrowed tightly.

At this time, how could he not understand that these netizens must have mistaken the movie.

They must have regarded "Pacific Rim" as "Atlantic Rim", and that movie was just like what netizens said, very bad.

Maybe there is still that Huaxia director making trouble.

Since the last film screening, Benjamin has specially studied the deeds of the Chinese director and found that he especially likes to fish in troubled waters, misleading the audience into thinking that the copycat porcelain is a feature film, so as to get the box office.

And this trick is very effective, most people watch the movie just for fun, and they don't know the details of the movie, and when they see a similar name at first glance, it is really possible to admit that they are mistaken.

The solution to this trick is actually very simple, which is to remind the audience and let them know that the two movies are not the same.

The audience is not stupid, as long as they know that there is piracy, a little bit of snack, they can find the difference.

Originally, Benjamin didn't want to do this, because it was to add heat to pirated movies.

But now that the copycat touching porcelain pieces has begun to affect his Pacific Rim, he can't do it if he doesn't do it.

Benjamin immediately made up his mind: "Assistant, communicate with Warner immediately, I want to hold a press conference to let everyone know that the two movies are not the same." ”

(End of chapter)